WDAY

What WDAY does

WDAY is a privately held local broadcast television station serving the Fargo, North Dakota television market, operating under the legal entity Forum Communications Company. The station was established in 1922 (per firmographic records) and broadcasts news, weather, sports, and community programming across a four-station footprint that includes WDAY (Fargo), WDAZ (Grand Forks), KBMY (Bismarck), and KMCY (Minot). Its core product is scheduled over-the-air broadcast television augmented by the wday.com digital news portal and the WDAY+ streaming platform for cord-cutters and digital viewers. The station also operates complementary properties including WDAY Deals (an e-commerce deals marketplace), WDAY Cares (a community partnership initiative with local non-profits), and weather-related promotions such as the StormTRACKER Rain Gauge Giveaway.

The business is built on a classic local-broadcast revenue model. The primary revenue stream is advertising — television spots, digital placements, and sponsored content sold to local and regional advertisers by an in-house sales team. A secondary stream involves subscription or registration-based access to certain digital content and services on wday.com. Pricing and rate cards are not publicly disclosed; advertisers engage the sales team directly. Distribution is multi-channel: traditional over-the-air broadcast via antenna, cable and satellite carriage, live and on-demand digital streaming on WDAY.com and WDAY+, and mobile applications. Technology infrastructure runs on the OneCMS content management system from InterTech Media LLC, with Titan TV Guide providing program-guide listings.

WDAY serves two primary customer segments: local viewers and residents in the Fargo/Grand Forks and surrounding North Dakota communities who depend on the station for local news, severe-weather alerts, and sports (the StormTRACKER weather team is a notable differentiator in a region with significant severe-weather exposure); and local and regional advertisers — predominantly SMBs — that purchase broadcast and digital advertising to reach those viewers. The station is led by Vice President of Broadcast/General Manager Joshua Rohrer, with a long-tenured on-air team including anchors Dana Mogck and Kerstin Kealy, Sports Director Dom Izzo, and award-winning reporter Kevin Wallevand (Emmy and Edward R. Murrow recipient). FCC regulatory standing is current with no pending applications.

Name

WDAY

Legal name

Forum Communications Company

Website

https://wday.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

WDAY is a privately held local broadcast television station serving Fargo, North Dakota, and surrounding North Dakota markets through multi-station ownership under Forum Communications Company, delivering local news, weather, sports, and digital streaming to regional viewers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

News OTT & Live News Streaming Channels (MPABAHAK), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Local broadcast television
• Television news production
• Weather forecasting
• Broadcast advertising sales
• Digital news streaming

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Local broadcast television station generating revenue primarily through advertising sales, including television spots, digital advertising, and sponsored content for local and regional businesses.
2. Subscriptions and Access: Certain content or services may require subscription or registration, with payments processed for access to premium content.

Distribution channels3 records

Marketing channels5 records

Core offering

WDAY is a local broadcast television station (WDAY-TV) serving the Fargo, North Dakota market, owned and operated by Forum Communications Company. It produces and distributes local news, weather (StormTRACKER team), sports, and community content across four regional stations (WDAY, WDAZ, KBMY, KMCY), with companion digital streaming via WDAY.com and the WDAY+ platform. Revenue is generated primarily through local and regional broadcast and digital advertising sales, supplemented by e-commerce (WDAY Deals) and subscription/registration access for certain content.

Product overview

WDAY is a local broadcast television station serving the Fargo, North Dakota area, operated by Forum Communications Company. The station provides local news, weather, and sports content through broadcast television (WDAY-TV) and digital platforms (WDAY.com). Related offerings include the WDAY Deals e-commerce marketplace, the WDAY Cares community partnership program, and contest promotions such as the StormTRACKER Rain Gauge Giveaway. The station also operates sister station WDAZ-TV in Grand Forks.

Differentiator

Problem solved

Functional benefit

Products and services

• WDAY-TV Broadcast Television Local broadcast television station providing news, weather, sports, and entertainment content to the Fargo, North Dakota viewing area, distributed over-the-air and via cable/satellite carriage.
• WDAY.com Digital News Portal Online news portal featuring local news, weather, sports coverage, video content, and live streaming of WDAY broadcasts, serving viewers in the Fargo/Grand Forks region.
• WDAY+ Streaming Platform Live digital streaming service available via wday.com and the WDAY+ platform, enabling cord-cutters and digital viewers to watch WDAY broadcasts online.
• WDAY Deals Online deals marketplace offering promotional offers and discounts, including championship game DVDs, operated under the WDAY brand to monetize audience traffic.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• InterTech Media LLCcoreTechnology or IntegrationProvides the OneCMS content management system powering the WDAY.com website and digital platform.
• Forum Communications CompanycoreOthersParent company owning and operating WDAY along with other regional television stations (WDAZ, KBMY, KMCY) and print/digital media properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KVLY-TV: Direct competitor NBC/CBS affiliate operating in the same Fargo-Grand Forks DMA as WDAY. Most direct head-to-head rival for local news viewers and regional ad dollars.
• KVRR (Fox): Fox-affiliated local TV station in the Fargo-Moorhead market. Directly competes for the same local news audience and regional advertising spend; one of WDAY's primary in-market rivals.
• WDAZ-TV: Sister station operated by Forum Communications serving Grand Forks, ND. Operates as an ABC affiliate under shared ownership; functionally part of the WDAY asset, but competes as a distinct on-air product for local viewers and advertisers.
• KXJB (CBS affiliate, Fargo): Local CBS-affiliated TV station competing directly in the Fargo market. Direct in-market competitor for news viewers and ad share alongside KVLY and KVRR.

Broad incumbents

• Gray Television: Large publicly-traded owner of local TV stations across the U.S., including properties in similar mid-sized DMAs. Comparable business model of multi-station local broadcast portfolios with growing digital advertising arms.
• Sinclair Broadcast Group: One of the largest U.S. local TV station operators with extensive multi-station portfolios. Comparable in operating leverage from scale, though typically in larger markets and with a more national programming strategy.
• Nexstar Media Group: Largest U.S. owner of local TV stations; broadly comparable business model combining broadcast and digital advertising across regional markets, providing a benchmark for the local-TV operator economics WDAY pursues.
• Tegna: Operator of local TV stations across mid-sized U.S. markets with a strong digital/news focus. Comparable in emphasizing local journalism, premium content, and digital revenue alongside broadcast.

Regional players

• Lakeland Public Television: PBS member station covering northern Minnesota, where WDAY reporter Becky Parker previously worked. Comparable as a regional public/local broadcaster serving overlapping Upper Midwest geography.

Others

• Forum Communications Company (parent): Parent conglomerate of WDAY that also owns newspapers, radio, and other TV stations across the Upper Midwest. Comparable as the operating entity providing shared infrastructure, sales, and content distribution to WDAY.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WDAYnews?ref_src=twsrc%5Etfw
• Facebookfacebook.com/wdaytv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDAY