BPro

What BPro does

KNOWiNK is a St. Louis, Missouri-based, family-owned election technology company founded in 2011 by CEO Scott Leiendecker. It builds cloud-managed software and hardware solutions for U.S. state and county election administrators, with three core products: Poll Pad, an iPad-based electronic poll book that replaces paper poll books and processes voter check-in in roughly 35–40 seconds; Poll Print, a secure on-demand ballot printing system; and Total Vote, a centralized voter registration and election management platform covering the entire election process, including election night reporting and GIS-based address management. All three products tie into ePulse, a proprietary centralized election management interface that enables real-time data transfer, audit capabilities, and improved voter history accuracy.

The company sells directly to government election jurisdictions through enterprise field sales, with contracts structured around subscription licensing for Poll Pad and Total Vote and a flat-fee-plus-per-election-setup model for Poll Print. Customers include state Secretaries of State (notably Nevada's Francisco V. Aguilar and Georgia's Brad Raffensperger), Pennsylvania county election boards (over half of which now use electronic poll books), and newer jurisdictions such as the Rockford Board of Elections in Illinois. Poll Pad was deployed across 29 states and used to check in 36 million voters — roughly one in four nationally — during the November 2024 Presidential Election.

KNOWiNK achieved the first-in-the-nation U.S. Election Assistance Commission certification for Poll Pad Version 3.6 under the newly launched Voluntary Electronic Poll Book Certification Requirements (VEPBCR 1.0), and is the highest-share commercial ePollbook provider in the U.S. market per the 2024 Election Administration and Voting Survey. The company remains privately held with no disclosed outside investors or acquisition history, and has grown to more than 150 employees.

Name

BPro

Legal name

KNOWiNK

Website

https://bpro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

KNOWiNK is a St. Louis-based, family-owned election technology company providing iPad-based electronic poll books, on-demand ballot printing, and voter registration systems to U.S. state and county election officials, serving 29 states and 36 million voters.

Ownership category

akta.pro rank

Product category

Election Technology Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Election services
• Electronic poll books
• Voter registration software
• Ballot printing systems
• Election management technology

Headquarters

HQ city

Fort Pierre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Poll Pad Electronic Poll Book: Revenue generated from electronic poll book software and hardware sales to government election jurisdictions. Includes device sales and software licensing for voter check-in operations.
2. Poll Print Ballot System: Flat fee to purchase the system and a per-election setup fee for on-demand ballot printing.
3. Total Vote Voter Registration System: Software licensing for voter registration and election management used by state and county election officials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BPro is an election services company that provides cloud-based solutions to states and localities across the country. Its product suite spans electronic poll books (Poll Pad) for voter check-in, on-demand ballot printing (Poll Print), and centralized voter registration and election management (Total Vote), enabling end-to-end election administration for government jurisdictions.

Product overview

KNOWiNK offers a unified product suite of election technology solutions consisting of three core products: Poll Pad (electronic poll book), Poll Print (ballot printing system), and Total Vote (voter registration and election management). These products work together to streamline the entire election process from voter check-in to ballot printing to election night reporting. Poll Pad, the flagship electronic poll book, features ePulse as its centralized management interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Poll Pad iPad-based electronic poll book that replaces outdated paper poll books, enabling fast and secure voter verification and check-in in approximately 35-40 seconds. Features the ePulse centralized election management interface for real-time data transfer, audit capabilities, and improved voter history accuracy. Used by state and county election officials across the United States.
• Poll Print Secure, high-quality on-demand paper ballot printing system designed for election processes. Provides the right quantity of ballots for every election and during early voting. Seamlessly integrates with Poll Pad check-in and uses a flat-fee purchase plus per-election setup fee pricing model. Built for election officials at state and county jurisdictions.
• Total Vote Centralized voter registration and election management system that securely captures and manages voter, candidate, and all election information. Encompasses the entire election process including voter registration, election management, election night reporting, and GIS-based address management. Used by state and county election officials.

Quantifiable outcome

• 36 million voters (one in four voters) checked in using Poll Pad in November 2024 Presidential Election
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• U.S. Election Assistance Commission (EAC)coreStrategic or Co-development Partner · 4 December 2024KNOWiNK voluntarily participated in the EAC's rigorous certification process under ESTEP (Election Supporting Technology Evaluation Program). The EAC established the Voluntary Electronic Poll Book Certification Program to develop federal standards for ePollbooks. KNOWiNK's Poll Pad Version 3.6 became the first-in-the-nation to achieve this certification.
• Nevada Secretary of State Francisco V. AguilarflagshipStrategic or Co-development PartnerNevada Secretary of State Francisco V. Aguilar endorsed KNOWiNK's EAC certification as a major milestone in strengthening election integrity nationwide. Nevada committed to innovation and enhancing the voting experience without compromising on security, with KNOWiNK as a partner in that mission.
• Georgia Secretary of State Brad RaffenspergerflagshipStrategic or Co-development PartnerGeorgia Secretary of State Brad Raffensperger credited KNOWiNK's partnership as critical to accomplishing the goal of eliminating wait times across Georgia. Georgia is excited to have KNOWiNK continue to serve voters across the country as the first EAC-certified ePollbook.
• Rockford Board of ElectionscoreStrategic or Co-development PartnerThe Rockford Board of Elections switched to using Poll Pads to check in voters using iPad-based digital pollbook devices. Rockford debuted new Poll Pads for early voting and March elections.
• Pennsylvania County Election BoardscoreStrategic or Co-development PartnerOver half of Pennsylvania's counties are now using electronic pollbooks for voter check-in. Rapid growth in adoption for November elections. This represents significant market penetration in a major state.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KNOWiNK: Direct ePollbook competitor (if subject is not itself); the #1 commercial electronic poll book provider with 61% market share serving 36 million voters across 29 states. Comparable as it provides Poll Pad iPad-based check-in systems and competing total election management suites.
• VR Systems: Electronic poll book vendor competing in the same niche, serving state and county election offices with voter check-in and election management software. Comparable product offering and target customer base.
• Tenex Software Solutions: Direct competitor in the electronic poll book space offering ePulse-equivalent voter check-in solutions to counties and states. Comparable as a focused ePollbook vendor serving similar government election buyers.

Broad incumbents

• Hart InterCivic: Established US voting technology provider offering voting machines, election management, and verification solutions. Comparable as a broad incumbent in state/local election technology with overlapping election administration capabilities.
• Unisyn Voting Solutions: US voting equipment manufacturer providing optical scan voting systems and election software. Comparable as an incumbent in the election technology space serving the same government jurisdictions.
• Election Systems & Software (ES&S): Largest US voting equipment and election services provider offering poll books, voting machines, and election management software. Comparable as a broader incumbent in the same state/county government election administration market.
• Dominion Voting Systems: Major US election technology vendor providing voting machines, election management systems, and poll worker tools. Comparable as a broad incumbent serving the same state and county election official buyers.

Regional players

• Robis Election Services: Smaller-scale electronic poll book provider serving election jurisdictions. Comparable as a niche ePollbook vendor in the same commercial ePollbook market segment.

Emerging players

• Scytl: Election modernization vendor with secure online voting and election management solutions. Comparable as an emerging player in election technology serving government election administration needs.
• ClearBallot: Election technology vendor with audit-focused voting and election management tools, now part of a larger competitor group. Comparable as a niche player in election technology targeting similar government customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BProElections
• Facebookfacebook.com/bproinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPro