Easynvest

What Easynvest does

Easynvest, now operating as NuInvest, is a Brazilian online investment platform originally founded in 1968 and headquartered in São Paulo. Following its acquisition by Nubank, the company was rebranded from Easynvest to NuInvest and fully integrated into the Nubank mobile super-app, becoming the investment arm of one of the largest digital banks globally. The legal entity, Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários S.A. (CNPJ 62.169.875/0001-79), operates as a CVM-authorized brokerage regulated by the Banco Central do Brasil, with registrations across B3, ANBIMA, BSM, and Tesouro Direto.

The platform enables Brazilian retail investors to trade equities with zero brokerage (zero corretagem) and to invest in fixed-income products including Tesouro Direto government bonds, CDBs, LCs, LCIs, and LCAs, with no minimum investment and a three-click onboarding flow. Distribution occurs exclusively through the Nubank mobile app, which serves 80M+ users nationwide, and is supported by the InvestNews financial media property. Customer service is delivered via in-app chat, phone support across capital/metropolitan regions and other localities, and a dedicated ombudsman. The 2021 acquisition of Vérios expanded the platform into third-party product distribution and wealth-management services.

NuInvest generates revenue primarily through distribution and remuneration fees earned from product issuers (transaction-fee model) on the financial products it distributes via the Nubank app, as well as licensing/royalty-type revenue tied to its CVM-authorized brokerage status. It does not charge brokerage on stock trades. Customer resources are held in segregated accounts in accordance with BCB Resolution 5.008/22. The company's products (CDB, LC, LCI, LCA) carry FGC (Fundo Garantidor de Créditos) protection up to R$250,000 per CPF/CNPJ per institution, capped at R$1,000,000 every four years. The business is wholly owned by Nubank (NYSE: NU) and operates with an estimated 251-500 employees.

Name

Easynvest

Legal name

Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários S.A.

Website

https://easynvest.com.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

NuInvest (formerly Easynvest) is the investment arm of Nubank, offering Brazilian retail investors zero-brokerage stock trading, Tesouro Direto, and fixed-income products through the Nubank mobile super-app serving 80M+ users.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA)

Keywords

• Retail brokerage
• Investment platform
• Fixed income products
• Stock trading
• Digital wealth management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Financial Product Distribution Revenue: NuInvest generates revenue by distributing investment products (stocks, Tesouro Direto, fixed income, CDBs, LCs, LCIs, LCAs). The platform is remunerated through distribution fees from financial product issuers. Per regulatory disclosure, resources are held in segregated client account records used exclusively for registering each client's operations per BCB Resolution 5.008/22.
2. Securities Brokerage: Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários acts as the licensed brokerage entity (CVM-authorized) distributing investment products and earning distribution/remuneration fees from issuers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Easynvest (now operating as NuInvest) is a CVM-authorized Brazilian securities brokerage (Corretora de Títulos e Valores Mobiliários) that has been fully integrated into the Nubank mobile super-app. The platform enables Brazilian retail investors to trade stocks with zero brokerage fees, access Tesouro Direto government bonds, and invest in fixed income products such as CDBs, LCs, LCIs, and LCAs through a streamlined three-click mobile experience with no minimum investment.

