Enderly Coffee

What Enderly Coffee does

Enderly Coffee Co. is a privately held, small-batch coffee roaster and cafe headquartered in Charlotte, NC, founded in 2012 by co-owners Becky and Tony Santoro. The company roasts coffee on small-batch drum machines with controlled heat sources and real-time data tracking in Charlotte, sourcing beans ethically with direct-trade relationships to producers in Brazil, Colombia, Ethiopia, Rwanda, Guatemala, Papua New Guinea, and Honduras. It sells single-origin and blended SKUs (e.g., State Street Blend, Westside Espresso, Tuck Espresso) both through its D2C e-commerce store and physical cafe at 2620 Tuckaseegee Rd in the Enderly Park neighborhood.

The business operates a multi-channel model: direct e-commerce with subscriptions starting at $15/month and 10% Subscribe & Save; a single corporate-owned cafe serving drinks and pastries; wholesale distribution to regional grocery chains (Harris Teeter, Walmart, The Fresh Market, Reid's Fine Foods, Common Market, Rhino Market) and SMB food-service accounts (Roots Cafe, Wildroots, Detour Coffee, Hygge coworking, Wooden Robot Brewery); a Saturday Uptown Farmers Market presence; a Friday local delivery service; a custom/private-label bag program starting at $14/bag; and a mobile coffee vendor network across the Carolinas. Pricing is unit-based ($4.50-$5.00 wholesale, $15-$17 12oz retail), with gift cards, gift subscriptions, gift boxes ($65), branded merchandise ($3-$175), and a 100%-proceeds Foster Village Charlotte nonprofit bag supplementing the coffee lines. Revenue, headcount detail, and funding are not disclosed; reported scale signals include a 4.9/5 Google rating across 280+ reviews and a #23 Yelp U.S. coffee shop ranking.

Revenue mechanics combine transactional D2C, recurring subscriptions, wholesale transactional fees, B2B training/equipment bundles, and limited-release specialty drops. Key customer segments are individual home-brewing enthusiasts, local coffee shops and restaurants, retail partners, offices/coworking spaces, and mobile coffee vendors. Distribution is concentrated in the Charlotte metro and Carolinas, with no global footprint claimed; technology integration is limited to Square for cafe menu/orders and a Wix storefront. The company has no disclosed institutional funding, certifications, patents, or AI/ML capabilities, and is governed day-to-day by the founder co-owners.

Name

Enderly Coffee

Legal name

Enderly Coffee Co.

Website

https://enderlycoffee.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Enderly Coffee Co. is a Charlotte, NC-based small-batch coffee roaster and cafe founded in 2012 that sells ethically sourced, freshly roasted coffee direct-to-consumer online and at its Enderly Park cafe, alongside wholesale distribution to grocery chains, coffee shops, restaurants, coworking spaces, and mobile vendor networks across the Carolinas.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Small-batch coffee roasting
• Specialty coffee beans
• Wholesale coffee supply
• Coffee subscription service
• Private label coffee

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Coffee Sales: E-commerce sales of roasted coffee beans directly to consumers through the company website. One-time purchases of single-origin and blended coffees at $15-17 per bag.
2. Coffee Subscriptions: Recurring subscription model with weekly, bi-weekly, or monthly delivery options. Subscribers save 10% and receive fresh coffee delivered to their door. Starting at $15/month.
3. Wholesale B2B: Wholesale partnerships with retail stores, coffee shops, restaurants, and offices. Provides quality coffee, consultation, training, equipment program, and marketing support for partners.
4. Merchandise Sales: Sale of branded merchandise including apparel (hoodies, t-shirts, hats, beanies), mugs, enamel pins, stickers, and art pieces.
5. Non-Profit Products: Foster Village Charlotte non-profit bag where 100% of proceeds go directly to the nonprofit organization supporting foster families.
6. Friday Local Delivery: Weekly Friday delivery service bringing locally sourced goods including Enderly Coffee to customers' doors.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Enderly Coffee is a small-batch coffee roaster and cafe that sources ethically traded and direct-trade green coffee, roasts it in Charlotte, NC, and sells roasted beans direct-to-consumer via e-commerce and subscriptions, through wholesale grocery and food service partnerships, and via its own brick-and-mortar coffee shop. The company also offers custom/private-label coffee bags for businesses, branded merchandise, gift cards, gift boxes, and a Friday local delivery service.

Product overview

Enderly Coffee is a local Charlotte, NC coffee roastery and cafe operated by co-owners Becky and Tony Santoro since 2012. The company operates a vertically integrated coffee business offering: (1) freshly roasted coffee beans in single origin and blend varieties sold direct-to-consumer and through wholesale partnerships; (2) a brick-and-mortar coffee shop serving espresso and other beverages; (3) subscription and delivery services (weekly, bi-weekly, monthly) with Roaster's Choice and Pick Your Own options; (4) wholesale programs for retail stores, offices/coworking spaces, and restaurants; (5) branded merchandise including mugs, apparel, and accessories; (6) custom bagging for private label wholesale; (7) non-profit Foster Village Charlotte partnership bags; (8) gift cards, gift subscriptions, and gift boxes; and (9) presence at local farmers markets. The company roasts coffee in small batches in Charlotte and emphasizes ethically sourced beans, community partnerships, and local economic support.

Differentiator

Problem solved

Functional benefit

Brands

• Foster Village Blend: A special coffee blend sold to support Foster Village Charlotte, a non-profit organization serving foster families. 100% of proceeds from this bag go directly to Foster Village Charlotte.
• Friday Delivery

Products and services

• Coffee Beans (Single Origin & Blends) Ethically sourced and freshly roasted coffee beans available in single origin varieties (Brazil, Colombia, Ethiopia, Rwanda, Guatemala, Papua New Guinea, Honduras) and signature blends (State Street Blend, Westside Espresso, Tuck Espresso); priced from $4.50 per 12oz bag.
• Coffee Subscriptions Recurring coffee delivery service with weekly, bi-weekly, or monthly delivery options. Customers can choose Roaster's Choice (curated selection) or Pick Your Own varieties. Starting at $15/month with 10% savings on Subscribe & Save.
• Coffee Shop (In-Store Cafe) Brick-and-mortar coffee shop located at 2620 Tuckaseegee Rd, Charlotte, NC in the Enderly Park neighborhood. Serves coffee, tea, smoothies, and snacks in a community-focused atmosphere with local art, free WiFi, and a kid-friendly environment.
• Wholesale Coffee Program Wholesale coffee supply for retail stores, offices/coworking spaces, and restaurants/coffee shops, including consultation on bar design and menu development, staff training, an equipment program, and marketing support. Coffee roasted locally in small batches in Charlotte, NC.
• Custom Branded Coffee Bags (Private Label) Custom branded coffee bag program for wholesale partners and businesses, starting at $14/bag with options to customize bag labels with customer branding; includes gift box options and multi-year contract billing cadence.
• Friday Local Delivery Weekly Friday delivery service bringing locally roasted Enderly Coffee and other local goods to customers' doors in the Charlotte area.
• Gift Cards & eGift Cards eGift cards available in denominations of $25, $50, $100, $150, $200, or custom amounts for gifting Enderly Coffee products online or in the cafe.
• Gift Boxes Pre-packaged multi-bag coffee gift sets with complimentary gift wrapping; 3-Coffee Gift Box priced at $65, with customer choice of ground or whole bean.
• Gift Subscriptions Coffee subscription gift options in 3-month, 6-month, and 12-month durations where recipients receive regular coffee deliveries of their choice.
• Branded Merchandise Branded merchandise including Enderly Beanies ($20), Hoodies ($50), Mugs ($15–$20), T-shirts ($25), Five Panel Caps ($25–$30), Enamel Pins ($5), Stickers ($3), Rumble Jars ($30), and Casabrews Espresso Machines for retail ($175).
• Snapchill Iced Black Coffee (Limited Release) Canned iced black coffee produced in collaboration with Snapchill Coffee using their proprietary snap-chilling process on Enderly-roasted beans from named Colombian producers.
• Colombia Santiago Chiroso Limited Release Coffee Small-batch, direct-trade limited release coffee from farmer Santiago Caro in Urrao, Antioquia, Colombia, with full traceability through the Unblended Coffee partnership.

Quantifiable outcome

• Ranked #23 coffee shop in the U.S. by Yelp
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• Snapchill CoffeeminorStrategic or Co-development Partner · 1 April 2023Innovation partnership for Snapchill canned iced coffee products. Enderly roasts coffee which Snapchill brews using their proprietary snap-chilling process that prevents oxidation and maintains complex flavor profiles. Limited release collaboration.
• Unblended CoffeeminorStrategic or Co-development Partner · 1 March 2023Direct trade partnership bringing specialty coffees from producers like Santiago Caro (Colombia) and Sebastian Ramirez (Colombia). Unblended connects Enderly with small-scale farmers for limited release single-origin coffees with full traceability.
• Foster Village CharlottecoreOthersOngoing nonprofit partnership where Enderly sells Foster Village Blend and Donate-a-Bag products with 100% of proceeds going directly to the organization. Supports foster families in Mecklenburg County. Annual #FosterTheMovement fundraising campaign with matching funds from small business partners. Raised $3,513 in 2025 (141% of $2,500 goal).
• Wooden Robot BrewerycoreStrategic or Co-development PartnerOver decade-long partnership roasting Ethiopian coffee used in Wooden Robot's award-winning Good Morning Vietnam beer. Enderly donates 20% of sales to Dan Wade Memorial Scholarship Fund honoring the late founder. Collaborative product development reflecting shared values of quality and community.
• Roots CafécoreChannel Partner/ Reseller/ DistributorCoffee shop partnership serving Enderly coffee. Located in South End, Charlotte. One of several local coffee shop partners.
• Wildroots CoffeecoreChannel Partner/ Reseller/ DistributorCoffee shop and mobile espresso cart partnership. Located in Dilworth, Charlotte. Joint product collaborations like Blueberry-Lemon Sproda for Foster Village Lemonade Stands.
• Rhino MarketcoreChannel Partner/ Reseller/ DistributorLocal grocery retailer partnership selling Enderly coffee bags. Expanding with new South Park location.
• Common MarketcoreChannel Partner/ Reseller/ DistributorLocal grocery co-op in Plaza Midwood selling Enderly coffee. Part of local food ecosystem.
• Detour CoffeeminorChannel Partner/ Reseller/ DistributorFull service mobile coffee truck serving Enderly coffee at events, weddings, and corporate functions across the Carolinas.
• More than a CupminorChannel Partner/ Reseller/ DistributorMobile coffee service for weddings, private events, corporate events, and social events using Enderly coffee.
• Bus Stop CoffeeminorChannel Partner/ Reseller/ DistributorMobile coffee business housed in a 1971 Volkswagen bus, serving Enderly coffee at local events, weddings, and pop-ups.
• Balzac BrothersminorOthersFamily-owned coffee importer based in Charleston, SC. Sources beans for Enderly including Rwanda and Papua New Guinea coffees.
• Nico ArteminorOthersFeatured artist partnership displaying Colombian-inspired folk art at the Enderly coffee shop. Art available for sale at the cafe.
• Bicycle BenefitsminorGTM or Marketing PartnerCommunity wellness program rewarding cyclists with 25% off drinks when they ride their bikes to the cafe. Part of Charlotte bicycling culture initiative building connected, sustainable neighborhoods.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Videri Coffee Roasters: Charlotte, NC-based specialty coffee roaster and cafe operating a similar small-batch model with a brick-and-mortar shop, DTC subscriptions, and wholesale to local restaurants and offices. Direct geographic and business-model peer to Enderly.
• Not Just Coffee: Charlotte-based specialty coffee operator with multiple cafe locations and a strong local following. Competes in the same Charlotte specialty coffee market with similar DTC and B2B positioning.
• Counter Culture Coffee: Durham, NC-based specialty coffee roaster offering ethically sourced, small-batch coffee through DTC subscriptions, wholesale to cafes and grocery, and educational content. Closest North Carolina peer in scale and ethos.
• Summit Coffee Co. Charlotte-area specialty coffee roaster with cafe locations, subscriptions, and wholesale across the Carolinas. Same regional specialty-coffee positioning and multi-channel model as Enderly.
• Stumptown Coffee Roasters: Portland-born specialty coffee roaster operating DTC subscriptions, wholesale, and cafes. Same product mix (beans + cafe + B2B) with deeper resources, making it a natural larger reference peer for Enderly's model.
• La Colombe Coffee Roasters: Specialty coffee roaster with cafes, DTC subscriptions, and broad wholesale distribution to grocery and foodservice. Operates the same vertically integrated roaster/cafe/wholesale model at much larger scale.
• Onyx Coffee Lab: Specialty roaster with competition-winning coffees, a flagship cafe, and a strong direct-trade sourcing program. Comparable in craft/quality positioning and small-batch ethos.
• Colectivo Coffee: Roastery-cafe operator with multiple cafe locations, grocery wholesale, subscriptions, and a direct-trade program. Mirrors Enderly's mix of cafe, wholesale, and DTC at slightly larger scale.

Broad incumbents

• Peet's Coffee: Larger specialty coffee incumbent operating DTC subscriptions, grocery wholesale, and cafe/bakery locations nationwide. Benchmark for the scaled version of Enderly's vertically integrated model.

Emerging players

• Snapchill Coffee: Specialty RTD coffee producer using a proprietary snap-chilling process. Already in strategic co-development partnership with Enderly, so is the closest product-technology peer even though business focus differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/enderlycoffeeco
• Facebookfacebook.com/EnderlyCoffeeCo
• LinkedInlinkedin.com/company/enderly-coffee-co
• Instagraminstagram.com/enderlycoffeeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enderly Coffee