Oxford Dental
Oxford Dental is a family-owned, single-location dental practice in Oxford, MS, delivering preventive, cosmetic, orthodontic, and restorative dental care to families and individual patients across the Oxford region.
- Company typePrivate
- Founded1975
- HeadquartersOxford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Oxford Dental does
Oxford Dental is a family-owned, single-location dental practice based in Oxford, Mississippi, serving individual patients and families across Oxford and surrounding communities including Water Valley, Batesville, Bruce, and Holly Springs. Founded in 1975 (with some marketing materials citing 1982), the practice operates on a direct-to-consumer model, accepting appointments via phone and online booking and treating patients across preventive, cosmetic, orthodontic, restorative, pediatric, periodontal, and emergency dental categories. Four dentists (Marc Mercier D.M.D., Lauren Phillips D.D.S., Sam Morrison D.M.D., Emma Lensing D.D.S.), with Dr. Walker Swaney providing cosmetic dentistry, deliver care at the 2155 S Lamar Blvd office.
The practice differentiates its clinical offering through an in-house digital technology stack that includes CEREC same-day crown fabrication, Sprintray 3D-printed proprietary clear aligners branded as Oxford ClearAlign, digital X-rays, intraoral cameras, and CBCT 3D imaging via ZimVie software. Adjunct services include KÖR professional whitening, Botox Cosmetic for TMJ and aesthetic applications, and teledentistry consultations. The practice is in-network with major dental insurers (Delta Dental, Cigna, Aetna, MetLife, Ameritas, Guardian, Principal, GEHA, United Healthcare, Always Care).
Revenue is generated primarily through fee-for-service dental care reimbursed via insurance and out-of-pocket payments, supplemented by a $34/month in-house Dental Maintenance Plan subscription for uninsured patients. Third-party financing partnerships with CareCredit and Sunbit expand payment flexibility. The practice has been voted Best Dentist and Best Dental Office in Oxford for four consecutive years and markets itself as a multi-generational family provider with ~49 years of community presence.
Oxford Dental firmographics
Firmographics- Name
- Oxford Dental
- Legal name
- Oxford Dental
- Website
- https://oxforddental.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxford Dental is a family-owned, single-location dental practice in Oxford, MS, delivering preventive, cosmetic, orthodontic, and restorative dental care to families and individual patients across the Oxford region.
- Ownership category
- akta.pro rank
Oxford Dental industry classification
Industry- Product category
- General and Cosmetic Dentistry Services
- NAICS
- Offices of Dentists (621210)
- akta.pro industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)Comprehensive Orthodontic ClinicsCosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)Restorative General Dentistry (Fillings/Crowns/Bridges)Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)
Keywords
Where Oxford Dental is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oxford Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dental Services Revenue: Fee-for-service dental care including preventive, cosmetic, restorative, and orthodontic treatments. The practice accepts most major dental insurance plans as in-network providers.
- Dental Maintenance Plan (DMP): In-office membership/discount plan for patients without dental insurance. Provides preventive care and discounts on treatments for a monthly fee.
- CareCredit Financing: Third-party healthcare credit card financing helping patients pay for treatments not covered by insurance with flexible monthly payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dental Maintenance Plan - In-office membership for uninsured patients |
| Unit Pricing | Pay-as-you-go | Take-Home Whitening Trays |
| Unit Pricing | Pay-as-you-go | KoR Full System In-Office Whitening |
| Unit Pricing | Pay-as-you-go | Botox Treatment |
| Unit Pricing | Pay-as-you-go | Lip Flip |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Oxford Dental product offering
Product offeringCore offering
Oxford Dental is a family-owned dental practice that provides comprehensive dental care including preventive cleanings and exams, cosmetic dentistry (teeth whitening, veneers, smile makeovers), orthodontic treatment (Invisalign, Oxford ClearAlign, braces), restorative procedures (fillings, crowns, bridges, dental implants), pediatric dentistry, periodontal treatment, and emergency dental care. The practice differentiates itself with in-house technology such as CEREC same-day crowns, Sprintray 3D-printed Oxford ClearAlign clear aligners, and digital imaging, allowing many treatments to be completed in a single visit.