Differentiator

Problem solved

Functional benefit

Products and services

• NuInvest (formerly Easynvest) Investment Platform A CVM-authorized retail brokerage platform integrated into the Nubank super-app that enables Brazilian individual investors to trade stocks with zero brokerage, access Tesouro Direto government bonds, and invest in fixed income products (CDB, LC, LCI, LCA) with no minimum investment through a simplified three-click mobile experience.
• InvestNews Daily financial intelligence news portal offering market and investment news to Brazilian retail investors, accessible directly from the NuInvest platform.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• NubankcoreTechnology or IntegrationNuInvest was acquired by Nubank and is now fully integrated into the Nubank app. The NuInvest platform (formerly Easynvest) powers the investment functionality within the Nubank super-app, combining banking and investing in a single digital experience.
• B3 Brasil Bolsa BalcãocoreTechnology or IntegrationB3 is Brazil's main stock exchange and securities depository. NuInvest operates as a brokerage registered with B3, executing and recording trades through B3's infrastructure.
• Banco Central do BrasilcoreTechnology or IntegrationNuInvest is a financial institution authorized and regulated by the Banco Central do Brasil (Brazil's Central Bank). Customer resources are maintained in segregated account records used exclusively for registering each client's operations per BCB Resolution 5.008/22.
• CVM (Comissão de Valores Mobiliários)coreTechnology or IntegrationNuInvest is a CVM-authorized brokerage (Corretora de Títulos e Valores Mobiliários), operating under CVM oversight for securities trading and distribution.
• Tesouro DiretocoreTechnology or IntegrationNuInvest is a registered distributor of Tesouro Direto (Brazil's Direct Treasury) government bonds, as evidenced by its Tesouro Direto partner seal displayed on the website.
• ANBIMA (Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais)coreTechnology or IntegrationNuInvest is registered with ANBIMA, Brazil's industry association for financial and capital markets. The company holds ANBIMA's Distribution of Investment Products certification, as evidenced by the ANBIMA seal displayed on the website.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Nomad: Nomad is a Brazilian digital investment platform offering US stocks, ETFs, fixed income, and a multi-currency account. Comparable to NuInvest on the digital retail brokerage side, but with a distinct emphasis on international investing for Brazilian customers.
• Warren Investimentos: Warren is a Brazilian digital investment platform focused on fixed income and treasury products with a wealth-management overlay. Comparable to NuInvest on the fixed-income / Tesouro Direto side, but with more emphasis on managed portfolios and family-office positioning.
• C6 Bank Investimentos: C6 Bank is a Brazilian neobank offering an integrated investing product inside its super-app. Closely comparable to NuInvest on the neobank-integrated investing model serving Brazilian retail customers, though C6's user base is smaller than Nubank's.

Direct peers

• Rico Investimentos: Rico is a Brazilian digital brokerage serving retail investors with stocks, fixed income, funds, and advisory. Direct competitor to NuInvest on target customer and product overlap, with comparable zero-brokerage and product-led positioning.
• Guide Investimentos: Guide is a Brazilian retail-focused brokerage offering equities, fixed income, funds, and advisory services. Comparable to NuInvest as a mid-sized brokerage targeting Brazilian retail investors, now part of the Banco do Brasil ecosystem.
• XP Inc. XP is the largest independent Brazilian retail investment platform, offering stocks, fixed income, funds, COE, advisory, and credit. Directly comparable to NuInvest on target customer (Brazilian retail investors) and product scope, but with a much broader product catalog and an investment-first brand.
• Inter Investimentos (Banco Inter): Inter offers an integrated digital banking + investing super-app to Brazilian retail customers, very similar in distribution model to NuInvest/Nubank. Direct peer on neobank-integrated investing serving Brazilian retail investors.

Broad incumbents

• BTG Pactual Digital: BTG Pactual's digital retail platform offers investing, advisory, funds, credit, and international products to Brazilian retail and high-net-worth clients. Comparable to NuInvest in serving Brazilian retail investors with digital brokerage; broader incumbent with full investment-banking infrastructure.
• Banco do Brasil Investimentos: Banco do Brasil's investment arm offers stocks, Tesouro Direto, fixed income, funds, and advisory to a large Brazilian retail base. Comparable to NuInvest as a bank-affiliated retail investment platform, but with state-bank scale and a much broader product offering.
• Nubank (parent): Nubank is the parent platform providing the distribution, brand, and technology infrastructure for NuInvest. While not a peer in the traditional sense, NuInvest's investment offering is a feature of Nubank's broader neobank super-app, making the parent the most directly comparable distribution and UX reference.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/nu_invest
• LinkedInlinkedin.com/company/easynvest
• Xx.com/easynvest
• Facebookfacebook.com/easynvest

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easynvest