What Hawkins does

HAWKINS GmbH is a private, founder-owned content agency headquartered in Stuttgart, Baden-Württemberg, Germany. Founded in 2014 in Munich and relocated to Stuttgart in 2015, the company has grown to approximately 15–16 employees and rebranded its positioning in 2022 from a film production company to a full-service content agency. Its service offering spans content strategy, video production, post-production, livestream production, and social media management, with a stated specialization in FPV drone cinematography and 360-degree filming techniques.

The company's client base is concentrated in the German enterprise segment and spans automotive, industrial manufacturing, fashion, construction/real estate, insurance, mobility, and energy. Named logos include Hugo Boss, Mercedes-Benz, Porsche, Sono Motors, TRUMPF, Bosch, Drees & Sommer, and Allianz. Hawkins monetizes through project-based engagements with custom quotes per scope, supplemented by recurring social media management retainers since the 2022 pivot.

Technically, Hawkins' differentiator is craft-driven rather than platform-based: in-house expertise in FPV drone piloting, 360-degree camera operation, and short-form (9:16) content production. Leadership consists of founder and Executive Producer Bruno Fritzsche and Creative Director Yannik Wiedwald, with a creative team that includes Gen Z content creators. Recognition includes the 2017 Ideenstark-Preis (Baden-Württemberg state innovation award) and kununu Top Company status in 2025.

Name

Hawkins

Legal name

HAWKINS GmbH

Website

https://hawkins.film

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

HAWKINS GmbH is a Stuttgart-based full-service content agency producing video, livestream, and social media content for DACH enterprise clients including Mercedes-Benz, Porsche, Hugo Boss, TRUMPF, and Bosch, with specialist FPV drone and 360-degree cinematography capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Film and Video Production Services: Project-based production fees for corporate films, image films, recruiting films, event films, product videos, and social media content. Services include concept development, production, and postproduction with pricing based on project scope, number of shooting days, team size, and technical requirements.
2. Social Media Management: Ongoing social media management services including content planning, channel management, publishing, and community engagement for platforms like Instagram, TikTok, YouTube, and LinkedIn
3. Livestream Production: Livestream and hybrid event production services with technical setup, direction, and distribution for real-time audience reach
4. Content Strategy Consulting: Strategic content consulting and concept development for brand visibility and social media platform strategies

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hawkins is a full-service content agency that produces films, photos, and social media content for enterprise, education, and government clients. Its offering spans content strategy, creative development, content production (from 2-person teams to large sets), in-house post-production, photo production, and ongoing social media management. It delivers recurring video formats such as image films, recruiting films, event films, product films, and explainer films, plus livestream and hybrid event coverage for clients including Hugo Boss, Mercedes-Benz, Porsche, Sono Motors, Bosch, Grohe, and Stuttgart-Marketing.

Product overview

HAWKINS is a holistic content agency offering film production and social media services from Stuttgart, Germany. Founded in 2014, the company evolved from a traditional film production company into a full-service content agency. The core offerings include Content-Strategie (content strategy), Kreation (creative development), Content-Produktion (video production), Foto-Produktion (photo production), Post-Produktion (post-production), and Social-Media-Management. The company produces various video formats including Imagefilme (image films), Recruitingfilme (recruiting films), Eventfilme (event films), Produktfilme (product films), Erklärfilme (explainer films), and PUSH-Filme (research communication films). Specialized offerings include 9:16-Formate (vertical video), 360-Grad Eventfilme (360-degree event films), Livestreaming, and Stock Footage Filme. Additionally, the company operates its own business podcast called 'Club der Pioniere.' All services are delivered from concept through to final publication across all channels and screens.

Differentiator

Problem solved

Functional benefit

Brands

• Club der Pioniere: The company's own business podcast covering topics from their professional world including new media, marketing, PR, employer branding, recruiting and digital trends.

