Alilaguna
Alilaguna S.p.A. is a Venice-based water transport operator running 80 vessels across five scheduled lines that connect Marco Polo Airport, the historic center, and the Venetian lagoon islands, serving tourists, commuters, and cruise passengers under a service contract with the Comune di Venezia.
- Company typePrivate
- Founded1997
- HeadquartersVenice, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Alilaguna does
Alilaguna S.p.A. is a Venice-based water transport and tourism operator that has run scheduled passenger services in the Venetian lagoon since 1997, beginning with the Linea Rossa connecting Marco Polo Airport to Murano, Lido, and Piazza San Marco. The company today operates 80 vessels across five lines: the Linea Blu and Linea Arancio (scheduled routes from the airport to the historic center and islands), the seasonal Linea Rossa (summer airport service), the commercial Linea Verde excursion to Murano, Torcello, and Burano, and the Linea Rosa connecting Mestre to Venice. The fleet includes 11 hybrid electric vessels (introduced from 2010 with 'Energia') and HEPIC, a hydrogen-powered hybrid vessel representing the company's sustainability roadmap; hulls are designed to minimize wave impact in the lagoon. Alilaguna operates under a service contract with the Comune di Venezia and serves tourists, local commuters on subscription passes, and cruise terminal passengers.
Revenue is generated through ticket sales (single rides, round trips, 24-hour and 72-hour passes) priced from €8 to over €32, subscription passes for residents, commercial excursion fares (Linea Verde at €25/person), excess-luggage fees, and onboard purchase supplements. Distribution combines three airport ticket offices, four city-center offices (San Marco, Rialto, Tronchetto, Santa Lucia), authorized resellers including ACTV stops and tobacco shops, on-board sales, and the shop.alilaguna.it e-commerce platform supporting card, PayPal, Apple Pay, Google Pay, Bancontact, and iDEAL payments. The company's go-to-market is direct-to-consumer at retail points supplemented by event-driven marketing around Venetian cultural fixtures (Vogalonga, Salone Nautico, Regata di Sant'Erasmo).
Alilaguna firmographics
Firmographics- Name
- Alilaguna
- Legal name
- Alilaguna S.p.A.
- Website
- https://alilaguna.it
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alilaguna S.p.A. is a Venice-based water transport operator running 80 vessels across five scheduled lines that connect Marco Polo Airport, the historic center, and the Venetian lagoon islands, serving tourists, commuters, and cruise passengers under a service contract with the Comune di Venezia.
- Ownership category
- akta.pro rank
Alilaguna industry classification
Industry- Product category
- Water Passenger Transportation
- NAICS
- Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Passenger Ferry Operators (Intercity & Regional) (THAEAGAA)
- akta.pro secondary industries
- Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF), Shore Excursion Operators (Tours & Activities) (THAEAFAC)
Keywords
Where Alilaguna is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
Alilaguna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Public Transport Tickets: Core revenue from selling tickets for scheduled water bus lines connecting Marco Polo Airport, Venice historic center, Murano, Lido, Giudecca, and cruise terminal. Ticket types include single rides, round trips, and time-based passes (24h and 72h).
- Commercial Excursions: Revenue from commercial tourist lines including Linea Verde (Murano, Torcello, Burano excursion at €25/person) and Linea Rosa (Mestre-Venice connection at €8/person).
- Subscriptions: Monthly and annual subscription passes for regular commuters and residents, providing unlimited travel on designated routes.
- Excess Baggage Fees: Additional charges for luggage exceeding standard allowances (€4 per extra piece), generating supplementary revenue from luggage transport services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Airport to Venice routes (Blue Line, Orange Line) |
| Unit Pricing | Pay-as-you-go | Linea Verde (Green Line) - Island Excursion |
| Unit Pricing | Pay-as-you-go | Linea Rosa (Pink Line) - Mestre Connection |
| Subscription | Pay-as-you-go | Time-based passes |
| Unit Pricing | Pay-as-you-go | Extra luggage surcharge |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Alilaguna product offering
Product offeringCore offering
Alilaguna S.p.A. operates public water transport services across the Venetian lagoon, connecting Marco Polo Airport to Venice's historic center and to the islands of Murano, Torcello, Burano, Lido, and Giudecca. The company runs five scheduled lines (Blue, Orange, Red, Green, Pink) with a fleet of 80 vessels, including hybrid and hydrogen-powered boats, and also sells commercial guided excursions and time-based travel passes (24h/72h).
