What Flag and Banner Co. Inc does

Flag and Banner Co. Inc, operating as Flag and Banner Indy, is a woman and veteran-owned retail and light-manufacturing business headquartered at 5450 Lafayette Road in Indianapolis, Indiana. Founded in 1976 by Karen, the company began as a kitchen-table operation calling on local businesses and selling American flags, and has since expanded into a broad catalog of flags and flagpoles sold under the brand and several DBAs (Flag and Banner Indy, Flag and Banner Co., The Flag & Banner Company). The product portfolio spans American, state, international, military, collegiate, pride, religious, boating, and boutique flags, alongside flagpole hardware (spinner, display, telescoping, ground set), mounting accessories, and commemorative items such as the 250th Anniversary American Flag. The company also offers custom flag and banner manufacturing and professional commercial and residential flagpole installation services.

The business runs on a direct-to-consumer model with three primary channels: an e-commerce storefront at flagandbannerindy.com with nationwide shipping, toll-free phone ordering (1-888-898-9777 and 317-299-4880), and a physical gift shop at the Indianapolis headquarters. Revenue derives from one-time flag purchases and hardware sales plus installed services; no subscription, licensing, or recurring revenue model is in evidence. Customers are segmented across residential consumers, commercial businesses, government and military entities, and educational institutions, with residential and commercial described as the primary segments.

The company is privately held, founder-owned, and operationally small — approximately 8 employees with no disclosed institutional investment, no parent company, no subsidiaries, and no disclosed partnerships, certifications, or patents. Geographic reach is described as Indiana plus the broader U.S., and the company is actively operating. No proprietary technology, AI/ML capabilities, APIs, or integrations are disclosed; the underlying technology stack is a standard e-commerce website and phone-based ordering.

Name

Flag and Banner Co. Inc

Legal name

Flag and Banner Co. Inc

Website

https://fabco-usa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Flag and Banner Co. Inc is a woman and veteran-owned Indianapolis retailer founded in 1976 that sells flags, flagpoles, and custom banners via e-commerce and phone, serving residential, commercial, government, and educational customers across the U.S.

Ownership category

akta.pro rank

Product category

Flags and Flagpoles

NAICS

Sign Manufacturing (339950)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom flag manufacturing
• Flagpole installation services
• American flag retail
• Custom banner printing
• Patriotic flag products

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Flag and Banner Sales: Sale of American flags, state flags, international flags, military flags, collegiate flags, pride flags, boutique flags, religious flags, boating flags, and custom flags and banners. One-time product purchases with no recurring revenue model.
2. Flagpole Products and Installation: Sale and installation of spinner poles, display poles, telescoping poles, ground set flag poles, brackets, holders, and accessories. Includes professional installation services for commercial and residential flagpoles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Flag and Banner Co. Inc manufactures, sells, and distributes flags (American, state, international, military, collegiate, pride, religious, boutique, boating) and flagpole hardware (spinner poles, display poles, telescoping poles, ground-set poles, brackets and accessories). The company also produces custom flags and banners and provides professional commercial and residential flagpole installation services across Indiana and the U.S.

