High Tide
High Tide is a Brooklyn-based multidisciplinary creative agency founded in 2009 by Creative Director Danny Miller, offering branding, art direction, messaging, packaging, web, environmental design, and strategy services to established consumer brands (Warby Parker, New Balance, Snapchat, Nike) and select startups.
- Company typePrivate
- Founded2009
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What High Tide does
High Tide (legally High Tide Creative) is a Brooklyn, New York-based multidisciplinary creative agency founded in 2009 by Creative Director Danny Miller. The firm operates with 11-50 employees, distinguishing itself through ~16 years of accumulated work with named consumer brands across verticals — most prominently Warby Parker, New Balance, Snapchat, Kith, Nike x Tom Sachs, Casper, Aveda Arts & Sciences Institutes, Bravado (Universal Music), Resy, and Fora.
High Tide firmographics
Firmographics- Name
- High Tide
- Legal name
- High Tide Creative
- Website
- https://hightidenyc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Tide is a Brooklyn-based multidisciplinary creative agency founded in 2009 by Creative Director Danny Miller, offering branding, art direction, messaging, packaging, web, environmental design, and strategy services to established consumer brands (Warby Parker, New Balance, Snapchat, Nike) and select startups.
- Ownership category
- akta.pro rank
Where High Tide is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Tide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services Revenue: High Tide generates revenue through professional creative services including brand strategy, visual identity development, art direction, packaging design, web design, and environmental design. Revenue is project-based or retainer-based, typical of agency engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
High Tide product offering
Product offeringCore offering
High Tide is a full-service creative agency that creates, refreshes, and extends brand identities for consumer companies, delivering work across brand strategy, art direction, messaging, environmental design, web design, packaging, and print. Engagements are delivered on a project or retainer basis to clients ranging from early-stage startups to established consumer brands across eyewear, apparel, food & beverage, technology, hospitality, beauty, and lifestyle sectors. The agency also sells branded merchandise, art prints, and publications through its own online shop.
Product overview
High Tide is a multi-sector, multidisciplinary creative agency based in New York that specializes in brand creation, rejuvenation, and experience design. Founded in 2009 by Creative Director Danny Miller, the agency offers services including branding, art direction, messaging, environmental design, strategy, web design, packaging, and print. The agency's portfolio includes work with high-profile clients such as Warby Parker, New Balance, Snapchat, Kith, and NASA x Tom Sachs. In addition to client services, High Tide operates a merchandise shop selling branded items including candles, honey collaborations, art prints (HTSS Prints), apparel, mugs, books, and zines.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Agency Services Full-service creative agency offering brand strategy, visual identity creation and rejuvenation, art direction, messaging, environmental design, web design, packaging design, and print for consumer brand clients ranging from startups to established enterprises.
- Palmy Candle Handmade branded candle sold as a gift-ready lifestyle item, designed by High Tide and sold through the agency's online shop.
- High Tide x Honeyworks Wildflower Honey Wildflower honey freshly harvested and hand-packed in Maine, sold as a collaborative branded product with Honeyworks through the High Tide online shop.
- HTSS Vol. 54 Print - Haruko Hayakawa 10x10 inch giclee print on 150lb paper stock featuring artwork by Haruko Hayakawa, sold individually with proceeds benefiting the artist and The Laundromat Project.
- Rise & Shine Mug Handmade stackable 9.5oz milk glass mug made in Japan, screen printed on both sides with illustration by Jiro Bevis; limited edition of 180.
- High Tide Zine: A Guide To Getting By At Home Limited edition perfect-bound zine (8.5x11 inches, 52 pages, 30 contributors) featuring illustrated recipes, music tips, and book recommendations; all proceeds benefit National Bail Out and Protect The Sacred.
- High Tide Bauhaus Tee 100% ring-spun cotton garment-dyed t-shirt available in yam and sage colors, with one-color silkscreen print.
- HTSS Prints Collection Collection of 10x10 inch giclee prints on 150lb paper stock featuring artwork from High Tide Sound System covers by various artists including Matt Panuska, Kati Szilagyi, Max Löffler, Bráulio Amado, Jo Minor, Viscaya Wagner, Briana Garza, Margherita Urbani, and Cody Hudson.