Product overview
Oxford Dental is a family-owned dental practice offering comprehensive dental care services. The practice operates as a single-location family and cosmetic dentistry office in Oxford, MS, providing a full range of dental services organized around preventive, cosmetic, orthodontic, and restorative care. The core clinical offerings include Preventive Dentistry, Cosmetic Dentistry, Orthodontics (with proprietary Oxford Clear Align and third-party Invisalign), Restorative Treatments, CEREC Same-Day Crowns, Dental Implants, Pediatric Dentistry, Emergency Dentistry, and Periodontal Treatment. These services are supported by technology products including CEREC same-day crown technology, Sprintray 3D printing for Oxford Clear Align, digital X-rays, intraoral cameras, and CBCT scanning. The practice also offers adjunct services including KÖR Whitening, Botox Cosmetic, and Teledentistry consultations. Financing options include CareCredit, Sunbit Financing, and an in-house Oxford Dental Maintenance Plan membership. The practice has been serving the Oxford community since 1975/1982, offering nearly 50 years of continuous service.
Differentiator
Problem solved
Functional benefit
Products and services
- Preventive Dentistry Routine cleanings, dental exams, oral cancer screenings, and X-rays to maintain oral health and prevent dental issues for patients of all ages.
- Cosmetic Dentistry Teeth whitening, veneers, and smile makeovers designed to enhance the appearance of patients' smiles.
- Orthodontics Clear aligners including Invisalign and Oxford Clear Align, as well as traditional braces for teeth straightening for adults and teens.
- Restorative Treatments Fillings, crowns, bridges, and dental implants to restore damaged or missing teeth.
- CEREC Same-Day Crowns Single-visit crown service using digital impressions and in-office milling to design, create, and place custom ceramic crowns in one appointment.
- Oxford Clear Align In-house custom clear aligners produced using Sprintray 3D printing technology for discreet teeth straightening, offered as an alternative to Invisalign.
- Dental Implants Titanium implant posts surgically placed into the jawbone to serve as artificial tooth roots, topped with crowns, bridges, or implant-supported dentures.
- Pediatric Dentistry Specialized dental care for children including examinations, gentle cleanings, fluoride treatments, sealants, and monitoring of dental development.
- Emergency Dentistry Urgent dental care for cracked teeth, severe pain, knocked-out teeth, and other dental emergencies with same-day appointments available.
- Periodontal Treatment Scaling and root planing treatments for gum disease prevention and management.
- Botox Cosmetic Botox treatments for TMJ jaw pain relief and cosmetic facial aesthetics, priced at $12 per unit (lip flip at $100).
- Oxford Dental Maintenance Plan In-house membership discount plan for patients without dental insurance, offering preventive care and discounts on treatments starting at $34/month, including two cleanings, two exams, routine X-rays, emergency exam, and 15% off additional treatments.
- CareCredit Financing Healthcare credit card financing for dental treatments with 0% interest promotional options and flexible monthly payment plans.
- Sunbit Financing No hard credit check financing option with 85% approval rate for affordable dental payment plans.
Quantifiable outcome
- 49+ years of exceptional dental care serving the Oxford community
- +1 more outcomes
Companies that use Oxford Dental
Customer profileSegments6 records
Ideal customer profiles6 records
Oxford Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oxford Dental partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CERECcoreCEREC (Chairside Economical Restoration of Esthetic Ceramics) technology provider enabling same-day crown fabrication in-office. This technology allows Oxford Dental to design, create, and place custom crowns in a single appointment.
- InvisaligncoreClear aligner orthodontic treatment system used at Oxford Dental for discreet teeth straightening. Provides nearly invisible aligners for adults and teens.
- Delta DentalcoreMajor dental insurance provider with in-network status at Oxford Dental.
- CignacoreMajor dental insurance provider with in-network status at Oxford Dental.
- AetnacoreMajor dental insurance provider with in-network status at Oxford Dental.
- MetLifecoreMajor dental insurance provider with in-network status at Oxford Dental.
- AmeritascoreMajor dental insurance provider with in-network status at Oxford Dental.
- GuardiancoreMajor dental insurance provider with in-network status at Oxford Dental.
- PrincipalcoreMajor dental insurance provider with in-network status at Oxford Dental.
- Always CareminorDental insurance provider with in-network status at Oxford Dental.
- GEHAcoreGovernment Employees Health Association dental insurance provider with in-network status at Oxford Dental.
- United HealthcarecoreMajor dental insurance provider with in-network status at Oxford Dental.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Oxford Dental competitors and assessment
Company assessmentBroad incumbents
- Aspen Dental: One of the largest DSOs in the U.S. operating hundreds of branded dental offices. Comparable to Oxford Dental in offering general, cosmetic, restorative, and orthodontic services under one roof, but with a multi-location, centrally managed model.
- Heartland Dental: The largest dental support organization in the U.S., supporting thousands of dentists across general, restorative, and cosmetic practices. Comparable service mix to Oxford Dental (preventive, restorative, cosmetic, ortho) but at national scale.
- Pacific Dental Services: DSO supporting hundreds of dental practices across the U.S. with comprehensive general and specialty care including same-day dentistry and clear aligners. Overlaps Oxford Dental's technology-enabled, full-service clinical offering.
- Affordable Dentures & Implants: National DSO focused on dentures, implants, and extractions with same-day solutions. Comparable to Oxford Dental's same-day crown, implant, and restorative offerings, with a similar value/affordability positioning.
- Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with general, cosmetic, restorative, and specialty services. Comparable comprehensive service portfolio to Oxford Dental, but with multi-location scale.
- Great Expressions Dental Centers: Multi-location DSO providing general, cosmetic, orthodontic, and specialty dental care with in-network insurance participation. Comparable service mix and insurance-driven access model to Oxford Dental.
- Western Dental & Orthodontics: Large DSO offering general dentistry, orthodontics (including clear aligners), and cosmetic services with in-house plans and financing. Comparable to Oxford Dental's DMP subscription, CareCredit/Sunbit financing stack, and orthodontic offerings.
- Bright Now! Dental: Multi-location branded dental group offering general, cosmetic, restorative, and orthodontic care with broad insurance participation and in-house financing. Comparable to Oxford Dental in full-service offering and financing/accessibility emphasis.
- Sonrava Health: Multi-brand DSO (including brands such as Western Dental and Brident) offering general, specialty, and orthodontic care nationwide. Comparable comprehensive service offering and insurance-driven model to Oxford Dental.
Direct peers
- Smile Doctors: The largest orthodontic-focused DSO in the U.S., with locations concentrated in the South. Comparable to Oxford Dental's orthodontic service line (Invisalign and in-house aligner offerings), though operating at much greater scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Oxford Dental social profiles
Digital presenceOxford Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxford Dental leadership team
Management profileNumber of profiles
Profiles5 records
Oxford Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxford Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxford Dental
What does Oxford Dental do?
Oxford Dental is a family-owned dental practice that provides comprehensive dental care including preventive cleanings and exams, cosmetic dentistry (teeth whitening, veneers, smile makeovers), orthodontic treatment (Invisalign, Oxford ClearAlign, braces), restorative procedures (fillings, crowns, bridges, dental implants), pediatric dentistry, periodontal treatment, and emergency dental care. The practice differentiates itself with in-house technology such as CEREC same-day crowns, Sprintray 3D-printed Oxford ClearAlign clear aligners, and digital imaging, allowing many treatments to be completed in a single visit.
Is Oxford Dental a public or private company?
Oxford Dental is a private company. It is classified as family owned and is currently operating.
When was Oxford Dental founded?
Oxford Dental was founded in 1975. It employs 11 to 50 people.
Where is Oxford Dental based?
Oxford Dental is headquartered in Oxford, United States, in the North America region.
How does Oxford Dental make money?
Three revenue lines are on record. Dental Services Revenue is the primary driver. The others are dental Maintenance Plan (DMP) and careCredit Financing.
Who are Oxford Dental's main competitors?
Broad incumbents on record are Aspen Dental, Heartland Dental, Pacific Dental Services, Affordable Dentures & Implants, Dental Care Alliance, Great Expressions Dental Centers, Western Dental & Orthodontics, Bright Now! Dental and Sonrava Health. Smile Doctors is listed as a direct peer.
Does Oxford Dental have an API?
No public API is recorded for Oxford Dental.
What industry is Oxford Dental in?
Oxford Dental's product category is General and Cosmetic Dentistry Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABABAA, Comprehensive Orthodontic Clinics. Its NAICS code is 621210.