Buypass
Buypass AS is a Norwegian eIDAS-qualified Certificate Authority providing electronic identity, digital signatures, employee access, and payment services to Norwegian healthcare, government, and sports customers, with 3 million users and NOK 335 million in 2023 revenue.
- Company typePrivate
- Founded2001
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Buypass does
Buypass AS is a Norwegian qualified trust service provider founded in 2001 and headquartered in Oslo, with a secondary office in Gjøvik and a wholly-owned payments subsidiary (Buypass Payment AS). The company operates as a certified Certificate Authority and qualified eID provider under the EU eIDAS framework, delivering electronic identity, digital signatures, employee access, two-factor authentication, and merchant payment services. Its core product platform spans Buypass ID (delivered as both a mobile app and smartcard), Buypass Access (employee identity combining logical and physical access), Buypass Code (2FA on a pay-per-active-user model), eSeal and Enterprise Certificates (qualified digital signatures covering all of Europe), Digital Signatures built on the Cloud Signature Consortium standard, Electronic ID for public services, and ID & Payment Merchant services. The technology stack is anchored in a cloud-based certificate and identity services platform integrated with Norwegian public infrastructure, with remote onboarding enabled via a Nets Passport Reader partnership that combines NFC passport chip reading with AI-powered biometric selfie matching and liveness detection. Buypass Payment AS operates as an electronic money institution under the Norwegian Financial Institutions Act and is PCI DSS certified.
Buypass serves Norwegian healthcare, local authority, sports, lottery, and accounting/legal customers, with healthcare and government flagged as primary verticals. The platform secures approximately 25 million annual e-prescriptions (over 90% of Norwegian prescriptions digitized), 225 million medical messages, 32 million e-prescription signatures, and NOK 79 billion in mediated sports payment volume in 2023. The customer base includes 3 million end-user credential holders, 1.5 million mobile users, 85 million average monthly authentications, 6,300 sports clubs (via a strategic partnership with NIF), and over 2,000 public bodies. Distribution combines direct enterprise sales with a certified partner network of systems integrators (Aztek, Atea, EVRY, Agnitio, and others) plus healthcare-specific EPJ integrators (CompuGroup Medical, Infodoc, Medilink, Pasientsky, Arken), with self-service e-commerce for consumer smartcard and mobile ID purchases.
Buypass monetizes through a mix of recurring subscription licenses (enterprise certificates and Buypass Access on annual contracts), per-active-user 2FA fees (Buypass Code, monthly), one-time certificate fees, and transaction-based payment processing revenue. Reported FY2023 revenue was NOK 335 million with 14% EBITDA margin and 11% EBIT margin, up from NOK 310 million (13%/10%) in FY2022. The company was acquired by Total Specific Solutions (TSS), a European vertical software platform, in October 2024, and announced discontinuation of its TLS/SSL and PSD2 certificate lines effective October 15, 2025, narrowing the product portfolio around qualified identity and payments.
Buypass firmographics
Firmographics- Name
- Buypass
- Legal name
- Buypass AS
- Website
- https://buypass.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Buypass AS is a Norwegian eIDAS-qualified Certificate Authority providing electronic identity, digital signatures, employee access, and payment services to Norwegian healthcare, government, and sports customers, with 3 million users and NOK 335 million in 2023 revenue.
- Ownership category
- akta.pro rank
Buypass industry classification
Industry- Product category
- Digital Identity & Certificate Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)
Keywords
Where Buypass is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Buypass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- ID & Authentication Services: Subscription and per-seat licensing for Buypass ID (mobile and smartcard), Buypass Code (2FA), and Buypass Access (employee ID). Revenue from organizations requiring electronic identity for employees, citizens, and customers.
- Digital Certificates: One-time and recurring fees for eSeal certificates, Enterprise certificates, and electronic signatures. Qualified e-seal certificates issued to businesses throughout Europe. Note: TLS/SSL certificates discontinued effective October 15, 2025.
- Payment Processing (Sports Payment): Transaction-based revenue from electronic payment processing through Buypass Payment AS subsidiary. Operates as electronic money institution under Financial Institutions Act, supporting Visa/MasterCard, Vipps, invoice, eInvoice, and Avtalegiro.
- Professional Services: Implementation, training, and consulting services delivered through certified partner network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise certificate pricing |
| Per seat | Monthly | Buypass Code (2FA) |
| Subscription | Annual | Buypass Access (Employee ID) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Buypass product offering
Product offeringCore offering
Buypass is a Norwegian Certificate Authority that issues qualified electronic identities (eID), digital certificates, and qualified electronic signatures for individuals, enterprises, and public sector organizations. Its portfolio spans personal eIDs delivered via mobile app and smartcard, employee identity and access solutions, two-factor authentication, eSeal/Enterprise certificates, cloud-based digital signatures, and integrated ID & payment infrastructure for sports clubs and merchants under a PCI DSS-compliant electronic money institution (Buypass Payment AS).
Product overview
Buypass offers a comprehensive portfolio of digital identity, authentication, and certificate solutions. The core products include Buypass ID (available as mobile app and smart card) for personal electronic identification, Buypass Access as an all-in-one employee ID solution, Buypass Code for two-factor authentication, and eSeal/Enterprise Certificates for corporate digital stamps. The portfolio also includes Electronic ID for public services, Digital Signature for cloud-based document signing, and ID & Payment Merchant services. A TLS/SSL certificate offering was discontinued in October 2025. The company serves multiple industry sectors including health, local authority, sports, lottery, and accounting/legal.