- How to Live on Love / How to Live on Love Bundle Riso-printed compendium exploring the typography of romance and erotic paperback genre from 1950-1980, with a history essay and lettering samples. Available as standalone ($25) or bundle with custom sticker pack ($30). Produced as part of the 2022 Design Director in Residence program with Elizabeth Goodspeed.
- Nachume Miller: Behind the Painting 176-page linen hardcover monograph (7.7x10.8 inches) with silkscreened typography, compiling pages from German-born Israeli artist Nachume Miller's sketchbooks spanning 1976 to 1998.
Companies that use High Tide
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles2 records
High Tide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
High Tide partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- HoneyworksminorCollaboration on wildflower honey product - High Tide branded honey harvested and packed in Maine, sold through High Tide's shop
- The Laundromat ProjectminorNon-profit beneficiary for HTSS art print sales - a portion of proceeds from High Tide Sound System volume prints benefit this organization
- National Bail OutminorNon-profit beneficiary for High Tide Zine sales - all proceeds from A Guide to Getting By At Home benefit this organization
- Protect The SacredminorNon-profit beneficiary for High Tide Zine sales - all proceeds from A Guide to Getting By At Home benefit this organization
- Elizabeth GoodspeedminorCollaboration as part of 2022 Design Director in Residence program to produce How to Live on Love publication
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
High Tide competitors and assessment
Company assessmentDirect peers
- Athletics: NYC branding and design agency with a similar multi-disciplinary identity, packaging, and digital practice — directly comparable in market positioning and client profile.
- Collins: Multi-disciplinary brand and experience design firm with deep consumer-brand DNA — comparable to High Tide across brand identity, art direction, and packaging.
- Gretel: NYC brand and motion design studio with a focus on identity and brand systems for cultural and consumer clients — directly comparable in service mix and boutique positioning.
- Order: Brand design studio focused on identity systems and packaging for consumer brands. Closely comparable in scale and creative scope to High Tide's brand and packaging practice.
- Mucca: NYC-based boutique branding studio offering identity, packaging, and art direction to consumer brands — directly comparable to High Tide in scale, location, and service mix.
- Pentagram: The canonical partner-led brand design firm. Pentagram is the closest direct peer to High Tide in both model (multi-disciplinary brand identity, art direction, packaging) and cultural cachet, though it operates at significantly larger scale.
- Mother Design: Design arm of the Mother creative collective; shares High Tide's brand identity, art direction, and packaging focus but operates with the backing of a larger independent network.
- Manual: Boutique brand design studio working with consumer and tech brands on identity, packaging, and digital. Directly comparable to High Tide in service stack and client archetype.
Broad incumbents
- Siegel+Gale: Larger global brand strategy and design firm with significant identity and brand-simplification practices — overlapping with High Tide but at meaningfully greater scale and with broader service lines.
- Wieden+Kennedy Design: The design and brand-identity arm of the Wieden+Kennedy network; comparable in delivering identity and art direction to consumer brands but embedded within a full-service advertising holding structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
High Tide social profiles
Digital presenceHigh Tide financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Tide leadership team
Management profileNumber of profiles
Profiles1 record
High Tide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Tide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Tide
What does High Tide do?
High Tide is a full-service creative agency that creates, refreshes, and extends brand identities for consumer companies, delivering work across brand strategy, art direction, messaging, environmental design, web design, packaging, and print. Engagements are delivered on a project or retainer basis to clients ranging from early-stage startups to established consumer brands across eyewear, apparel, food & beverage, technology, hospitality, beauty, and lifestyle sectors. The agency also sells branded merchandise, art prints, and publications through its own online shop.
Is High Tide a public or private company?
High Tide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High Tide founded?
High Tide was founded in 2009. It employs 11 to 50 people.
Where is High Tide based?
High Tide is headquartered in Brooklyn, United States, in the North America region.
How does High Tide make money?
One revenue line is on record: creative Services Revenue.
Who are High Tide's main competitors?
Direct peers on record are Athletics, Collins, Gretel, Order, Mucca, Pentagram, Mother Design and Manual. Broad incumbents are Siegel+Gale and Wieden+Kennedy Design.
Does High Tide have an API?
No public API is recorded for High Tide.