Evil Bike
- Company typePrivate
- Founded1993
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Evil Bike firmographics
Firmographics- Name
- Evil Bike
- Legal name
- Evil Bikes USA
- Website
- https://evil-bikes.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Evil Bike industry classification
Industry- Product category
- Mountain Bikes
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
Keywords
Where Evil Bike is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Evil Bike business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Complete Bikes: Sale of fully assembled mountain bikes, e-bikes, gravel bikes, and dirt jump bikes with various component builds ranging from entry-level to premium
- Framesets: Sale of frame-only options allowing customers to build custom builds with their preferred components
- Apparel and Accessories: Sale of branded apparel including tees, hoodies, shorts, pants, headwear, socks, and equipment
- Parts and Components: Sale of replacement parts, accessories, and components through dedicated parts section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level complete builds with aluminum wheelsets |
| One time/ perpetual license | Pay-as-you-go | Mid-tier builds with carbon wheelsets |
| One time/ perpetual license | Pay-as-you-go | Premium builds with top-tier components |
| One time/ perpetual license | Pay-as-you-go | Frame-only options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Evil Bike product offering
Product offeringCore offering
Evil Bike is a rider-owned mountain bike manufacturer that designs, assembles, and sells full carbon fiber mountain, e-bike, gravel, and dirt jump bicycles. The company produces complete bikes, framesets, branded apparel, and replacement parts, with proprietary suspension technologies including DELTA DW-link and SUPERNatural rear suspension. Operations are headquartered in Bellingham, WA with a European office in Madrid, Spain.
Product overview
Evil Bikes is a rider-owned bicycle company based in Bellingham, WA that designs and manufactures high-performance mountain bikes and gravel bikes. The product lineup consists of dedicated bike categories: Trail bikes (Following LS, Following SID Ultimate, Offering V4), Gravity/Enduro bikes (Wreckoning LS, Insurgent LS MX), Electric bikes (Epocalypse), Gravel bikes (Chamois Hagar), and Dirt Jump bikes (Faction II). Additionally, the company offers gear including apparel, accessories, and a 686 collaboration collection, plus replacement parts. The bikes range from 120mm travel cross-country models to 168mm travel enduro machines, using 29", 27.5", or mixed wheel configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- Following LS 29" | 120mm Trail mountain bike with 29-inch wheels and 120mm travel suspension, designed for cross-country and trail riding.
- Following - SID Ultimate 29" | 120mm Trail mountain bike with RockShox SID Ultimate fork, 29-inch wheels, and 120mm travel for lightweight trail performance.
- Offering V4 29" | 151mm Versatile trail/enduro bike with 29-inch wheels and 151mm travel, marketed as 'The Dark Lord of Singletrack' for aggressive trail riding.
- Wreckoning LS 29" | 166mm Full carbon enduro bike with 29-inch wheels and 166mm travel, designed to crush enduro stages, steeps, and park laps while still climbing efficiently.
- Insurgent LS MX 29"/27.5" | 168mm Mixed-wheel (MX) enduro bike with 29" front/27.5" rear wheels and 168mm travel, marketed as a 'Battering Ram' for aggressive terrain.
- Epocalypse 29" | 166mm Electric mountain bike with 29-inch wheels and 166mm travel, combining e-bike assistance with aggressive trail capability.
- Chamois Hagar 700 X 50C Gravel bike with 700c wheels and 50mm tire clearance, marketed as 'Gravel's Dark Horse' for versatile road-to-trail riding.
- Faction II 26" Dirt jump bike with 26-inch wheels designed for jump sessions and street riding.
- Evil Bike Apparel Branded apparel line including tees, hoodies, shorts, and pants for riders.
- Evil Bike Accessories Accessories including headwear, socks, and equipment for riders.
- 686 x Evil Collaboration Apparel Collaborative apparel collection with 686 featuring technical snow and outdoor apparel.
- Evil Bike Replacement Parts Replacement components and spare parts for Evil bike models.
Companies that use Evil Bike
Customer profileSegments5 records
Ideal customer profiles4 records
Evil Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Evil Bike partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- 686minor686 x Evil collaboration featuring a co-branded apparel collection including shirts, hoodies, and outerwear. Limited edition collaboration targeting the mountain bike and outdoor lifestyle market.
- AffirmminorAffirm provides ride now, pay later financing options enabling customers to purchase bikes with installment payments.
- TrueMedminorPartnership allowing customers to save up to 30% using HSA/FSA accounts for bike purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Evil Bike competitors and assessment
Company assessmentDirect peers
- Santa Cruz Bicycles: Premium mountain bike manufacturer specializing in enduro, downhill, trail, and gravel bikes (Hightower, Megatower, Bronson, Nomad). Most directly comparable to Evil on product category, premium positioning, carbon frame construction, and suspension-driven performance differentiation.
- Yeti Cycles: Premium MTB manufacturer (SB130, SB150, SB165, ASR) competing head-to-head with Evil in trail and enduro categories. Comparable on carbon frames, proprietary suspension engineering (Switch Infinity), premium price points, and rider-athlete-driven brand positioning.
- Pivot Cycles: Premium US-based MTB brand with proprietary dw-link suspension (similar engineering lineage to Evil's DELTA system). Highly comparable on enduro/trail lineup (Mach 6, Firebird, Switchblade), carbon construction, and premium pricing.
- YT Industries: German-born premium MTB brand that pioneered direct-to-consumer sales in the category (Decoy e-MTB, Capra, Jeffsy). Closest analogue to Evil's DTC-first distribution strategy and premium enduro/trail positioning.
- Ibis Cycles: Premium California-based MTB manufacturer (Ripmo, Mojo, HD6) operating at a similar boutique scale to Evil with comparable carbon trail/enduro lineup and rider-community orientation.
- Commencal: Andorran/French premium MTB brand with strong enduro/downhill heritage (Meta HT, Clash, Supreme). Comparable to Evil on enduro/trail focus, rider-driven brand identity, and global dealer distribution.
- Norco Bicycles: Canadian premium MTB manufacturer (Range, Sight, Optic, Fluid) with a comparable enduro/trail focus, carbon frame lineup, and mid-sized independent brand positioning similar to Evil.
Broad incumbents
- Specialized Bicycle Components: One of the largest global bicycle manufacturers offering premium MTBs (Stumpjumper, Enduro, Turbo e-MTB), gravel, and apparel. Broad incumbent with overlapping premium enduro/trail models and full e-bike platform (Turbo Levo) directly competing with Evil's Epocalypse.
- Trek Bicycle Corporation: Global bicycle incumbent owning premium MTB brands (Trek Slash, Remedy, Fuel EX; Santa Cruz Bicycles). Competes with Evil across trail, enduro, and e-MTB while operating far larger R&D, marketing, and dealer networks.
- Giant Bicycles: World's largest bicycle manufacturer offering premium and mid-tier MTBs (Trance, Reign, Anthem) plus e-MTBs (Trance X E+). Broad incumbent with overlapping trail, enduro, and electric mountain bike categories competing with Evil's portfolio.
Market position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Evil Bike social profiles
Digital presenceEvil Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evil Bike leadership team
Management profileNumber of profiles
Profiles1 record
Evil Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evil Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evil Bike
What does Evil Bike do?
Evil Bike is a rider-owned mountain bike manufacturer that designs, assembles, and sells full carbon fiber mountain, e-bike, gravel, and dirt jump bicycles. The company produces complete bikes, framesets, branded apparel, and replacement parts, with proprietary suspension technologies including DELTA DW-link and SUPERNatural rear suspension. Operations are headquartered in Bellingham, WA with a European office in Madrid, Spain.
Is Evil Bike a public or private company?
Evil Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evil Bike founded?
Evil Bike was founded in 1993. It employs 11 to 50 people.
Where is Evil Bike based?
Evil Bike is headquartered in Bellingham, United States, in the North America region.
How does Evil Bike make money?
Four revenue lines are on record. Complete Bikes are the primary driver. The others are framesets, apparel and Accessories and parts and Components.
Who are Evil Bike's main competitors?
Direct peers on record are Santa Cruz Bicycles, Yeti Cycles, Pivot Cycles, YT Industries, Ibis Cycles, Commencal and Norco Bicycles. Broad incumbents are Specialized Bicycle Components, Trek Bicycle Corporation and Giant Bicycles.
Does Evil Bike have an API?
No public API is recorded for Evil Bike.
What industry is Evil Bike in?
Evil Bike's product category is Mountain Bikes. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.