Koskela
- Company typePrivate
- Founded2000
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Koskela firmographics
Firmographics- Name
- Koskela
- Legal name
- Koskela
- Website
- https://koskela.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Koskela industry classification
Industry- Product category
- Contract & Residential Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Office Furniture (2520), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Refurbished/Upcycled Home Furnishings Retail (CRAIANAN), Secondhand & Consignment Furniture Retail (CRAIANAA), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Koskela is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Koskela business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Product Sales: Direct sales of Australian-made furniture through e-commerce (B2C and B2B). Products are made to order with an 8-week lead time. Includes commercial furniture (Work), residential furniture (Live), and educational furniture (Learn). Revenue is generated through one-time product purchases across all three business divisions.
- Furniture as a Service (Koskela+): Subscription-based model providing furniture access through a monthly service fee. Includes planned maintenance, refurbishment, and take-back at end of term. Targets workplaces, landlords, build-to-rent, student accommodation, and spec suites. Revenue is recurring in nature, replacing large upfront capital expenditure with predictable operating costs.
- Custom & Bespoke Design Services: Design, manufacture, and installation of highly integrated bespoke furniture solutions for workplaces and institutions. Includes custom boardroom tables, collaboration furniture, banquette seating, and site-specific public/cultural/institutional projects. Revenue generated through project-based professional services engagements.
- ReHome (Trade-In & Resale): Trade-in program allows customers to return eligible Koskela furniture for store credit (up to 30% of retail price). Returned pieces are refurbished and resold through the ReHome marketplace at reduced prices. Revenue from resale of pre-loved pieces.
- First Nations Design Facilitation: Facilitation services for organisations incorporating authentic First Nations perspectives into the built environment. Includes brief interpretation, artist/art centre engagement, contract management, and process documentation. Supports corporate Reconciliation Action Plans.
- Repair & Renew Services: Ongoing maintenance, repair, reupholstery, and refurbishment services for existing Koskela products. Includes retrofitting to removable covers. Generates revenue from after-sale service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Koskela+ Furniture Subscription - Monthly service fee covering furniture access, maintenance, and take-back |
| One time/ perpetual license | Multi-year contract | Custom & Bespoke Projects - Project-based pricing via consultation |
| Other | Pay-as-you-go | Repair, Reupholstery & Trade-In Services |
| Unit Pricing | Pay-as-you-go | Residential Furniture - Made-to-order pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Koskela product offering
Product offeringCore offering
Koskela designs, manufactures, and retails Australian-made furniture, lighting, and homewares through three primary divisions: Koskela Work (commercial/contract furniture), Koskela Live (residential furniture and homewares), and Koskela Learn (educational furniture and learning environments). The company also operates a circular economy ecosystem including the ReHome program for refurbished furniture, Repair & Renew, Koskela+ furniture-as-a-service subscription, custom and bespoke design services, and First Nations design facilitation.
Product overview
Koskela is a B Corp certified Australian furniture company offering three integrated product lines: Work (commercial furniture for workplaces, tertiary, and government environments), Live (residential furniture, lighting, and homewares), and Learn (classroom furniture for educational institutions). The portfolio centers on the Quadrant Soft modular sofa system (launched 2009) and includes product collections like the Jacob Series for hybrid offices, Brolga collection, and Social Impact Lighting with First Nations artists. The offering is supported by circular economy services including ReHome (trade-in and resale), Repair & Renew (maintenance and refurbishment), and Koskela+ Subscription (Furniture as a Service). Bespoke and custom design services enable tailored solutions for complex projects.
Differentiator
Problem solved
Functional benefit
Brands
- Quadrant Soft: Modular sofa system launched in 2009, Koskela's flagship product line featuring configurable seating for residential and commercial spaces.
- Jacob Series
- ReHome
- Koskela+
- AfterCare
- Repair & Renew
Products and services
- Koskela Work
- Koskela Live
- Koskela Learn
- Quadrant Soft Sofa
- Jacob Series
- Brolga Collection
- Dali Dyalgala Fabric Range
- ReHome Program
- Repair & Renew
- Koskela+ Subscription
- Custom & Bespoke Design
- First Nations Design Facilitation
Quantifiable outcome
- 70% of social impact product value goes to Aboriginal and Torres Strait Islander owned organisations
- +3 more outcomes
Companies that use Koskela
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Koskela technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Koskela partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and supporting.
- First Nations Art Centres (Network)coreKoskela has over a decade of experience working with a network of First Nations art centres across Australia including Buku-Larrnggay Mulka Centre, Jilamara, Milingimbi Arts and Culture, Ngukurr Arts Centre, Numbulwar Numburindi Arts, Ömie Artists, Tangentyere Artists, Tjanpi Desert Weavers, Warlukurlangu Artists, Warmun Art Centre, Warakurna Artists, Yinarr Maramali, and others. Approximately 70% of the value of social impact products goes to these Aboriginal and Torres Strait Islander owned organisations. The company collaborates with artists to create unique design products including woven lighting, fabrics, and art.
- Gaawaa Miyay Designs (Lucy Simpson)flagshipCollaboration with Lucy Simpson of Gaawaa Miyay Designs on the Reflection Pods project for Westpac's Sydney office. The project was a site-specific response to Westpac's Reconciliation Action Plan, involving Elcho Island Arts and Milingimbi Art and Culture.
- Tiarna HerczegflagshipBespoke installation 'Maku Wunkun Towards Tomorrow' for Charter Hall, completed 2023 in Sydney. Designed to explore the diversity of the land through shape, colour, and texture and showcase and celebrate First Nations peoples, art and cultures.
- Ngardang Girri Kalat Mimini (NGKM)coreCollaboration with Ngardang Girri Kalat Mimini (NGKM) on the bespoke lighting piece 'Iuk' for Ernst & Young's Melbourne office. The piece reflects the significance of the eel trap and its importance to both traditional and artistic Koorie practices. Interior Designer: Gensler.
- Centre for Appropriate Technologies (CfAT)coreCollaboration to prototype and manufacture the Alice Range of furniture for Lendlease's Darling Square redevelopment in Sydney. CfAT is based in Alice Springs, demonstrating the national reach of Koskela's First Nations design facilitation.
- Reconciliation AustraliasupportingKoskela has an Innovate Reconciliation Action Plan (RAP) 2018-2020 through Reconciliation Australia to support the national reconciliation movement. This formalises Koskela's commitment to reconciliation through its business operations.
- Indigenous Art CodesupportingKoskela is a member of the Indigenous Art Code — a system to promote and preserve ethical trading in Indigenous Art, ensuring best practice legal requirements are adhered to when collaborating with First Nations artists.
- Good Environmental Choice Australia (GECA)supportingGECA is an Australian-based certification scheme that independently certifies Koskela products as having reduced environmental impact throughout their lifecycle. GECA-certified products contribute towards Green Star, LEED, and WELL building ratings.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Koskela competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office furniture manufacturer and research-driven workplace solutions provider. Comparable to Koskela in supplying enterprise workplaces, government, and education, including hybrid-work product lines, but operating at global scale with broader product breadth.
- MillerKnoll (Herman Miller): Global design leader in office and contract furniture with a portfolio including Herman Miller, Knoll, and HAY. Comparable to Koskela in targeting commercial workspaces, education, and government with design-led, ergonomically certified furniture, but at much larger scale and global footprint.
- Haworth: Global manufacturer of office furniture, architectural interiors, and workspace solutions with strong presence in Australia. Comparable to Koskela in serving enterprise and education customers with project-based commercial furniture solutions.
Direct peers
- Mark Tuckey: Australian designer furniture brand producing sustainable, locally-made timber furniture for residential and commercial customers. Comparable to Koskela in Australian-made, sustainability-credentialed furniture targeting design-conscious buyers.
- Stylecraft: Australian-owned furniture company designing, manufacturing, and distributing commercial and residential furniture, including a strong contract and workplace division. Comparable to Koskela in serving Australian architects, designers, and corporate clients with project-based solutions.
- King Living: Premium Australian furniture designer and manufacturer selling residential and commercial furniture through D2C showrooms across Australia and internationally. Direct competitor to Koskela's Live and Work divisions in the Australian premium furniture segment.
- Tait: Australian designer and manufacturer of outdoor and indoor commercial furniture, working with leading designers to produce made-to-order pieces. Comparable to Koskela in design-led Australian manufacturing for commercial and residential markets.
- Zuster: Premium Australian designer furniture brand offering residential and commercial collections. Comparable to Koskela in design-led Australian-made positioning, customisation services, and architecture-and-design channel sales.
- DesignByThem: Australian designer furniture brand producing original, Australian-made residential and commercial pieces. Comparable to Koskela in design-led positioning, local manufacturing, and B2B/B2C channels targeting design-conscious customers.
Emerging players
- EcoSmart Furniture / Zen Interiors: Australian sustainable and refurbished office furniture supplier, including remanufactured workstations. Comparable to Koskela's ReHome and Work divisions in offering circular-economy commercial furniture to Australian enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Koskela social profiles
Digital presenceKoskela compliance and trust
Trust signalCompliance4 records
Koskela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koskela leadership team
Management profileNumber of profiles
Profiles2 records
Koskela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koskela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koskela
What does Koskela do?
Koskela designs, manufactures, and retails Australian-made furniture, lighting, and homewares through three primary divisions: Koskela Work (commercial/contract furniture), Koskela Live (residential furniture and homewares), and Koskela Learn (educational furniture and learning environments). The company also operates a circular economy ecosystem including the ReHome program for refurbished furniture, Repair & Renew, Koskela+ furniture-as-a-service subscription, custom and bespoke design services, and First Nations design facilitation.
Is Koskela a public or private company?
Koskela is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koskela founded?
Koskela was founded in 2000. It employs 11 to 50 people.
Where is Koskela based?
Koskela is headquartered in North Sydney, Australia, in the Oceania region.
How does Koskela make money?
Six revenue lines are on record. Furniture Product Sales are the primary driver. The others are furniture as a Service (Koskela+), custom & Bespoke Design Services, reHome (Trade-In & Resale), first Nations Design Facilitation and repair & Renew Services.
Who are Koskela's main competitors?
Broad incumbents on record are Steelcase, MillerKnoll (Herman Miller) and Haworth. Direct peers are Mark Tuckey, Stylecraft, King Living, Tait, Zuster and DesignByThem. EcoSmart Furniture / Zen Interiors is listed as an emerging player.
Does Koskela have an API?
No public API is recorded for Koskela.
What industry is Koskela in?
Koskela's product category is Contract & Residential Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term). Its NAICS code is 33712 and its SIC code is 2520.