MarketTime
- Company typePrivate
- Founded1984
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
MarketTime firmographics
Firmographics- Name
- MarketTime
- Legal name
- MarketTime, LLC
- Website
- https://markettime.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MarketTime industry classification
Industry- Product category
- B2B Wholesale Commerce Platform
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where MarketTime is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketTime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Platform Fees: MarketTime operates primarily as a SaaS platform charging subscription fees for access to its B2B order writing, ecommerce, and analytics platform. The platform offers tiered licensing (Main Office, User Admins, Salesperson roles) suggesting per-seat or tiered subscription pricing.
- Transaction / Commerce Volume Fees: As a B2B commerce platform facilitating $4 billion of annual commerce, MarketTime likely earns fees tied to the volume of orders and transactions processed through the platform, either as a percentage of GMV or per-transaction fees.
- Embedded Payment Processing: MarketTime offers embedded payment solutions (mtCharge+) including Net Terms, invoice processing (InvoicePay), and payment recovery services. Revenue is generated through payment processing fees on B2B transactions facilitated through the platform.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
MarketTime product offering
Product offeringCore offering
MarketTime provides a unified cloud-based B2B wholesale commerce platform that combines mobile order writing, branded B2B ecommerce websites, embedded payments (Net Terms and invoicing), and Tableau-powered analytics for sales agencies, brands, manufacturers, and retail buyers. The platform supports the full wholesale order lifecycle — from digital catalog browsing and barcode-scanned order entry at trade shows, through electronic order transmission, ERP/accounting sync, payment processing, and reporting.
Product overview
MarketTime offers a unified B2B commerce platform combining Sales Order Writing (Reptime mobile app), B2B eCommerce Websites (Private Marketplace), Embedded Payments (mtCharge+), Reporting & Analytics (mtView powered by Tableau), and Data Management into a single integrated system. The platform serves brands, sales agencies, sales representatives, and retail buyers across wholesale and B2B commerce, supporting order writing, ecommerce, payments, and analytics from one centralized solution.
Differentiator
Problem solved
Functional benefit
Brands
- mtView: Reporting and analytics platform powered by Tableau, providing business intelligence dashboards for sales data insights.
- mtCharge+
- InvoicePay
Products and services
- MarketTime B2B Commerce Platform Unified cloud-based B2B wholesale commerce platform for wholesalers, sales agencies, and retail buyers, combining order writing, branded ecommerce, embedded payments, analytics, and data management into a single SaaS solution.
- MarketTime Embedded Payments (mtCharge+) PCI DSS compliant embedded payment processing solution for B2B wholesale transactions, offering Net Terms, invoice payment, automated payment recovery, and one-click payment dashboards for sales agencies and brands.
- mtView Reporting and Analytics Tableau-powered analytics platform delivering interactive dashboards with drill-through business intelligence for B2B wholesale sales data, from aggregate sales totals down to item-level customer detail.
- RepTime Mobile App Mobile order writing app for iOS and Android that lets sales representatives create multi-line wholesale orders on iPad, iPhone, or Android using digital catalogs, barcode scanning, and customer/product data, with offline mode capability.
Quantifiable outcome
- Platform handles $4 billion of commerce annually for 300,000 retailers (post-Brandwise acquisition)
- +3 more outcomes
Companies that use MarketTime
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
MarketTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
MarketTime partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- EMUN, Inc.coreMarketTime merged with EMUN, Inc. in a strategic partnership to enhance services in wholesale and B2B commerce. The merger aims to accelerate innovation, expand service offerings, and improve platform stability and accessibility for customers. The combined entity leverages the strengths of both organizations to expand service portfolios, reach new markets, and deliver broader capabilities.
- NetSuitecoreNative NetSuite integration allows MarketTime users to sync payment data, maintain a single source of truth for ERP data, push orders and customers to NetSuite, and retrieve invoice details, shipment information, and order status updates directly within MarketTime.
- QuickBookscorePrebuilt integration with QuickBooks enables two-way data sync for financial and accounting data, allowing seamless connection between MarketTime's B2B commerce platform and QuickBooks accounting software.
- SagecorePrebuilt integration with Sage accounting platform enables two-way data sync between MarketTime's B2B commerce platform and Sage ERP/accounting systems.
- SAPcorePrebuilt integration with SAP ERP enables MarketTime customers to sync orders, item data, and customer information with their SAP systems for enterprise-level operational visibility.
- TableaucoreMarketTime's analytics product mtView is powered by Tableau, delivering modern business intelligence dashboards with drill-through capabilities for sales reporting and business insights.
- Amazon Web Services (AWS)coreThe MarketTime platform is secured and hosted by Amazon Web Services, ensuring high reliability, 24x7 access, and enterprise-grade security. The mobile app also supports offline mode when using the AWS-hosted infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MarketTime competitors and assessment
Company assessmentDirect peers
- NuOrder: B2B wholesale platform connecting brands and retail buyers for digital ordering, line sheets, and virtual showrooms. Direct competitor in the wholesale order writing and B2B commerce space with overlapping customer segments (apparel, home, accessories).
- Joor: B2B wholesale marketplace for fashion, accessories, and lifestyle brands. Direct competitor serving similar sales agencies and brand-manufacturer customers with virtual showrooms and digital order writing.
- RangeMe: Product discovery and B2B ordering platform connecting brands with retail buyers across categories like grocery, gifts, and home. Comparable wholesale-buyer network model with similar SMB and mid-market retailer customer base.
- Brandboom: B2B wholesale platform for brands to create digital showrooms, share line sheets, and write orders from retailers. Direct competitor in the digital line sheet/order writing workflow for brands and sales reps.
- Handshake (by Shopify): B2B commerce platform built by Shopify for brands to sell wholesale to retailers. Direct competitor targeting the same wholesale ecommerce use case with backing of Shopify's ecosystem.
Emerging players
- Faire: B2B wholesale marketplace connecting independent brands with boutique retailers, primarily in gifts, home, and lifestyle — directly overlapping MarketTime's strongest verticals. Strong emerging competitor with PLG motion.
- Anvyl: B2B supply chain and purchase order management platform for brands and manufacturers. Comparable in serving brand/manufacturer B2B procurement workflows, though more focused on supply chain than order writing.
Broad incumbents
- Shopify (B2B / Shopify Plus): Ecommerce platform with expanding B2B wholesale features (Shopify Plus, Shop Pay for B2B, Handshake). Massive incumbent competing in adjacent B2B commerce with substantially greater engineering and capital resources.
- BigCommerce (B2B Edition): Enterprise ecommerce platform with dedicated B2B Edition offering quote management, price lists, and customer groups. Broad incumbent offering overlapping wholesale functionality as part of wider portfolio.
Regional players
- Ankorstore: European B2B wholesale marketplace for independent brands and retailers across home, fashion, and gifts. Highly comparable platform model with overlapping customer profiles, but focused on European geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketTime social profiles
Digital presenceMarketTime compliance and trust
Trust signalCompliance2 records
MarketTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketTime leadership team
Management profileNumber of profiles
Profiles4 records
MarketTime subsidiaries and ownership
Company hierarchySubsidiaries2 records
MarketTime funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketTime M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketTime
What does MarketTime do?
MarketTime provides a unified cloud-based B2B wholesale commerce platform that combines mobile order writing, branded B2B ecommerce websites, embedded payments (Net Terms and invoicing), and Tableau-powered analytics for sales agencies, brands, manufacturers, and retail buyers. The platform supports the full wholesale order lifecycle — from digital catalog browsing and barcode-scanned order entry at trade shows, through electronic order transmission, ERP/accounting sync, payment processing, and reporting.
Is MarketTime a public or private company?
MarketTime is a private company. It is classified as venture growth investor backed and is currently operating.
When was MarketTime founded?
MarketTime was founded in 1984. It employs 51 to 100 people.
Where is MarketTime based?
MarketTime is headquartered in Dallas, United States, in the North America region.
How does MarketTime make money?
Three revenue lines are on record. SaaS Subscription Platform Fees are the primary driver. The others are transaction / Commerce Volume Fees and embedded Payment Processing.
Who are MarketTime's main competitors?
Direct peers on record are NuOrder, Joor, RangeMe, Brandboom and Handshake (by Shopify). Emerging players are Faire and Anvyl. Broad incumbents are Shopify (B2B / Shopify Plus) and BigCommerce (B2B Edition). Ankorstore is listed as a regional player.
Does MarketTime have an API?
Yes. MarketTime offers a public API that enables developers to build custom integrations and automate workflows. The API supports pushing orders, customers, customer account numbers, and order updates to ERP systems; and retrieving invoice details, shipment information, order status updates, items, and inventory counts back into MarketTime. Documentation is available via Swagger UI. Developer documentation is at publicapi.markettime.com/swagger-ui/index.html#.
What industry is MarketTime in?
MarketTime's product category is B2B Wholesale Commerce Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42512.