Venezia Turismo

What Venezia Turismo does

Venezia Turismo Società Consortile a r.l. (also doing business as Venezia Turismo Motoscafi) is an Italian private navigation company headquartered at Isola Nuova del Tronchetto, 23/24 in Venice, operating water transfer services within Venice and the Venetian Lagoon. The company runs two product lines under a direct-to-consumer go-to-market model: Motoscafi Taxi (Water Taxi), a private water taxi service priced at a flat €75 per vessel accommodating up to 10 passengers and 10 pieces of luggage, with wheelchair-accessible boats available on request; and Motoscafi Gran Turismo (Gran Turismo Motorboat), a group transfer service priced from €260 to €800 depending on route, passenger count (1-100), and time slot, aimed at cruise passengers, large groups, and event/MICE movements.

The underlying technology stack is operations-oriented rather than software-differentiated: a GPS/GPRS fleet monitoring system allows headquarters to track all vessels in real time and audit routes afterward, enabling rapid response to bookings and reduced empty journeys. The combined fleet numbers approximately 40 taxi boats and more than 20 Gran Turismo vessels, with luxury and extra-luxury tiers among the taxis. Distribution is anchored at the Tronchetto headquarters, a 24/7 call center, an online booking website (veneziaturismo.net, available in Italian and English), and on-site desks or partner offices at Marco Polo Airport, the Cruise Terminal, Piazzale Roma, Venezia Santa Lucia Railway Station, and St. Mark's Square, with Alilaguna offices coordinating cruise and rail passenger pickups.

Revenue is generated on a pure transaction-fee basis: per-taxi flat pricing for individual transfers and route-based pricing for Gran Turismo group transfers, with surcharges for parties exceeding 40 passengers. The company is privately held as an Italian consortium (Società Consortile a r.l.), with 5 disclosed employees (vessel crews are contracted rather than on payroll), and is GDPR-compliant as a self-attested data controller. No parent company, funding rounds, M&A activity, leadership changes, or revenue disclosures are available in the source material.

Name

Venezia Turismo

Legal name

Venezia Turismo Società Consortile a r.l.

Website

https://veneziaturismo.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Venezia Turismo Società Consortile a r.l. is a Venice-based private water navigation company operating water taxi (€75 flat) and Gran Turismo group boat services (€260-€800) for tourists, cruise passengers, and MICE groups across Venice and the Venetian Lagoon.

Ownership category

akta.pro rank

Product category

Water Passenger Transportation Services

NAICS

Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400)

akta.pro primary industry

Urban/Commuter Ferry Operators (Harbor/Water Taxi) (TLAFALAB)

akta.pro secondary industries

Transfer & Transportation Services (Port-to-City/Airport) (THAEAFAG), Private Cruise Transfers & Tender Services (Water Taxis, Support Boats) (THAEAEAJ)

Keywords

• Water taxi services
• Passenger boat transfers
• Venice lagoon transport
• Group motorboat charter
• Cruise terminal transfers

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Water Taxi Transfers: Private water taxi service with fixed pricing per taxi (€75). Each taxi accommodates up to 10 passengers and 10 luggage. Revenue generated per booking based on exclusive use of vessel.
2. Gran Turismo Boat Transfers: Group transfer service with pricing varying by route (€260-€800), passenger count, and time slot. Capacity ranges from 20 to 100 passengers. Additional fees apply for groups exceeding 40 passengers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Venezia Turismo operates a private water passenger transfer service in Venice and the Venetian Lagoon, providing two core services: Motoscafi Taxi (private water taxis for up to 10 passengers and 10 pieces of luggage, available 24/7 with wheelchair-accessible options) and Motoscafi Gran Turismo (group motorboat transfers for 20 to 100 passengers). All vessels operate from main Venice arrival terminals — Marco Polo Airport, Cruise Terminal, Piazzale Roma, Santa Lucia Railway Station, and Tronchetto — and are equipped with GPS/GPRS fleet monitoring.

Product overview

Venezia Turismo operates as a private water navigation service in Venice, offering two distinct transportation products: Water Taxis for small groups (up to 10 passengers) and Gran Turismo Motorboats for large groups (20-100 passengers). The fleet consists of 40 taxi boats and more than 20 Gran Turismo vessels, all equipped with GPS/GPRS monitoring systems. Services operate 24/7 with offices at strategic city locations including Tronchetto headquarters, Marco Polo Airport, Cruise Terminal, Piazzale Roma, Railway Station, and San Marco.

Differentiator

Problem solved

Functional benefit

Brands

• Motoscafi Taxi (Water Taxi): Private water taxi service for transfers from main city terminals (Airport, Cruise Terminal, Railway Station, Piazzale Roma, Tronchetto) to Venice destinations. Maximum 10 passengers, 8 luggages.
• Motoscafi Gran Turismo

Products and services

• Motoscafi Taxi / Water Taxi Service Private water taxi service for up to 10 passengers and 10 pieces of luggage, providing 24/7 transfers between Venice's main arrival terminals and city destinations or hotels. Targeted at tourists, cruise passengers and business travelers who need a fast, exclusive-use vessel, with wheelchair-accessible options available via email request.
• Motoscafi Gran Turismo / Gran Turismo Group Transfer Group motorboat transfer service for 20 to 100 passengers, suited for large groups, cruise passenger movements, and MICE / corporate / wedding events requiring a single coordinated vessel across the Venetian Lagoon. Routes are priced individually with surcharges based on group size beyond 40 passengers.

Quantifiable outcome

• Direct hotel water access when available, minimizing walking distance
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AlilagunaminorImplementation/ SI/ Consulting PartnerAlilaguna ticket offices serve as pickup/dropoff coordination points for Venezia Turismo customers arriving at Venice Cruise Terminal (between buildings 103-107) and Venice Santa Lucia Railway Station (near platform 2). Staff at these offices provide transfer information to Venezia Turismo customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motobarca Touring: Venice-based private motorboat tour and transfer service operating in the lagoon. Comparable private-vessel charter model targeting tourists and small groups in the same geography.
• Consorzio Motoscafi Venezia: The other main consortium of private water-taxi operators in Venice, offering private transfers from the airport, cruise terminal, and railway station with similar pricing and service scope. Directly comparable as a competing aggregation model serving the same terminals and customer segments.
• Alilaguna: Public airport/cruise ferry line operating scheduled shared boat services between Marco Polo Airport, the Cruise Terminal, and central Venice. Serves the same inbound passenger routes at lower price points; also listed in the company data as a minor operational coordination partner at the cruise terminal and railway station.
• Naviagando: Venice-based boat tour and transfer operator offering private and group water transport in the Venetian Lagoon. Comparable on product (private/group boat hire), geography, and customer base (tourists, small groups, MICE).
• Bucintoro Viaggi: Venice boat tour and charter operator running lagoon excursions and group transfers. Comparable private-vessel offering targeting tourists and groups within the same operating geography.

Broad incumbents

• ACTV / AVM Venezia: The public transport authority of Venice operating vaporettos (water buses) and related maritime transit across the lagoon. Overlaps with Venezia Turismo on passenger mobility but operates scheduled public services rather than exclusive private transfers.

Regional players

• Venice Boat Rental / HireBoat Venice: Venice-lagoon boat rental and charter services for tourists and small groups. Comparable on geography and use case (independent water mobility in the lagoon) but emphasizes self-operated rentals rather than crewed transfers.

Others

• Walks of Italy (Take Walks): Tour operator bundling Venice experiences including water-based sightseeing and transfers. Comparable as a downstream distribution channel for lagoon water-transport services and an indirect competitor for high-end tourist spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/venezia-turismo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venezia Turismo