Earwolf
Earwolf is a comedy podcast network founded in 2010 by Scott Aukerman, producing and distributing on-demand audio comedy featuring notable comedians. Now a property of SiriusXM Podcasts, it distributes flagship shows like Comedy Bang Bang and Conan O'Brien Needs a Friend across major podcast platforms.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Earwolf does
Earwolf is a comedy podcast network founded in 2010 by Scott Aukerman, headquartered in Los Angeles. The network produces and distributes original on-demand audio comedy, anchored by long-running flagship shows including Comedy Bang Bang (900+ episodes), How Did This Get Made?, Conan O'Brien Needs a Friend, and Scam Goddess, alongside a broader catalog (Ask Iliza Anything, The Deep Dive, I Weigh, WOMP It Up!, Improv4Humans, Bitch Sesh, Beautiful Stories from Anonymous People, Best Friends, Hollywood Handbook, Unspooled, Office Ladies). The underlying technology is a podcast hosting and distribution operation; no proprietary AI/ML stack is evidenced. Distribution is multi-platform across Apple Podcasts, Pandora, Spotify, Amazon Music/Audible, SiriusXM, and direct website streaming, supplemented by a Discord community and email newsletter.
The business model is content monetization via podcast advertising and host-read sponsorships, supplemented by branded merchandise sales through the Podswag storefront (podswag.com) and revenue from live touring/live podcast recordings. Pricing is not publicly disclosed. Earwolf operates with a very small disclosed headcount (1–10), consistent with a network model that relies on independent and contracted comedy talent rather than a large internal production staff. Since its acquisition and integration into SiriusXM Podcasts, Earwolf operates as a property under SiriusXM's corporate structure, with the brand preserved and content distributed through the SiriusXM app and siriusxm.com/podcasts. The primary customer segment is individual comedy podcast listeners; the actual paying customers are advertisers and sponsors (routed via SXM Media), and merchandise buyers.
Earwolf firmographics
Firmographics- Name
- Earwolf
- Legal name
- Earwolf
- Website
- https://earwolf.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Earwolf is a comedy podcast network founded in 2010 by Scott Aukerman, producing and distributing on-demand audio comedy featuring notable comedians. Now a property of SiriusXM Podcasts, it distributes flagship shows like Comedy Bang Bang and Conan O'Brien Needs a Friend across major podcast platforms.
- Ownership category
- akta.pro rank
Where Earwolf is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earwolf business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Podcast Advertising and Sponsorship: Standard podcast advertising model with sponsorships embedded in episodes
- Merchandise Sales: Sale of branded merchandise through Podswag platform
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Earwolf product offering
Product offeringCore offering
Earwolf is a comedy podcast network that creates, produces, and distributes original on-demand audio comedy content. Flagship shows include Comedy Bang Bang, How Did This Get Made?, Conan O'Brien Needs a Friend, and Scam Goddess, delivered via major podcast platforms and the SiriusXM network. The company also generates revenue through live shows and branded merchandise sold via Podswag.
Product overview
Earwolf is a podcast network offering a portfolio of comedy and entertainment podcasts, now part of SiriusXM Podcasts. The network features flagship shows including Comedy Bang Bang, How Did This Get Made?, Conan O'Brien Needs a Friend, and Scam Goddess, alongside other comedy podcasts like Ask Iliza Anything, The Deep Dive, I Weigh, WOMP It Up!, Improv4Humans, Bitch Sesh, Beautiful Stories from Anonymous People, Best Friends, Hollywood Handbook, Unspooled, and Office Ladies. Earwolf distributes content through major platforms including Apple Podcasts, Pandora, Spotify, Amazon Music, and SiriusXM, while also offering live shows and merchandise through Podswag.
Differentiator
Problem solved
Functional benefit
Brands
- Comedy Bang Bang: Long-running comedy podcast hosted by Scott Aukerman featuring celebrity guests and improv comedy.
- How Did This Get Made?
- Conan O'Brien Needs a Friend
- Scam Goddess
Products and services
- Comedy Bang Bang: The Podcast Long-running comedy podcast hosted by Scott Aukerman featuring celebrity guests, characters, and improvisational comedy, with over 900 episodes. Targeted at individual comedy podcast listeners.
- How Did This Get Made? Comedy podcast where hosts Paul Scheer, June Diane Raphael, and Jason Mantzoukas discuss and dissect bad movies, exploring why certain films are 'so bad they're amazing.' For individual comedy podcast listeners.
- Conan O'Brien Needs a Friend Comedy interview podcast hosted by Conan O'Brien featuring celebrity guests and comedic conversations. Targeted at individual comedy podcast listeners.
- Scam Goddess Comedy true-crime podcast dedicated to fraud, scams, and cons, hosted by Laci Mosley with guest comedians discussing historic and current scams. For individual comedy podcast listeners.
- Ask Iliza Anything Podcast hosted by comedian Iliza Shlesinger where she answers audience questions and discusses comedy, life, and her experiences. For individual comedy podcast listeners.
- The Deep Dive Podcast co-hosted by June Diane Raphael and Jessica St. Clair featuring deep dives into topics ranging from motherhood and feminism to television and pop culture. For individual comedy podcast listeners.
- I Weigh Podcast hosted by Jameela Jamil focused on body positivity, mental health, and redefining how people measure their worth beyond physical appearance. For individual podcast listeners.
