Greater Jacksonville Agricultural Fair

What Greater Jacksonville Agricultural Fair does

The Greater Jacksonville Agricultural Fair Association is a private 501(c)(3) nonprofit chartered by the State of Florida through the Department of Agriculture, founded in 1955 and now in its 71st year of operation. It produces an annual 11-day fair (November 5-15) on an 82+ acre purpose-built fairground at 13601 Normandy Boulevard on Jacksonville's Westside — a 2026 relocation from a prior 15-acre downtown site. The fair serves families and residents across six Northeast Florida counties (Baker, Clay, Duval, Nassau, Putnam, St. Johns) with carnival rides, national concert acts at the 10,000-capacity JAX Amphitheater, agricultural exhibitions, livestock shows, and competitive events spanning art, culinary, horticulture, textiles, woodworking, and science. Supporting programs include the AGVENTURES agricultural education program for third graders (co-sponsored with Duval County Farm Bureau, Duval 4-H, and UF/IFAS Extension), the Friends of the Fair tiered membership program, and an annual Charity Sporting Clay Shoot.

The organization's revenue model is multi-stream and event-anchored: general admission tickets (early bird $10 adult / $5 child; regular $15 adult / $10 child), JAXFAIR Mega Pass bundles ($25 combining admission and unlimited rides), separately ticketed JAX Amphitheater concerts, inside vendor booth rentals ($400-$1,600 per booth), Friends of the Fair membership tiers ($100-$2,500), and venue rental for the fairgrounds and Duval Hall. The 10,000-capacity outdoor amphitheater and 40,000 sq. ft. climate-controlled Duval Hall are operated both during the fair and through year-round private event rentals. The organization has contributed over $2.7 million to local charities and civic organizations, $325,000+ in scholarships to college-bound students, and $235,000+ in grants to 4-H and FFA since inception. Technology infrastructure is conventional — website, social media channels (Facebook, Instagram, X, TikTok), email newsletter, and direct-to-consumer ticketing — with no disclosed AI, API, or proprietary technology platforms.

Name

Greater Jacksonville Agricultural Fair

Legal name

Greater Jacksonville Agricultural Fair Association

Website

https://jacksonvillefair.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greater Jacksonville Agricultural Fair is a 501(c)(3) nonprofit founded in 1955 that produces an annual 11-day agricultural fair and concert event on an 82+ acre campus in Jacksonville, Florida, serving families across six Northeast Florida counties with rides, concerts, livestock exhibitions, and youth agricultural education programs.

Ownership category

akta.pro rank

Product category

Agricultural Fair & Live Event Services

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Lifestyle, Home & Garden Shows (MPAGAFAB), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Agricultural fair events
• Community event entertainment
• Venue rental services
• Agricultural education programs
• Corporate sponsorship programs

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Admission Tickets: General admission tickets sold at early bird rates ($10 adults, $5 children/seniors) before November 4, and regular rates ($15 adults, $10 children/seniors) during the fair. Each ticket is valid for one day.
2. Ride Passes and Credits: Mega Pass bundles gate admission with unlimited mechanical rides for $25 (early bird). During the fair, ride armbands and individual ride credits are available for purchase from Deggeller Attractions.
3. Concert Tickets: JAX Amphitheater concert tickets are sold separately and include general admission. Features 11 consecutive days of national acts in the 10,000-capacity venue.
4. Vendor Fees: Inside vendor booth rentals: 10x10 ($400), 20x10 ($800), 30x10 ($1,200), 40x10 ($1,600), 20x20 ($1,600). Outside vendor fees based on space and electrical needs. Priority given to returning vendors.
5. Sponsorships: Friends of the Fair membership tiers: Bronze ($100), Silver ($250), Gold ($500), Platinum ($1,000), Diamond ($2,500). Includes tickets, recognition, and parking benefits.
6. Venue Rental: Fairgrounds and Duval Hall available for rent for festivals, expos, community gatherings, private events, and meetings. RV parking also available ($1,000-$1,500).
7. Charity Events: Annual Charity Sporting Clay Shoot tournament generates sponsorship revenue from presenting sponsors and various tiered sponsors (Blue Ribbon, Red Ribbon, Cart, Ammunition, Lunch, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Greater Jacksonville Agricultural Fair operates an 11-day annual fair event (November 5-15) at an 82+ acre purpose-built fairgrounds in Jacksonville, FL, featuring national concert acts at the JAX Amphitheater, carnival rides from Deggeller Attractions, livestock exhibitions, agricultural education, contests and competitions, and food vendors. Year-round supporting offerings include the Duval Hall venue rental, the Friends of the Fair corporate sponsorship program, vendor booth rentals, the AgVentures educational program for third graders, and the annual Charity Sporting Clay Shoot fundraiser.

Product overview

The Greater Jacksonville Agricultural Fair (JAXFAIR) operates as an annual 11-day event combining agricultural education, entertainment, and community programming. The core product is the Fair itself, which takes place November 5-15 at a new 82+ acre facility on Jacksonville's Westside. Key venues include the JAX Amphitheater (10,000-capacity concert venue) and Duval Hall (40,000 sq. ft. exhibition hall). Supporting products include the JAXFAIR Mega Pass (bundled ride and admission ticket), Friends of the Fair membership program (tiered sponsorship levels), the AgVentures educational program for third graders, and the annual Charity Sporting Clay Shoot. The Fair also operates a year-round venue rental service for external events and maintains a scholarship program for regional students. Competitions span art, culinary arts, horticulture, woodworking, and livestock categories.

Differentiator

Problem solved

Functional benefit

Brands

• JAX Amphitheater: State-of-the-art 10,000-capacity outdoor amphitheater at the Jacksonville Fairgrounds hosting national concert acts during the annual fair.
• Duval Hall
• AgVenture Tours
• Charity Sporting Clay Shoot
• Friends of the Fair Program

Products and services

• JAXFAIR (Greater Jacksonville Agricultural Fair) Annual 11-day agricultural fair event combining family entertainment, carnival rides, national concert acts, livestock exhibitions, agricultural education, contests and competitions, and food vendors. Held November 5-15 at an 82+ acre fairgrounds on Jacksonville's Westside, open to the general public.
• JAX Amphitheater State-of-the-art 10,000-capacity outdoor amphitheater hosting national concert acts and live entertainment during the annual 11-day fair period. Available to the public as part of the fair experience.
• Duval Hall 40,000 sq. ft. climate-controlled indoor concert venue and exhibition hall featuring competitions in art, culinary, horticulture, textiles, woodworking, and science, plus marketplace vendors. Available year-round for venue rental.
• AgVentures (AG Education) Free educational program sponsored by the Fair, Duval County Farm Bureau, Duval 4-H, and Duval County-UF/IFAS Extension, teaching third-grade students about agriculture through demonstrations on dairy and beef cattle, aquaponics, bees, embryology, and backyard chickens.
• Charity Sporting Clay Shoot Annual charitable shooting event held at Jacksonville Clay Target Sports, featuring sporting clay shooting competition and tiered corporate sponsorships (Presenting, Blue Ribbon, Red Ribbon, Cart, Ammunition, Lunch, Drawing, Beverage, Awards, Prize, Raffle) to raise funds.
• Friends of the Fair Membership Program Sponsorship program with tiered annual membership levels (Bronze $100, Silver $250, Gold $500, Platinum $1,000, Diamond $2,500) offering benefits including general admission tickets, beverage tickets, sponsor recognition, and parking passes.
• JAXFAIR Mega Pass Bundled ticket product combining gate admission and unlimited mechanical rides for any one day of the fair, sold at $25 early bird price. Spaceport and Midway Eye require separate tickets.
• Scholarship Program

Quantifiable outcome

• Over $2.7 million contributed to local charities and civic organizations since inception
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, core and primary.

• Jacksonville Clay Target SportsminorOthers · 4 February 2027Host venue for the annual Charity Sporting Clay Shoot tournament held in February. Registration at 8:30 AM with shotgun start at 9:30 AM. Part of charitable fundraising efforts.
• Deggeller AttractionscoreOthers · 5 November 2026Official ride partner providing carnival rides and attractions. Operates brightly colored ticketing centers throughout fairgrounds for ride passes and credits.
• Duval County Farm BureaucoreStrategic or Co-development Partner · 5 November 2026Co-sponsor of AGVENTURES educational program teaching third graders about agriculture. Part of the Florida Farm Bureau network supporting agricultural education.
• Duval 4-HcoreStrategic or Co-development Partner · 5 November 2026Youth development organization partnering on AGVENTURES program. Supports diverse programs for school-age youth ages 8-18 including projects ranging from rocketry to livestock.
• Duval County-UF/IFAS ExtensioncoreStrategic or Co-development Partner · 5 November 2026University of Florida Institute of Food and Agricultural Sciences extension office co-sponsoring AGVENTURES educational tours for third graders.
• Equipment ShareprimaryOthers · 4 February 2026Presenting sponsor for the 2026 Charity Sporting Clay Shoot. National equipment sharing company supporting local charitable events.
• RJ YoungcoreOthers · 4 February 2026Blue ribbon sponsor for the 2026 Charity Sporting Clay Shoot. Regional equipment and technology solutions provider.
• Fader & Co. Real Estate InvestingcoreOthers · 1 January 2026Presenting sponsor for the 2026 Mixed Media Competition at the Greater Jacksonville Agricultural Fair with theme 'Underwater Worlds'.
• King Arthur BakingcoreOthers · 1 January 2026Sponsor of Adult Cookie Contest and Youth Cookie Contest competitions at the fair.
• Jacksonville WoodturnersminorOthers · 1 January 2026Sponsor organization for the Woodturners' Contest and Exhibition competition at the fair.
• Fairfield Inn and Suites by MarriottcoreOthers · 1 January 2026Preferred lodging partner for the 71st Annual JaxFair. Located at 561 Chaffee Point Blvd, approximately 4-5 miles from fairgrounds. Provides booking links for fair attendees.
• Liberty Landscape SupplycoreOthers · 1 January 2025Presenting sponsor for the Horticulture Show and Competition. Local landscape supply company supporting plant and horticulture competitions.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Florida State Fair: Annual state agricultural fair held in Tampa, Florida. Operates a similar agricultural fair + entertainment + rides + concerts model within the same state, competing for the same Florida family audience and vendor pool.
• Houston Livestock Show and Rodeo: One of the largest agricultural fairs/rodeos in the U.S. Combines livestock exhibitions, national concert acts, rides, vendor booths, and scholarship programs — a direct functional analogue to JAXFAIR's offering mix.
• State Fair of Texas: Annual state fair in Dallas with a similar mix of livestock shows, concerts, carnival rides, vendor booths, and educational programming. Comparable scale, multi-day duration, and consumer entertainment focus.
• San Antonio Stock Show & Rodeo: Major regional agricultural fair and rodeo featuring livestock shows, concerts, vendors, and substantial scholarship programs — closely mirroring JAXFAIR's agricultural education and entertainment blend.
• Minnesota State Fair: Iconic annual U.S. state fair with livestock competitions, concerts, vendor booths, agricultural education, and multi-day consumer programming. Direct functional and operational peer to JAXFAIR.
• Georgia National Fair: Annual state agricultural fair in Perry, Georgia, with livestock shows, concerts, vendors, and youth/agricultural education programming — a closely comparable regional agricultural fair model.
• North Carolina State Fair: Annual state agricultural fair operated by the NC Department of Agriculture featuring livestock shows, rides, vendors, and competitive exhibits — directly analogous to JAXFAIR's programming mix.
• North American Midway Entertainment: One of North America's largest mobile amusement ride operators serving state and county fairs. Directly comparable in scope of carnival ride delivery that JAXFAIR sources via its Deggeller Attractions partnership.
• South Carolina State Fair: Regional state agricultural fair in Columbia, SC, with livestock exhibitions, concerts, carnival rides, and vendor booths — a closely comparable Southeastern U.S. agricultural fair model.

Broad incumbents

• Feld Entertainment: Largest producer of live family entertainment including Monster Jam, Disney on Ice, and Ringling Bros. Provides carnival-style attractions and touring productions that overlap with the amusement component of agricultural fairs at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jaxfair
• Facebookfacebook.com/JaxFair
• Instagraminstagram.com/jaxfair
• TikToktiktok.com/@jacksonvillefair
• LinkedInlinkedin.com/company/greater-jacksonville-fair-assoc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Jacksonville Agricultural Fair