What Attic Angel Community does

Attic Angel Community is a 501(c)(3) nonprofit Life Plan Community headquartered in Middleton, Wisconsin, founded in 1889 by the Attic Angel Association. It operates a single-campus continuum-of-care model serving adults aged 55 and better in Greater Madison and Dane County, comprising 123 single-level Prairie Point life-lease ranch homes, 74 Segoe Heights independent-living apartments, 56 Bryant Ridge assisted-living apartments, 44 Gorham Glen catered-living suites for highest-acuity residents, and The Haven, a secured memory-care residence for Alzheimer's and related dementias. The organization's core operational technology is specialized care architecture — The Haven's circular-path secured design, dedicated memory-care staff, and Wisconsin's only Rock Steady Boxing Parkinson's program — combined with on-site Medicare-eligible outpatient rehabilitation (PT, OT, speech), wellness programming across five pillars, and chef-prepared dining. Revenue is generated through life-lease entrance fees ($364,000–$780,000 with 90% refundability), monthly service fees across all residential tiers, recuperative/respite stays (minimum 14 days), and a separate Attic Angel Management Services arm that provides operational consulting and management contracts to three external senior living communities (Oakmont, Olympic Village, Jefferson Square). The Association layer contributes an additional philanthropic revenue stream through donations, planned giving, monthly giving (Next Chapter Circle), legacy giving (Mahoney Society), and four annual signature fundraising events, with grants distributed annually to Dane County nonprofits ($130K in 2024–25, $198K in 2025–26). Go-to-market is direct-sales-led, with campus tours (Wednesdays 9–11am, Sundays 1–3pm at the Prairie Point model home), virtual tours, online inquiry forms, and healthcare provider referrals serving as the primary acquisition channels.

Name

Attic Angel Community

Legal name

Attic Angel Association

Website

https://atticangel.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

251–500 employees

Short description

Attic Angel Community is a 135-year-old 501(c)(3) nonprofit Life Plan Community in Middleton, WI, offering a full continuum of senior living — from 123 life-lease Prairie Point homes through memory care at The Haven — to adults 55+ in Dane County, while also providing management services to three external senior living communities.

Ownership category

akta.pro rank

Product category

Senior Living / Life Plan Community Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Membership Organizations (8600)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior living services
• Continuing care retirement
• Memory care community
• Assisted living facility
• Independent living residences

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Life Lease Residency Fees: Prairie Point homes use a life lease model where residents pay an upfront residency fee ($364,000 to $780,000) plus monthly service fee covering security, maintenance, and amenities. 90% of initial amount is returned when home is re-leased.
2. Monthly Service Fees: Low monthly service fees for Prairie Point covering neighborhood security, home and yard maintenance, and Attic Angel amenities and programming.
3. Segoe Heights Independent Living: Apartment rentals with built-in dining credit each month, optional scheduled support services like medication management.
4. Assisted Living (Bryant Ridge): 56 one-bedroom assisted living apartments with 24/7 assistance, three chef-prepared meals daily, weekly housekeeping and laundry included.
5. Catered Living (Gorham Glen): 44 suites providing highest level of assisted living service for residents needing round-the-clock care, including lifelong high-needs care, short-term recuperative stays, and end-of-life comfort care.
6. Recuperative and Respite Care: Short-term stays (minimum 14 days) in furnished suites with all meals, therapy services billable to Medicare/insurance, room and board is private pay.
7. Management Services: Attic Angel Management Services provides consulting and management contracts to other senior living communities including Oakmont Senior Community (Verona), Olympic Village (Sun Prairie), and Jefferson Square (DeForest).
8. Philanthropy and Donations: Donations, bequests, planned giving, and monthly giving through Next Chapter Circle support community grants, resident aid fund, and operational programs.
9. Continuing Education Programs: Free weekly lectures September through May, open to public, serving as community engagement and potential lead generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Attic Angel Community is a 501(c)(3) nonprofit Life Plan Community operating on a single Middleton, Wisconsin campus. It provides a full continuum of senior living services spanning independent living (Prairie Point ranch-style life-lease homes and Segoe Heights apartments), assisted living (Bryant Ridge), catered living (Gorham Glen), and secured memory care (The Haven). Ancillary offerings include respite and recuperative stays, outpatient rehabilitation, wellness and Parkinson's programs, dining services, and volunteer-driven community philanthropy through grants and fundraising events.

Product overview

Attic Angel Community is a nonprofit Life Plan Community in Middleton, WI offering a continuum of senior living options across four distinct residential products: Prairie Point Homes (123 ranch-style life-lease homes for active adults aged 55+), Segoe Heights Apartments (74 independent-living apartments with optional services), Bryant Ridge Apartments (56 assisted-living apartments with 24/7 nursing support), and Gorham Glen Suites (44 catered-living suites for high-needs residents). Memory care is provided through The Haven, a secured dementia-specific residence. Short-term Recuperative Stays & Respite are available in both Bryant Ridge and Gorham Glen. Campus-life add-on services span Wellness & Fitness Programs (including Parkinson's Wellness and Rock Steady Boxing), Life Enrichment Programs, Dining Services (Terrace Restaurant & Pub, Arbor Café), and Continuing Education lectures. The broader Attic Angel umbrella includes Angel Membership (a 400+ volunteer association founded in 1889), a Signature Fundraising Events program (Attic Sale, Golf Open, Fashion Finds Sale, Holidays Galore), and a Community Grants Program distributing annual awards to Dane County nonprofits. Attic Angel Management Services extends the organization's operational model to managed senior living communities.

Differentiator

Problem solved

Functional benefit

Brands

• Prairie Point: Independent living neighborhood of ranch-style homes for adults 55 and better
• Segoe Heights
• Bryant Ridge
• Gorham Glen
• The Haven
• Mahoney Society
• Next Chapter Circle

Quantifiable outcome

• 46 Prairie Point homes solar-equipped as of early 2024, with Margo J. Hansen Solar Fund supporting additional installations to eventually power all 123 homes
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Junction Ridge Farmers MarketminorStrategic or Co-development Partner · 15 May 2026Attic Angel partners with the Junction Ridge Farmers Market to bring fresh, locally sourced food and community connection to the neighborhood. Market runs May 15 through September 25, Fridays 9am-1pm at Junction Ridge Park.
• LeadingAgeminorStrategic or Co-development Partner · 1 January 2026Attic Angel participates in LeadingAge Lobby Day in Washington D.C., advocating for needs of older adults alongside other aging services leaders. President & CEO Michelle Godfrey attended Lobby Day meetings with members of Congress.
• Habitat for Humanity of Dane CountyminorStrategic or Co-development Partner · 1 April 2024Nearly 100 volunteers framed an entire home at Habitat for Humanity construction site in Attic Angel parking lot. Volunteers built interior and exterior walls for a home to be located in Oregon, Wisconsin serving eight families.
• Jefferson SquarecoreStrategic or Co-development Partner · 1 January 2024Attic Angel Management Services provides oversight for operations at Jefferson Square - a 62-home life-lease community owned by the Community Development Authority of the Village of DeForest, Wisconsin.
• Oakmont Senior CommunitycoreStrategic or Co-development Partner · 1 January 2018Attic Angel Management Services provides oversight for operations at Oakmont Senior Community in Verona, Wisconsin - a 55+ retirement community. Part of expanding Attic Angel family of managed communities.
• Olympic VillagecoreStrategic or Co-development Partner · 1 January 2018Attic Angel Management Services provides management services to Olympic Village life-lease homes in Sun Prairie, Wisconsin.
• SAIL (Sharing Active Independent Lives)minorStrategic or Co-development Partner · 1 January 2005Attic Angel is a sponsor of AgeBetter, Inc., which launched SAIL in 2005 to help seniors remain in their own homes with holistic focus on quality of life.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Five Star Senior Living: Senior living operator providing independent living, assisted living, and memory care across multiple states. Comparable in offering the full continuum of care with wellness and life enrichment programs, though Five Star is a for-profit public company rather than a nonprofit.
• Atria Senior Living: Large U.S. senior living operator with independent living, assisted living, and memory care communities. Operates a comparable continuum model and premium programming, but at greater scale and across broader geographies than Attic Angel.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio across independent living, assisted living, and memory care. Comparable to Attic Angel in offering a full continuum of care, though Brookdale is a for-profit public company operating across hundreds of communities nationally rather than a single-campus nonprofit.
• Sunrise Senior Living: National senior living provider specializing in assisted living and memory care with a premium service model. Comparable to Attic Angel in continuum-of-care positioning and emphasis on quality dining, life enrichment, and specialized memory care programming.

Others

• National Lutheran Communities & Services: Nonprofit organization operating Life Plan Communities across the mid-Atlantic and Southeast with a mission-driven structure similar to Attic Angel. Comparable in nonprofit governance, continuum of care, and active community engagement model.

Direct peers

• Life Care Services: Leading CCRC/Life Plan Community management company serving not-for-profit senior living organizations across the U.S. Directly comparable to Attic Angel Management Services in providing third-party operational management, consulting, and operational best practices to nonprofit senior communities.
• Good Samaritan Society: Large faith-based nonprofit senior services organization operating CCRCs, assisted living, and skilled nursing across the U.S. Directly comparable to Attic Angel as a nonprofit continuing care retirement community with comparable mission-driven structure and care continuum.

Regional players

• Oak Park Place: Madison-area senior living operator with multiple Wisconsin communities offering independent living, assisted living, and memory care. Closest regional competitor to Attic Angel in Dane County with overlapping product offering and target demographic.
• Capitol Lakes: Madison, Wisconsin-based nonprofit Life Plan Community located just minutes from Attic Angel. Directly comparable in geography (same local market), nonprofit CCRC structure, independent/assisted/memory care continuum, and active adult programming.
• Heritage Senior Living: Wisconsin-based senior living operator with multiple communities across the state. Comparable in geography (Wisconsin-based) and continuum-of-care model (independent, assisted, memory care), directly competing for Dane County-area residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atticangel
• Facebookfacebook.com/atticangel
• Instagraminstagram.com/atticangel

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attic Angel Community