Differentiator
Problem solved
Functional benefit
Products and services
- Buypass ID (Mobile)
Quantifiable outcome
- Nearly 25 million annual e-prescriptions signed digitally
- +4 more outcomes
Companies that use Buypass
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Buypass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Buypass partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- CA Security Council (CASC)coreNon-profit alliance of leading Certificate Authorities working to ensure Internet security through digital certificates. Buypass joined in April 2020 to provide European perspective and contribute to industry standards.
- AztekcoreCertified partner for Buypass Access Solution implementation and delivery.
- AteacoreCertified partner for Buypass Access Solution implementation and delivery.
- EVRYcoreCertified partner for Buypass Access Solution implementation and delivery.
- AgnitiocoreCertified partner for Buypass Access Solution implementation and delivery.
- SignicatcoreTechnology partner for Buypass Code two-factor authentication solution.
- CompuGroup MedicalcorePartner for electronic patient record (EPJ) systems integration in healthcare sector.
- NetscoreTechnology partnership for Nets Passport Reader authentication solution, enabling remote identity verification via NFC passport chip reading and AI-powered selfie matching for Buypass eID issuance.
- Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF)coreCollaboration providing Sports ID (simple and secure login for Norwegian sports) and Sports Payment Solution. NIF is data controller for Sports ID, Buypass AS is data processor.
- CentProminorCertified partner for Buypass Access Solution.
- NetSecurityminorCertified partner for Buypass Access Solution.
- Technet ConsultingminorCertified partner for Buypass Access Solution.
- DulramminorCertified partner for Buypass Access Solution.
- ElteleminorCertified partner for Buypass Access Solution.
- Infonett RørosminorCertified partner for Buypass Code.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Buypass competitors and assessment
Company assessmentDirect peers
- Signicat: Norwegian-headquartered pan-European digital identity platform offering eID, e-signature, KYC, and identity verification services under eIDAS. Closely comparable in product portfolio, regulatory positioning, and Nordic customer base; Signicat is also a current technology partner of Buypass.
- Nets (Nexi Group): Nordic payment processor and identity infrastructure provider. Already a strategic technology partner of Buypass (Passport Reader) and competes in adjacent payment processing and identity verification markets across the Nordics.
- BankID (Norwegian Banks' ID Solution): Norway's dominant bank-issued electronic ID used for login, signing, and public services. Direct competitor to Buypass ID in the Norwegian eID market, with broader consumer adoption but narrower product scope.
Regional players
- Pingen: Swiss/European digital mail and signing service provider for business correspondence. Comparable in the broader European digital trust services category, though narrower in identity than Buypass's full stack.
- Verimi: German digital identity platform offering login, e-signature, and identity verification services under eIDAS. Comparable as a European single-market eID provider in a different national jurisdiction than Buypass.
- itsme: Belgian mobile digital identity scheme (eIDAS-qualified) used for login, signing, and identity verification. Comparable as a European mobile-first eID with eIDAS compliance, but focused on the Belgian market.
- MitID: Denmark's national eID platform, succeeding NemID, used for login and digital signatures across Danish public and private services. Comparable as a Nordic national eID scheme demonstrating the eIDAS-interoperable model Buypass targets.
Broad incumbents
- DocuSign: Global leader in digital signatures and agreement cloud, including eIDAS-qualified electronic signature services. Comparable in the digital signature and enterprise certificate categories where Buypass also competes.
- IDEMIA: Global leader in identity and security solutions, including government-issued eIDs, digital identity verification, and secure credentials. Comparable as a broader incumbent in the same regulatory/technology space as Buypass's eIDAS offerings.
- Thales: Global digital identity and security provider with a dedicated IAM and eID portfolio (including eIDAS-qualified trust services). Competes broadly in the same qualified certificate and digital identity categories as Buypass.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Buypass social profiles
Digital presenceBuypass compliance and trust
Trust signalCompliance3 records
Buypass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buypass leadership team
Management profileNumber of profiles
Profiles3 records
Buypass subsidiaries and ownership
Company hierarchySubsidiaries1 record
Buypass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buypass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buypass
What does Buypass do?
Buypass is a Norwegian Certificate Authority that issues qualified electronic identities (eID), digital certificates, and qualified electronic signatures for individuals, enterprises, and public sector organizations. Its portfolio spans personal eIDs delivered via mobile app and smartcard, employee identity and access solutions, two-factor authentication, eSeal/Enterprise certificates, cloud-based digital signatures, and integrated ID & payment infrastructure for sports clubs and merchants under a PCI DSS-compliant electronic money institution (Buypass Payment AS).
Is Buypass a public or private company?
Buypass is a private company. It is classified as corporate owned and is currently operating.
When was Buypass founded?
Buypass was founded in 2001. It employs 51 to 100 people.
Where is Buypass based?
Buypass is headquartered in Oslo, Norway, in the Europe region.
How does Buypass make money?
Four revenue lines are on record. ID & Authentication Services are the primary driver. The others are digital Certificates, payment Processing (Sports Payment) and professional Services.
Who are Buypass's main competitors?
Direct peers on record are Signicat, Nets (Nexi Group) and BankID (Norwegian Banks' ID Solution). Regional players are Pingen, Verimi, itsme and MitID. Broad incumbents are DocuSign, IDEMIA and Thales.
Does Buypass have an API?
Yes. Buypass offers developer documentation and API resources for partners and developers. Documentation is available through their Atlassian developer wiki at buypassdev.atlassian.net/wiki/spaces/DOCHOME/overview. The company has introduced a new signing solution based on the Cloud Signature Consortium (CSC) model. Developer documentation is at buypassdev.atlassian.net/wiki/spaces/DOCHOME/overview.
What industry is Buypass in?
Buypass's product category is Digital Identity & Certificate Services. Its primary akta.pro industry code is FSAMABAC, Card-Present Acquirers (Retail & POS Focus). Its NAICS code is 522320.