YT Industries
YT Industries is a German direct-to-consumer mountain bike manufacturer offering premium non-electric and electric mountain bikes across trail, enduro, downhill, freeride, dirt, junior, and gravel disciplines. Its proprietary V4L suspension platform and Avinox, Bosch, and Fazua E-MTB motor partnerships serve performance riders across UK and EU markets.
- Company typePrivate
- Founded2009
- HeadquartersHausen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What YT Industries does
Revenue is generated primarily through direct-to-consumer e-commerce at yt-industries.com, supplemented by owned YT Mill showrooms, the Rolling Circus mobile demo tour, the YT MOB race team for content-driven demand, and an experiential event funnel that converts test rides into voucher-coded purchases. A secondary B2B fleet-leasing channel (YT x Business) routes through leasing partners including JobRad, Bikeleasing, and Deutsche Dienstrad in Germany, plus Cyclescheme and Green Commute Initiative in the UK; consumer installment financing is provided by Consors Finanz BNP Paribas in Germany. Apparel, spare parts, and accessories are sold alongside bikes, with celebrity-led, high-production brand campaigns (featuring Vinnie Jones, Mads Mikkelsen, and Christopher Walken) produced with SHIFT Active Media, SMUGGLER, and THE LINE Animation reinforcing the "Live Uncaged" positioning. WEEE and battery compliance registrations are active in Germany, the UK, Austria, Italy, Spain, and Sweden.
The company underwent significant restructuring in 2025: YT Industries GmbH filed for insolvency in July 2025 and entered self-administration, the US subsidiary closed in October 2025 with surplus inventory liquidated through Jenson USA at 42-50% discounts, and founder Markus Flossmann purchased the YT brand assets in September 2025. The successor entity, Young Talent Industries GmbH, officially began operations on November 15, 2025, rehiring approximately 50 former employees under a leaner structure. Initial post-relaunch fulfillment is prioritized for the UK and EU markets, with US availability deferred to a later date, and Active management comprises Markus Flossmann as Managing Director and Andreas John as Creative Director.
YT Industries firmographics
Firmographics- Name
- YT Industries
- Legal name
- YOUNG TALENT INDUSTRIES GmbH
- Website
- https://yt-industries.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YT Industries is a German direct-to-consumer mountain bike manufacturer offering premium non-electric and electric mountain bikes across trail, enduro, downhill, freeride, dirt, junior, and gravel disciplines. Its proprietary V4L suspension platform and Avinox, Bosch, and Fazua E-MTB motor partnerships serve performance riders across UK and EU markets.
- Ownership category
- akta.pro rank
YT Industries industry classification
Industry- Product category
- Mountain Bikes / Performance Cycling
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where YT Industries is headquartered
LocationHeadquarters
- HQ city
- Hausen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
YT Industries business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Complete Bicycle Sales: Primary revenue stream from direct-to-consumer sales of complete mountain bikes and E-MTBs across multiple categories (Trail, All Mountain, Enduro, Downhill, Freeride, Dirt, Junior, Gravel). Bikes sold fully assembled with Core tier pricing from €4,499 to €8,499.
- Clothing and Accessories: Street wear and performance wear apparel, spare parts, and accessories sold through the e-commerce platform.
- Business/B2B Fleet Sales: YT x Business program offering company fleet bicycle programs through leasing arrangements with partners including JobRad, Bikeleasing, and Deutsche Dienstrad for German companies.
- Direct Lease Financing: In Germany, offers direct financing through Consors Finanz BNP Paribas for consumer purchases with monthly installment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DECOY X CORE 1 - Entry-level E-MTB build |
| One time/ perpetual license | Pay-as-you-go | DECOY X CORE 2 - Mid-tier E-MTB build |
| One time/ perpetual license | Pay-as-you-go | DECOY X CORE 3 - Advanced E-MTB build |
| One time/ perpetual license | Pay-as-you-go | DECOY X CORE 4 - Pro-tier E-MTB build |
| One time/ perpetual license | Pay-as-you-go | DECOY X Launch Edition - Premium flagship build |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
YT Industries product offering
Product offeringCore offering
YT Industries designs, manufactures, and sells performance mountain bikes — including dirt jump, slopestyle, enduro, trail, and electric mountain bike (E-MTB) models — direct to riders through its own e-commerce platform. The portfolio spans hardtails and full-suspension bikes in carbon and aluminum, with a separate e-bike sub-brand line powered by integrated electric drive systems.
