The Pull Agency

What The Pull Agency does

The Pull Agency is a UK-based creative agency and brand consultancy founded in 2008 by Chris Bullick, a former Procter & Gamble brand manager. The firm operates three integrated service lines for consumer brands in the health, beauty, and luxury sectors: Brand Strategy & Design (consumer insight generation, brand purpose development, and visual identity systems); Campaigns & Social (campaign concepts, paid TikTok advertising, and influencer marketing); and UX/UI Design & Development (user-centred digital experiences, e-commerce builds, and design system libraries). It underwrites this work with a proprietary Brand Blueprint and Brand Healthcheck methodology and operates a project-based professional services model with quote-driven, scope-based pricing.

The agency's client roster spans approximately 50+ consumer brands, combining enterprise accounts — Henkel (parent of Schwarzkopf Professional), Edgewell (Hawaiian Tropic, Wilkinson Sword), Tangle Teezer, Carmex, and Symprove — with growth-stage and startup clients including Nip+Fab, True Skincare, Vice Reversa, and Nutriburst. It is headquartered at 23 Goswell Road in London's Barbican area and operates with 11–50 employees. The agency is privately held by its founder with no disclosed institutional investment, parent company, or subsidiaries.

Revenue is generated through project-based and retainer engagements delivered via a sales-led go-to-market motion combining direct client development, referrals, and industry presence. Marketing and demand generation are supported by a content-rich blog, Substack newsletter, YouTube podcast, LinkedIn, and Instagram, alongside awards-driven PR (Transform Awards Europe, Dragon's Den client success). Recent work demonstrates an early move into AI-assisted campaign production (Nutriburst) and self-serve TikTok advertising, executed through an early platform partnership.

Name

The Pull Agency

Legal name

Pull Brand + Creative Ltd

Website

https://thepullagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pull Agency is a London-based creative agency founded in 2008, serving health, beauty, and luxury brands with brand strategy, campaigns, social media, and UX/UI design. It delivers project-based services to 50-plus enterprise and growth-stage consumer clients.

Ownership category

akta.pro rank

Product category

Creative & Brand Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Brand strategy services
• Creative agency services
• Digital marketing campaigns
• UX UI design services
• Health beauty branding

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy & Design Services: Agency services revenue from strategic brand consulting, brand identity development, and design services for health, beauty and luxury brands. Projects typically involve brand strategy, visual identity, and creative development.
2. Campaigns & Social Services: Campaign creation, social media marketing, and influencer marketing services. Includes TikTok campaigns, social media management, and influencer partnership campaigns.
3. UX/UI Design & Development: Digital experience design and website development services, including user experience design, interface design, and full website builds and refreshes for e-commerce brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Pull Agency is a creative agency and consultancy that delivers brand transformation services for health, beauty, and luxury consumer brands. Its core offerings span brand strategy and visual identity design, integrated marketing campaigns and social media (including TikTok and influencer marketing), and UX/UI design and development of digital experiences such as e-commerce websites and mobile-first interfaces. Projects are delivered on a project or retainer basis directly to brand clients.

Product overview

The Pull Agency is a branding and marketing consultancy specializing in health, beauty, and retail brands. The agency operates as a services business rather than a software product company, offering three core service areas: Brand Strategy & Design (generating consumer insights and crafting brand identities), Campaigns & Social (creating campaign concepts and managing social media including TikTok), and UX/UI Design & Development (digital experience design). Their client portfolio includes major brands such as Schwarzkopf Professional, Nip+Fab, Carmex, Tangle Teezer, True Skincare, and numerous others in the health, beauty, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Design Generating insights from consumer research to uncover brand purpose and craft distinct visual identities for health, beauty, and luxury brand clients.
• Campaigns & Social Interpreting brand essence and personality to create campaign concepts, crafted assets, and social media campaigns including TikTok and influencer marketing for health and beauty brands.
• UX/UI Design & Development Designing user-centred digital experiences including website design, e-commerce development, and mobile-first design that meet brand and business objectives.

Quantifiable outcome

• Sales increased by 54% for Symprove probiotic brand
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major and minor.

• HenkelmajorChannel Partner/ Reseller/ DistributorHenkel, a global Fortune 500 company, is a client of The Pull Agency. Henkel owns multiple beauty and consumer goods brands including Schwarzkopf Professional and other hair care brands. The agency works on brand campaigns for Henkel's portfolio brands.
• SuperdrugminorChannel Partner/ Reseller/ DistributorUK health and beauty retailer Superdrug is a distribution partner for multiple Pull Agency clients including Vice Reversa and True Skincare. The agency develops brands that achieve retail listings with major UK retailers.
• BootsminorChannel Partner/ Reseller/ DistributorUK health and beauty retailer Boots is a distribution partner for Pull Agency client True Skincare, which achieved listing across Boots stores and online platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mother London: London-based independent creative agency of comparable scale offering brand strategy, campaign development and design services. Closely comparable as a similarly sized UK full-service creative agency competing for similar brand mandates.
• Pentagram: World's largest independent design partnership with offices in London, offering brand identity, digital design and campaign work. Comparable as an independent creative competitor in brand strategy and design.
• Anomaly: Independent creative agency with strong CPG and beauty credentials and comparable service mix across brand strategy, campaigns and digital experience design. Comparable mid-size independent competitor in the brand-creative category.
• The&Partnership: UK-headquartered integrated creative and media agency operating at a similar boutique scale. Directly comparable as an integrated strategy, design and campaign shop competing for similar brand budgets.
• Carter Wong Design: London-based brand identity and design consultancy serving consumer brands. Comparable as a UK boutique offering brand strategy and visual identity services to consumer-facing clients.
• Together Design: Independent London brand design agency with a strong health, beauty and lifestyle client base. Highly comparable as a similarly sized boutique serving the same verticals.

Broad incumbents

• Droga5 (part of Accenture Song): Large, award-winning creative agency now within Accenture Song, with major CPG and beauty clients. Comparable in service offering but operates at significantly larger scale with broader geographic reach.
• Wieden+Kennedy: Major independent creative agency network with global offices and deep brand campaign expertise. Comparable in creative campaign capability but materially larger and more diversified across categories.

Emerging players

• Carter Hales Design Lab: Smaller London-based brand design studio focused on beauty and lifestyle clients. Comparable as a niche beauty/lifestyle branding peer with overlapping client verticals but smaller scale.
• Bonded (formerly Bulletproof): Independent brand and packaging design agency with notable beauty and personal-care specialism. Comparable as a smaller specialist operating in the same health/beauty branding category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thepullagency
• LinkedInlinkedin.com/company/280981
• Instagraminstagram.com/pull_agency
• Xx.com/ThePullAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pull Agency