Oberpfalz Medien

What Oberpfalz Medien does

Oberpfalz Medien GmbH is an independent German regional media publisher headquartered in Weiden in der Oberpfalz, Bavaria. Founded in 1946 with the launch of Der Neue Tag, the company operates three daily newspapers in nine regional editions — Der Neue Tag, Amberger Zeitung, and Sulzbach-Rosenberger Zeitung — alongside the weekly Oberpfälzer Wochenzeitung and a portfolio of thematic magazines (e.g., Abenteuer Familie, gesund & vital, Wir heiraten!, LEO, #oberpfälzerin, Bavarian Times). Digital distribution is anchored by the Onetz online portal plus city-focused sites (Weiden24, Amberg24) and vertical portals covering jobs, real estate, dating, and ticketing.

The company is vertically integrated: an in-house Druckzentrum handles print production, and an owned logistics network handles home delivery, supporting both internal publications and third-party printing/distribution work. Communication services — media consulting, PR, graphic design, digital, and distribution — are sold to regional businesses through a field sales force of media advisors (Mediaberater) operating from six editorial locations and four business offices. Affiliated entities (Kompane marketing agency, Skala-Net lettershop/direct mailing, Naabwiesen real estate portal) extend the cross-media offering.

The business model combines subscription revenue from private households, transactional print and digital advertising from regional SMB advertisers, project-based communication services, and event/travel revenue. Pricing is published annually via downloadable Mediadaten sheets, with custom quotes for service work. The company employs approximately 400 people, making it one of the largest employers in the Oberpfalz region, and is led by Managing Publisher Viola Vogelsang-Reichl and Editor-in-Chief Kai Gohlke. Revenue is not publicly disclosed and there is no venture capital or external institutional ownership; the company is privately held with a stable, multi-generational operating posture.

Name

Oberpfalz Medien

Legal name

Oberpfalz Medien GmbH

Website

https://oberpfalzmedien.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Oberpfalz Medien is an independent Bavarian regional media publisher operating daily and weekly newspapers, magazines, online portals, and cross-media communication services for readers and regional businesses across the Oberpfalz.

Ownership category

akta.pro rank

Product category

Regional newspaper publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Regional newspaper publishing
• Magazine publishing
• Print advertising sales
• Cross-media communication
• Digital news portals

Headquarters

HQ city

Weiden

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Advertising & Display Ads: Revenue from newspaper and magazine display advertising, including classifieds and special supplements. Advertisers can purchase space in daily newspapers, weekly newspapers, and various magazine titles.
2. Subscription Revenue: Recurring revenue from newspaper and magazine subscriptions delivered to private households across the Oberpfalz region. Three daily newspapers in nine regional editions plus one weekly newspaper.
3. Digital Advertising: Revenue from digital advertising on online portals including Onetz, Weiden24, Amberg24, and niche job and real estate portals.
4. Communication Services: Fee-based services including media consulting, PR, graphic design and layout, printing for external clients, and distribution services for third-party publications.
5. Events & Travel: Organizing events and reader travel (Leserreisen) that enrich regional life and generate additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oberpfalz Medien is an independent regional publishing house that publishes three daily newspapers (Der neue Tag in nine regional editions, Amberger Zeitung, Sulzbach-Rosenberger Zeitung), the weekly Oberpfälzer Wochenzeitung, a portfolio of themed magazines, and a suite of regional online portals led by Onetz. Alongside its own publications, the company offers cross-media communication services—media consulting, PR, graphic design, digital services, commercial printing and regional distribution—delivered from a single source to business clients and consumers in the Oberpfalz region of Bavaria.

Product overview

Oberpfalz Medien operates as an independent publishing house for communication services in the Oberpfalz region of Bavaria, Germany. The company offers a unified portfolio of products combining print and digital media with supporting communication services. The core offering consists of three daily newspapers (Der neue Tag in nine regional editions, Amberger Zeitung, and Sulzbach-Rosenberger Zeitung) plus the Oberpfälzer Wochenzeitung weekly, supplemented by multiple thematic magazines (Abenteuer Familie, gesund & vital, Wir heiraten!, LEO, #oberpfälzerin, Bavarian Times, Abschied nehmen). Digital operations center on the Onetz online news portal alongside specialized portals (Weiden24, Amberg24, stellen.onetz.de, ausbildung-oberpfalz.de, immo.onetz.de, nt-ticket.de, zweisam.onetz.de). Supporting services include media consulting, PR, graphic design, printing, digital services, and distribution—all delivered from a single source. The company celebrated its 80th anniversary in 2025, having been founded in 1946.

