Pridok

What Pridok does

Pridok AS is a Norwegian healthcare-IT company founded in 2013 and headquartered in Tønsberg that develops and operates Pridok EPJ, a 100% web-based electronic patient journal (EPJ) system for the country's primary healthcare sector. The product runs on Microsoft Azure, requires only a browser, and integrates Buypass security-level-4 authentication, Helsenorge (appointment booking, e-consultation, video consultation, prescription renewal), Helfo claims settlement, Norsk Helsenett (NHN) messaging, Kjernejournal, Sysvak, FARD reporting, and multiple lab and video-consultation systems. The platform is modular with add-ons covering payment processing (Medipay/PayEx), digital health cards (Digitalt Helsekort for gravide, piloted in 2025), lab workflows, sick notes, patient travel, and internal chat.

Pridok monetizes primarily through monthly per-seat subscriptions priced at Kr 2,593 for GPs, Kr 3,383 for specialists, and Kr 1,297 for physiotherapists/chiropractors, supplemented by one-time conversion (Kr 16,970) and onboarding training fees. The company sells direct-to-provider via its website with free demos and Teams-based or on-site (2-day mandatory) training, targeting individual practices and Norwegian municipalities. The customer base is highly fragmented — 1,150 GPs, 600 private practitioners, and 40 municipalities — collectively managing approximately 13 million patient journals, indicating roughly a quarter of Norway's primary-care physicians rely on Pridok.

The company remains founder-led, with the three Gilberg brothers (a GP, a business economist, and a software engineer) plus Dag Christensen holding ownership; no external institutional investors are disclosed. The team of 11-50 employees is structured around development, customer support, training, and administration, with current open requisitions for senior web developers suggesting modest but deliberate capacity build-out.

Name

Pridok

Legal name

Pridok AS

Website

https://pridok.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pridok AS, founded 2013 in Tønsberg, Norway, develops Pridok EPJ, a 100% web-based electronic patient journal system serving Norwegian general practitioners, specialists, physiotherapists, and municipalities through Microsoft Azure, Buypass, and full Helsenorge integration.

Ownership category

akta.pro rank

Product category

Electronic Health Records

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAEAH

Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

Keywords

• Electronic patient records
• Healthcare practice software
• Medical journal system
• Primary care software
• Clinical workflow tools

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licenses (EPJ Subscription): Monthly subscription fees for electronic patient journal software licenses. Pricing varies by user type: physicians (Kr 2,593/month), specialists (Kr 3,383/month), physiotherapists/chiropractors (Kr 1,297/month). Subscription includes software access, security features, and integrations.
2. Conversion/Setup Services: One-time conversion fee of Kr 16,970 for data migration from existing systems. Includes training and support during onboarding process.
3. Training Services: On-site training services: Kr 16,970 for physicians (2 mandatory days), Kr 11,320 for specialists (Teams training). Also includes LIS1 courses at Kr 1,120 per person for doctors in specialization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pridok develops and sells Pridok EPJ, a 100% web-based electronic patient journal (EPJ) system for Norwegian primary healthcare providers. The cloud-hosted SaaS platform is accessed through a browser only (no server, no VPN), with integrated e-prescriptions, Helsenorge appointment booking, e-consultation, video consultation, payment processing, lab integrations, Helfo claims, and automatic tariff updates. Pridok also offers the Digitalt Helsekort for gravide (digital health card for pregnant women) and LIS1 training courses as standalone offerings.

