Mary Ann Morse Healthcare

What Mary Ann Morse Healthcare does

Mary Ann Morse Healthcare Corp. is a nonprofit 501(c)(3) organization operating a comprehensive continuum of senior living and healthcare services across MetroWest Massachusetts. Founded in 1993 and headquartered in Framingham, MA, the organization runs three operating units: Mary Ann Morse at Heritage (an assisted living community in Framingham offering traditional assisted living, the Homestead memory care program using ICCDP Montessori methods, the Harmony mental health assisted living program affiliated with McLean Hospital psychiatrists, and The Club adult social day program); Mary Ann Morse Healthcare Center (a Joint Commission-accredited skilled nursing facility in Natick providing short-term inpatient and outpatient rehabilitation, long-term care, memory care, hospice, and respite services, co-located with MetroWest Medical Center / Leonard Morse Hospital); and Mary Ann Morse Home Care (Medicare-certified skilled home health plus private-pay personal care across 19 MetroWest towns).

The organization's technology stack centers on clinical care delivery rather than software products, with notable infrastructure investments in infection control (Puro Sentry Mobile UV Disinfecting Units, HaloFogger systems, AirOasis air purification), a state-of-the-art rehabilitation facility including a Simulated Functional Living Apartment, LSVT BIG-certified Parkinson's therapy, and specialized clinical partnerships (Fresenius Kidney Care on-site dialysis, on-site pulmonologist-led Pulmonary Care Program). Mary Ann Morse holds CMS ratings of 5-Stars (Heritage), 4-Stars (Healthcare Center short-term rehab), and 3-Stars (long-term care), is U.S. News & World Report Best Nursing Home recognized for 2025-2026, and achieved a deficiency-free Massachusetts Department of Public Health survey in February 2026.

The business model combines subscription-style monthly resident fees for assisted living, Medicare/insurance reimbursement for home health and rehabilitation services, and private-pay arrangements for personal home care. Distribution is sales-led and referral-driven via direct phone/website admissions, hospital and physician referral networks (notably MetroWest Medical Center), community educational events, and CEU presentations to healthcare professionals. As a nonprofit, all revenue is reinvested into staff, programs, equipment, and facilities rather than distributed to shareholders; the organization is governed by a volunteer local Board of Directors and led by President & CEO Lisa Kubiak.

Name

Mary Ann Morse Healthcare

Legal name

Mary Ann Morse Healthcare Corp.

Website

https://maryannmorse.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Mary Ann Morse Healthcare Corp. is a Massachusetts nonprofit operating a continuum of senior living, skilled nursing, rehabilitation, memory care, mental health assisted living, and Medicare-certified home health services across the MetroWest region for adults aged 62 and older.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Ambulatory Health Care Services (6219)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Dementia & Alzheimer’s Respite Care (HSABAGAF), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Skilled nursing care
• Assisted living community
• Home health care
• Rehabilitation services

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living Monthly Fees: All-inclusive monthly fees covering housing, utilities, meals, housekeeping, transportation, activities, and varying levels of personal care assistance. Tiered pricing based on care level (Assisted Living, Assisted Living Plus/Homestead Memory Care)
2. Medicare-Certified Home Health Services: Skilled nursing, physical therapy, occupational therapy, speech therapy, and wound care services covered by Medicare for eligible seniors recovering from illness, surgery, or managing chronic conditions at home
3. Private Pay Personal Home Care: Non-medical in-home services including meal preparation, personal care, household tasks, and companionship offered as private pay option for seniors wanting to remain independent at home
4. Short-Term Rehabilitation Services: Inpatient and outpatient rehabilitation services for post-surgery recovery, joint replacement, cardiac/pulmonary care, stroke recovery. Accepts Medicare and various insurance plans including Tufts Health Plan, Harvard Pilgrim Health Care, UnitedHealthcare
5. Long-Term Skilled Nursing Care: Comprehensive nursing facility services including medical rehabilitation, therapy sessions, memory care, hospice care, and respite care. Accredited by The Joint Commission and rated by CMS

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mary Ann Morse Healthcare Corp. operates a nonprofit continuum of senior living and healthcare services across three MetroWest Massachusetts facilities. Offerings include assisted living with memory care and mental health assisted living at Mary Ann Morse at Heritage (Framingham), short-term inpatient and outpatient rehabilitation plus long-term skilled nursing at Mary Ann Morse Healthcare Center (Natick), and Medicare-certified home health plus private pay personal home care through Mary Ann Morse Home Care. Specialized services span on-site dialysis, pulmonary care, hospice, respite, and an adult social day program.

