Hogia AB
Hogia AB is a family-owned Swedish software conglomerate operating 30+ companies that build vertical business systems for finance, HR, payroll, property management, and transport logistics across the Nordics, serving both SMEs and enterprise customers via banking-rail-integrated SaaS and on-premise products.
- Company typePrivate
- Founded1980
- HeadquartersStenungsund, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hogia AB does
Hogia AB is a privately held, family-owned Swedish software conglomerate founded in 1980 and headquartered in Stenungsund. It operates through Hogia-gruppen, a federation of more than 30 operational companies, with a workforce of approximately 650 employees across Sweden, Norway, and Finland. Hogia develops industry-specific business systems across four primary verticals: finance and ERP (Hogia OpenBusiness), HR and payroll (Hogia OpenHR, Hogia Lön Plus), property management (Hogia DinHyresvärd), and transport and logistics (Moveit, UniTrans, UniCon, Hogia Ferry System, Hogia Public Transport System, Hogia Terminal Operating System). Its customers range from SMEs using payroll and accounting products to enterprise operators in rail freight, logistics, public transport, and hospitality.
The product portfolio is built on a shared microservices architecture running on .NET 8 and Microsoft Azure, with ISO 9001 and ISO 27001 certifications underpinning enterprise and public-sector sales. Hogia monetizes primarily through licensed on-premise and SaaS deployments of vertical software suites, supported by more than 100 integration partners including all major Nordic banks (Nordea, Swedbank, SEB, Handelsbanken, Danske Bank) and logistics counterparties such as Green Cargo, Schenker/BTF, and Wellfish. The company invests in adjacent capabilities including voice-driven dispatch (voice control in Moveit) and is building out AI capability under a newly appointed AI Lead, indicating a transition from pure workflow software toward AI-augmented operations.
Hogia's revenue base is approximately 750 million SEK (~$73M USD), generated across its multi-vertical portfolio without public segment disclosure. As a family-owned private group, it pursues growth through organic product extension (notably Moveit's entry into Norway and voice control in 2025), bolt-on acquisitions (Din Hyresvärd, 2023), and ecosystem partnerships (Green Cargo Terminal API, 2025; Wellfish ESG reporting), rather than external fundraising. The combination of multi-decade domain depth, deep Nordic banking rails, and a stable ownership structure positions Hogia as a long-cycle consolidator in Nordic vertical SaaS.
Hogia AB firmographics
Firmographics- Name
- Hogia AB
- Legal name
- Hogia AB
- Website
- https://hogia.se
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hogia AB is a family-owned Swedish software conglomerate operating 30+ companies that build vertical business systems for finance, HR, payroll, property management, and transport logistics across the Nordics, serving both SMEs and enterprise customers via banking-rail-integrated SaaS and on-premise products.
- Ownership category
- akta.pro rank
Where Hogia AB is headquartered
LocationHeadquarters
- HQ city
- Stenungsund
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Hogia AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Software (Cloud-based): Hogia generates revenue primarily through cloud-based subscription software solutions. The company offers business-critical industry-specific systems as well as industry-independent solutions within finance, payroll/HR. The modular cloud solutions allow customers to start with current needs and expand as their business grows.
- Integration Services: Revenue generated through extensive partner integration ecosystem, providing data exchange and interoperability services across banking, payment processing, and specialized vertical software markets.
- Professional Services & Training: Implementation, training, and ongoing support services provided alongside software solutions. Hogia Cloud offers managed hosting and operational services with personal support from industry-experienced advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hogia OpenBusiness - Cloud-based accounting system |
| Subscription | Annual | Hogia OpenHR - Cloud-based HR and payroll system |
| Subscription | Annual | Moveit - Modern transport and logistics solution (Norway) |
| Hybrid | Annual | UniCon - Industry system for container/waste/refuse operations |
| Hybrid | Annual | UniTrans - Established transport and logistics system |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Hogia AB product offering
Product offeringCore offering
Hogia develops and delivers industry-specific, business-supporting software systems through a platform-plus-modules architecture, spanning cloud-based ERP/accounting (Hogia OpenBusiness), HR and payroll (Hogia OpenHR, Hogia Lön Plus), property management (Hogia DinHyresvärd), and a deep portfolio of vertical transport/logistics solutions covering public transport, ferry booking, terminal operations, transport management (Moveit, UniCon, UniTrans), and digital signing. Revenue is generated primarily through cloud subscriptions, supplemented by professional services and managed Hogia Cloud hosting.
Product overview
Hogia AB develops and delivers industry-specific, business-supporting software systems. The product portfolio includes a platform-plus-modules architecture comprising: Hogia OpenBusiness (ERP for accounting, invoicing, and business management), Hogia OpenHR and Hogia OpenHR Lön (cloud-based HR and payroll modules), Hogia Lön Plus (standalone payroll), Hogia DinHyresvärd (property management), Hogia Point (legal industry software), and Hogia Signit (digital signing). Transport and logistics solutions include Hogia Public Transport System (real-time passenger information), Hogia Ferry System/BOOKIT (ferry booking and reservations), Hogia Terminal Operating System (logistics terminal automation), Moveit (modern cloud-based transport management), UniTrans and UniCon (established industry systems), plus driver app, customer portal, and environmental reporting modules. The company operates across Sweden, Norway, and International markets.