Products and services

• Content Strategy (Content-Strategie) Strategic content planning and social media strategy development that analyzes target audiences, platforms, and trends to build sustainable reach. Designed for brands seeking to position content as a strategic, ongoing effort rather than one-off campaigns.
• Creative Development (Kreation) Creative development of content tailored to brand, target audience, and platform requirements across websites, point-of-sale, TikTok, Instagram, and LinkedIn. Targeted at brands wanting measurable, platform-fit creative output.
• Content Production (Content-Produktion) Full-range content production including campaign films, social media content, photos, and reels, with scalable setups from agile 2-person teams to large production sets. Includes casting, location scouting, and talent booking for enterprise and brand clients.
• Photo Production (Foto-Produktion) Photo campaigns including product photography, image and portrait shoots, and event photography using in-house photographers or international industry experts, with full-service set design, location scouting, and art direction.
• Post-Production (Post-Produktion) Complete in-house post-production including film editing, graphics, color grading, motion design, sound design, and creation of all relevant output formats such as 9:16 and 1:1. Targeted at brands and agencies needing finished, multi-format deliverables.
• Social Media Management (Social-Media-Management) Strategic planning and operational management of social media channels including content management, channel strategy, publishing, and community engagement across Instagram, TikTok, YouTube, and LinkedIn. Targeted at brands wanting outsourced channel management.
• Livestreaming and Hybrid Events Live event streaming and hybrid event production enabling real-time audience reach, audience interaction through comments, and instant content without post-production. Used by companies hosting product launches, conferences, and corporate events.
• Image Films (Imagefilme) Short filmed or animated videos that authentically present a company, its brand values, corporate culture, products, and services. Targeted at companies seeking a flagship brand film for website and presentations.
• Recruiting Films (Recruitingfilme) Films designed to attract talent and support recruiting processes by showcasing company values, employees, perspectives, and work environment. Targeted at HR and employer branding teams competing for talent.
• Event Films (Eventfilme) Aftermovies and event videos that capture events, strengthen team spirit, and impress customers, with options including 360-degree and FPV drone filming. Targeted at companies hosting events that need high-quality documentation.
• Product Films (Produktfilme) Product videos that authentically present products, brand values, and unique features for use on websites, trade shows, and point-of-sale. Targeted at product marketers and brands launching or promoting products.
• Explainer Films (Erklärfilme) Animated explainer videos for employer branding, recruiting, and sales, presenting complex content using animated characters, infographics, and voiceover. Targeted at companies needing to simplify complex topics.
• PUSH-Filme (Research Communication Films) Public Understanding of Science and Humanities films making research findings accessible to the general public through short, professionally produced explainer videos. Targeted at universities and research institutions for science communication.
• Stock Footage Films Professional films produced using licensed high-quality 4K stock footage clips combined with voiceover, music, and motion design. Targeted at brands needing cost-effective video content without on-location filming.
• Club der Pioniere (Business Podcast) Hawkins' own weekly business podcast featuring interviews with professionals from startups, mid-market, and established companies in southern Germany, covering topics such as new media, marketing, PR, employer branding, recruiting, and digital trends.

Quantifiable outcome

• Josera puppy campaign produced over 200 YouTube ad versions
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mu-Te ProductionscoreStrategic or Co-development PartnerPartnership for livestream production and hybrid events. Hawkins collaborates with Mu-Te Productions to deliver professional livestream services for events ranging from small business events to large corporate events in Baden-Württemberg, combining stable technology, interactive features, and creative storytelling.
• Sono MotorscoreStrategic or Co-development PartnerLong-standing partnership including YouTube channel building, brand documentaries, product presentations at CES, IPO brand film, and ongoing content collaboration. Hawkins has been the content partner for Sono Motors through their major milestones including CES presentations and stock market listing.
• WhatWhenWhyminorChannel Partner/ Reseller/ DistributorEvent organization partner for producing event content. WhatWhenWhy organized the TRUMPF 100-year anniversary festival, with Hawkins providing the event film documentation.
• George P. JohnsonminorChannel Partner/ Reseller/ DistributorContent partnership for Cisco Connect events. Hawkins acts as content partner providing video and photography services for corporate events.
• SkycoreStrategic or Co-development PartnerTV series partnership for 'Art in the City' - a documentary series about street art and urban culture across European cities. Produced two seasons for Sky television. Also produced documentary projects including 'A Global Joy' (supported by FFF Bayern) and 'Ocean Rescue' for Sky Arts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Strichpunkt Design: Stuttgart-based brand and design agency serving enterprise clients with brand strategy, visual identity, and content. Shares Hawkins' Stuttgart home market and B2B enterprise positioning, with adjacent (rather than overlapping) core deliverables.

Direct peers

• Tempomedia Filmproduktion: German film production and content agency with comparable offering in corporate films, image films, and content production. Both serve enterprise clients with end-to-end production plus post services and compete for similar mid-market and large corporate budgets in Germany.
• Endor Productions: German content and film production agency producing image films, recruiting films, and social media content for corporate clients. Operates in a similar size tier and competes directly for the same Stuttgart/Baden-Württemberg enterprise accounts.
• Thjnk Berlin: Independent German creative agency producing campaigns, branded content, and social media for major brands. Similar creative-plus-content-service model targeting enterprise marketing budgets across DACH.
• C3 Creative Code and Content: Berlin- and Munich-based content and creative agency producing brand content, social media formats, and campaigns for enterprise clients. Directly comparable to Hawkins in its full-service positioning from strategy through production and distribution.
• Liganova Group: Stuttgart-headquartered brand experience and content agency producing live marketing, events, and content for premium enterprise clients. Closely comparable given shared Stuttgart base, premium enterprise client base, and content-plus-experience positioning.

Broad incumbents

• UFA (Bertelsmann): Germany's largest TV and film production group, including scripted, entertainment, and branded content. Represents the scaled end of the production category Hawkins operates in, with similar broadcast-quality production capability.
• Jung von Matt: Large Hamburg-headquartered creative agency network producing advertising, content, and digital campaigns for major brands across DACH. A scaled-up incumbent in the same enterprise content/campaign category where Hawkins competes.
• Scholz & Friends: Established German creative agency group offering brand strategy, campaigns, and content production. Larger incumbent competing for the same enterprise content budgets at the upper end of the market.
• Serviceplan Group: Europe's largest independent agency group, with strong presence in Germany and full-service capabilities including content production and digital campaigns. Competes for enterprise marketing budgets in the same category as Hawkins but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/brunofritzsche/?originalSubdomain=de
• Instagraminstagram.com/hawkins.film
• Facebookfacebook.com/hawkinsandcross

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkins