Apex Physical Therapy
Apex Physical Therapy is a privately owned outpatient practice operating six clinics across Spokane County, WA, delivering orthopedic rehabilitation plus specialty programs (pelvic floor, vestibular, aquatic, TPI golf) to a diversified patient base via insurance and self-pay channels.
- Company typePrivate
- Founded1998
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apex Physical Therapy does
Apex Physical Therapy is a privately held, locally owned outpatient physical therapy practice operating six clinics across Spokane County, Washington (Cheney, Spokane Valley, North Spokane, South Hill, Nine Mile Falls, and a sixth site). Founded in 1998 by Amy Sanderson (and co-led with Monty Soliday), the practice has operated for 25-plus years and rebranded under the Apex name in 2017. It provides general orthopedic rehabilitation alongside specialty programs including pelvic floor therapy, vestibular rehabilitation, aquatic therapy, dry needling, dance physical therapy, Titleist Performance Institute (TPI) golf conditioning, blood-flow-restriction (BFR) training, and LSVT BIG for Parkinson's patients. Supporting clinical technology includes Dartfish video analysis, Graston instrument-assisted soft tissue work, and vFit Gold Plus (a women's pelvic-health device integrated as a clinical/retail offering).
The business operates on a hybrid revenue model. The core is insurance-billed outpatient PT, with participation in Medicare Part B and Premera Medicare Advantage networks, plus a range of commercial plans. Layered on top is a self-pay retail segment: Apex Sports Recovery (hourly, no-insurance bookings launched February 2023) and vFit Gold Plus (introduced 2022). Patient acquisition is driven by physician referrals, in-clinic outcomes, community reputation, and the affiliated Redefine Fitness brand. The practice also offers telehealth visits, expanding access beyond the physical footprint. Headcount is reported in the 11-50 range across the network.
Apex Physical Therapy firmographics
Firmographics- Name
- Apex Physical Therapy
- Legal name
- Apex Physical Therapy
- Website
- https://apexpt.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apex Physical Therapy is a privately owned outpatient practice operating six clinics across Spokane County, WA, delivering orthopedic rehabilitation plus specialty programs (pelvic floor, vestibular, aquatic, TPI golf) to a diversified patient base via insurance and self-pay channels.
- Ownership category
- akta.pro rank
Apex Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Vestibular Rehabilitation & Balance Therapy (HSADAIAF), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
Keywords
Where Apex Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Apex Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Insurance-Reimbursed Physical Therapy Services: Standard outpatient physical therapy services billed to health insurance plans. Apex accepts Medicare Part B, Premera Medicare Advantage, and presumably other commercial insurance plans. Services include evaluation, treatment, manual therapy, and specialized rehabilitation programs.
- Self-Pay Sports Recovery Services: Apex Sports Recovery is a self-pay only service that does not require insurance or medical prescription. Provides modalities and services for athletes to optimize performance, recover faster, and perform better. Open to athletes of any age, level, and discipline.
- Retail Product Sales - vFit Gold PLUS: Sale of vFit Gold PLUS intimate wellness devices. Available at Cheney location. FDA-approved general wellness device using red-light technology.
- Specialty Services and Programs: Specialized programs including Pelvic Floor Rehabilitation, Vestibular Rehabilitation, Aquatic Physical Therapy, Dry Needling, Dance Physical Therapy, Golf Fitness (TPI), and Pre-operative Rehabilitation. Some programs may have additional fees or be self-pay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-Based Physical Therapy |
| One time/ perpetual license | Pay-as-you-go | Sports Recovery Self-Pay |
| One time/ perpetual license | Pay-as-you-go | vFit Gold PLUS Device |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Apex Physical Therapy product offering
Product offeringCore offering
Apex Physical Therapy provides outpatient physical therapy services across six clinic locations in Spokane County and surrounding Washington State areas. The practice treats musculoskeletal conditions, post-operative rehabilitation, sports injuries, pelvic floor dysfunction, vestibular disorders, and provides specialty programs including Titleist Performance Institute (TPI) golf fitness, aquatic therapy, dry needling, dance physical therapy, blood flow restriction training, and pre-operative rehabilitation. The company also operates Apex Sports Recovery (self-pay athletic recovery), retails the vFit Gold PLUS intimate wellness device, and offers telehealth appointments.
Product overview
Apex Physical Therapy is a locally owned outpatient physical therapy practice operating six clinics throughout Spokane County and surrounding areas in Washington State. The company offers a comprehensive range of physical therapy services centered around outpatient orthopedic rehabilitation, with specialty programs including Pelvic Floor Dysfunction Treatment, Vestibular Rehabilitation, Aquatic Physical Therapy, Dry Needling, Dance Physical Therapy, and a Titleist Performance Institute (TPI) Golf Program. The practice has expanded into sports recovery services (Apex Sports Recovery) and offers specialized treatments such as Blood Flow Restriction Training. They also retail the vFit Gold Plus personal wellness device for intimate health. Services are delivered through physical therapists, physical therapist assistants, and certified athletic trainers, with some services available via Telehealth.
Differentiator
Problem solved
Functional benefit
Brands
- Apex Sports Recovery: Sports recovery service offering modalities and treatments to help athletes reach and maintain optimal performance levels. Self-pay service not requiring insurance or medical prescription.
- vFit Gold PLUS
Products and services
- Outpatient Physical Therapy Services General outpatient orthopedic physical therapy providing treatment for musculoskeletal conditions, post-operative care, spinal care, upper and lower extremity dysfunction, chronic pain, sports injuries, and overuse injuries across all ages and abilities.
- Pelvic Floor Dysfunction Treatment Pelvic floor and women's/men's health physical therapy treating urinary incontinence, pelvic pain, pre- and postpartum care, pregnancy preparedness, fertility support, cancer recovery, intimacy issues, scar tissue pain, tailbone pain, and scrotal pain in men.
- Vestibular Rehabilitation Treatment for vestibular disorders including vertigo, balance issues, dizziness, and post-concussion symptoms delivered by APTA/Emory University Vestibular Competency certified therapists.
- Aquatic Physical Therapy Water-based physical therapy treatments designed to reduce stress on joints and muscles while improving mobility, strength, and function for patients who benefit from aquatic environments.
- Dry Needling Technique using thin needles to treat muscle pain, tension, and trigger points for musculoskeletal conditions and myofascial dysfunction.
- Dance Physical Therapy Physical therapy specialized for dancers addressing injury prevention, rehabilitation, pointe readiness screening, hypermobility management, and performance optimization.
- Titleist Performance Institute (TPI) Golf Program Golf fitness screening, rehabilitation, and performance program using TPI-certified evaluations to identify physical limitations affecting golf swing mechanics and prescribe tailored exercises; led by TPI-certified provider Kameron Crosswhite, DPT.
- Apex Sports Recovery Self-pay sports recovery services and modalities for athletes to optimize performance, reduce soreness, manage inflammation, and reduce injury risk; does not require insurance or a medical prescription and is open to athletes of any age, level, and discipline.
- Blood Flow Restriction Training Brief intermittent occlusion of venous and arterial blood flow while at rest or exercising, allowing strength and hypertrophy gains with significantly less weight/intensity; used for rehabilitation, prehabilitation, atrophy reduction, pain management, and cardiovascular improvement.
- vFit Gold Plus FDA-approved general wellness device using patented red-light (LED) technology for intimate wellness; non-hormonal and non-invasive device for home use with sessions of up to 12 minutes, used every other day for an initial 6 weeks.
- Custom Orthotics Custom-made foot orthotics prescribed by Apex Physical Therapy clinicians to address biomechanical issues and support proper alignment.
- Pre-operative Rehabilitation Physical therapy provided before surgery to strengthen patients, improve post-operative outcomes, and potentially avoid surgery.
- Telehealth Services Virtual physical therapy appointments offered as an alternative to in-person visits for patient convenience, accessibility, and safety.
Quantifiable outcome
- vFit Gold PLUS: 89% felt increased sensation, 91% felt increased natural hydration, 95% felt improved intimate wellness
- +2 more outcomes
Companies that use Apex Physical Therapy
Customer profileSegments6 records
Ideal customer profiles6 records
Apex Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Apex Physical Therapy partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Apex Physical Therapy competitors and assessment
Company assessmentDirect peers
- ATI Physical Therapy: One of the largest US outpatient physical therapy operators with multi-site clinics, specialty programs, and direct-to-consumer sports/orthopedic services — directly comparable to Apex in service mix (orthopedic PT, sports recovery, specialty modalities) and insurance-billing model, but at vastly greater scale.
