Easynvest
NuInvest (formerly Easynvest) is the investment arm of Nubank, offering Brazilian retail investors zero-brokerage stock trading, Tesouro Direto, and fixed-income products through the Nubank mobile super-app serving 80M+ users.
- Company typePrivate
- Founded1968
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Easynvest does
Easynvest, now operating as NuInvest, is a Brazilian online investment platform originally founded in 1968 and headquartered in São Paulo. Following its acquisition by Nubank, the company was rebranded from Easynvest to NuInvest and fully integrated into the Nubank mobile super-app, becoming the investment arm of one of the largest digital banks globally. The legal entity, Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários S.A. (CNPJ 62.169.875/0001-79), operates as a CVM-authorized brokerage regulated by the Banco Central do Brasil, with registrations across B3, ANBIMA, BSM, and Tesouro Direto.
The platform enables Brazilian retail investors to trade equities with zero brokerage (zero corretagem) and to invest in fixed-income products including Tesouro Direto government bonds, CDBs, LCs, LCIs, and LCAs, with no minimum investment and a three-click onboarding flow. Distribution occurs exclusively through the Nubank mobile app, which serves 80M+ users nationwide, and is supported by the InvestNews financial media property. Customer service is delivered via in-app chat, phone support across capital/metropolitan regions and other localities, and a dedicated ombudsman. The 2021 acquisition of Vérios expanded the platform into third-party product distribution and wealth-management services.
NuInvest generates revenue primarily through distribution and remuneration fees earned from product issuers (transaction-fee model) on the financial products it distributes via the Nubank app, as well as licensing/royalty-type revenue tied to its CVM-authorized brokerage status. It does not charge brokerage on stock trades. Customer resources are held in segregated accounts in accordance with BCB Resolution 5.008/22. The company's products (CDB, LC, LCI, LCA) carry FGC (Fundo Garantidor de Créditos) protection up to R$250,000 per CPF/CNPJ per institution, capped at R$1,000,000 every four years. The business is wholly owned by Nubank (NYSE: NU) and operates with an estimated 251-500 employees.
Easynvest firmographics
Firmographics- Name
- Easynvest
- Legal name
- Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários S.A.
- Website
- https://easynvest.com.br
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NuInvest (formerly Easynvest) is the investment arm of Nubank, offering Brazilian retail investors zero-brokerage stock trading, Tesouro Direto, and fixed-income products through the Nubank mobile super-app serving 80M+ users.
- Ownership category
- akta.pro rank
Easynvest industry classification
Industry- Product category
- Retail Brokerage
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA)
Keywords
Where Easynvest is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Easynvest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Financial Product Distribution Revenue: NuInvest generates revenue by distributing investment products (stocks, Tesouro Direto, fixed income, CDBs, LCs, LCIs, LCAs). The platform is remunerated through distribution fees from financial product issuers. Per regulatory disclosure, resources are held in segregated client account records used exclusively for registering each client's operations per BCB Resolution 5.008/22.
- Securities Brokerage: Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários acts as the licensed brokerage entity (CVM-authorized) distributing investment products and earning distribution/remuneration fees from issuers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Zero brokerage for all stock trades |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Easynvest product offering
Product offeringCore offering
Easynvest (now operating as NuInvest) is a CVM-authorized Brazilian securities brokerage (Corretora de Títulos e Valores Mobiliários) that has been fully integrated into the Nubank mobile super-app. The platform enables Brazilian retail investors to trade stocks with zero brokerage fees, access Tesouro Direto government bonds, and invest in fixed income products such as CDBs, LCs, LCIs, and LCAs through a streamlined three-click mobile experience with no minimum investment.
Differentiator
Problem solved
Functional benefit
Products and services
- NuInvest (formerly Easynvest) Investment Platform A CVM-authorized retail brokerage platform integrated into the Nubank super-app that enables Brazilian individual investors to trade stocks with zero brokerage, access Tesouro Direto government bonds, and invest in fixed income products (CDB, LC, LCI, LCA) with no minimum investment through a simplified three-click mobile experience.
- InvestNews Daily financial intelligence news portal offering market and investment news to Brazilian retail investors, accessible directly from the NuInvest platform.
Companies that use Easynvest
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Easynvest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Easynvest partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NubankcoreNuInvest was acquired by Nubank and is now fully integrated into the Nubank app. The NuInvest platform (formerly Easynvest) powers the investment functionality within the Nubank super-app, combining banking and investing in a single digital experience.
- B3 Brasil Bolsa BalcãocoreB3 is Brazil's main stock exchange and securities depository. NuInvest operates as a brokerage registered with B3, executing and recording trades through B3's infrastructure.
- Banco Central do BrasilcoreNuInvest is a financial institution authorized and regulated by the Banco Central do Brasil (Brazil's Central Bank). Customer resources are maintained in segregated account records used exclusively for registering each client's operations per BCB Resolution 5.008/22.
