Akademie der Bayerischen Presse

What Akademie der Bayerischen Presse does

Akademie der Bayerischen Presse (ABP) is a registered nonprofit association (eingetragener Verein, e.V.) based in Munich, Germany, founded in 1986 and operating with approximately 80 employees. Its sole business is the delivery of professional continuing education to journalists, public relations and corporate communications professionals, and journalism trainees (Volontäre und Trainees), with the curriculum spanning traditional newsroom skills (reporting, editing, photojournalism, investigative research, media law) through to digital disciplines (social media, SEO, GEO, short-form video, podcasting, graphic design) and a newly built AI-focused course cluster covering ChatGPT, Claude, Gemini, Copilot, AI agents, and AI-driven workflow automation.

ABP delivers its catalog of more than 100 courses through three channels: in-person seminars (Präsenzseminare) held at its Munich headquarters at Domagkstr. 34; live webinars in 60- and 90-minute formats with optional certificates; and customized in-house training (Inhouse-Schulungen) delivered on client premises or at ABP with a maximum of 12 participants per group. Underlying technology is a standard WordPress-based training and registration platform (abp.de) with account creation, online booking, and a biweekly newsletter managed via Sendinblue/Brevo; there is no proprietary AI, no mobile application, and no public API or SDK.

The revenue model is straightforward fee-for-service. Registration is free via personal or company account, but individual seminar and webinar participation is billed by invoice (HypoVereinsbank Munich) 2–3 weeks before course start; ABP is not VAT-registered. Pricing is not publicly disclosed on the website; the annual program PDF functions as the de facto price list. Enterprise in-house training is sold directly to editorial departments and corporate communications teams, with named past clients including Augsburger Allgemeine, Konradin Mediengruppe, and Union Investment. The academy is led by Akademiedirektor Dr. Robert Arsenschek with three jointly authorized representatives (Dennis Amour, Dr. Markus Rick, Anina Veigel), and its 2026 program brochure has been published.

Name

Akademie der Bayerischen Presse

Legal name

Akademie der Bayerischen Presse (ABP) e.V.

Website

https://abp.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Akademie der Bayerischen Presse is a Munich-based, nonprofit training association that delivers 100+ continuing-education seminars, webinars, and in-house programs for journalists, PR professionals, and journalism trainees across Germany, with fees as its sole revenue stream.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seminar and webinar fees: One-time fees charged for participation in seminars and webinars. Fees are billed via invoice (HypoVereinsbank Munich). The organization is not VAT-registered (no Mehrwertsteuer). Registration is free, but seminar participation incurs fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Akademie der Bayerischen Presse (ABP) is a professional training and continuing education institution serving journalists, PR/communications professionals, and journalism trainees. Its core offerings consist of three delivery formats: in-person seminars (Präsenzseminare) at ABP's Munich facility, live webinars (Webinare) for remote participation, and customized in-house training (Inhouse-Schulungen) for organizations with a maximum of 12 participants per group. The curriculum spans traditional journalism (reporting, investigative research, photography, media law), digital skills (SEO, social media, podcast/video production, graphic design), and AI applications for editorial and communications workflows.

Product overview

Akademie der Bayerischen Presse (ABP) is a professional training institution offering a dual-format seminar program consisting of in-person seminars (Präsenzseminare) held at its Munich facilities and live webinars (Webinare) for remote participation. The core offerings include Präsenzseminare for face-to-face learning and Webinare for online attendance, supplemented by customized Inhouse-Schulungen delivered at client sites. The product portfolio spans journalism training (Journalismus Weiterbildung), AI education (KI im Journalismus/KI Weiterbildung), social media marketing (LinkedIn Kurs, Instagram Kurs, Tiktok Kurs), SEO (SEO Seminar), graphic design (Grafikdesign Kurs), podcast production (Podcast erstellen), media law (Medienrecht Seminar), and professional skills development (Soft Skill Training). Specialized offerings include VoloCampus for journalism educator coaching and the KI Deep Dive series examining leading AI tools. ABP serves journalists, PR professionals, and journalism trainees through both individual course enrollment and corporate in-house training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Präsenzseminare

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Partnerships

Three partnerships are on record, tiered minor.

• Augsburger AllgemeineminorOthersPast inhouse training client. ABP has provided training sessions for editorial staff at Augsburger Allgemeine newspaper.
• Konradin MediengruppeminorOthersPast inhouse training client. ABP has provided training sessions for editorial staff at Konradin Mediengruppe publishing group.
• Union InvestmentminorOthersPast inhouse training client. ABP has provided corporate communications training for Union Investment financial services company.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Axel Springer Academy of Journalism: Berlin-based journalism academy run by Axel Springer offering trainee programs for journalists. Direct peer serving junior journalists and media professionals with comparable curriculum focus.
• Henri-Nannen-Schule: Hamburg-based journalism school offering full-time and part-time editorial training programs. Directly comparable as a journalism-focused continuing education institution with a similar trainee/Volontär target audience.
• Deutsche Journalistenschule: One of Germany's most prestigious journalism schools based in Munich, offering multi-year training programs for journalists. Direct comparable as a journalism education institution serving similar career stages in the same geography.
• PR-Akademie (Berlin): Specialist academy offering continuing education and certification for PR professionals in Germany. Direct peer in the communications/PR training segment with comparable curriculum and target audience.
• Georg von Holtzbrinck School of Journalism: Stuttgart-based journalism academy affiliated with major German publishers. Direct peer providing structured journalism training to similar audiences with comparable curriculum breadth.
• dpa-Akademie: Professional training arm of the German Press Agency (dpa), offering seminars for journalists and editors. Direct peer focused on newsroom skills development for the same professional target audience.

Regional players

• Hamburger Akademie für Kommunikation: Hamburg-based academy offering PR, communication, and marketing training. Regional peer with comparable professional development offerings for communications professionals.

Broad incumbents

• FU Berlin - Weiterbildungsprogramme Journalismus: Free University of Berlin's continuing education programs in journalism. Broad incumbent providing academic-grade journalism training, overlapping with ABP's professional development focus.
• LinkedIn Learning (LinkedIn): Global online learning platform with extensive journalism, PR, and communications course offerings. Broad incumbent providing scalable, lower-cost alternative to ABP's seminar-based model.

Emerging players

• VOCER Institut: Independent media and journalism think tank offering workshops and training for journalists. Emerging peer with overlapping focus on media quality, innovation, and continuing education for journalists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Akademie.der.Bayerischen.Presse
• LinkedInlinkedin.com/company/akademie-der-bayerischen-presse
• Instagraminstagram.com/abp_akademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akademie der Bayerischen Presse