Habitat&Jardin

What Habitat&Jardin does

Habitat&Jardin is the consumer-facing e-commerce brand of GECODIS SA, a privately held French corporation (Société Anonyme) founded in 1998 in Toulouse and now headquartered at 32 Rue de Paradis, Paris 75010. The company operates habitatetjardin.com as a direct-to-consumer online retailer of approximately 10,000 product references spanning above-ground and in-ground pools, spas and saunas, garden furniture, garden sheds and structures, barbecues and outdoor cooking, indoor sofas and bedroom furniture, kitchen and bathroom furniture, children's outdoor play equipment, fitness products, pet housing, and greenhouses. It maintains a stock of 500,000 products and reports 1,000,000 cumulative parcels delivered, sourced through named supplier partnerships with French and European manufacturers including Trigano, Gardena, Astral, Kinedo, Soulet, Groffilex, Berchet, and Smoby.

The underlying technology stack is a standard e-commerce platform with secure payment processing through Banque Populaire, Caisse d'Epargne, and a broad payment mix (Visa, Mastercard, Carte Bancaire, PayPal, Oney 3x/4x installments, Sofinco consumer credit, Fintecture bank transfer), plus FIA-NET fraud protection on card transactions and Google Analytics for traffic and behavior measurement. Distribution is exclusively through owned, country-localized domain storefronts in France, Germany, Spain, Italy, the Netherlands, Poland, Portugal, and the United Kingdom, with appointment-based home delivery and a 14-day satisfaction guarantee. Marketing is a mix of SEO-optimized category pages, an extensive editorial blog and buying-guide content section, email newsletter, and organic social presence on Facebook and Instagram. No AI/ML capabilities, no mobile applications, and no public or partner-facing API are documented.

The business model is one-time transactional retail sales to individual consumers, with unit-based pricing across categories, frequent flash sales and promotional discounts, and installment payment options designed to lower purchase barriers on higher-ticket items such as spas and pool enclosures. GECODIS SA is a subsidiary of ODAYA HOLDING, an investment holding company; no external institutional investors, venture funding rounds, M&A transactions, or recent leadership changes are disclosed in the source data.

Name

Habitat&Jardin

Legal name

GECODIS SA

Website

https://habitatetjardin.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Habitat&Jardin is the direct-to-consumer e-commerce brand of French GECODIS SA, selling approximately 10,000 home, garden, pool, spa, and indoor furniture SKUs to residential consumers across eight European countries via localized online storefronts.

Ownership category

akta.pro rank

Product category

Online Home & Garden Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Pet and Pet Supplies Retailers (45991)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Home garden e-commerce
• Outdoor furniture retail
• Above-ground pool supplies
• Garden equipment retailer
• Home furnishings online

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct e-commerce retail revenue from selling furniture, garden equipment, pools, and related products to consumers through its online platform. Products are priced individually with unit pricing. The company offers approximately 10,000 product references across multiple categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Habitat&Jardin (operated by GECODIS SA) is an online retailer selling approximately 10,000 products across above-ground pools and pool equipment, spas and saunas, garden furniture, garden sheds, indoor furniture and bedding, kitchen and bathroom furnishings, children's outdoor play equipment, fitness products, and outdoor décor. The company sells its own curated catalog directly to consumers through localized websites in eight European countries, supported by appointment-based delivery, installment financing, and telephone sales support.

Product overview

Habitat&Jardin is a French multi-category e-commerce retailer operated by GECODIS, offering nearly 10,000 products across outdoor living, home furnishings, and wellness categories. The company's product portfolio centers on pools and pool equipment, garden furniture and structures, indoor furniture and bedding, spas and saunas, children's outdoor play equipment, and various outdoor living accessories. The offering functions as a broad retail marketplace rather than a unified platform with modular add-ons, connecting customers with manufacturers and suppliers across the home and garden sector. Major product categories include above-ground pools (wooden, tubular, self-supporting), spas, garden furniture, garden sheds, barbecues, indoor sofas and seating, bedroom furniture, children's play equipment, and fitness products, with accessories and complementary items supporting each primary category.

Differentiator

Problem solved

Functional benefit

Products and services

• Above-Ground Pools (Piscines Hors Sol) Above-ground swimming pools including wooden pools, tubular pools, and self-supporting (autoportante) models, along with accessories such as filtration systems, liners, and safety covers, for residential consumers installing home pools.
• Spa and Sauna Inflatable spas, rigid spas, and spa enclosures for residential wellness, including accessories and maintenance products, targeted at homeowners seeking home spa installations.
• Garden Furniture (Mobilier de Jardin) Outdoor furniture including garden sofas, chairs, sun loungers, tables, hammocks, and parasols for garden and terrace use, for residential outdoor living.
• Garden Sheds (Abri de Jardin) Garden storage structures including wooden, metal, and resin sheds, carports, pergolas, and chalets for outdoor storage and shelter, for residential property owners.
• Garden Décor (Décoration de Jardin) Garden decoration items including artificial grass, paving slabs, terrace boards, garden lighting, planters, and water features, for residential garden styling.
• Barbecue and Plancha Outdoor cooking equipment including gas, stone, and charcoal barbecues and gas/electric planchas, for residential outdoor cooking.
• Indoor Furniture - Sofas and Living Room (Canapé et Salon) Indoor seating and living room furniture including sofas, corner sofas, convertible sofas, armchairs, TV stands, coffee tables, and bookcases, for residential interior furnishing.
• Bedroom and Bedding (Chambre et Literie) Bedroom furniture and bedding including beds, mattresses (foam, latex, springs, inflatable), bed frames, and children's beds, for residential bedroom furnishing.
• Kitchen and Bathroom (Cuisine et Salle de Bain) Kitchen furniture, bathroom vanities, sinks, and accessories for residential kitchen and bathroom installations.
• Children's Products (Enfants) Children's furniture and outdoor play equipment including treehouses, trampolines, swings, sandboxes, and playground structures, for residential family use.
• Garden Games (Jeux de Jardin) Outdoor play and recreation equipment including trampolines, slides, swing sets, and play structures for children, for residential gardens.
• Home Fitness Equipment Home fitness equipment including treadmills (cardio training) and musculation/strength equipment, for residential home gyms.
• Pet Products (Animalerie) Pet housing and care products including chicken coops, rabbit hutches, and animal enclosures, for residential pet and small livestock owners.
• Garden Greenhouses (Serre Jardin) Garden greenhouses and cold frames in polycarbonate, film, glass, and wood for residential plant cultivation.
• Pool Robots Automatic pool cleaning robots including electric and hydraulic models for autonomous pool maintenance, sold to residential pool owners.
• Leisure and Game Equipment (Loisirs) Leisure and entertainment products including foosball tables, basketball/football games, and game tables, for residential indoor entertainment.

Quantifiable outcome

• 1,000,000 parcels delivered to customers
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered minor.

• AstralminorOthersManufacturer/supplier of pool and water treatment equipment. Products sourced to supply Habitat et Jardin's pool equipment category.
• KinedominorOthersManufacturer of bathroom and wellness products supplying the spa and bathroom category.
• TriganominorOthersMajor recreational vehicle and outdoor equipment manufacturer supplying pool and garden product categories.
• SouletminorOthersFrench manufacturer of above-ground pools and outdoor structures supplying pool product lines.
• GroffilexminorOthersSupplier of pool equipment and accessories for the habitat and garden catalog.
• GardenaminorOthersLeading brand for garden tools and watering systems supplying the gardening and garden accessories category.
• BerchetminorOthersManufacturer of children's products and toys supplying the children's furniture and garden games category.
• SmobyminorOthersFrench manufacturer of children's play equipment and garden toys supplying the children's games category.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• ManoMano: French-founded online marketplace specializing in DIY, home improvement, and garden products across Europe. Directly competes with Habitat&Jardin in garden tools, outdoor furniture, and pool equipment categories with a marketplace model serving similar European consumers.
• Raviday: French e-commerce retailer specializing in pools, spas, garden furniture, and outdoor living products. Highly comparable in product mix (pools, spas, garden shelters) and target market (French consumers seeking outdoor living solutions), making it a near-direct specialist competitor.
• Cdiscount: Major French general e-commerce retailer with significant home, garden, and furniture categories. Overlaps with Habitat&Jardin across garden furniture, pools, and home furnishings, serving the same French consumer base with broader assortment and marketplace model.
• La Redoute: Iconic French home and lifestyle e-commerce retailer offering furniture, bedding, and home decoration. Comparable in indoor furniture and bedding categories and in serving French consumers shopping online for home furnishings, though with a stronger indoor and fashion focus.

Broad incumbents

• Leroy Merlin: France's leading home improvement and DIY retailer with extensive garden, outdoor, and pool product ranges. Much larger incumbent with physical stores plus e-commerce; overlaps with Habitat&Jardin in garden structures, outdoor furniture, pools, and DIY categories.
• Castorama: Major French home improvement retailer (Kingfisher group) with broad DIY, garden, and outdoor living categories. Comparable as a broader incumbent overlapping with Habitat&Jardin in garden structures, outdoor furniture, and home improvement products.
• Amazon France: Dominant general e-commerce platform in France with extensive home, garden, furniture, and outdoor categories including third-party marketplace sellers. Competes broadly with Habitat&Jardin across most product categories via scale, Prime delivery, and marketplace assortment.

Emerging players

• Westwing Group: European online home and living retailer (originally German) with curated furniture and home decor assortment. Overlaps with Habitat&Jardin in indoor furniture and home decor, though more focused on design-led furniture than garden/outdoor products.
• Home24: European online furniture and home accessories retailer operating across multiple countries. Comparable in indoor furniture category and multi-country European e-commerce model, though more focused on furniture than garden and pool products.

Regional players

• Wayfair: US-based global online home furnishings retailer with European operations. Comparable in large-item home furniture e-commerce, delivery logistics for bulky goods, and broad home category approach, though primarily serves North American and UK markets rather than continental Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/habitatetjardin
• Instagraminstagram.com/habitatetjardin
• Xx.com/HabitatJardin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat&Jardin