- CVM (Comissão de Valores Mobiliários)coreNuInvest is a CVM-authorized brokerage (Corretora de Títulos e Valores Mobiliários), operating under CVM oversight for securities trading and distribution.
- Tesouro DiretocoreNuInvest is a registered distributor of Tesouro Direto (Brazil's Direct Treasury) government bonds, as evidenced by its Tesouro Direto partner seal displayed on the website.
- ANBIMA (Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais)coreNuInvest is registered with ANBIMA, Brazil's industry association for financial and capital markets. The company holds ANBIMA's Distribution of Investment Products certification, as evidenced by the ANBIMA seal displayed on the website.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Easynvest competitors and assessment
Company assessmentEmerging players
- Nomad: Nomad is a Brazilian digital investment platform offering US stocks, ETFs, fixed income, and a multi-currency account. Comparable to NuInvest on the digital retail brokerage side, but with a distinct emphasis on international investing for Brazilian customers.
- Warren Investimentos: Warren is a Brazilian digital investment platform focused on fixed income and treasury products with a wealth-management overlay. Comparable to NuInvest on the fixed-income / Tesouro Direto side, but with more emphasis on managed portfolios and family-office positioning.
- C6 Bank Investimentos: C6 Bank is a Brazilian neobank offering an integrated investing product inside its super-app. Closely comparable to NuInvest on the neobank-integrated investing model serving Brazilian retail customers, though C6's user base is smaller than Nubank's.
Direct peers
- Rico Investimentos: Rico is a Brazilian digital brokerage serving retail investors with stocks, fixed income, funds, and advisory. Direct competitor to NuInvest on target customer and product overlap, with comparable zero-brokerage and product-led positioning.
- Guide Investimentos: Guide is a Brazilian retail-focused brokerage offering equities, fixed income, funds, and advisory services. Comparable to NuInvest as a mid-sized brokerage targeting Brazilian retail investors, now part of the Banco do Brasil ecosystem.
- XP Inc. XP is the largest independent Brazilian retail investment platform, offering stocks, fixed income, funds, COE, advisory, and credit. Directly comparable to NuInvest on target customer (Brazilian retail investors) and product scope, but with a much broader product catalog and an investment-first brand.
- Inter Investimentos (Banco Inter): Inter offers an integrated digital banking + investing super-app to Brazilian retail customers, very similar in distribution model to NuInvest/Nubank. Direct peer on neobank-integrated investing serving Brazilian retail investors.
Broad incumbents
- BTG Pactual Digital: BTG Pactual's digital retail platform offers investing, advisory, funds, credit, and international products to Brazilian retail and high-net-worth clients. Comparable to NuInvest in serving Brazilian retail investors with digital brokerage; broader incumbent with full investment-banking infrastructure.
- Banco do Brasil Investimentos: Banco do Brasil's investment arm offers stocks, Tesouro Direto, fixed income, funds, and advisory to a large Brazilian retail base. Comparable to NuInvest as a bank-affiliated retail investment platform, but with state-bank scale and a much broader product offering.
- Nubank (parent): Nubank is the parent platform providing the distribution, brand, and technology infrastructure for NuInvest. While not a peer in the traditional sense, NuInvest's investment offering is a feature of Nubank's broader neobank super-app, making the parent the most directly comparable distribution and UX reference.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Easynvest social profiles
Digital presenceEasynvest compliance and trust
Trust signalCompliance7 records
Easynvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easynvest leadership team
Management profileNumber of profiles
Profiles2 records
Easynvest funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easynvest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easynvest
What does Easynvest do?
Easynvest (now operating as NuInvest) is a CVM-authorized Brazilian securities brokerage (Corretora de Títulos e Valores Mobiliários) that has been fully integrated into the Nubank mobile super-app. The platform enables Brazilian retail investors to trade stocks with zero brokerage fees, access Tesouro Direto government bonds, and invest in fixed income products such as CDBs, LCs, LCIs, and LCAs through a streamlined three-click mobile experience with no minimum investment.
Is Easynvest a public or private company?
Easynvest is a private company. It is classified as corporate owned and is currently operating.
When was Easynvest founded?
Easynvest was founded in 1968. It employs 251 to 500 people.
Where is Easynvest based?
Easynvest is headquartered in São Paulo, Brazil, in the Latin America region.
How does Easynvest make money?
Two revenue lines are on record. Financial Product Distribution Revenue is the primary driver. The others are securities Brokerage.
Who are Easynvest's main competitors?
Emerging players on record are Nomad, Warren Investimentos and C6 Bank Investimentos. Direct peers are Rico Investimentos, Guide Investimentos, XP Inc. and Inter Investimentos (Banco Inter). Broad incumbents are BTG Pactual Digital, Banco do Brasil Investimentos and Nubank (parent).
Does Easynvest have an API?
No public API is recorded for Easynvest.
What industry is Easynvest in?
Easynvest's product category is Retail Brokerage. Its primary akta.pro industry code is FSAGAAAA, Neobank Core Platform (Retail/SME Digital Bank). Its NAICS code is 523940 and its SIC code is 6211.