Differentiator
Problem solved
Functional benefit
Brands
- Moveit: Hogia's modern cloud-based solution for Norwegian businesses in transport, renovation, waste management, and logistics sectors. Includes order management, driver app, invoicing, resource planning, and customer portal features.
- Hogia Public Transport System
- Hogia Ferry System (BOOKIT)
- Hogia Terminal Operating System
- Hogia OpenBusiness
- Hogia OpenHR
- Hogia DinHyresvärd
- UniCon
- UniTrans
Products and services
- Hogia OpenBusiness Comprehensive cloud ERP for accounting, invoicing, customer and supplier management, and fixed assets, aimed at growing SMEs that want to start with what they need and expand as the business grows.
- Hogia OpenHR Cloud-based, modular HR and personnel system that consolidates personnel data, time tracking, and payroll in a single cohesive workflow for Nordic SMEs.
- Hogia Lön Plus Payroll solution that connects to HR, scheduling, and workforce management systems (HiBob, Sympa, Quinyx, Planday, Heartpace HR) to automate payroll data flows.
- Hogia DinHyresvärd Property management system for landlords and property companies covering rental administration, billing, property portfolio management, technical administration, tenant communication, and rental housing marketplace workflows. Acquired by Hogia AB in March 2023.
- Hogia Signit Digital signing solution with contact registers and exportable PDF completion records, designed to integrate with Hogia's HR and property workflows.
- Hogia Point Customer, contact, assignment, and service management system for Swedish law firms and professional services, integrated with Hogia accounting and Advisor.
- Hogia Public Transport System Digital platform that collects, processes, and shares real-time data across an entire public-transport network, providing reliable travel information to passengers and operational data to authorities and private operators.
- Hogia Ferry System (BOOKIT) Comprehensive booking and reservation platform managing the entire ferry journey, including passenger, vehicle, and freight bookings, check-in, invoicing, and reporting.
- Hogia Terminal Operating System Digital solution that automates and optimizes terminal operations, providing real-time visibility across the logistics flow while reducing manual work in container handling and load coordination.
- Moveit Modern cloud-based transport management solution for Norwegian transport, renovation, waste, and construction logistics businesses, with order management, driver app, invoice basis, BEAst environmental reporting, resource planning, and customer portal modules, plus AI voice control introduced in 2025.
- UniCon Established industry system for businesses handling containers, waste, refuse, and recycling operations, available on-premise or via Hogia Cloud hosting.
- UniTrans Established transport and logistics system for businesses needing control over orders, planning, resources, and invoicing documentation, available on-premise or cloud-hosted.
- Hogia Cloud Professional cloud hosting service for Hogia systems, providing automatic backups, built-in GDPR handling, always-updated software, and personal support from industry-experienced advisors.
- Advisor Legal industry system by Advisor Softit designed for Swedish attorney offices, with over 25 years of legal-sector specialization and integrated with Hogia accounting.
Quantifiable outcome
- Eliminated manual coordination routines between railway and terminal operations through automated API integration
- +2 more outcomes
Companies that use Hogia AB
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Hogia AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration49 records
AI capability3 records
Feature6 records
Hogia AB partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Green CargocoreGreen Cargo and Hogia implemented an API-based integration connecting Green Cargo's ARMS (Automated Rail Management System) with Hogia's terminal software. This enables automated real-time data sharing on train movements, container handling, and load details. The integration replaces previous manual coordination routines between railway and terminal operations. Planned future features include digital wagon ordering, temperature monitoring for refrigerated transport, and damage registration.
- FortnoxcoreThrough integration between Hogia DinHyresvärd and Fortnox, booking data can be transferred digitally to the accounting system. Vouchers and allocation information created in the property system are sent further without manual export.
- NordeacoreThrough the integration between Hogia and Nordea, companies can automatically manage their bank transactions directly in the accounting system. The solution saves time, reduces manual work, increases control and is based on the future-proof ISO 20022 standard.
- SwedbankcoreThrough the integration between Hogia and Swedbank, companies can manage payments directly in their accounting system. The solution saves time, increases control and is based on the future-proof ISO 20022 standard.
- SEBcoreThrough the integration between Hogia and SEB, companies can automatically manage their bank events directly in the accounting system. The solution reduces manual work, streamlines payment flows and gives full control over transactions and currency handling.
- HandelsbankencoreThrough the partnership between Hogia and Handelsbanken, companies get a future-proof bank integration that automates the entire payment flow. The solution reduces manual work and gives better control over the economy.
- Danske BankcoreIn the partnership between Hogia and Danske Bank, an efficient flow for payments and account management is created. The integration reduces manual work and gives companies better control over their financial processes.
- VismacoreIntegration with Visma Control Edge means that accounting data and vouchers are transferred digitally from Hogia DinHyresvärd to the accounting system. Booking is done according to set rules in the property system.
- BankIDcoreThrough integration with BankID, Hogia DinHyresvärd enables secure identification and digital signing. Users can log in or sign agreements with e-identification.
- YabiecoreYabie is Hogia's POS partner, delivering a modern and intuitive POS system for iPad and iPhone. The integration between Yabie and Hogia's accounting system automates the transfer of daily reports as preliminary vouchers.
- FortnoxcoreThrough integration between Hogia DinHyresvärd and Fortnox, booking data can be transferred digitally to the accounting system. Vouchers and allocation information created in the property system are sent further without manual export.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Hogia AB competitors and assessment
Company assessmentDirect peers
- Björn Lundén: Swedish provider of accounting, payroll, and business software for SMEs and accounting firms. Named alongside Hogia and Fortnox as a leading local specialist in the Swedish cloud accounting market.
- INIT Group: German-headquartered provider of IT systems for public transport (planning, dispatching, real-time passenger information). Closest direct peer to Hogia Public Transport Systems and ferry/terminal solutions in the European public transport IT market.
- IVU Traffic Technologies: German provider of integrated IT systems for public transport, including planning, operations, ticketing, and passenger information. Comparable to Hogia Public Transport Systems in the European public transport IT competitive set.
- Addnode Group: Swedish-listed acquisition-driven IT company providing vertical software and digital services primarily to public sector and design/engineering customers in the Nordics. Comparable as a Nordic vertical-software roll-up with public-sector exposure overlapping Hogia Public Transport Systems.
- Lime Technologies: Swedish SaaS provider of CRM, sales, and marketing technology primarily for Nordic SMEs. Comparable as a Nordic-listed vertical SaaS business with similar customer base (SME) and recurring subscription revenue model, though different product focus.
- Vitec Software Group: Swedish vertical SaaS conglomerate acquiring and developing industry-specific software businesses across the Nordics. Closely comparable business model to Hogia — diversified portfolio of vertical software companies held under a public Nordic holding structure.
- Fortnox: Swedish cloud-native SaaS provider of accounting, payroll, and invoicing for SMEs. Directly comparable to Hogia OpenBusiness and OpenHR as one of the three named players in Swedish cloud accounting (alongside Hogia and Björn Lundén).
Regional players
- Pyramidion (Visma Spiris): Swedish ERP and business system provider serving mid-market and larger SMEs. Comparable to Hogia OpenBusiness in the Swedish ERP/accounting market, particularly for customers seeking more configurable systems.
Broad incumbents
- TietoEVRY: Large Nordic-headquartered IT services and software company serving public sector, healthcare, and financial services. Comparable as a broad Nordic incumbent competing with Hogia for enterprise and public-sector software deals.
- Visma: Large Nordic-headquartered business software provider offering accounting, payroll, ERP, and vertical SaaS across Europe. Comparable to Hogia across multiple product lines (accounting, payroll, HR, property) but at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hogia AB social profiles
Digital presenceHogia AB compliance and trust
Trust signalCompliance2 records
Hogia AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hogia AB leadership team
Management profileNumber of profiles
Profiles10 records
Hogia AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hogia AB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hogia AB
What does Hogia AB do?
Hogia develops and delivers industry-specific, business-supporting software systems through a platform-plus-modules architecture, spanning cloud-based ERP/accounting (Hogia OpenBusiness), HR and payroll (Hogia OpenHR, Hogia Lön Plus), property management (Hogia DinHyresvärd), and a deep portfolio of vertical transport/logistics solutions covering public transport, ferry booking, terminal operations, transport management (Moveit, UniCon, UniTrans), and digital signing. Revenue is generated primarily through cloud subscriptions, supplemented by professional services and managed Hogia Cloud hosting.
Is Hogia AB a public or private company?
Hogia AB is a private company. It is classified as family owned and is currently operating.
When was Hogia AB founded?
Hogia AB was founded in 1980. It employs 101 to 250 people.
Where is Hogia AB based?
Hogia AB is headquartered in Stenungsund, Sweden, in the Europe region.
How does Hogia AB make money?
Three revenue lines are on record. Subscription Software (Cloud-based) is the primary driver. The others are integration Services and professional Services & Training.
Who are Hogia AB's main competitors?
Direct peers on record are Björn Lundén, INIT Group, IVU Traffic Technologies, Addnode Group, Lime Technologies, Vitec Software Group and Fortnox. Pyramidion (Visma Spiris) is listed as a regional player. Broad incumbents are TietoEVRY and Visma.
Does Hogia AB have an API?
Yes. Hogia provides API-based integrations for real-time data sharing. The Green Cargo integration connects their ARMS (Automated Rail Management System) with Hogia's terminal software, enabling automated real-time data on train movements, container handling, and load details. The company also supports exporterbar data (exportable data) for cloud solutions via APIs, with data exports available in formats including SIE4, SIE5, CSV, Excel, and JSON depending on the system (OpenBusiness, Moveit, OpenHR, Signit, Point, DinHyresvärd).