ASL Print FX
ASL Print FX is a North American custom label and packaging printer, producing beverage, packaged goods, promotional, and envelope labels via flexo and digital processes across three plants in Canada and the United States. It serves enterprise and mid-market brand owners and has operated as a brand under AWT Labels & Packaging since June 2023.
- Company typePrivate
- Founded1970
- HeadquartersVaughan, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASL Print FX does
ASL Print FX is a North American label and packaging printing company that has been operating for over 50 years, with corporate headquarters and primary manufacturing in Vaughan, Ontario, and additional production facilities in Winston-Salem, North Carolina and Napa, California. The company produces custom labels and packaging across four core product lines — beverage labels, packaged goods labels, promotional materials, and envelopes — and serves enterprise brand owners as well as mid-market customers, with named customers spanning Constellation Brands, Pernod Ricard, Procter & Gamble, Nestle, Kraft, Colgate, General Motors, Rogers, and Shoppers Drug Mart, among others. Its core technology is a flexographic printing process supported by digital print resources for suitable volumes and design elements, with presses configured for up to 12 Pantone spot colors and 4-color extended-gamut process, plus a Prototyping FX rapid-prototyping service available in Napa and Toronto.
ASL Print FX generates revenue through quote-based custom print production, with pricing driven by print process selection, design intent, embellishments, face stock, volume, and target price, and no minimum order requirement. The company goes to market via direct sales engagement with brands, supported by a client file portal for artwork transfer. The business operates without resellers or distributors, and three manufacturing sites in Canada and the United States provide regional coverage of North American demand. Effective June 5, 2023, ASL Print FX was acquired by AWT Labels & Packaging, Inc. of Minneapolis, MN, and now operates as a brand under the AWT corporate umbrella while maintaining its existing manufacturing footprint and customer relationships.
ASL Print FX firmographics
Firmographics- Name
- ASL Print FX
- Legal name
- ASL Print FX Ltd.
- Website
- https://aslprintfx.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- ASL Print FX is a North American custom label and packaging printer, producing beverage, packaged goods, promotional, and envelope labels via flexo and digital processes across three plants in Canada and the United States. It serves enterprise and mid-market brand owners and has operated as a brand under AWT Labels & Packaging since June 2023.
- Ownership category
- akta.pro rank
ASL Print FX industry classification
Industry- Product category
- Label and Packaging Printing
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Printing (32311)
- SIC
- Commercial Printing (2750), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
- akta.pro secondary industries
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)
Keywords
Where ASL Print FX is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
ASL Print FX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Custom Labels and Packaging: Production of custom labels and packaging for beverages, packaged goods, promotional items, and envelopes. Revenue generated through print production services with pricing based on print process, design intent, embellishments, face stock, volumes, and target price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
ASL Print FX product offering
Product offeringCore offering
ASL Print FX manufactures custom-printed labels and packaging for beverage, packaged goods, promotional, and envelope applications using flexographic printing as its primary process, supplemented by digital print resources. The company offers a Prototyping FX service for rapid design iteration, supports up to 12 pantone spot colours and 4-colour process-extended gamut printing, and serves customers across North America from manufacturing facilities in Vaughan ON, Winston-Salem NC, and Napa CA.
Product overview
ASL Print FX is a label and packaging printing company offering a portfolio of four core product categories: Beverage Labels, Packaged Goods Labels, Promotional Materials, and Envelope Products. The company operates on a flexographic printing process as its primary approach, supplemented by digital print resources for suitable volumes and designs. Supporting the core products are specialized services including Prototyping FX (rapid prototyping available in Napa and Toronto) and technical capabilities supporting up to 12 pantone spot colors. The company serves major consumer brands across North America with custom label and packaging solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Labels Custom-printed labels for beverage products including wine, spirits, craft beer, and other beverages, featuring brand-customized designs for shelf presence and serving beverage producers requiring high-quality, brand-faithful label artwork.
- Packaged Goods Labels Custom labels and packaging solutions for packaged consumer goods across various industries, designed to enhance product visibility and brand identity for CPG manufacturers.
- Promotional Materials Promotional onserts and marketing materials that attach to or accompany primary products, used for cross-promotion, coupons, and brand messaging by retailers and consumer brands.