- WOMP It Up! Comedy podcast hosted by Jessica St. Clair and Lennon Parham featuring recurring characters Marissa Wompler and Charlotte Listler in an improvised storytelling format set at Marina Del Rey High School. For individual comedy podcast listeners.
- Improv4Humans Long-form improv podcast hosted by Matt Besser featuring extended improvisational scenes with various comedians, often recorded live. For individual comedy podcast listeners.
- Bitch Sesh Podcast hosted by Casey Wilson and Danielle Schneider featuring comedic discussions of reality TV shows, particularly Real Housewives franchises. For individual comedy podcast listeners.
- Beautiful Stories from Anonymous People Podcast featuring anonymous callers sharing personal stories with comedian Chris Gethard over the phone, with the caller able to hang up at any time. For individual podcast listeners.
- Best Friends Podcast hosted by Nicole Byer and Sasheer Zamata exploring topics related to friendship, relationships, and life advice. For individual comedy podcast listeners.
- Hollywood Handbook Comedy podcast focused on Hollywood and the entertainment industry, featuring insider perspectives and celebrity interviews. For individual comedy podcast listeners.
- Unspooled Podcast hosted by Paul Scheer and Amy Nicholson featuring deep dives into notable films, both acclaimed and controversial. For individual comedy podcast listeners.
- Office Ladies Podcast hosted by Jenna Fischer and Angela Kinsey breaking down the TV show The Office episode by episode. For individual comedy podcast listeners.
- Live Shows Live podcast recordings and touring shows featuring Earwolf talent performing live comedy and podcast recordings in theaters. For individual comedy podcast listeners.
- Podswag Merchandise Official Earwolf merchandise including apparel and collectibles from favorite podcasts, available through the Podswag online storefront. For individual comedy podcast listeners and superfans.
Companies that use Earwolf
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Earwolf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Earwolf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SiriusXMcoreEarwolf is now part of SiriusXM Podcasts. The network was acquired and integrated into the SiriusXM platform, allowing listeners to access Earwolf podcasts through the SiriusXM app and related channels. This partnership provides expanded distribution and resources for the Earwolf podcast network.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Earwolf competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts: Largest U.S. radio broadcaster's podcast arm, producing and distributing hundreds of shows. Overlaps with Earwolf in comedy-format podcasts but operates at vastly larger scale as a broad incumbent.
- Spotify Studios / Spotify Podcasts: Major audio streaming platform with an owned-and-operated podcast studio arm (formerly Gimlet, Parcast, The Ringer). A broad incumbent that both distributes Earwolf content and competes with it via internal productions.
- PRX (Public Radio Exchange) / Radiotopia: Public radio podcast network and distributor, operator of the Radiotopia network. Comparable in network economics (independent podcast production + distribution) though skewed toward narrative/non-fiction rather than comedy.
Direct peers
- Wondery: Premium podcast network producing and distributing serial and interview-style shows, including comedy and true crime. Acquired by Amazon, it is the most direct strategic and operational analogue to Earwolf among independently scaled podcast studios.
- Headgum: Independent comedy-focused podcast network and studio producing shows with comedians like Natasha Lyonne, Jon Daly, and others. Targets the same comedy-listening audience and operates a similar host-driven production model.
- Exactly Right: Podcast network built around My Favorite Murder and true crime/comedy crossover content. Competitor for the same comedy-leaning podcast advertiser dollars and listener attention.
- Maximum Fun: Independent comedy and culture podcast network founded in 2004, with a member-supported model. Overlaps with Earwolf in comedy genre, long-running show format, and community-driven audience base.
- Team Coco (Conaco): Conan O'Brien's comedy media company that produces the Conan O'Brien Needs a Friend podcast distributed via Earwolf. Competes for the same comedy talent pool and has its own branded video/audio network.
- Gimlet Media: Story-driven podcast studio and network, acquired by Spotify. Competes directly with Earwolf for top comedy and narrative hosts and on advertiser relationships, now operating inside a major platform's podcast strategy.
- Midroll Media: Podcast advertising network and producer of comedy and entertainment shows, historically Earwolf's parent entity and now a sibling label within SiriusXM. Shares audience, talent pool, and sales infrastructure with Earwolf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Earwolf social profiles
Digital presenceEarwolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earwolf leadership team
Management profileNumber of profiles
Profiles1 record
Earwolf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earwolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earwolf
What does Earwolf do?
Earwolf is a comedy podcast network that creates, produces, and distributes original on-demand audio comedy content. Flagship shows include Comedy Bang Bang, How Did This Get Made?, Conan O'Brien Needs a Friend, and Scam Goddess, delivered via major podcast platforms and the SiriusXM network. The company also generates revenue through live shows and branded merchandise sold via Podswag.
Is Earwolf a public or private company?
Earwolf is a private company. It is classified as corporate owned and is currently operating.
When was Earwolf founded?
Earwolf was founded in 2010. It employs 1 to 10 people.
Where is Earwolf based?
Earwolf is headquartered in Los Angeles, United States, in the North America region.
How does Earwolf make money?
Two revenue lines are on record. Podcast Advertising and Sponsorship is the primary driver. The others are merchandise Sales.
Who are Earwolf's main competitors?
Broad incumbents on record are iHeartPodcasts, Spotify Studios / Spotify Podcasts and PRX (Public Radio Exchange) / Radiotopia. Direct peers are Wondery, Headgum, Exactly Right, Maximum Fun, Team Coco (Conaco), Gimlet Media and Midroll Media.
Does Earwolf have an API?
No public API is recorded for Earwolf.