Ferreteria

What Ferreteria does

Ferreteria Barcelona S.A. operates a multi-category hardware retail business under the Ferreteria Barcelona brand, headquartered in Barcelona, Spain. The company sells more than 20,000 products across four categories — Ferretería (hardware/tools), Jardín (garden), Hogar (home), and Cocina (kitchen) — through three physical retail showrooms in the Barcelona neighborhoods of Sant Andreu, Paseo Fabra i Puig, and Paseo Valldaura, supported by a website (ferreteriabarcelona.com) and direct-contact channels including WhatsApp Business and phone.

The company's commercial model is built around a dedicated B2B division, 'Ferretería para Empresas,' which targets enterprises, self-employed professionals (autónomos), trade guilds (gremios), and property communities (comunidades). The B2B offering is differentiated on responsiveness (instant WhatsApp reply, direct human contact), technical advisory (sector- and project-based product guidance), logistics (free and fast delivery to construction sites, warehouses, and workplaces), and customized commercial terms tied to purchase frequency and volume. There is no disclosed subscription or recurring revenue model; revenue is generated through one-time product sales.

Underlying technology is not disclosed in available source material — no proprietary platform, app, or AI capabilities are referenced. Operating status is active, with 11–50 employees, no disclosed parent company or external funding, and a corporate structure (Sociedad Anónima) consistent with independent, multi-shareholder ownership. Geographic scope is regional (Catalonia), and customer concentration data, revenue figures, and named accounts are not publicly disclosed.

Name

Ferreteria

Legal name

Ferreteria Barcelona S.A.

Website

https://ferreteria.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ferreteria Barcelona S.A. is a Barcelona-based hardware retailer operating three physical showrooms and a B2B 'Ferretería para Empresas' division, supplying 20,000+ hardware, garden, home, and kitchen products to enterprises, self-employed professionals, trade guilds, and communities across Catalonia.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hardware and supplies sales to businesses: Sales of hardware, garden, home, and kitchen products to enterprises, self-employed professionals, trade guilds, and communities. Revenue generated through product sales with customized pricing based on frequency, volume, and business needs. No explicit subscription or recurring revenue model described.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ferreteria Barcelona S.A. sells hardware, garden, home, and kitchen products from three retail stores in Barcelona, stocking over 20,000 SKUs. The company also provides a specialized B2B supply service ('Ferretería para Empresas') for businesses, self-employed professionals, trade guilds, and residential communities, featuring custom commercial conditions, technical advisory, fast free delivery, and pick-up options across all store locations.

Product overview

Ferretería Barcelona is a multi-category hardware retailer operating under a unified brand that serves both individual consumers and B2B customers. The product portfolio spans four main categories—Ferretería (Hardware), Jardín (Garden), Hogar (Home), and Cocina (Kitchen)—offering more than 20,000 products in stock. The B2B service offering provides businesses, freelancers, guilds, and communities with personalized technical advisory, customized commercial conditions, and rapid logistics delivery. The four product categories serve as the core retail offerings, while the B2B service represents the specialized commercial relationship and logistics support layer built on top of the product inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferretería (Hardware) product category Retail product category covering hardware and tools for construction, maintenance, and professional use, including the main inventory of tools, fasteners, and equipment available across all three Barcelona store locations.
• Jardín (Garden) product category Retail product category of garden and outdoor products including tools, equipment, and supplies for landscaping and outdoor maintenance.
• Hogar (Home) product category Retail product category of home improvement and household products for residential and commercial applications.
• Cocina (Kitchen) product category Retail product category of kitchen products including fixtures, fittings, and equipment for kitchen installations and renovations.
• Ferretería para Empresas (B2B Supply Service) Specialized business-to-business supply service providing personalized attention, customized commercial conditions, fast free shipping, and access to over 20,000 products in stock for companies, self-employed professionals, trade guilds, and residential communities. Includes technical advisory, budget preparation, and delivery to construction sites, warehouses, and workplaces.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• AKI: AKI is a national Spanish chain of ferretería/bricolaje stores carrying hardware, garden, and home improvement products. It competes with Ferreteria across overlapping categories at national scale, though with a more consumer-oriented store format.
• Brico Depot: Brico Depot is a large-format, price-positioned DIY and hardware chain in Spain (Kingfisher group). It overlaps directly with Ferreteria's categories but competes primarily on price and scale rather than on personalized B2B service.
• Obramat (formerly Bricomart): Obramat (formerly Bricomart) is a Spanish large-format retailer specializing in construction materials, hardware, and supplies for trade professionals. It targets the same professional buyer as Ferreteria but with warehouse-style stores and national reach.
• Bauhaus: Bauhaus is a European DIY and home improvement chain with a presence in Spain offering hardware, garden, and home categories. It competes with Ferreteria on assortment breadth and brand recognition but at a substantially larger footprint.
• Leroy Merlin: Leroy Merlin is the largest home improvement and DIY retailer in Spain, with dozens of stores offering hardware, garden, home, and kitchen categories. It competes with Ferreteria in the same product categories but at national scale and with a much broader assortment and consumer-oriented GTM.

Direct peers

• Cofan: Cofan is a Spanish B2B distributor of professional hardware, tools, PPE, and consumables serving industry and trades. Its catalog breadth and trade-focused GTM make it a close functional comparator to Ferreteria's B2B service offering.
• Cadena 88: Cadena 88 is a Spanish cooperative of independent ferreterías (hardware stores) serving both consumers and trade professionals with shared branding and supplier negotiation. It is the closest structural peer to Ferreteria: a multi-store, B2B-aware hardware retailer operating regionally in Spain.
• Würth España: Würth is a leading global B2B supplier of professional hardware, fasteners, tools, and consumables with a Spanish operation focused on trades and industry. Its dedicated technical advisory, account-managed B2B sales motion, and consumables-led model closely parallel Ferreteria's enterprise value proposition.

Emerging players

• Amazon Business España: Amazon Business is the B2B arm of Amazon targeting enterprise procurement with broad assortment and fast fulfillment. It represents an emerging competitive threat to traditional B2B hardware suppliers like Ferreteria, particularly as professional buyers shift toward digital, multi-category procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ferreteria_es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferreteria