Masonic Homes of California

What Masonic Homes of California does

Masonic Homes of California is a 125-year-old nonprofit charitable organization (founded 1898, headquartered in Union City) affiliated with the Grand Lodge of Free & Accepted Masons of California. It operates two residential campuses — Union City and Covina — providing independent living, assisted living, skilled nursing, and memory care, supplemented by The Pavilion (memory care) and a Transitions short-term rehabilitative/respite program. Acacia Creek Retirement Community is operated as a continuing care sub-brand. Resident contracts are structured either as Partial Assignment of Assets (75% of income and assets) or as fee-for-service monthly arrangements, with a simplified monthly contract model slated for 2026 to reduce enrollment friction. Beyond residential care, the organization runs statewide Masonic Outreach Services (MSOS for seniors 60+, MFOS for families), Distressed Worthy Brother Relief financial assistance, and the Masonic Center for Youth and Families (MCYAF), which provides therapy, counseling, and educational assessments from clinics in Covina and San Francisco on a sliding scale. The Masonic Value Network extends reach through independent in-home care, placement, hospice, and discount pharmacy providers, while a Lodge Outreach Program trains individual lodge members to identify Masonic families in need. Technology investments include Smart Home apartments with Amazon Echo, wearable biometric and fall-detection sensors, and an MCYAF telehealth pilot; a 2023 partnership with Unitek Learning launched the Nursing Assistant Training Program (NATP) to address healthcare staffing shortages.

Name

Masonic Homes of California

Legal name

Masonic Homes of California

Website

https://masonichome.org

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

101–250 employees

Short description

Masonic Homes of California is a nonprofit charitable organization, founded in 1898 and affiliated with the Masons of California, that operates two senior residential campuses (Union City, Covina) plus statewide outreach, financial assistance, and mental health services for California Masons and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Nursing Homes (Non-SNF) (HLAFAFAC)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Senior residential care
• Assisted living services
• Skilled nursing facilities
• Memory care programs
• Fraternal nonprofit services

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Community Fees: Monthly fees from residential communities including independent living, assisted living, skilled nursing, and memory care. Residents contribute through Partial Assignment of Assets (75% of income/assets) or fee-for-service contracts.
2. Charitable Contributions: Tax-deductible donations from California Masons and fraternal family supporting the organization's charitable mission of Masonic relief. Contributions processed through website and California Masonic Foundation.
3. MCYAF Therapeutic Services: Mental health services including therapy, counseling, and educational assessments for children, teens, adults, families, and seniors. Provided on a sliding scale basis.
4. Masonic Outreach Services: Free assistance connecting Masonic family members with services. Includes information and referral, ongoing need-based care management, and financial assistance (structured as loans) for those who qualify.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Masonic Homes of California operates two residential campuses (Union City and Covina) and Acacia Creek Retirement Community providing independent living, assisted living, skilled nursing, and memory care for California Masons and their families. The organization supplements these residential services with statewide Masonic Outreach Services for seniors and families, the Masonic Center for Youth and Families (MCYAF) for mental health services, financial assistance programs, and a Shared Housing Program for affordable senior living.

Product overview

Masonic Homes of California is a charitable organization offering a portfolio of senior living and family support services. The core offerings are two residential campuses (Union City and Covina) providing independent living, assisted living, skilled nursing, and memory care. These are supplemented by The Pavilion (assisted living and memory care), Transitions (short-term rehabilitative care), and the Acacia Creek Retirement Community. The organization also provides statewide outreach services including Masonic Senior Outreach Services (MSOS) for seniors 60+, Masonic Family Outreach Services (MFOS) for families, the Masonic Center for Youth and Families (MCYAF) for mental health services, Shared Housing for affordable senior living, the Masonic Value Network for care provider referrals, and the Distressed Worthy Brother Relief program. A Nursing Assistant Training Program addresses staffing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Union City Senior Residential Campus Senior residential campus offering independent living, assisted living, skilled nursing, and memory care services for California Masons and their families. Houses more than 400 residents combined across both campuses.
• Covina Senior Residential Campus Senior residential campus offering independent living, services and community features, with access to health center services and a Shared Housing Program for affordable senior living.
• Acacia Creek Retirement Community Continuing care retirement community providing Masonic Life and active resident lifestyles for seniors on the Union City campus.
• The Pavilion at Masonic Homes Brand-new residence offering assisted living and memory care services on the Union City campus.
• Transitions Short-Term Care Short-stay rehabilitative and respite care program offering hotel-style amenities for residents and clients recovering from neurological, cardiac, and other surgeries.
• Masonic Senior Outreach Services (MSOS) Free assistance connecting Masonic family members ages 60+ with services and resources to stay healthy and safe at home, including information and referral, ongoing care management, and financial assistance.
• Masonic Family Outreach Services (MFOS) Free assistance helping families access services and resources for complex issues such as special-needs children, economic hardship, or job loss. Provides information, referrals, case management, and one-time financial assistance.
• Masonic Center for Youth and Families (MCYAF) Mental health services including therapy, counseling, and educational assessments for children, teens, adults, families, and seniors. Operates clinics in Covina and San Francisco with sliding scale fees.
• Shared Housing Program Affordable senior living option at Covina campus for those 62+ who can live independently. Residents have private bedroom and bathroom with communal access to kitchen and shared amenities.
• Masonic Value Network Directory of independent care-related service providers including in-home care, senior communities, care placement services, hospice care, and discount pharmacy programs.
• Covina Health Center Health center offering long- and short-term skilled nursing and memory care at the Covina campus.

Quantifiable outcome

• More than 400 residents housed across two campuses
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Unitek LearningcoreStrategic or Co-development Partner · 1 September 2023Partnership between Masonic Homes of California and Unitek Learning to create the Nursing Assistant Training Program. Nine students underwent a six-week educational program including classroom and clinical rotation training. Graduates began the process of becoming Certified Nursing Assistants, with many returning as employees to address healthcare staffing shortages.
• Children's Advocacy Center of CovinacoreStrategic or Co-development Partner · 1 January 2017Partnership allowing children who are victims of abuse or who have witnessed violent crime to easily access needed therapeutic services without leaving the Covina campus. Part of MCYAF's second location expansion.
• New Haven Schools FoundationminorGTM or Marketing Partner · 1 January 2017Annual Mutt Strut event hosted at Masonic Homes and Acacia Creek campuses. Raised $10,000 for Foundation's scholarship and grant programs supporting local public schools, students, and teachers within the New Haven School District.
• Destiny Lodge and Metropolitan LodgeminorGTM or Marketing Partner · 1 January 2017Platinum-level sponsors for SummerFest event at Covina campus. Supporting Masonic community outreach and engagement activities.
• Washington HospitalcoreStrategic or Co-development PartnerPartnership with Washington Hospital on a short-stay rehabilitative and respite care program for the Union City campus. Provides post-surgical recovery services for residents and clients.
• Professor T.J. McCallumminorStrategic or Co-development PartnerPartnership with researcher using technology to combat memory loss. Part of the Masonic Homes' focus on innovative approaches to memory care.
• Dig Deep Farms and ProduceminorOthersProject of the Alameda County Deputy Sheriffs Activities League operating on the Union City campus. Brings healthy food to underresourced families in Alameda County while providing job training opportunities for at-risk youth and under-employed adults.
• Comfort KeepersminorChannel Partner/ Reseller/ DistributorIndependent caregiving provider included in the Masonic Value Network. Offers in-home care services to Masonic families throughout California.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Front Porch: California-based nonprofit CCRC operator serving multiple senior living communities with a full continuum of care model. Highly comparable given its California footprint, faith/affiliation-based sponsorship, and similar CCRC + assisted living + memory care service mix.
• HumanGood: One of the largest nonprofit CCRCs in California and the Western U.S., operating independent living, assisted living, and skilled nursing across multiple communities. Directly comparable in scale, nonprofit structure, and California regulatory exposure.
• Eskaton: California-based nonprofit senior living operator providing independent living, assisted living, memory care, and skilled nursing across Northern and Central California. Comparable as a regional nonprofit CCRC with community-based programs.
• Belmont Village: Senior living operator with a strong California presence offering independent living, assisted living, and memory care. Directly comparable given overlapping California footprint and similar acuity-based service mix.

Broad incumbents

• Life Care Services: Nation's largest operator of CCRCs and senior living communities, managing 140+ communities. Comparable as a broad incumbent in the same product category, though for-profit and nationally diversified rather than California-focused and fraternal-affiliated.
• Atria Senior Living: Large for-profit senior living operator offering independent living, assisted living, and memory care across the U.S. Comparable as a multi-state operator with overlapping service lines, though for-profit and broader market.
• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable as a broad incumbent serving similar resident profiles, though for-profit and at significantly greater scale.
• Sunrise Senior Living: National senior living provider with assisted living and memory care communities across the U.S. Comparable in service lines (AL and memory care focus), though for-profit and nationally diversified.
• Five Star Senior Living: National senior living operator with independent living, assisted living, and skilled nursing communities. Comparable as a multi-state senior care provider, though for-profit and broader in scope than the fraternal-affiliated model.

Emerging players

• Jewish Family & Children's Services: Nonprofit social services and senior services organization with California operations. Comparable as a faith/affiliation-driven nonprofit delivering senior outreach, mental health, and case management services, paralleling Masonic Homes' outreach and MCYAF model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CaliforniaMasons
• Facebookfacebook.com/MasonicHomesofCA
• LinkedInlinkedin.com/company/masonic-grand-lodge-of-california
• Xx.com/masonsofca

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masonic Homes of California