Product overview

Flag and Banner Indy is a retail business offering a comprehensive portfolio of flag and flagpole products, including American Flags, State Flags, International Flags, Military Flags, Pride Flags, Collegiate Flags, Religious Flags, Boating Flags, and Boutique Flags. The company also provides flagpole products such as Spinner Poles, Display Poles, Telescoping Poles, and Ground Set Poles, along with mounting accessories and brackets. Services include professional commercial and residential flagpole and banner installation, as well as custom flag and banner manufacturing for branding, events, and special occasions. The product portfolio spans mass-market standard flags, specialty boutique items, and fully customized products with installation services forming a key part of the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• American Flags United States of America flags for residential and commercial display, available in multiple sizes and styles.
• State Flags Flags representing all U.S. states for residential, commercial, and civic display.
• International Flags Flags representing nations around the world for international, diplomatic, cultural, and personal display.
• Military and Service Flags Flags honoring U.S. military branches, veterans, and service organizations for ceremonial and commemorative display.
• Presentation and Display Sets Complete flag sets for formal presentations and ceremonial displays, including indoor and outdoor flag configurations.
• Boutique Flags Unique boutique-style flags for distinctive decorative purposes and personal expression.
• Pride Flags Flags celebrating LGBTQ+ pride and identity for personal, organizational, and event display.
• Boating and Yachting Flags Flags designed for marine and boating applications, including signal and decorative flags for vessels.
• Religious Flags Flags representing various religious affiliations and organizations for faith-based and community display.
• Collegiate Flags University and college branded flags for school spirit, alumni, and event display.
• Custom Flags and Banners Custom-manufactured flags and banners tailored to customer specifications, including branding, logos, and special designs.
• Event Flags Custom branded flags for events, promotions, and corporate branding applications.
• Spinner Poles Flagpoles with spinning tops designed for smooth flag rotation and display.
• Display Poles Standard flagpoles for residential and commercial flag display.
• Telescoping and Tailgating Poles Portable, adjustable flagpoles ideal for tailgating and mobile displays.
• Ground Set Flag Poles Permanent ground-mounted flagpoles for in-ground installation at residential and commercial properties.
• Brackets, Holders, and Accessories Mounting hardware and accessories for flagpole installation and flag display.
• Flag Mounts Flagpole mounts designed for residential use, including house-mount options.
• 250th Anniversary American Flag Special edition American flags commemorating the 250th anniversary of the United States.
• Flagpole and Banner Installation Services Professional commercial and residential flagpole and banner installation services provided throughout Indiana and across the U.S.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FlagMaker.com: FlagMaker.com is a direct-to-consumer custom flag and banner manufacturer serving individuals, businesses, and organizations. Directly comparable in the custom-flag niche that Flag and Banner uses to differentiate from commodity flag resellers.
• US Flag Store: US Flag Store is a direct-to-consumer online retailer of American, state, military, and custom flags plus flagpoles and accessories. It is the closest direct competitor to Flag and Banner Indy in product mix, e-commerce channel, and customer base (residential patriotic and institutional buyers).
• Eder Flag: Eder Flag is a U.S. manufacturer and retailer of American, state, and custom flags, flagpoles, and accessories with strong direct-to-consumer distribution. Highly comparable in product range, target audience, and sale of both flags and flagpole hardware.
• Liberty Flags: Liberty Flags is an online retailer specializing in American, military, and specialty flags, plus flagpoles and accessories. Closely comparable in DTC e-commerce model, patriotic niche focus, and product breadth.
• Flag Zone: Flag Zone is a direct-to-consumer retailer of flags, flagpoles, and related accessories across patriotic, state, international, and custom categories. Directly comparable in product mix and online-first go-to-market.

Broad incumbents

• Valley Forge Flag: Valley Forge Flag is a large-scale U.S. flag manufacturer supplying retailers, government, and commercial accounts. Comparable in product category and customer overlap, though it operates more as a wholesale/brand supplier than a direct-to-consumer storefront.
• Annin Flagmakers: Annin Flagmakers is the largest U.S.-based flag manufacturer and the historical default supplier for many government and commercial customers. It is comparable because it sells the same core product (American, state, military, custom flags and flagpole hardware) but at vastly greater scale and breadth.
• Carrot-Top Industries: Carrot-Top Industries is a long-standing U.S. retailer of American flags, flagpoles, and patriotic lighting/displays with strong commercial/government distribution. Comparable for commercial and government flag buyers but broader in adjacent patriotic categories.

Emerging players

• BannerBuzz: BannerBuzz specializes in custom-printed banners, flags, and signage for events, businesses, and sports. Comparable in the custom-banner and event-branding segment that overlaps with Flag and Banner's custom product line.
• North Star Flags: North Star Flags is a smaller online flag retailer focused on American, military, and state flags plus related accessories. Comparable in DTC online motion and patriotic-niche focus, though narrower in product breadth.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flag-and-banner-co.-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flag and Banner Co. Inc