Televízia JOJ
Televízia JOJ is Slovakia's largest private commercial TV group, operating 8 Slovak and 6 Czech channels plus the JOJ play streaming platform, generating revenue primarily through television advertising and serving the full Slovak population with news, sports, entertainment, and original programming.
- Company typePrivate
- Founded2001
- HeadquartersBratislava
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Televízia JOJ does
Televízia JOJ is Slovakia's largest private commercial television group, operating since 2001 under Slovenská produkčná, a.s. (operating company) and MAC TV s.r.o. (licensed broadcaster), ultimately owned by Mgr. Richard Flimel. The group runs 8 Slovak channels (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and 6 Czech channels (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror), with a portfolio spanning news (NOVINY TV JOJ, JOJ 24), sports (JOJ Šport), entertainment (V siedmom nebi, Milujem Slovensko, Inkognito, Riskuj!, Nové bývanie), children's programming (JOJKO), and films (JOJ Cinema). Distribution combines the JOJ play streaming platform, paid DVB-T/T2 (Plustelka), satellite (Skylink/freeSAT), cable and IPTV operators (Slovak Telekom, Orange, UPC, DIGI Slovakia, SWAN, Slovanet), and 40+ regional partners.
The underlying technology stack is a hybrid broadcast-and-broadband delivery system: DVB-T/T2 terrestrial, satellite (ASTRA 3B at 23.5°E with Irdeto encryption for Skylink), cable/IPTV, and a proprietary OTT platform (JOJ play) supporting Smart TV, mobile, and web with a unified account linking to JOJ.sk. The group holds broadcasting authorizations AT/9 through AT/176 issued by the Slovak media regulator and is bound by the Media Services Act, including a 2026–2028 multimodal accessibility plan (23% subtitling/sign language and 9.5% audio description in 2026, rising to 26% and 11% by 2028).
The business model is primarily advertising-driven, with a 2026 base CPP of €1,825 and a prime time index of 2.0 across a bundled channel mix (JOJ 60%, PLUS 14%, WAU 11%, other 5%, Prima SK 10%). Revenue is supplemented by JOJ play Premium subscriptions (exclusive sports, original series pre-premieres, films, documentaries), Connected TV advertising launched as a new OMK in 2026, distribution/licensing fees from platform operators, and retransmission arrangements. Key customers are advertisers and media agencies purchasing bundled Slovak audience reach, with secondary consumer segments in younger JOJ play Premium subscribers and the universal Slovak household audience.
Televízia JOJ firmographics
Firmographics- Name
- Televízia JOJ
- Legal name
- Slovenská produkčná, a.s.
- Website
- https://joj.sk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Televízia JOJ is Slovakia's largest private commercial TV group, operating 8 Slovak and 6 Czech channels plus the JOJ play streaming platform, generating revenue primarily through television advertising and serving the full Slovak population with news, sports, entertainment, and original programming.
- Ownership category
- akta.pro rank
Televízia JOJ industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), National Sports Broadcast Networks (MPABAAAC), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Televízia JOJ is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices2 records
Markets served
Televízia JOJ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Television advertising: JOJ Group's primary revenue stream is television advertising. The group sells advertising across its bundle of Slovak stations (JOJ 60%, PLUS 14%, WAU 11%, other stations 5%) and Prima SK stations (10% of bundle). The 2026 base CPP is €1,825 with a prime time index of 2.0. Advertising inventory is non-skipable due to operator archive restrictions, strengthening reach and qualitative/quantitative media parameters.
- JOJ play premium subscription: JOJ play offers a free tier with live streaming and limited catch-up, and a premium tier (JOJ play Premium) with exclusive sports, original series pre-premieres, films, documentaries, and children's content. Premium subscription provides recurring revenue from direct consumers.
- Broadcasting rights licensing and distribution fees: JOJ Group generates revenue through distribution agreements with satellite (Skylink), cable (UPC, Orange, DIGI Slovakia, regional operators), and IPTV/OTT providers. These platform operators pay for the right to carry JOJ Group channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Basic CPP (Cost Per Point) for advertising - €1,825 |
| Subscription | Annual | Early contract signing discounts |
| Freemium | Monthly | JOJ play free tier - live streaming and catch-up |
| Subscription | Monthly | JOJ play Premium - exclusive content subscription |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Televízia JOJ product offering
Product offeringCore offering
Televízia JOJ operates a portfolio of eight Slovak television channels (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and six Czech channels (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror), alongside the JOJ play direct-to-consumer streaming platform. Programming spans news, sports, original drama, entertainment shows, children's content, and films, monetized primarily through television advertising, premium streaming subscriptions, and distribution licensing to satellite, cable, IPTV, and terrestrial operators.
Product overview
Televízia JOJ is the flagship channel of JOJ Group, Slovakia's largest private television group. The company operates a multi-channel ecosystem comprising 8 Slovak stations (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and 6 Czech stations (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror). The core streaming platform JOJ play provides live broadcasting, catch-up TV, and premium exclusive content including sports, original dramas, films, and documentaries. The portfolio spans news (Noviny TV JOJ, JOJ 24), sports (JOJ Šport), entertainment shows (V siedmom nebi, Milujem Slovensko, Inkognito, Riskuj!), crime programming (NEUER), lifestyle content (Nové bývanie, TopStar, ŽENSKÉ), and children's programming (JOJKO). The company maintains a digital presence through news portals (Noviny.sk, Sport.noviny.sk, TopStar.noviny.sk) and a charitable foundation (NADÁCIA TV JOJ).
Differentiator
Problem solved
Functional benefit
Brands
- JOJ play: Streaming service offering live broadcast of all JOJ Group stations, archive content, catch-up TV, and premium content including exclusive sports, original series, and films. Also accessible at www.jojplay.sk.
- JOJ Šport
- JOJ 24
- JOJKO
- JOJ Cinema
Products and services
- TV JOJ Flagship general-interest Slovak television channel offering news (Noviny TV JOJ), sports, original drama, entertainment shows, and reality programming, broadcast free-to-air via terrestrial, satellite, cable, and IPTV.
- JOJ 24 24-hour news television channel providing continuous news coverage, political discussions (POLITIKA 24), and current affairs programming including Európa od A po Z.
- JOJ Šport Sports-dedicated television channel broadcasting football (UEFA Europa League, UEFA Europa Conference League, FIFA World Cup 2026), ice hockey (World Championships, Slovak national team), and other premium sports content.
- JOJKO First Slovak-language children's television channel, offering age-appropriate programming for children in Slovak.
- JOJ Plus Secondary entertainment channel featuring lifestyle content, movies, and entertainment programming.
- WAU Entertainment television channel offering lifestyle programming, reality shows, and popular series.
- JOJ Cinema Exclusive film channel offering premium film content and cinematic programming.
- JOJ Šport 2 Second sports channel providing additional sports coverage and concurrent event broadcasting.
- JOJ Svet Television channel focused on international programming.
- JOJ play Direct-to-consumer streaming platform offering free live broadcast of all JOJ Group stations, catch-up archive (episodes available for 7 days post-broadcast), and premium exclusive content. Available on smart TV, mobile (iOS/Android), and web browser with unified account linked to JOJ.sk.
- JOJ play Premium Premium subscription tier of JOJ play providing exclusive sports broadcasts, pre-premiere original series, films, documentaries, and children's content on a recurring monthly basis.
Quantifiable outcome
- NOVINY TV JOJ reached 2,211,000 cumulative viewers in October 2025, winning 18 evenings in the universal target group.
- +4 more outcomes
Companies that use Televízia JOJ
Customer profileSegments3 records
Ideal customer profiles3 records
Televízia JOJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Televízia JOJ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Slovenský zväz ľadového hokeja (SZĽH)coreSZĽH and JOJ Šport strengthened their partnership for a comprehensive 5-year coverage deal of Slovak ice hockey. JOJ Šport serves as the long-term media partner for SZĽH, broadcasting national team matches, World Championships, and related programming. The partnership was reinforced in November 2025 and extends through 2026 and beyond.
- Prima SK (Prima Slovak Television)corePrima SK channels (Prima SK, Prima Cool SK, Prima Love SK, Prima Krimi SK) are bundled with JOJ Group channels at a 10% allocation in the 2026 distribution bundle. This partnership extends JOJ Group's commercial offering to advertisers with complementary content.
- Slovak Telekom (Magio)coreSlovak Telekom distributes JOJ Group channels (JOJ, PLUS, WAU) in HD quality with archive and mobile access. JOJKO is exclusively available in Magio from Slovak Telekom. Telekom is a flagship HD distribution partner for JOJ Group.
- UPC SlovakiacoreUPC distributes JOJ, PLUS, and WAU channels. JOJ is included in the UPC Klasik basic digital package, and PLUS is in the extended analog package.
- Orange SlovenskocoreOrange distributes JOJ Group channels in HD quality with archive and mobile platform access across Slovakia.
- Skylink/M7coreSkylink distributes JOJ HD, PLUS HD, WAU HD, JOJ Cinema HD, and JOJko via satellite (ASTRA 3B, 23.5°E) with Irdeto encryption across Slovakia. Skylink is the primary satellite distribution partner enabling nationwide reception.
- DIGI Slovakia, SWAN, Slovanet, freeSAT, Antik TelekommajorMultiple operators distribute JOJ Group channels: DIGI Slovakia (cable/IPTV), SWAN, Slovanet (IPTV), freeSAT (satellite), Antik Telekom (regional cable/ISP), and 40+ other regional operators. They collectively ensure wide geographic coverage across Slovakia for HD and specialty channels (JOJKO, JOJ Cinema).
- FIFA (International Federation of Association Football)coreJOJ Group secured rights to broadcast the FIFA World Cup 2026 in partnership with a competing television group. JOJ Group will air World Cup matches on TV JOJ and JOJ Šport, with all matches available on JOJ play. This is the largest football project in JOJ Group's history.
- UEFA (European football)coreJOJ Šport broadcasts UEFA Europa Conference League matches, including Slovak club Slovan Bratislava games, plus FIS skiing events and other premium sports content.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Televízia JOJ competitors and assessment
Company assessmentDirect peers
- RTVS (Rozhlas a televízia Slovenska): Slovak public broadcaster funded by mandatory TV license fees; directly competes with JOJ for national viewership in news, sports, and general entertainment across all household segments.
- FTV Prima: Czech commercial broadcaster already partnered with JOJ through the Prima SK channel bundle; comparable business model with multi-channel portfolio and growing streaming (Prima+) competing for the same regional advertising and audience wallet.
- TV Markíza: Slovakia's other major private commercial TV group and JOJ's primary competitor; operates multiple free-to-air channels with similar news, entertainment, and sports programming targeting the same Slovak household audience.
- TV Nova (PPF Group): Czech Republic's leading private commercial broadcaster; comparable multi-channel model with news, drama, and entertainment programming targeting a similar Central European household audience.
Regional players
- Polsat: Poland's largest private TV group with multi-channel portfolio (Polsat, TV4, TV6, Super Polsat) plus Polsat Box streaming; similar commercial broadcaster-plus-pay-TV hybrid model targeting a Central European household audience, though in a much larger market.
- TVN (Warner Bros. Discovery): Polish commercial broadcaster with flagship news, drama, and entertainment; comparable content mix and revenue model. Now owned by WBD, illustrating the typical exit path for regional broadcasters seeking capital for content and digital investment.
Broad incumbents
- Netflix: Global SVOD leader with established Slovak subscriber base; competes directly with JOJ play Premium for premium streaming spend and sets the ceiling on willingness-to-pay for subscription video in the Slovak market.
- HBO Max (Warner Bros. Discovery): Premium global streaming service with HBO originals, Warner Bros. films, and live sports; competes with JOJ play Premium for the same affluent Slovak subscribers and sports rights bidding budgets.
- RTL Group: Europe's largest broadcaster operating TV channels and streaming services across multiple countries; provides a public-market benchmark for European multi-channel broadcaster valuations and digital transformation strategies.
- CME / PPF Group: PPF Group acquired Central European Media Enterprises (CME) for ~$2B in 2020, holding broadcasting assets across Central/Southeast Europe; relevant comparable for valuing regional broadcasting platforms and as a potential acquirer of JOJ Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Televízia JOJ social profiles
Digital presenceTelevízia JOJ compliance and trust
Trust signalCompliance8 records
Televízia JOJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Televízia JOJ leadership team
Management profileNumber of profiles
Profiles4 records
Televízia JOJ subsidiaries and ownership
Company hierarchySubsidiaries13 records
Televízia JOJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Televízia JOJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Televízia JOJ
What does Televízia JOJ do?
Televízia JOJ operates a portfolio of eight Slovak television channels (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and six Czech channels (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror), alongside the JOJ play direct-to-consumer streaming platform. Programming spans news, sports, original drama, entertainment shows, children's content, and films, monetized primarily through television advertising, premium streaming subscriptions, and distribution licensing to satellite, cable, IPTV, and terrestrial operators.
Is Televízia JOJ a public or private company?
Televízia JOJ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Televízia JOJ founded?
Televízia JOJ was founded in 2001. It employs 101 to 250 people.
Where is Televízia JOJ based?
Televízia JOJ is headquartered in Bratislava.
How does Televízia JOJ make money?
Three revenue lines are on record. Television advertising is the primary driver. The others are JOJ play premium subscription and broadcasting rights licensing and distribution fees.
Who are Televízia JOJ's main competitors?
Direct peers on record are RTVS (Rozhlas a televízia Slovenska), FTV Prima, TV Markíza and TV Nova (PPF Group). Regional players are Polsat and TVN (Warner Bros. Discovery). Broad incumbents are Netflix, HBO Max (Warner Bros. Discovery), RTL Group and CME / PPF Group.
Does Televízia JOJ have an API?
No public API is recorded for Televízia JOJ.
What industry is Televízia JOJ in?
Televízia JOJ's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAJAG, Sports OTT/FAST Channels & Virtual Sports Bundles, with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 51612 and its SIC code is 4833.