What CMP does

CMP (Custom Molded Products, LLC) is a US-based manufacturer of components for the pool, spa, and bath industry, selling exclusively through a network of regional distributors and OEM partners rather than direct to consumers. The company's product catalog spans water sanitization systems (DEL AOP combining ozone and UV, DEL UV-C, DEL Ozone, and Powerclean Salt chlorine generators), pool and spa hardware (LED lighting via Brilliant Wonders with Smart Sync control, Natural Wonders water features, Air X air therapy, spa jets, valves, skimmers, VGBA-compliant drains, and white goods), bath pumps and controls (Nexxus), and decorative fire/water features (Bobé Water & Fire), plus a dedicated Commercial Products Division serving aquatic centers, zoos, aquariums, and research facilities.

Underlying technology emphasizes in-house injection molding and tool-making through the Shenandoah Manufacturing subsidiary (200,000+ sq ft production capacity worldwide), with ISO 9001 and NQA quality certification and an on-site UL-approved testing facility. The DEL AOP platform combines ozone and UV to generate hydroxyl radicals for advanced oxidation, NSF 50 certified, and pairs with Powerclean Salt's acid-free cell cleaning design as the flagship residential sanitization offerings. Founded by Dr. William Drury and Dr. Charles Li, CMP expanded from 2017-2019 by acquiring DEL Ozone, SGS (Powerclean Salt), Aqua Sun Ozone/AquaNova, and Bobé Water & Fire, then was itself acquired by Spain-listed Fluidra in 2022 — described as Fluidra's second-largest acquisition ever after Zodiac Pool Systems.

The business model is hardware sales through B2B distribution: FOB-Newnan, Georgia pricing with credit terms, C.O.D. or Net 30, 1.5% monthly service charge on past-due balances, no minimum order requirements, and same-day order acknowledgments with 24-hour stock-order shipping. Customer segments include pool builders and service professionals, spa designers and OEMs, bath manufacturers, and commercial aquatics operators, with top distributors including PoolCorp (rated top 1% vendor), IDN, and WINDO. Headcount is stated as 300-600+ manufacturing and assembly employees globally, with the headquarters at 240,000 sq ft near Atlanta, GA.

Name

CMP

Legal name

Custom Molded Products, LLC

Website

https://c-m-p.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

CMP (Custom Molded Products) manufactures pool, spa, and bath components — including sanitizers, LED lighting, water features, valves, jets, and skimmers — selling exclusively through regional distributors and OEM partners serving pool builders, spa manufacturers, and commercial aquatic operators.

Ownership category

akta.pro rank

Product category

Pool & Spa Components Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool components
• Spa equipment
• Water sanitization
• Pool lighting
• Bath products

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pool & Spa Component Products: Manufactures and sells pool, spa and bath components including sanitizers, jets, LED lighting, water features, skimmers, drains, valves, and accessories. Sells exclusively through distributors to pool/spa professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CMP manufactures and sells pool, spa, and bath components — including sanitizers, jets, LED lighting, water features, skimmers, drains, valves, and accessories — exclusively through a network of pool, spa and bath product distributors serving industry professionals. The portfolio covers residential and commercial water sanitization (DEL AOP, DEL Ozone, DEL UV-C, PowerClean Salt), decorative features, and structural/plumbing components across three divisions: Pool, Spa, and Commercial. Manufacturing is performed in-house using injection molding, tool making, and rapid prototyping at ISO 9001 certified, UL approved facilities, with distribution from a 240,000 sq ft Georgia center and a 150,000 sq ft California 3PL center.

Product overview

CMP (Custom Molded Products) is a pool, spa, and bath component manufacturer supplying professional products through distributors worldwide. The company operates as a unified platform-plus-modules architecture with three main product divisions: Pool Products (sanitizers, LED lighting, water features, valves, drains, skimmers), Spa Products (jets, air systems, lighting, valves, controls), and Commercial Products (commercial-grade sanitizers). Key product lines include the DEL family (DEL AOP, DEL UV-C, DEL Ozone) for water sanitization across residential and commercial applications, Powerclean Salt chlorine generators, and decorative lines like Brilliant Wonders LED lighting and Natural Wonders water features. CMP has expanded through strategic acquisitions including DEL Ozone (2017), SGS/Powerclean Salt (2018), Aqua Sun Ozone/AquaNova (2018), and Bobé Water & Fire (2018). The company emphasizes the 'everything matters' philosophy with ISO 9001 certified production.

Differentiator

Problem solved

Functional benefit

Brands

• DEL Ozone: Advanced ozone and UV water sanitization systems for commercial and residential pools and spas
• Powerclean Salt
• Aqua Sun Ozone / ASO
• Bobé Water & Fire
• Brilliant Wonders
• Natural Wonders
• Spa Master
• Air X
• SQR
• Optix
• Nexxus
• CMP Commercial

Products and services

• DEL AOP (Advanced Oxidation Process) Sanitizer Systems Pool water sanitizer combining ozone and UV technology to generate hydroxyl radicals for advanced oxidation, NSF 50 certified to reduce chlorine chemical usage and destroy organisms that can make water unhealthy. Sold through distributors to pool professionals.
• DEL AOP Spa Sanitizer System AOP system designed for portable spas and hot tubs providing enhanced water sanitization for residential hydrotherapy using ozone and UV technology.
• DEL AOP Pro (Commercial) Commercial-grade Advanced Oxidation Process sanitizer for commercial pools and aquatic facilities, regulatory compliant including CDC MAHC.
• DEL UV-C Sanitizer System UV-C sterilizer using ultraviolet light technology for water treatment in residential pools and spas.
• DEL UV-C Pro (Commercial) Commercial-grade UV-C water treatment system for aquatic facilities, part of the CMP Commercial product line.
• DEL Ozone / DEL Ozone Pro Sanitizer Systems Ozone sanitization systems for commercial and residential pools and spas, with the G-Class line serving commercial aquatic facilities. Acquired by CMP in September 2017.
• PowerClean Salt Chlorine Generator NSF certified chlorine generator for in-ground pools with acid-free cell cleaning, clear cell housing for visual inspection, self-aligning unions, and easy-to-use control system. Certified to UL-1081 and NSF/ANSI-50.
• PowerClean Salt Pro (Commercial) Commercial-grade salt chlorine generation system for commercial pool applications, part of the CMP Commercial sanitizer lineup.
• PowerClean Salt Ultra (Residential Premium) Premium residential salt chlorine generator with heavy-duty reinforced design, self-aligning unions, and advanced cell plate technology for pools up to 60,000 gallons.
• PowerClean Salt Econ (Residential Economy) Economy-tier salt chlorine generator for residential in-ground pools.
• DEL Clean Ultraviolet Disinfectant UV-based sanitizer launched during the COVID-19 pandemic targeting bacteria, microorganisms, and viruses in pool and spa water.
• Brilliant Wonders LED Pool Lighting LED pool lighting products featuring Smart Sync technology for synchronized LED pool lighting control with universal installation compatibility.
• Natural Wonders Water Features Decorative water features for pools including scuppers, weirs, and waterfalls for aesthetic pool enhancements.
• Spa Master Spa Systems Complete spa system components including jets, controls, and circulation equipment for spa manufacturers and builders.
• SQR Spa Installation System Spa installation system for efficient and reliable spa component mounting and configuration.
• Air X Air Injection and Therapy System Air injection and aeration system for hot tubs providing therapy and water circulation enhancement.
• Optix Spa LED Lighting LED spa lighting solutions for hot tubs and spas with various color and brightness options.
• Spa Jets Therapeutic jets for spa and hot tub applications in various styles and configurations.
• AquaNova AOP Sanitizers Advanced Oxidation Process (AOP) sanitizer designed for spa OEM manufacturers, eliminating waterborne contaminants and byproducts common in hot tubs. Acquired via Aqua Sun Ozone (ASO) acquisition in July 2018.
• Bobé Water & Fire Features Artisan-crafted fire and water features for pools and outdoor living spaces including custom fire pits, torch systems, and decorative water elements; includes metal fabrication technology. Acquired October 2018.
• CMP Commercial Division / cmpcommercial.com Dedicated commercial division providing DEL AOP Pro, DEL Ozone Pro, DEL UV-C Pro and PowerClean Salt Pro sanitizer systems to commercial pools, aquatic centers, zoos, aquariums, marine science centers, and research facilities.
• VGBA Pool Drain Products Virginia Graeme Baker Pool and Spa Safety Act compliant drain covers and grates for in-ground pools.
• Pool Skimmers In-ground pool skimmers for surface debris removal and water circulation.
• Hydroseal Pool Valves and Spa Valves Valves for pool water flow control and circulation management (Hydroseal) plus spa valves and control valves for hot tub jet operation and water flow.
• Nexxus Bath Pumps and Controls Bath pumps and controls for bath product manufacturers integrating components into finished bathing products.

Quantifiable outcome

• Same day order acknowledgements, stock orders ship within 24 hours
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Australian Distribution PartnercoreChannel Partner/ Reseller/ DistributorDistribution partner in Australia supplying components to a wide variety of Australian pool, spa and bath manufacturers.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Rheem Manufacturing: Rheem manufactures residential and commercial water heaters, pool and spa heaters, and HVAC equipment. It overlaps CMP's pool heating and water-handling adjacencies and shares a distributor-led business model.
• AO Smith Corporation: AO Smith manufactures water heaters, boilers, and water treatment equipment including products used in pool and spa heating applications. Comparable to CMP because it serves adjacent pool/spa equipment categories through plumbing and HVAC distributors.
• Fluidra: Fluidra is the parent company of CMP and a global leader in pool and wellness equipment with manufacturing, distribution, and OEM operations worldwide. Comparable because its portfolio (Zodiac, Jandy, AstralPool) competes with and overlaps CMP's products at every tier.

Emerging players

• Aqua-Chem: Aqua-Chem specializes in water and wastewater treatment systems including for industrial and commercial applications. Comparable because its ozone and water treatment capabilities overlap with CMP's DEL Ozone and DEL AOP Pro commercial product lines.
• Maytronics: Maytronics is best known for robotic pool cleaners but also supplies broader pool equipment through dealers. Comparable to CMP as a pool equipment manufacturer selling through professional distribution channels.

Direct peers

• Zodiac Pool Systems: Zodiac (acquired by Fluidra in 2018) manufactures pool and spa equipment including Jandy, Polaris, and Zodiac-branded products. It is a direct peer to CMP and now sits alongside CMP within Fluidra's portfolio.
• Pentair: Pentair's Pool segment manufactures pool pumps, filters, heaters, automation, and sanitization equipment sold through dealers and distributors. It is a direct competitor to CMP across residential and commercial pool equipment.
• Jacuzzi Group Worldwide: Jacuzzi manufactures hot tubs, swim spas, and bath/whirlpool components including jets, pumps, and controls. It overlaps CMP's Spa Master, Air X, and SQR spa product lines for both OEM and aftermarket customers.
• Waterco: Waterco manufactures pool pumps, filters, sanitizers, and spa equipment distributed globally. It is a comparable peer given its similar component-level product breadth and overlapping distributor GTM model in residential and commercial pools.
• Hayward Holdings: Hayward is a leading global manufacturer of pool and spa equipment including pumps, filters, heaters, sanitizers, lighting, and automation. It directly overlaps CMP's pool/spa component portfolio and serves the same professional installer and distributor channels.

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/cmppoolspa
• Facebookfacebook.com/cmppoolspa
• LinkedInlinkedin.com/company/cmppoolspa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMP