Good Food Services

What Good Food Services does

Good Food Services is a specialty food and confection brokerage company headquartered in Atlanta, Georgia. Founded in 1999, the firm represents approximately 35 premium brands and connects them with specialty retailers across 14 states spanning the Southeast, Mid-Atlantic, and Midwest regions of the United States.

The company's go-to-market relies on a direct field sales team of 11 or more regional representatives who call on independent specialty food retailers, gourmet shops, and hospitality accounts. Operational infrastructure includes a permanent showroom at Americasmart Atlanta and participation in trade shows, complemented by a MarketTime online ordering platform that enables retailers to place orders digitally. The company is a long-standing member of the Specialty Food Association, reflecting its 27-year tenure in the industry and providing access to category-level buyer and principal networks.

Good Food Services operates as a traditional sales broker, earning commissions on transactions between the brands it represents and the retailers it services. Its end-market mix is bifurcated between specialty food retailers as the primary segment and restaurants and hospitality accounts as a secondary channel. The firm is privately held and small in scale, with 11-50 employees, and has remained focused on its regional brokerage model with incremental product and geographic additions rather than pursuing national scale or proprietary platform technology.

Name

Good Food Services

Legal name

Good Food Services

Website

https://goodfoodservices.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Food Services is an Atlanta-based specialty food and confection brokerage founded in 1999 representing 35+ premium brands and connecting them with specialty retailers across 14 states in the Southeast, Mid-Atlantic, and Midwest via an 11+ person regional sales team.

Ownership category

akta.pro rank

Product category

Specialty Food Brokerage

NAICS

Wholesale Trade Agents and Brokers (42512), Food Service Contractors (72231)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Value/Discount Broadline Foodservice Distributors (AFAIAAAK)

akta.pro secondary industry

Foodservice Cash-and-Carry (Restaurants/Caterers) (CRAHACAC)

Keywords

• Specialty food brokerage
• Confectionery distribution
• Gourmet food sales
• Premium brand representation
• Specialty retailer wholesale

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Brokerage Commission: Good Food Services earns revenue as a food broker by representing premium brands and earning commissions for introducing and guiding their products to market through their network of specialty retailers. They facilitate connections between brands and retailers across 14 states.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Good Food Services is a specialty food and confection brokerage company that represents 35+ premium food brands and connects them with a network of specialty retailers across 14 states in the Southeast, Mid-Atlantic, and Midwest. The company earns brokerage commissions by helping premium brands introduce new products to market and by helping specialty retailers source curated gourmet and confection products. It supports its network through a field sales team, an Atlanta showroom at Americasmart, and a MarketTime B2B ordering platform.

Product overview

Good Food Services is a specialty food and confection brokerage company representing premium brands across 35+ distinct product lines. The company operates as a unified brokerage platform connecting premium food brands with a vast network of specialty stores across 14 states in the Southeast, Mid-Atlantic, and Midwest markets. Their portfolio spans diverse categories including gourmet snacks (BobbySue's Nuts, Chad's Carolina Corn, 1 in 6 Snacks), confectioneries (Hammonds Candies, Penny Candy Store, Belgium's Chocolate Source), specialty condiments (Honeycup mustard, Pickled Pink Foods, Sable & Rosenfeld), baked goods (Fancypants Baking Co., The Crispery, Sweater Box Confections), beverages (Harney & Sons Teas, Runamok Maple), and specialty imports (Zia Pia Italian foods, Daprano & Company). The company provides a MarketTime online ordering platform and maintains an ATL showroom for trade show presence at Americasmart Atlanta. Good Food Services has been operating for over 27 years and is a long-standing member of the Specialty Food Association.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Beef Jerky Premium thin-cut crispy cowboy-style beef jerky made in small batches, marinated for over 24 hours and slowly dehydrated for bold flavor; brokered by Good Food Services to specialty retailers.
• 1 in 6 Snacks Premium snack portfolio including Carolina Kettle Chips, State Pine Popcorn, 1949 and Peanut Factory Peanuts, and Memaw's Cookies; a portion of proceeds is donated to local food banks to fight hunger.
• Belgium's Chocolate Source Belgian chocolate and confections imported since 1998, crafted by master chocolatiers using USDA organic and fairly traded ingredients.
• BobbySue's Nuts All-natural, hand-roasted nuts including pecans, cashews, and almonds made with cage-free egg whites in a secret meringue blend; a portion of sales is donated to the SPCA.
• Burlap & Barrel Equitably sourced single-origin gourmet spices with direct connections between passionate farmers and consumers for fresher, more vibrant spices.
• Caterino & Julian Authentic Italian marinara sauce made with all-natural ingredients imported directly from Italy, featuring a recipe passed down through generations.
• Chad's Carolina Corn Premium gourmet popcorn in 10 different flavors, using high-grade ingredients and precise preparation techniques.
• Crisp & Co. Premium artisanal pickles using locally sourced farm-fresh ingredients from Eastern Pennsylvania, including award-winning pickled beets, mushrooms, and dilly beans.
• Cornhusker Kitchen Gourmet cooking protein fats including Duck Fat Spray, Premium Rendered Duck Fat, and Wagyu Beef Tallow with high smoke points and rich flavors.
• Daprano & Company Artisanal chocolates and gourmet foods imported from Australia, Canada, France, Italy, and Switzerland, including confetti almonds, Italian torrone, panettone, and premium licorice.
• Fancypants Baking Co. Trusted cookie bakery for over 20 years producing crispy cookies with premium ingredients including King Arthur Flour, real butter, and fresh eggs with no artificial additives, from a 100% sesame- and nut-free facility.
• The Anderson House | Frontier Soups Wholesome dry soup mixes featuring a 'fast-scratch' approach with Hearty Meals, Made in Minutes soups, stews, chilis, chowders, and baking and dip mixes with no added salt, preservatives, or artificial ingredients.
• Hammonds Candies Handcrafted confections created with traditional craftsmanship for over a century in Denver, CO, including vintage candies, chocolate candy bars, gummies, and oversized candy canes.
• Harney & Sons Teas Over 300 varieties of natural tea including premium loose teas, specialty teas, herbal teas, Tea + CBD offerings, and Ready-To-Drink beverages; Fair Trade Certified and 1% for the Planet partner.
• Honeycup Original honey mustard crafted since 1967 using founder Pauline Wayne's unchanged home recipe, blending molasses-like sweetness with a fiery finish; Gold Medal Winner at the World Mustard Competition.
• Moso Naturals Natural air purification products using premium moso bamboo charcoal as natural odor absorbers, plus a scent-free odor eliminator spray.
• Mrs. Stone's Texas Supply Company Women-owned, Texas-made catering and gourmet snack brand featuring old-fashioned Southern recipes including Cheese Straws, Texas Trash snack mix, and Rosemary Lemon Shortbreads.
• The Penny Candy Store Old-fashioned penny candy dating back to the late 1800s and early 1900s, offering over 1,000 nostalgic treats including Bit-O-Honey, Charleston Chews, and Satellite Wafers, with seasonal items for Halloween, Christmas, and Easter.
• Pickled Pink Foods All-natural gourmet condiment company founded in 2013 crafting clean, bold, preservative-free pickled products using U.S.-sourced ingredients from cucumbers to peaches, jalapenos, and watermelon rind.
• Poppin' Cobs & Burlington Farms All-natural popcorn on the cob that pops straight off the cob, grown and harvested on a family-owned Indiana farm with no oils or additives.
• Raven's Nest Gourmet Second-generation woman-owned family business handcrafting small-batch jams, butters, salsas, and gourmet spices since 1980, known for signature 'sweet with a little heat' gourmet jelly collections.
• Reid's Cocktail Crackers Luxury crackers debuted in 2023, including Original, Chipotle Ranch, and Cinnamon Sugar flavors featuring vegan and nut-free recipes.
• Runamok Maple Family-owned Vermont company offering premium organic maple syrup, infused, smoked, and barrel-aged varieties, plus honeys and cocktail mixers; featured in Oprah's Favorite Things, Food&Wine, and Saveur.
• Sable & Rosenfeld Gourmet foods for over 50 years featuring 'Tipsy garnishes' including cocktail garnishes, appetizers, condiments, olives, onions, cherries, and martini mixes.
• Sarabeth's Globally recognized brand founded in 1981 featuring jams, marmalades, and bakery products including Orange Apricot Marmalade, Strawberry Rhubarb, and Blood Orange Marmalade; James Beard Award-winning with 17 restaurants worldwide.
• Sight Stones Handcrafted keepsakes and jewelry pieces supporting the Choroideremia Research Foundation, with each stone symbolizing vision loss and bringing comfort to those affected by retinal diseases.
• Southern Olive Bites (SOB) Savory cheese snack featuring creamy cheddar cheese dough hand-rolled around seasoned Spanish green olives, flash-frozen for freshness.
• Sweater Box Confections Small-batch bakery on the Outer Banks of North Carolina crafting award-winning gourmet cookies and tea cookies inspired by family recipes, made without preservatives.
• Swoffle Family-owned organic, kosher, non-GMO caramel waffle cookies (stroopwaffles) that are gluten-, soy-, and nut-free, with Buy One Give One partnership donating meals to Feeding America.
• Sunday Night Foods Rich dessert sauces including chocolate and caramel sauces for pouring, dipping, or spreading over various treats, available in 10oz and 5oz sizes.
• Tell City Pretzels Hand-crafted pretzels made since 1858 using Swiss master baker Casper Gloor's original recipe from Switzerland, available in original, savory, and sweet flavors with a 6-month shelf life.
• The Crispery of Virginia Handmade gourmet marshmallow rice crispy treats (CRISPYCAKES) in over 50 creative flavors, jumbo 5oz treats with 11-month shelf life, plus freeze-dried Crispycakes.
• To Market To Market Leading producer of gourmet gluten-free spreads and spice blends with 33 flavorful dip and cheese ball blends, making 4 to 6 cups per blend; featured on Good Morning America.
• Wholesome Good Wholesale collective curating premium natural and organic foods from small independent producers including olives, oils, vinegars, spices, and jarred vegetables.
• Zia Pia Boutique Italian importer specializing in fine authentic regional Italian foods from non-industrial family-owned producers, featuring artisanal pastas, sauces, oils, vinegars, and sweets.

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Specialty Food AssociationcoreOthersGood Food Services is a long-standing member of the Specialty Food Association, which provides industry credibility, networking opportunities, and access to resources for specialty food brokers and brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Advantage Solutions: Largest US sales and marketing agency representing consumer goods brands to retailers across grocery, foodservice, and specialty channels. Comparable in brokerage function (representing brands to retailers) and headcount-based field sales model, but at vastly greater scale and broader category scope than Good Food Services' specialty food focus.
• CROSSMARK: Retail services company providing sales, merchandising, and brand activation services to manufacturers across grocery and specialty retail. Comparable to Good Food Services as a third-party sales and merchandising intermediary between brands and retailers, though with broader category coverage and scale.
• Shamrock Foods Company: Family-owned foodservice distributor and manufacturer serving restaurants, convenience stores, and specialty retailers across multiple regions. Compares to Good Food Services in serving trade buyers with specialty/gourmet product assortments, though Shamrock operates a title-taking distribution model at significantly larger scale.
• Acosta Sales & Marketing: Major sales and marketing agency providing retail execution, brokerage, and category management to CPG brands across grocery and specialty channels. Operates the same broker-to-retailer model as Good Food Services but serves national CPG brands at a much larger scale.

Direct peers

• Sid Wainer & Son: Fourth-generation specialty food distributor based in New Bedford, MA, focused on premium cheeses, charcuterie, confections, and gourmet specialty items supplied to retailers, restaurants, and gift companies. Comparable to Good Food Services in specialty food focus, premium-brand representation, and trade-show-driven specialty retail relationships.
• KeHE Distributors: One of the largest specialty and natural food distributors in the US, connecting premium and emerging brands to specialty, natural, and grocery retailers. Highly comparable to Good Food Services in channel (specialty retailers), product mix (premium/specialty food), and value proposition (brand-to-retailer introduction), though operating at substantially greater scale and as a title-taking distributor rather than a commission broker.
• Atalanta Corporation: Specialty food importer and distributor bringing European and premium imported brands (cheeses, meats, confections, specialty grocery) to US retail and foodservice. Directly comparable to Good Food Services in brand-portfolio orientation toward imported and gourmet specialty foods and in serving specialty retail accounts.
• United Natural Foods (UNFI): Largest US distributor of natural, organic, and specialty foods, serving retailers across multiple regions. Comparable in the sense that suppliers rely on UNFI for specialty retail access much as they rely on Good Food Services for boutique specialty introductions, though UNFI operates as a title-taking distributor at meaningfully larger scale.

Others

• Specialty Food Association: Industry trade association for specialty food makers, brokers, distributors, and retailers, running the Fancy Food Shows and member programs. Comparable as a non-commercial peer providing the industry infrastructure (events, networking, credibility) that Good Food Services leverages for its trade-show-driven GTM and supplier relationships.
• MarketTime: B2B e-commerce and order management platform purpose-built for specialty food and gift industry wholesalers, brokers, and sales reps. Directly comparable to Good Food Services as the platform provider behind the goodfoodservices.markettime.com ordering portal, enabling broker-rep-led wholesale ordering workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-food-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Food Services