Product overview

Mary Ann Morse Healthcare Corp. is a nonprofit organization offering a comprehensive continuum of senior living and healthcare services in the MetroWest region of Massachusetts. The portfolio consists of three main care settings: Mary Ann Morse at Heritage (assisted living in Framingham with specialized memory care via the Homestead Community, mental health care via the Harmony Community, and adult day services via The Club); Mary Ann Morse Healthcare Center (a skilled nursing and rehabilitation facility in Natick offering short-term inpatient and outpatient rehab, long-term care, memory care, hospice, and respite services); and Mary Ann Morse Home Care (in-home care encompassing Medicare-certified skilled nursing and private-pay personal care). Specialized services include on-site dialysis (Fresenius partnership) and pulmonary care. The organization is governed by a volunteer Board of Directors and has served the community for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Mary Ann Morse at Heritage (Assisted Living) Assisted living community in Framingham, MA for seniors aged 62 and older, offering all-inclusive monthly amenities including housekeeping, transportation, restaurant-style dining, daily activities, and tiered personal care support.
• Homestead Community (Assisted Living Memory Care) Specialized assisted living memory care for adults with mild memory impairment, featuring cozy studios, 24-hour staffing, Montessori-enhanced dementia care, and up to two hours of daily personal assistance supervised by on-site nurses.
• Harmony Community (Mental Health Assisted Living) Assisted living program for adults with mental health conditions such as anxiety, depression, bipolar, schizoaffective disorders, and schizophrenia, coordinated with McLean Hospital-affiliated psychiatrists, social workers, care managers, and a dedicated nurse practitioner.
• The Club - Adult Social Day Program Affordable adult social day program offering professionally led activities including gentle exercises, live presentations, arts and crafts, musical performances, therapeutic gardening, and walking paths for aging adults.
• Mary Ann Morse Healthcare Center (Skilled Nursing) Skilled nursing facility in Natick, MA providing short-term inpatient and outpatient rehabilitation, long-term care, memory care, respite care, hospice care, and specialized dialysis and pulmonary programs.
• Inpatient Short-Term Rehabilitation State-of-the-art short-term inpatient rehabilitation for recovery from surgery, illness, or injury, including post-operative rehab for joint replacement and orthopedic surgeries, wound care, cardiac and pulmonary care, and discharge-readiness preparation in a simulated apartment.
• Outpatient Rehabilitation Outpatient rehabilitation providing physical therapy, occupational therapy, speech therapy, and LSVT BIG therapy for Parkinson's disease and neurological conditions, accepting Medicare, Tufts Health Plan, Harvard Pilgrim Health Care, Mass General Brigham Health Plan, UnitedHealthcare, and private pay.
• Long-Term Skilled Nursing Memory Care Long-term memory care for persons with Alzheimer's and related dementia disorders, offering the evidence-based Namaste Care Program and a full-time dedicated team of nurses, therapists, and social workers providing patient-centered treatment plans.
• Hospice Care End-of-life care focusing on pain and distress relief, palliative care, and spiritual and emotional support for patients and families, including pastoral care visits from pastors, chaplains, rabbis, and other spiritual leaders.
• Respite Care 24-hour respite care seven days a week for seniors managing complex health and personal care issues, available across assisted living and nursing home settings for families needing temporary relief.
• Mary Ann Morse Home Care In-home care services providing both Medicare-certified skilled home health care and private pay personal home care throughout 19 MetroWest communities, including skilled nursing, physical therapy, occupational therapy, speech therapy, wound care, and non-medical assistance with meals, personal care, and household tasks.
• Certified Home Health Care (Medicare) Medicare-certified home health care providing skilled nursing, physical therapy, occupational therapy, speech therapy, and wound care available 365 days a year to help patients recover from illness, surgery, or chronic health conditions at home; accepts Medicare, Aetna, Blue Cross Blue Shield, and MassHealth.
• Personal Home Care (Private Pay) Non-medical in-home services including meal preparation, shopping, personal care, household tasks, medication reminders, escorts for appointments, and rehabilitation follow-up delivered by caregivers with background checks and infection control training, available 365 days a year.
• On-Site Dialysis Suite On-site dialysis services delivered in partnership with Fresenius Kidney Care, giving residents access to a dedicated team of professionals for personalized, comprehensive dialysis treatment without commuting to external centers.
• Pulmonary Care Program Onsite pulmonary care program led by pulmonologist Dr. Jason M. Konter with over 20 years of experience, treating sleep apnea, asthma, COPD, pulmonary hypertension, pneumonia, and other respiratory conditions, supported by a dedicated respiratory therapist Maria DeLeon and overnight pulse oximetry.