Product overview
YT Industries is a mountain bike manufacturer offering a comprehensive portfolio of non-electric and electric mountain bikes across multiple disciplines. The product line includes: trail bikes (IZZO), all-mountain bikes (JEFFSY), enduro bikes (CAPRA), downhill bikes (TUES), freeride bikes (TUES 27), gravel bikes (SZEPTER), dirt jump bikes (DIRTLOVE), and junior bikes (JEFFSY PRIMUS). For E-MTBs, YT offers three distinct platforms differentiated by motor systems: DECOY X with proprietary AVINOX M2S motor (150Nm, 1300W), Bosch Decoy with Bosch Performance CX Gen 5, and DECOY SN with Fazua Ride 60 system. Each platform is available in multiple spec levels (CORE 1-4) with aluminum frames. The company also sells clothing/apparel and parts/accessories, and operates a B2B company bike leasing program through partner providers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Five-year frame warranty on all YT frames
- +2 more outcomes
Companies that use YT Industries
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
YT Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
YT Industries partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- AvinoxcoreAvinox provides the M2S motor system (150Nm torque, 1300W power) for the DECOY X E-MTB platform. The system includes integrated 800Wh battery, touchscreen display, wireless controller, and mobile app. This is a core technology partnership powering YT's flagship E-MTB product line.
- BoschcoreBosch Performance CX Gen 5 motor system powers the standard DECOY E-MTB platform, providing proven performance and reliability for a distinct segment of the E-MTB lineup.
- FazuacoreFazua motor systems power the DECOY SN and DECOY SN 29 E-MTB platforms, offering lightweight ride character for riders prioritizing pedaling efficiency and natural feel.
- AdyencorePayment service provider handling credit card, PayPal, Klarna, and various digital payment methods for YT e-commerce transactions. Processes payment transactions on behalf of YT.
- KlaviyocoreEmail marketing platform used for newsletter campaigns and customer communications. Processes subscriber data within EU servers with data processing agreements in place.
- JobRadcoreLeading German bicycle leasing provider enabling company fleet programs. JobRad handles leasing contracts while YT processes orders through the platform. Available to German businesses for employee bicycle programs.
- BikeleasingminorGerman bicycle leasing provider alternative to JobRad for company fleet programs. Handles leasing contracts for German businesses.
- Deutsche DienstradminorGerman Dienstrad provider for company bicycle programs. Alternative leasing partner for German businesses.
- Cyclescheme Ltd.minorUK-based bicycle leasing provider for company fleet programs available to UK businesses.
- Green Commute InitiativeminorUK-based company bicycle leasing provider (registered trademark of Karbon Kinetics Ltd.) for workplace cycling initiatives.
- SHIFT Active MediacoreCreative agency producing YT's high-production video campaigns including 'Return of the Goat' series, 'The Hunt', and 'Friendship Redefined'. Agency partners on creative concepting, production, and campaign execution.
- SMUGGLERminorProduction company for 'Return of the Goat II' campaign film, a 20-minute short film produced during pandemic conditions.
- THE LINE AnimationminorAnimation studio producing the IZZO anime campaign (also known for work with The Gorillaz). Created action-fuelled anime video serving as visual metaphor for IZZO's precision ride character.
- DT SwisscoreWheel manufacturer supplying DT Swiss EVO 1500 DF, HX 1500, HX 1700, and H 1900 wheelsets across DECOY X Core builds.
- FOXcoreSuspension manufacturer providing FOX Podium Factory, Factory, Performance, and Marzocchi Bomber suspension across DECOY X Core builds.
- SRAMcoreDrivetrain and brake manufacturer providing SRAM Eagle Transmission, Maven, and DB8 Stealth components across DECOY X builds.
- Mads MikkelsenminorHollywood actor appeared as Government Official in 'Return of the Goat II' Capra campaign, filmed between other shoots during pandemic period.
- Vinnie JonesminorFormer footballer and Hollywood actor starred as hunter in 'The Hunt' DECOY E-MTB campaign set in Scottish Highlands. Brought star power to E-MTB launch.
- Christopher WalkenminorOscar-winning actor narrated 'Friendship Redefined' JEFFSY campaign, making rare exception for advertising given his reluctance toward commercials.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
YT Industries competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YT Industries social profiles
Digital presenceYT Industries compliance and trust
Trust signalCompliance8 records
YT Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
YT Industries leadership team
Management profileNumber of profiles
Profiles2 records
YT Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YT Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YT Industries
What does YT Industries do?
YT Industries designs, manufactures, and sells performance mountain bikes — including dirt jump, slopestyle, enduro, trail, and electric mountain bike (E-MTB) models — direct to riders through its own e-commerce platform. The portfolio spans hardtails and full-suspension bikes in carbon and aluminum, with a separate e-bike sub-brand line powered by integrated electric drive systems.
Is YT Industries a public or private company?
YT Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YT Industries founded?
YT Industries was founded in 2009. It employs 101 to 250 people.
Where is YT Industries based?
YT Industries is headquartered in Hausen, Germany, in the Europe region.
How does YT Industries make money?
Four revenue lines are on record. Complete Bicycle Sales are the primary driver. The others are clothing and Accessories, business/B2B Fleet Sales and direct Lease Financing.
Does YT Industries have an API?
No public API is recorded for YT Industries.
What industry is YT Industries in?
YT Industries's product category is Mountain Bikes / Performance Cycling. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.