- Athletico Physical Therapy: National outpatient PT chain offering orthopedic, sports, vestibular, pelvic health and industrial rehab services through clinic locations; comparable to Apex on multi-specialty outpatient model and direct-to-consumer positioning.
- Select Physical Therapy (Select Medical): Outpatient PT brand of Select Medical operating hundreds of clinics across the US offering orthopedic, sports, hand therapy, vestibular and women's health PT — direct peer in specialty services and insurance-reimbursed clinic model.
- Drayer Physical Therapy Institute: Multi-site outpatient PT operator (U.S. Physical Therapy portfolio) focused on orthopedic and sports rehab with specialty programs; closely comparable to Apex in clinic-level service mix and community-based outpatient positioning.
- Pivot Physical Therapy: Outpatient PT provider running multi-state clinics with orthopedic, sports medicine, and industrial rehab services; comparable to Apex on outpatient clinic distribution, specialty programs, and direct-to-patient delivery.
- BenchMark Physical Therapy: Multi-state outpatient PT practice offering orthopedic, sports, hand therapy, vestibular and pelvic health specialties — directly comparable to Apex in specialty service breadth and insurance-based clinic model.
- Results Physiotherapy: Outpatient orthopedic PT chain with hands-on manual therapy focus and specialty programs in sports, vestibular and women's health — closely comparable to Apex on therapy philosophy and clinic-level specialty offerings.
Broad incumbents
- U.S. Physical Therapy, Inc. Public company that owns and operates a large network of outpatient PT clinics including specialty brands; comparable as a scaled outpatient PT platform but with a much broader portfolio and capital base than Apex.
- Concentra Group Holdings: National occupational health and outpatient rehabilitation provider (now public via spinoff) operating physical therapy clinics serving employers, insurers and patients; comparable to Apex on insurance-billed outpatient PT and worker injury/orthopedic services, but at much larger scale and with employer-channel focus.
Regional players
- MultiCare Health System: Large Pacific Northwest health system operating hospitals, urgent care and outpatient rehabilitation across the Spokane/Tacoma region — relevant peer because it overlaps with Apex's market and offers competing rehabilitation services, though within a broader integrated delivery network.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apex Physical Therapy social profiles
Digital presenceApex Physical Therapy compliance and trust
Trust signalCompliance1 record
Apex Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Physical Therapy leadership team
Management profileNumber of profiles
Profiles6 records
Apex Physical Therapy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apex Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Physical Therapy
What does Apex Physical Therapy do?
Apex Physical Therapy provides outpatient physical therapy services across six clinic locations in Spokane County and surrounding Washington State areas. The practice treats musculoskeletal conditions, post-operative rehabilitation, sports injuries, pelvic floor dysfunction, vestibular disorders, and provides specialty programs including Titleist Performance Institute (TPI) golf fitness, aquatic therapy, dry needling, dance physical therapy, blood flow restriction training, and pre-operative rehabilitation. The company also operates Apex Sports Recovery (self-pay athletic recovery), retails the vFit Gold PLUS intimate wellness device, and offers telehealth appointments.
Is Apex Physical Therapy a public or private company?
Apex Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apex Physical Therapy founded?
Apex Physical Therapy was founded in 1998. It employs 11 to 50 people.
Where is Apex Physical Therapy based?
Apex Physical Therapy is headquartered in Spokane, United States, in the North America region.
How does Apex Physical Therapy make money?
Four revenue lines are on record. Insurance-Reimbursed Physical Therapy Services are the primary driver. The others are self-Pay Sports Recovery Services, retail Product Sales - vFit Gold PLUS and specialty Services and Programs.
Who are Apex Physical Therapy's main competitors?
Direct peers on record are ATI Physical Therapy, Athletico Physical Therapy, Select Physical Therapy (Select Medical), Drayer Physical Therapy Institute, Pivot Physical Therapy, BenchMark Physical Therapy and Results Physiotherapy. Broad incumbents are U.S. Physical Therapy, Inc. and Concentra Group Holdings. MultiCare Health System is listed as a regional player.
Does Apex Physical Therapy have an API?
No public API is recorded for Apex Physical Therapy.
What industry is Apex Physical Therapy in?
Apex Physical Therapy's product category is Outpatient Physical Therapy. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAIAF, Vestibular Rehabilitation & Balance Therapy. Its NAICS code is 62134 and its SIC code is 8093.