Differentiator

Problem solved

Functional benefit

Brands

• Der Neue Tag: Daily newspaper published in nine regional editions.
• Amberger Zeitung
• Oberpfälzer Wochenzeitung (OWZ)
• Sulzbach-Rosenberger Zeitung
• Onetz
• Onetz.de
• Weiden24
• Amberg24
• Stellen.onetz.de
• Immo.onetz.de
• Zweisam.onetz.de
• nt-ticket.de
• Lichtblicke e.V.
• Walkie-Talkie

Products and services

• Der neue Tag Flagship daily newspaper of Oberpfalz Medien, published in nine regional editions, covering local news, politics, sports, business and community events for readers across the Oberpfalz region.
• Amberger Zeitung Daily newspaper focused on Amberg and surrounding areas, providing local news coverage and regional journalism for the Amberg region.
• Sulzbach-Rosenberger Zeitung Daily newspaper serving the Sulzbach-Rosenberg region with local news and community coverage.
• Oberpfälzer Wochenzeitung (OWZ) Weekly newspaper offering regional news and features for the Oberpfalz area, complementing the daily newspaper portfolio.
• Onetz / Onetz.de Primary digital news portal for the Oberpfalz, delivering digital news content, local reporting, and multimedia coverage; also hosts niche verticals for jobs (stellen.onetz.de), real estate (immo.onetz.de), dating (zweisam.onetz.de) and tickets (nt-ticket.de).
• Weiden24 Local online portal covering news, events and community information specific to Weiden and surrounding areas.
• Amberg24 Local online portal providing news, events coverage and community information for Amberg and vicinity.
• stellen.onetz.de Job board portal for the Oberpfalz region connecting employers with job seekers as part of the Onetz ecosystem.
• immo.onetz.de Real estate classifieds portal for the Oberpfalz region, offering property listings within the Onetz ecosystem.
• nt-ticket.de Event ticketing platform for the Oberpfalz region, enabling ticket sales for regional events organized by Oberpfalz Medien and partners.
• zweisam.onetz.de Online dating and partner search platform for the Oberpfalz region, operated within the Onetz ecosystem.
• Abenteuer Familie Family-oriented magazine covering topics related to family life, parenting and leisure activities for readers in the Oberpfalz.
• gesund & vital Health and wellness magazine focused on fitness, nutrition and healthy lifestyle topics.
• Wir heiraten! Wedding planning magazine providing inspiration and information for engaged couples in the region.
• LEO Lifestyle magazine offering content on regional lifestyle, culture and entertainment in the Oberpfalz.
• #oberpfälzerin Magazine targeting women in the Oberpfalz region, covering fashion, beauty, lifestyle and community topics.
• Bavarian Times English-language magazine providing news and features about Bavaria, including lifestyle and cultural content.
• Abschied nehmen Memorial and bereavement support magazine addressing topics related to loss and remembrance.
• Media Consulting (Mediaberatung) Media consulting services providing transparent guidance to regional business clients on the most effective communication strategies, channels and media placements.
• PR Services Full-service public relations offering from A to Z, including press releases, media relations and communication strategy for regional businesses.
• Grafik & Gestaltung (Graphic Design) Graphic design and brand identity services for creating visual communications and marketing materials, including magazine and advertising layouts.
• Druck (Commercial Printing) Professional printing services for newspapers, magazines, brochures and other print media products, produced in the in-house Druckzentrum.
• Digital Services Digital media services including website development, online advertising and digital content strategy for business clients.
• Verteilung (Distribution) Comprehensive distribution services ensuring timely delivery of print media to readers and clients across the Oberpfalz region.

Quantifiable outcome

• Three daily newspapers in nine regional editions plus weekly newspaper plus numerous magazines and online portals provide comprehensive multi-channel reach across the Oberpfalz region

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Lichtblicke e.V.minorOthersA social initiative associated with Oberpfalz Medien that supports charitable and social projects in the Oberpfalz region, reflecting the company's brand value of 'Verantwortung' (responsibility).
• Deutsche Presse-Agentur (dpa)coreTechnology or IntegrationOberpfalz Medien receives national and international news content from dpa, the German press agency, which functions as a 'wholesaler' providing content for many media houses. In Bavaria, dpa employs 23 reporters covering primarily supra-regional topics, allowing Oberpfalz Medien to focus on local Oberpfalz stories.
• Akademie der Bayerischen Presse (ABP)coreStrategic or Co-development PartnerThe Academy of the Bavarian Press provides professional development and training for Oberpfalz Medien's Volontäre (journalist trainees). Training includes seminars on Zeitungsjournalismus (newspaper journalism), press law, and photography, held in Munich.
• Akademie der Deutschen MedienminorStrategic or Co-development PartnerProvides intensive training programs for Oberpfalz Medien staff, including Social Media Manager courses. The academy offers courses on social media psychology, algorithms, content strategies, and legal aspects of social media.
• OTH Amberg-Weiden (University of Applied Sciences)minorStrategic or Co-development PartnerOberpfalz Medien offers a 'Studium mit vertiefter Praxis' (study with integrated practical training) program in cooperation with OTH Amberg-Weiden, allowing students to study Ressortjournalismus (beat journalism) while working at the company.
• Hochschule AnsbachminorStrategic or Co-development PartnerCooperative university partnership for Volontäre who pursue a dual study-work program combining journalistic training at Oberpfalz Medien with a degree at Hochschule Ansbach.
• Kompane (Marketing Agency)minorChannel Partner/ Reseller/ DistributorA marketing agency subsidiary or associated company of Oberpfalz Medien that handles marketing services, located at kompane.de.
• Skala-Net (Lettershop/Direktmailing)minorChannel Partner/ Reseller/ DistributorLettershop and direct mailing services affiliated with Oberpfalz Medien, handling distribution services for direct mail campaigns.
• Naabwiesen (Immobilien)minorChannel Partner/ Reseller/ DistributorReal estate portal operated by Oberpfalz Medien, available at naabwiesen.de, providing property listings as part of the company's online portal ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mittelbayerische Zeitung: Independent regional daily newspaper publisher headquartered in Regensburg, Bavaria. Directly comparable to Oberpfalz Medien as a Bavarian regional daily with in-house printing, online portals, and diversified communication services targeting a contiguous regional audience.
• Passauer Neue Presse (Neue Presse Verlags-GmbH): Family-owned Bavarian regional newspaper group publishing the Passauer Neue Presse and multiple local editions, plus online portals and printing services. Closely matches Oberpfalz Medien's structure of multi-edition dailies + digital + printing + distribution in a Bavarian regional market.
• Nürnberger Nachrichten / Nürnberger Zeitung: Major Franconian regional newspaper publisher with multiple daily titles, online portals (nordbayern.de), and in-house printing. Comparable in scale, multi-title strategy, and digital extension of a regional print franchise.
• Main-Post (Main-Post Verlagsgesellschaft): Independent regional newspaper group in Lower Franconia/Würzburg area operating multiple daily editions, online portal, and printing operations. Closely analogous mid-sized German regional publisher with similar portfolio structure.
• Augsburger Allgemeine: Independent Bavarian regional newspaper with multiple daily editions and the associated online portal plus digital services. Comparable as a peer regional publisher with cross-media portfolio in a Bavarian metropolitan catchment.
• Ippen Media Group: German regional newspaper group operating multiple regional dailies (including Frankfurter Rundschau, Hessische Niedersächsische Allgemeine) plus the Ippen Digital network (24rhein, tz, Merkur, etc.). Comparable diversified regional-to-digital publisher.
• Madsack Mediengruppe: Hanover-based regional newspaper group operating dailies like Hannoversche Allgemeine, Lübecker Nachrichten, and Kölner Stadt-Anzeiger, plus digital operations. Comparable multi-title regional publisher model with cross-media ambitions.
• NOZ Medien (Neue Osnabrücker Zeitung): Family-owned Northern German regional newspaper group with multi-title dailies, online portals, and printing operations. Comparable independent family-owned regional publisher structure.

Broad incumbents

• DuMont Mediengruppe: Cologne-based media group operating regional newspapers (Kölner Stadt-Anzeiger, Berliner Zeitung), digital platforms (DuMont Digital), and marketing services. Larger, broader portfolio incumbent operating in the same regional publishing space.
• Axel Springer: Largest German media group (BILD, WELT, Business Insider) — broader incumbent with overlapping regional/digital news capabilities and dominant position in German national advertising. Not a direct competitor for the Oberpfalz franchise but the principal competitive threat for digital advertising spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/oberpfalzmedien
• YouTubeyoutube.com/@Oberpfalznetz
• Facebookfacebook.com/oberpfalzmedien
• LinkedInlinkedin.com/company/oberpfalzmedien
• Instagraminstagram.com/oberpfalz_medien
• TikToktiktok.com/discover/oberpfalz-medien

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberpfalz Medien