Product overview

Pridok offers Pridok EPJ, a 100% web-based electronic patient journal (EPJ) system for Norway's primary healthcare sector. The core product is Pridok EPJ (available in EPJ2 and EPJ3 versions), which provides a complete patient journal with full Helsenorge integration, e-prescriptions, appointment booking, video consultations, messaging exchange, and integrated payment via Medipay. The system is built as a modular platform with optional add-on modules including Digitalt Helsekort for gravide (digital health card for pregnant women, pilot in 2025), lab integration modules, video consultation solutions (Red Robin Visiba, Delta, Confrere), AI Chatbot Luna, Kjernejournal access, Sysvak vaccination registry, Sykmelding (sick notes), Pasientreiser (patient travel), and comprehensive billing/crediting functionality. The platform requires only a browser with no server infrastructure, integrates natively with Buypass authentication, Norsk Helsenett, and multiple lab systems (DIPS, LIMS-in-a-box, Spirare, Zafena, Welch-Allyn).

Differentiator

Problem solved

Functional benefit

Products and services

• Pridok EPJ

Quantifiable outcome

• 13 million patient journals managed across Norway
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core.

• Norsk Helsenett (NHN)coreTechnology or IntegrationPridok EPJ is approved by Norsk Helsenett and integrated with their health network infrastructure. Healthcare providers require a business subscription to Norsk Helsenett to use the system.
• HelsenorgecoreTechnology or Integration100% integration with Helsenorge portal enabling appointment booking, e-consultations, video consultations, prescription renewal, and patient access to health information. SMS notifications sent free of charge through Helsenorge.
• BuypasscoreTechnology or IntegrationAuthentication and signing partner providing security level 4 (same as online banking). Users log in with Face ID, Buypass card, or mobile-ID. Pridok facilitates Buypass ID ordering for new customers.
• HelfocoreTechnology or IntegrationIntegration for submitting healthcare provider claims and settlements. Pridok handles automatic tariff updates and Helfo claim submissions.
• Medipay/PayExcoreTechnology or IntegrationIntegrated payment solution allowing patients to pay via mobile (with card, Vipps, or invoice option). Fees go to the healthcare provider. Refunds handled by Medipay if payment is cancelled.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure platform powering Pridok EPJ. Built on world's most modern web platform with Microsoft Azure ensuring 100% uptime and reliability.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PasientSky: Norwegian GP-facing electronic patient journal and patient portal; competes most directly with Pridok for fastlege and specialist subscriptions in the same Norwegian primary-care segment.
• Webdoc (CompuGroup Medical): Norwegian GP portal and communication platform owned by CompuGroup Medical; directly overlaps with Pridok's fastlege, e-consultation, and Helsenorge integration value proposition.
• Hove Medisinske (CompuGroup Medical): Long-standing GP practice management and EPJ vendor in Norway, now under CompuGroup Medical; serves the same fastlege customer base with similar practice-management and reimbursement functionality.

Broad incumbents

• DIPS: Norway's leading hospital electronic patient journal vendor. Different vertical (hospitals vs primary care) but operates in the same Norwegian e-health regulatory and integration landscape as Pridok.
• CompuGroup Medical (CGM): Large European healthcare software group that owns Webdoc and Hove in Norway; competes indirectly by bundling GP, specialist, and broader healthcare IT products that overshadow a single-country player like Pridok.
• Tietoevry: Major Nordic IT services and healthcare software provider; offers broader EHR-adjacent solutions in the Nordics and competes for municipality and public-sector healthcare tenders that Pridok also targets.
• Epic Systems: Global electronic health record leader for large hospital systems; not a Norwegian primary-care competitor today but a long-term ecosystem and integration benchmark that frames Norwegian EHR standards.

Emerging players

• Visiba: Nordic (Swedish-rooted) telehealth and video consultation platform integrated into several Pridok solutions (e.g., Red Robin Visiba); overlap on video consultation and e-consultation functionality for primary care.
• Doctrin: Swedish digital care journey and triage platform; comparable on e-consultation, patient flow, and Helsenorge-style national-portal-style patient access, but operating primarily in Sweden.
• Medit: Nordic digital health and patient communication vendor with overlap in e-consultation and secure messaging to Norwegian primary-care providers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pridok
• LinkedInlinkedin.com/company/pridok-as
• Xx.com/pridokepj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pridok