Winbas

Name

Winbas

Legal name

Winbas Affärssystem AB

Website

https://winbas.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Winbas Affärssystem AB is a Swedish ERP software vendor founded in 1982, providing Windows-based business management systems for small and medium-sized wholesale, retail, manufacturing, contractor, and rental companies (1-50 users, 1-500 million SEK revenue) primarily in Sweden, with additional modules for e-commerce, mobile field access, cloud hosting, and third-party integration.

Ownership category

akta.pro rank

Product category

ERP / Business Management Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• ERP software
• Business management system
• Wholesale management software
• Manufacturing ERP
• B2B e-commerce platform

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. ERP Software Licensing and Subscription: Winbas generates revenue through licensing its ERP/business system software. As a Windows-based business management system sold for deployment on local servers or in the cloud, revenue is derived from software licenses, subscriptions for cloud hosting, and ongoing software maintenance/upgrades. The company also offers support agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Winbas develops and sells an ERP/business management system targeted at small and medium-sized wholesale/trade, contractor, booking/rental, and manufacturing companies. The Windows-based platform integrates order management, inventory, purchasing, sales, accounting, POS, manufacturing with product structures, and B2B e-commerce, and operates on local servers or in the cloud.

Product overview

Winbas is a unified ERP (Enterprise Resource Planning) business system developed by Winbas Affärssystem AB. The core platform, Winbas Business System, is designed for wholesale/trade, construction/contractor, booking/rental, and manufacturing companies with 1-50 users and revenue of 1-500 million SEK. The product portfolio includes the core Winbas ERP as the central platform, supplemented by Winbas Mobile (for field access via tablet/phone), Winbas E-handel (integrated B2B e-commerce/CRM webshop), Winbas Cloud Hosting (cloud deployment option), Winbas Hjälp (integrated help system), Winbas Push-teknik (XML-based API for third-party integrations), and Winbas Säljstöd (sales support with project management). The system is built on Microsoft technologies (Visual Basic, SQL Server) and operates both on-premise and in the cloud.

Differentiator

Problem solved

Functional benefit

Brands

• Winbas Mobile: Mobile application for working with Winbas in the field, accessible via mobile.winbasonline.se
• Winbas Hjälp

Products and services

• Winbas Business System (Core ERP) An enterprise resource planning (ERP) business system designed for wholesale/trade, construction/contractor, booking/rental, and manufacturing companies with 1-50 users. Integrates order management, inventory, purchasing, sales, accounting, and reporting in a unified Windows-based platform that runs on local servers or in the cloud.
• Winbas Mobile A mobile solution enabling field sales representatives and warehouse staff to work with the Winbas ERP system from tablets or phones via a web-based interface at mobile.winbasonline.se.
• Winbas E-handel (B2B E-commerce) Integrated B2B e-commerce module that functions as a web-based CRM system, allowing customers to place orders, track order status, view invoices, and manage their accounts directly through a connected webshop synchronized with the Winbas ERP.
• Winbas Cloud Hosting (Arbeta i molnet) Managed cloud computing and hosting services that let businesses access Winbas remotely without investing in on-premise IT infrastructure, providing location-independent access to the ERP system, storage, and processing power.
• Winbas Hjälp (Help System) Integrated help system distributed with Winbas as a compiled HTML help file (Winbas.chm), with online documentation at winbas.com/help providing searchable access to system functions, features, and version updates.
• Winbas Push-teknik (XML Integration API) XML-based integration framework enabling third-party developers to build applications that exchange data bidirectionally with Winbas, supporting customer, product, order, quote, purchase order, and project data, as well as direct printing and batch invoice commands via tag-based commands.
• Winbas Säljstöd (Sales Support) Sales support module for managing organizations, contacts, projects, and project types, integrated with the main ERP system for customer relationship management and project-based sales tracking.

Quantifiable outcome

• Approximately 2 million SEK in savings over 3 years compared to a custom-built system, calculated on approximately 15 users
• +1 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationWinbas is built using Microsoft tools: Visual Basic as the development environment, Microsoft Access and Microsoft SQL Server as the database platform. Microsoft tools and components form the foundation of Winbas, creating a seamless ERP system for the Windows environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fortnox: Fortnox is a publicly listed Swedish cloud ERP/accounting platform targeting very small Swedish SMBs with similar order, inventory, invoicing, and e-commerce workflows. Competes directly for the same 1-50 user segment where Winbas is positioned, but Fortnox has a significantly larger customer base and brand presence in Sweden.
• Monitor ERP: Monitor ERP is a Swedish ERP system with strong vertical specialization in manufacturing and wholesale, including BOM/recipes, production, and order/inventory management. It competes head-to-head with Winbas in the same manufacturing ERP niche that defines Winbas's manufacturing vertical.
• Hogia: Hogia is a Nordic business software group offering ERP, HR/payroll, and transport/logistics systems to Swedish and Norwegian SMBs. Overlaps with Winbas in SMB ERP, accounting, and workforce management for similar Nordic mid-market customers.
• Visma Pyramid Business Studio: Pyramid Business Studio is a Visma-owned Swedish ERP tailored to small and mid-sized manufacturing and wholesale firms with stock/order/inventory workflows. Directly overlapping with Winbas's wholesale and manufacturing value proposition in the Swedish SMB market.

Broad incumbents

• Visma: Visma is the largest Nordic business software provider, with broad SMB ERP, accounting, payroll, and procurement offerings (including Pyramid Business Studio for manufacturing). Visma competes with Winbas across several verticals but operates at far greater scale and with a broader product portfolio.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs, used by thousands of small and mid-sized companies including those Winbas targets in manufacturing, wholesale, and retail. The shared Microsoft technology heritage (Winbas is built on Visual Basic/SQL Server) makes it both a benchmark and a long-term migration risk for Winbas customers.
• SAP Business One: SAP's flagship SMB ERP serves small and mid-sized wholesale, retail, and manufacturing companies globally. Competes for the same upper-end of Winbas's addressable range (companies with approaching 50 users and 500M SEK) and represents a likely end-state for fast-growing customers outgrowing Winbas.

Regional players

• Exact Online: Exact Online is a Dutch-founded cloud ERP/accounting suite that has expanded across Northwest Europe and targets SMBs with order, manufacturing, and financial workflows. Comparable in target segment and functionality to Winbas but anchored in different geographies (Netherlands/Benelux core).

Emerging players

• Odoo: Odoo is an open-source/affordable cloud ERP suite with broad SMB reach including manufacturing, inventory, POS, e-commerce, and accounting. Targets similar SMB digitalization buyers as Winbas globally with a modern web-native stack and active open-source community.
• Aptean ERP (e.g., Aptean iCloudOperations/Process Manufacturing): Aptean (which acquired Jeeves/Spotlight and ABS) provides ERP for SMB manufacturing, distribution, and process industries in Europe. Overlaps with Winbas on manufacturing ERP functionality and target mid-market buyers, though it operates across broader geographies than Winbas's Sweden/Norway footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7_p3cNHxeyWBIxC812Fcqg
• Facebookfacebook.com/groups/winbas
• LinkedInlinkedin.com/company/winbas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winbas