Product overview
Alilaguna is a public water transport company operating in Venice's lagoon with a network of five service lines. The core offering consists of three regular lines (Blue, Orange, Pink) connecting Marco Polo Airport, Mestre, and Venice's historic center with lagoon islands, plus seasonal (Red Line) and commercial excursion (Green Line) services. The company operates 80 vessels including 11 hybrid electric boats and the hydrogen-powered HEPIC. Tickets are sold through physical ticket offices, authorized resellers, and an online e-commerce platform (shop.alilaguna.it), with time-based tickets (24h/72h) available for unlimited travel.
Differentiator
Problem solved
Functional benefit
Products and services
- Linea Blu (Blue Line) Scheduled public water transport line connecting Marco Polo Airport with Murano Colonna, Fondamenta Nove, Ospedale, Bacini, Lido S.M.E., Arsenale, San Zaccaria, San Marco (Giardinetti), Zattere, Giudecca Stucky, Tronchetto, and the Santa Lucia railway station, serving as a core airport-to-city route for tourists and residents.
- Linea Arancio (Orange Line) Scheduled public water transport line connecting Marco Polo Airport with central Venice stops including Madonna dell'Orto, Guglie, San Stae, Rialto, Sant'Angelo, Ca' Rezzonico, and Santa Maria del Giglio.
- Linea Rossa (Red Line) Seasonal summer public transport line (April to November) connecting Marco Polo Airport with the city center via Murano and Lido islands, serving San Zaccaria and San Marco Giardinetti.
- Linea Verde (Green Line) - Island Excursion Commercial guided boat excursion to the Venetian islands of Murano, Torcello, and Burano with multilingual guides, lasting 4.5 to 5.5 hours, priced from €25 per person with free travel for children up to age 5.
- Linea Rosa (Pink Line) - Mestre Connection Public transport line connecting San Giuliano Terminal in Mestre with Fondamenta Nove in Venice (and San Giobbe on request), priced at €8 per person, serving mainland-to-Venice commuters.
- Alilaguna 24 Hours Ticket Time-based travel ticket valid for 24 hours from purchase, allowing unlimited travel and transfers across all Alilaguna lines within the validity period.
- Alilaguna 72 Hours Ticket
Companies that use Alilaguna
Customer profileSegments3 records
Ideal customer profiles3 records
Alilaguna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Alilaguna partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bucintoro ViaggiminorBucintoro Viaggi is listed as a partner on Alilaguna's website, suggesting a commercial partnership for travel/tourism services, likely involving referral or package deal arrangements for visitors to Venice.
- Venezia TurismominorVenezia Turismo is listed as a partner on Alilaguna's website, suggesting a tourism promotion partnership potentially involving combined ticketing or promotional activities for Venice tourism.
- Comune di VeneziacoreAlilaguna operates under a service contract with Comune di Venezia (the Municipality of Venice) for public transport services. This is the company's foundational business relationship, providing regulatory authorization and operational framework for waterway public transport services in Venice lagoon.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Alilaguna competitors and assessment
Company assessmentDirect peers
- Terminal Fusina / Fusina Venezia: Maritime terminal on the mainland (Fusina) offering ferry connections to Venice historic center. Competes with Alilaguna's Pink Line (Mestre-Venice) on the same passenger corridor for tourist and commuter traffic.
- Liberty Lines: Major Italian fast-hydrofoil and passenger ferry operator serving Sicily, Egadi, and Aeolian islands. Directly comparable as a high-frequency, multi-island passenger ferry operator with similar technology and ticketing model.
- Venezia Lines: Operates scheduled passenger boat services connecting Chioggia, Pellestrina, and Venice with similar vessel-based lagoon/coastal transport. Comparable on scheduled passenger ferry model and tourism-oriented routes.
- WTC Venezia Water Taxi Consortium: Consortium of Venice water taxi operators providing on-demand private passenger transport across the lagoon and to Marco Polo Airport. Directly competes with Alilaguna on airport transfers and inter-island passenger movement, differing primarily by service model (on-demand vs. scheduled).
- ACTV / AVM (Azienda del Consorzio Trasporti Veneziano): ACTV/AVM is Venice's main public water transport operator running the vaporetto network. It is the most direct competitor to Alilaguna's airport-to-city ferry lines and overlapping routes, and also acts as a reseller of Alilaguna tickets at its stops.
Broad incumbents
- Corsica Ferries: Major Mediterranean ferry operator serving Corsica, Sardinia, and Elba from Italian and French ports. Comparable as a passenger ferry operator with tourism-oriented routes and multi-port network.
- SNAV (Navigazione Velocità Italiana): Italian high-speed passenger ferry and hydrofoil operator connecting Naples, Capri, Aeolian islands, and other Mediterranean routes. Comparable as a passenger-only fast ferry operator with tourism-heavy demand.
- Tirrenia CIN: Italy's largest ferry operator for major islands (Sardinia, Sicily) with combined passenger and vehicle transport. Comparable as a regulated Italian maritime passenger carrier, though at much larger scale and primarily long-distance.
- Grandi Navi Veloci (GNV): Major Italian/Mediterranean ferry operator owned by MSC group, providing passenger and vehicle ferry services. Comparable as a sizeable Italian passenger ferry operator, but focused on long-distance Mediterranean routes rather than lagoon tourism.
Regional players
- Navigazione Laghi: Italian state-backed operator of scheduled passenger services on Lakes Maggiore, Como, Garda, and others. Comparable as a regulated inland-waterway passenger transport operator with similar concession-based business model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alilaguna social profiles
Digital presenceAlilaguna compliance and trust
Trust signalCompliance4 records
Alilaguna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alilaguna leadership team
Management profileNumber of profiles
Alilaguna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alilaguna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alilaguna
What does Alilaguna do?
Alilaguna S.p.A. operates public water transport services across the Venetian lagoon, connecting Marco Polo Airport to Venice's historic center and to the islands of Murano, Torcello, Burano, Lido, and Giudecca. The company runs five scheduled lines (Blue, Orange, Red, Green, Pink) with a fleet of 80 vessels, including hybrid and hydrogen-powered boats, and also sells commercial guided excursions and time-based travel passes (24h/72h).
Is Alilaguna a public or private company?
Alilaguna is a private company. It is classified as unknown and is currently operating.
When was Alilaguna founded?
Alilaguna was founded in 1997. It employs 101 to 250 people.
Where is Alilaguna based?
Alilaguna is headquartered in Venice, Italy, in the Europe region.
How does Alilaguna make money?
Four revenue lines are on record. Public Transport Tickets are the primary driver. The others are commercial Excursions, subscriptions and excess Baggage Fees.
Who are Alilaguna's main competitors?
Direct peers on record are Terminal Fusina / Fusina Venezia, Liberty Lines, Venezia Lines, WTC Venezia Water Taxi Consortium and ACTV / AVM (Azienda del Consorzio Trasporti Veneziano). Broad incumbents are Corsica Ferries, SNAV (Navigazione Velocità Italiana), Tirrenia CIN and Grandi Navi Veloci (GNV). Navigazione Laghi is listed as a regional player.
Does Alilaguna have an API?
No public API is recorded for Alilaguna.
What industry is Alilaguna in?
Alilaguna's product category is Water Passenger Transportation. Its primary akta.pro industry code is THAEAGAA, Passenger Ferry Operators (Intercity & Regional), with a secondary code of TLAFALAF, Tourist & Sightseeing Cruise Operators (Day Cruises). Its NAICS code is 483212 and its SIC code is 4400.