Hannah

What Hannah does

Hannah International Foods, Inc. (DBA Hannah Foods) is a privately held, family-owned manufacturer of Mediterranean dips, spreads, and appetizers headquartered at 1 Hannah Industrial Dr, Seabrook, New Hampshire. Founded in 1993 by George Hanna as a spin-off from Cedar's Mediterranean Foods, the company specializes in hummus, labneh (yogurt cheese) dips and spreads, falafel products, kibbeh, and specialty items such as Keto Hommus and Organic Chocolate Hommus. Manufacturing relies on state-of-the-art food production equipment combined with authentic Lebanese family recipes, with a product portfolio that includes a vertically layered Trio Hommus presentation, an eight-flavor labneh line, and organic falafel SKUs. The company is privately held with no disclosed institutional investors, no funding history, and 251–500 employees.

The business model is wholesale food manufacturing: Hannah produces Mediterranean SKUs and sells them one-time through retail distribution rather than via licensing, subscription, or recurring contracts. Go-to-market is channel-led, anchored by Costco as the primary distribution partner in the United States and Canada (products distributed across Costco locations in seven Canadian provinces), supplemented by Lidl and a build-out of conventional retail grocery distribution nationwide. A small direct-to-consumer wrapper exists via the hannahfoods.net website and Instagram channel, primarily used for promotional campaigns such as the Lidl gift-card offer rather than as a revenue engine. Pricing is not publicly disclosed; the company serves health-conscious consumers seeking authentic Mediterranean products, club-store bulk shoppers, and increasingly, keto and organic diet consumers through its specialty line extensions.

Customer concentration skews heavily toward club and discount retail partners — specifically Costco and Lidl — which together absorb the bulk of named distribution. There is no disclosed revenue, no public reporting, and no external capital structure beyond founder/family ownership. Marketing mix is lean: company website, Instagram, YouTube, and in-store retail promotions. The company traces its operational DNA to a club-channel focus (initial entry via Price Club in the 1990s) and is currently in the middle of a deliberate diversification into conventional grocery across the United States and Canada.

Name

Hannah

Legal name

Hannah International Foods, Inc.

Website

https://hannahfoods.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Hannah International Foods (DBA Hannah Foods) is a Seabrook, NH-based, privately held manufacturer of Mediterranean dips and spreads — hummus, labneh, falafel, and appetizers — selling primarily through Costco in the US and Canada and expanding into Lidl and conventional grocery nationwide.

Ownership category

akta.pro rank

Product category

Mediterranean Dips and Spreads

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Mediterranean dips
• Hummus products
• Labneh spreads
• Falafel products
• Mediterranean appetizers

Headquarters

HQ city

Seabrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Product Sales: Manufactures and sells Mediterranean food products including hommus, labneh spreads, falafel, and appetizers through club stores and retail channels. Revenue generated from product sales to retailers and directly to consumers through promotions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hannah International Foods manufactures Mediterranean dips, spreads, and appetizers including Hommus (hummus) products, Labneh yogurt cheese dips and spreads, Falafel veggie patties and bites, and Kibbeh. The products are made with authentic Lebanese family recipes using state-of-the-art manufacturing equipment and are sold through club stores (Costco), conventional grocery retailers (Lidl, other chains), and limited direct-to-consumer promotions across the United States and Canada.