- Envelope Products Custom envelope printing and packaging solutions for direct mail, business correspondence, and promotional envelope applications serving corporate and marketing envelope needs.
- Prototyping FX Rapid prototyping service enabling brands to test and refine label and packaging designs before full production, available at the company's Napa and Toronto locations.
- Printing Capabilities Technical printing capability offering combining flexographic and digital print processes, supporting up to 12 pantone spot colors and 4-color process-extended gamut printing for customers needing detailed label designs.
Companies that use ASL Print FX
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
ASL Print FX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASL Print FX partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
ASL Print FX competitors and assessment
Company assessmentDirect peers
- AWT Labels & Packaging: Minneapolis-based label and packaging manufacturer that acquired ASL Print FX in June 2023. Closest comparable: same core product (custom labels and packaging) and similar flexo/digital press capabilities, serving CPG and beverage customers across North America.
- Fortis Solutions Group: US-based label and packaging converter focused on pressure-sensitive labels for CPG, food, beverage, and industrial customers. Direct peer in flexo label production and customer mix.
- Resource Label Group: Multi-site North American label converter with flexo and digital capabilities serving CPG, food, beverage, and industrial customers. Directly comparable business model and customer base to ASL.
- Smyth Companies: US-based label and packaging printer offering flexo and digital labels, with notable strength in wine and spirits labels. Direct peer in production technology and beverage vertical focus.
- Hammer Packaging: New York-based flexo and digital label and packaging printer serving CPG, beverage, and personal care customers. Comparable in technology mix and customer verticals to ASL.
- Coast Label Company: Custom label manufacturer producing prime labels for consumer products, food, beverage, and industrial markets. Direct peer in label printing process and customer verticals.
- Paris Art Label: Custom label converter focused on wine, spirits, and specialty food labels. Highly comparable in product mix and embellishment capabilities, particularly the wine and spirits verticals that ASL's Napa facility serves.
Broad incumbents
- CCL Industries: Global label and specialty packaging powerhouse serving consumer brands across healthcare, CPG, and beverage. Comparable as a broad incumbent offering pressure-sensitive labels (including wine and spirits) at a much larger scale.
- Multi-Color Corporation: Large global label converter serving CPG, beverage, and personal care brands. Highly comparable in product (wine, spirits, CPG labels) but at significantly greater scale and geographic reach than ASL.
- Transcontinental Inc. Canadian-based major printer with a substantial packaging and label printing segment serving CPG and retail customers. Listed as a customer of ASL for envelope production; broad incumbent peer with overlapping end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASL Print FX social profiles
Digital presenceASL Print FX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASL Print FX leadership team
Management profileNumber of profiles
ASL Print FX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASL Print FX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASL Print FX
What does ASL Print FX do?
ASL Print FX manufactures custom-printed labels and packaging for beverage, packaged goods, promotional, and envelope applications using flexographic printing as its primary process, supplemented by digital print resources. The company offers a Prototyping FX service for rapid design iteration, supports up to 12 pantone spot colours and 4-colour process-extended gamut printing, and serves customers across North America from manufacturing facilities in Vaughan ON, Winston-Salem NC, and Napa CA.
Is ASL Print FX a public or private company?
ASL Print FX is a private company. It is classified as corporate owned and is currently acquired.
When was ASL Print FX founded?
ASL Print FX was founded in 1970. It employs 101 to 250 people.
Where is ASL Print FX based?
ASL Print FX is headquartered in Vaughan, Canada, in the North America region.
How does ASL Print FX make money?
One revenue line is on record: custom Labels and Packaging.
Who are ASL Print FX's main competitors?
Direct peers on record are AWT Labels & Packaging, Fortis Solutions Group, Resource Label Group, Smyth Companies, Hammer Packaging, Coast Label Company and Paris Art Label. Broad incumbents are CCL Industries, Multi-Color Corporation and Transcontinental Inc..
Does ASL Print FX have an API?
No public API is recorded for ASL Print FX.
What industry is ASL Print FX in?
ASL Print FX's product category is Label and Packaging Printing. Its primary akta.pro industry code is IMALAKAM, Prepress, Plate-Making & Artwork Services, with a secondary code of IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser). Its NAICS code is 323111 and its SIC code is 2750.