Quantifiable outcome

• Deficiency-Free DPH Survey (February 2026)
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Fresenius Kidney CarecoreStrategic or Co-development Partner · 11 September 2023On-site dialysis partnership providing residents with access to dedicated dialysis professionals and personalized, comprehensive care. Residents can receive treatment on-site rather than commuting to external dialysis centers, with greater scheduling flexibility and more time for rehabilitation and family visits.
• McLean HospitalcoreStrategic or Co-development PartnerMcLean Hospital-affiliated psychiatrists provide mental health expertise for the Harmony assisted living program serving seniors with psychiatric conditions including anxiety, depression, bipolar, and schizophrenia.
• AirOasissupportingTechnology or IntegrationAir purification technology provider supplying ionization systems with germicidal UV for selected areas of facilities, safely clearing air and cleaning surfaces with two effective ionization technologies.
• CVS/OmnicaresupportingStrategic or Co-development PartnerPharmacy partner that conducted on-site COVID-19 vaccination clinics at Mary Ann Morse facilities, vaccinating residents and staff during the pandemic.
• Dr. Jason KontercoreStrategic or Co-development PartnerLocal pulmonologist with 20+ years of experience and affiliation with MetroWest Medical Center leading the new onsite Pulmonary Care Program. Specializes in treating chronic conditions including sleep apnea, asthma, COPD, pulmonary hypertension, and pneumonia. Supported by dedicated respiratory therapist Maria DeLeon.
• Alzheimer's Association, Massachusetts and New Hampshire ChaptersupportingStrategic or Co-development PartnerCommunity partnership for expert dementia care education. Julie McMurray, Senior Manager of Community Engagement, participates in expert seminars for family caregivers on dementia care topics.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Atria Senior Living: Large national senior living operator with significant Massachusetts and Northeast presence. Comparable in assisted living and memory care but operates at much greater scale and geographic breadth.
• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio of assisted living, memory care, skilled nursing, and home health across the country. Comparable in service mix but operates at significantly greater scale; Mary Ann Morse's Executive Director Marc Cohen previously served at Brookdale Quincy Bay.
• Sunrise Senior Living: National senior living operator focused on assisted living and memory care with strong East Coast presence. Comparable core service (assisted living and memory care) but operates at broader geographic scale.

Direct peers

• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, therapy, and personal care services across the Northeast including Massachusetts. Directly comparable to Mary Ann Morse Home Care's Medicare-certified skilled home health and private pay personal care services.
• Five Star Senior Living: National operator of assisted living, memory care, and skilled nursing communities with significant New England presence. Directly comparable in offering a multi-level continuum including rehabilitation and memory care services.
• Hebrew SeniorLife: Nonprofit senior care organization operating NewBridge on the Charles CCRC, Hebrew Rehabilitation Center (skilled nursing), and home care services in the Boston/MetroWest area. Directly comparable as a Massachusetts nonprofit offering a similar continuum of senior living, skilled nursing, and home-based services.
• Wingate Healthcare: Massachusetts-based operator offering assisted living, skilled nursing, memory care, and rehabilitation services across multiple communities. Directly comparable continuum of care; also relevant because Mary Ann Morse's Executive Director previously led Wingate Residences at Needham.
• EPOCH Senior Living: New England-based operator of assisted living and memory care communities with strong Massachusetts footprint. Comparable in assisted living and memory care service model and regional positioning.
• Benchmark Senior Living: New England-based assisted living, memory care, and continuing care provider with strong Massachusetts presence. Directly comparable in assisted living and memory care offerings and in the regional senior care market.
• Chelsea Jewish LifeCare: Nonprofit continuum-of-care organization in the Greater Boston area offering assisted living, skilled nursing, memory care, rehabilitation, and hospice services. Directly comparable as a Massachusetts nonprofit senior care continuum provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maryannmorsehcc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Ann Morse Healthcare