Product overview

Hannah International Foods is a Mediterranean food manufacturer specializing in Hommus, Labneh (yogurt cheese dips and spreads), Falafel, and other Middle Eastern appetizers. The product portfolio includes multiple product lines: Hommus products (Trio Hommus with vertical layering, Southwestern Hommus Trio, Hommus Duos in various flavors, Keto Hommus, Organic Chocolate Hommus, and Classic varieties); Labneh Yogurt Cheese Dips and Spreads (offered in Feta Cheese & Herb, Olive Tapenade, Parmesan Romano, Goat & Feta, Jalapeno, Cilantro & Chive, Garlic & Mint, and Plain flavors); Falafel products (both traditional and organic varieties in multiple flavors including Tzatziki, Roasted Red Pepper, Spinach, Jalapeno); and specialty items including Kibbeh and Hommus Topper Parfaits. Founded in 1993 by George Hanna, the company originally focused on Club Stores (Costco, Price Club) and has expanded to conventional retail across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Labneh Yogurt Cheese Dips and Spreads Line of creamy strained-yogurt cheese dips and spreads available in multiple flavor variants, marketed as a good source of protein, calcium, vitamin B12, selenium, and probiotics.
• Hommus Trio Products Vertically layered containers featuring multiple Hommus flavors in a single tub, including Classic, Southwestern, and Mediterranean Feta Dip trios, sold to retail and club-store shoppers.
• Hommus Duo Products Two-flavor combination Hommus products offering paired flavor profiles in a single package for retail and club-store consumers.
• Keto Hommus Low-carbohydrate variant of traditional Hommus formulated for ketogenic-diet consumers.
• Organic Chocolate Hommus Organic chocolate-flavored Hommus dessert-style variant targeted at consumers seeking organic Mediterranean-inspired sweet options.
• Hommus Topper Parfaits Innovative parfait-style Hommus product combining Hommus with toppings in a layered format.
• Za'atar Marinated Labneh Labneh yogurt cheese spread marinated with Za'atar (a Mediterranean herb and spice blend), introduced as a new Labneh flavor.
• Falafel Veggie Patties Falafel-based veggie patties available in multiple flavors, paired with Mediterranean sauces or in plain varieties, suitable for grilling, sandwiches, and meals.
• Kibbeh Middle Eastern-inspired stuffed meatball made with beef, cracked wheat, and pine nuts; fully cooked and ready to heat and eat, suitable for party platters.
• Organic Falafel Bites and Veggie Patties Organic-certified falafel in bite-sized and patty forms, intended for use with Tzatziki, Hommus, and in pita pockets.
• Dill Pickle Hummus Hummus flavored with dill pickle, sold in larger 1000g club-store pack sizes in Canadian Costco locations.
• Feta Dip Feta cheese flavored dip available in Canadian club-store and retail markets.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• LidlminorChannel Partner/ Reseller/ Distributor · 1 January 2024Lidl is a participating retailer in Hannah Foods' promotional campaigns. Currently running a promotion where the first 100 customers who buy 2 hummus pouches at Lidl receive a $10 gift card. This represents a promotional partnership to drive consumer trial.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tribe Mediterranean: Boulder-based branded hummus manufacturer serving natural, conventional, and club channels. Closely comparable as a focused refrigerated hummus/salsa brand with similar SKU architecture and retail expansion profile.
• Cedar's Mediterranean Foods: Founded by the same Hanna family (George Hanna and his father Ibrahim) in the early 1980s before Hannah International Foods was spun out in 1993. Offers hummus, tabouli, Mediterranean appetizers, and dips with overlap across product, customer base, and supply chain.
• Mediterranean Snack Foods: Producer of baked puffs, crackers, and Mediterranean-style snacks. Comparable through its falafel-adjacent Mediterranean product positioning and shared retail buyer (club and conventional grocery) overlap with Hannah.
• Oasis Mediterranean: Mediterranean appetizer brand producing hummus, baba ghanoush, tzatziki, and Mediterranean salads sold through U.S. retail. Directly comparable SKU profile and category positioning to Hannah's refrigerated dips.

Broad incumbents

• Litehouse Foods: Established refrigerated dips, dressings, and cheese manufacturer serving U.S. retail and foodservice. Comparable as a private-label and branded refrigerated dip manufacturer at greater scale than Hannah.
• Athenos: Fage-owned Mediterranean foods brand spanning hummus, feta, and pita. Competes head-to-head with Hannah in mainstream grocery Mediterranean aisles and offers scale, marketing, and DSD that Hannah does not.
• Sabra Dipping Company: Joint venture of PepsiCo and Strauss Group, the dominant U.S. hummus brand. Directly competes with Hannah in refrigerated hummus across club and conventional grocery, but operates at vastly larger scale with nationwide DSD.

Emerging players

• Hope Foods: Organic, plant-based hummus and dip brand positioned at the premium/natural channel. Overlaps with Hannah on organic hummus and refrigerated dips, and offers a comparable differentiated-ingredient angle to retail buyers.
• Ithaca Hummus: Premium refrigerated hummus brand built on flavor-forward, clean-ingredient positioning. Comparable to Hannah as a smaller, founder-led hummus brand pursuing mainstream shelf expansion with differentiated SKUs.
• BOLD Foods: Specialty Mediterranean dips brand (including chocolate hummus variants) competing for premium and natural-channel shelf space. Comparable on innovative flavor extensions and refrigerated hummus format overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HannahFoods
• Instagraminstagram.com/hannahfoods
• Xx.com/hannahintlfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannah