Hasty Pope

What Hasty Pope does

Hasty Pope, LLP is a privately held plaintiff-side personal injury law firm founded in 1953 and headquartered in Canton, Georgia, with a second office in Gainesville. The firm represents individuals in Cherokee and Hall Counties and across the Southeast in matters including auto, truck, motorcycle, bus, bicycle and rideshare accidents, medical malpractice, wrongful death, workers' compensation, premises liability, traumatic brain and catastrophic injuries, defective products, construction accidents, and a smaller qui tam/whistleblower practice. The firm operates on a contingency-fee basis ("no win, no fee") and is led by partners Jonathan A. Pope and Tom Pope III — both sons of founder Judge Marion T. Pope Jr. — with William G. Hasty Jr. and Judge Pope serving as of counsel and Dustin Davies admitted as the first new name partner since 2008.

The firm's service model is sales-led and direct-to-consumer: prospective clients reach the firm through phone, online contact forms, and free in-person consultations at either office, with bilingual (English/Spanish) coverage and 24/7 availability. Marketing is largely organic — SEO, a long-running "In The News" content library dating to 2013, a video center with attorney profiles and client testimonials, community events such as the First Responders Appreciation Event, and word-of-mouth referral. There is no proprietary technology stack; case management, intake, and marketing rely on standard law-firm tools. Revenue is outcome-based: the firm earns a percentage of settlements and trial verdicts only when it prevails, and reports having recovered over $100 million for clients across more than 70 years, with nearly 100 jury trials handled.

The firm's competitive position rests on local brand equity since 1953, family-run continuity, and the trial-ready profile of its attorneys — Jonathan Pope is one of roughly 500 U.S. fellows of the International Academy of Trial Lawyers and recipient of the Tommy Malone Award for Excellence in Advocacy, and Tom Pope III has personally handled nearly 100 jury trials. The firm is actively engaged in regional legal-policy and community work, including Jonathan Pope's role as President-Elect of the Georgia Trial Lawyers Association and co-drafting of Georgia Senate Bill 359 on COVID-19 liability protections. The firm has no parent company, no external investors, and no disclosed revenue or headcount data beyond seven named attorneys and staff on the team page.

Name

Hasty Pope

Legal name

Hasty Pope, LLP

Website

https://hastypope.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Hasty Pope, LLP is a plaintiff-side personal injury law firm founded in 1953, serving North Georgia and the Southeast from offices in Canton and Gainesville. It represents injury victims on a contingency-fee basis across auto, truck, malpractice, wrongful death, workers' compensation, and qui tam matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAM

Personal Injury & Insurance Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYFSAJAGAG

Product Liability & Recall

Financial & Insurance/Insurance — Motor, Property & Casualty/Specialty & Excess/Surplus Lines (E&S)

SECONDARYFSAJAGAH

Construction Specialty (Wrap-Ups/Builders Risk/Contractors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Specialty & Excess/Surplus Lines (E&S)

Keywords

• Personal injury law
• Legal representation services
• Car accident attorney
• Wrongful death cases
• Workers compensation law

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Representation: The firm operates on a contingency fee basis for personal injury and workers' compensation cases. Clients do not pay legal fees unless the firm recovers compensation on their behalf. This is the primary revenue model for plaintiff personal injury law firms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hasty Pope, LLP is a family-run personal injury law firm providing contingency-based legal representation to injury victims in North Georgia. The firm handles auto accidents, truck accidents, motorcycle accidents, medical malpractice, wrongful death, workers' compensation, premises liability, traumatic brain injuries, construction accidents, defective products, rideshare, drunk driving, bicycle, bus, and catastrophic injury cases, as well as qui tam/whistleblower matters. Clients pay no attorneys' fees unless the firm recovers compensation on their behalf.

Product overview

Hasty Pope, LLP is a family-run personal injury law firm serving North Georgia since 1953. The firm operates as a unified legal practice offering comprehensive personal injury legal services across multiple practice areas, including auto accidents, truck accidents, medical malpractice, wrongful death, workers' compensation, and various other injury types. With offices in Canton and Gainesville, the firm provides contingency-based legal representation, meaning clients pay no fees unless the firm recovers compensation. The practice leverages over 150 years of combined legal experience to advocate for injury victims from accident through final settlement or trial verdict.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for personal injury victims across North Georgia, covering accident investigation, claim filing, negotiation with insurers, and trial advocacy under contingency fee.
• Auto Accident Legal Representation

Quantifiable outcome

• Over $100 million recovered for clients
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Peach State BankminorOthers · 1 February 2021Firm worked with Peach State Bank in Gainesville to establish a victims' trust fund for families affected by the Prime Pak/Food Foundation liquid nitrogen leak tragedy. The bank hosts the trust account.
• Latino Conservative OrganizationminorOthers · 1 February 2021Art Gallegos, President of Latino Conservative Organization, collaborated with Hasty Pope to set up trust for victims' families from the Gainesville food plant tragedy.
• Camille Viera ServicesminorOthers · 1 February 2021Camille Viera, owner of Camille Viera Services, collaborated with the firm to help manage and distribute funds to affected families.
• Georgia Trial Lawyers Association (GTLA)coreStrategic or Co-development Partner · 1 August 2020Jonathan Pope serves as President-Elect of GTLA. The firm collaborates with GTLA on legislative efforts including drafting Georgia's Senate Bill 359 for COVID-19 liability protections. Pope also serves on GTLA's Executive Committee and is a District Vice President.
• Georgia Business Groups on SB 359minorStrategic or Co-development Partner · 1 August 2020Various business groups and professional sports teams from Georgia collaborated with GTLA and Attorney Pope on Senate Bill 359 for COVID-19 liability law.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Morgan & Morgan: Largest plaintiff personal injury firm in the U.S., operating across dozens of states on a contingency-fee model. Directly comparable on practice area, business model, and contingency-fee structure, though at vastly greater scale and with a national advertising-led GTM.
• The Cochran Firm: National plaintiff personal injury firm with a strong trial reputation across multiple practice areas including auto, premises liability, and catastrophic injury. Comparable on contingency representation, multi-state reach, and brand-driven GTM, though much larger and broader in scope.
• Ben Crump Law: Nationally recognized plaintiff firm focused on catastrophic injury, civil rights, and high-profile tort matters. Comparable on trial-led advocacy and contingency representation, though significantly broader in practice area and reputation scope.

Direct peers

• Butler Wooten & Peak: Established Georgia plaintiff personal injury firm based in Columbus, handling auto, wrongful death, and products liability cases on contingency. Closely comparable on geography (Georgia state courts), practice mix, and contingency-fee model, with a similar regional brand-led GTM.
• John Foy & Associates: Atlanta-based plaintiff personal injury firm focused on auto accidents, truck accidents, and wrongful death. Directly comparable on Georgia geography, contingency-fee model, and auto/truck accident practice mix.
• Hammers Law Firm: Georgia-based personal injury firm handling auto, truck, and premises liability cases on contingency. Comparable on practice mix, contingency-fee structure, and Georgia regional positioning.
• Bader Scott Injury Lawyers: Georgia-headquartered personal injury firm with offices in Atlanta and surrounding counties. Directly comparable on North Georgia/Atlanta geography, personal injury focus, and contingency representation.

Regional players

• Kazerouni Law Group: Multi-state plaintiff firm with a strong consumer protection and personal injury practice on contingency. Comparable on contingency-fee model and plaintiff-side advocacy, though more weighted toward class action and consumer protection rather than auto accident work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hastypope
• Facebookfacebook.com/HastyPope
• LinkedInlinkedin.com/company/hasty-pope-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasty Pope