jacksonville clay target sports

Name

jacksonville clay target sports

Legal name

Jacksonville Clay Target Sports

Website

https://jacksonvilleclaytargetsports.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Recreational Shooting Sports Facility

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Clay target shooting
• Sporting clays course
• Skeet and trap
• Recreational shooting facility
• Shooting club membership

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Per-Target Fees: Charges per clay target thrown, with pricing varying by discipline (Skeet & Trap, Sporting Clays, 5-Stand) and customer type (Public, Annual Member, Life Member). This is the primary consumption-based revenue from day visitors.
2. Annual Memberships: Annual Skeet & Trap Membership ($290/year), Skeet & Trap PLUS Sporting Clays Discount Package ($570/year), and Sporting Clays ONLY Discount Package ($435/year). Members receive discounted per-target pricing and cart rental rates. Memberships extend to spouses and children under 21.
3. Lifetime Memberships: One-time fee Lifetime Skeet & Trap Membership ($2,900) with optional Sporting Clays Discount Add-On ($287/year). Lifetime members receive voting rights and the lowest per-target rates.
4. Cart Rental: Golf cart rental at $30 for public/annual members or $22 for life/sporting clays members per session.
5. Private Event Hosting: Revenue from hosting corporate outings, team-building events, fundraisers, and private gatherings for business and non-profit groups. Available most days of the week with advance booking.
6. Wednesday Night Dinners: Weekly steak and salmon dinners with early bird pricing, generating food and beverage revenue and driving mid-week visitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Jacksonville Clay Target Sports is a public recreational clay target shooting club operating on 80+ acres in Northeast Florida since 1936. It offers access to multiple shooting disciplines (sporting clays, skeet, trap, 5-stand, and wobble trap), instruction from NSSA/NSCA-certified coaches, youth/women/collegiate programs, and membership-based discounted pricing. The facility also hosts private corporate and non-profit events and operates a weekly community dinner.

Product overview

Jacksonville Clay Target Sports is a physical shooting sports facility and membership club offering clay target shooting experiences across multiple disciplines. The core offerings include two 15-station sporting clays courses (North and South), skeet, trap, 5-stand, and wobble trap shooting. The club supports various programs including youth development (Jax Clay Target Busters SCTP team), collegiate shooting (Jacksonville University Varsity Shooting Team partnership), and women's programs (Shooting Stars). Additional services include certified instruction, hunter safety training, private event hosting, and Wednesday night dinners. Membership options include annual and lifetime memberships with pricing tiers based on discipline access and cart rentals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 42-time Division I national championship programs supported at the club
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Wild West Guns & GoldminorOthersJCTS preferred vendor offering club members special pricing including $35 Federal Firearms License Transfer Fees. Located at 1233 S. Lane Ave., Jacksonville, FL 32205. Contact: 904.693.0777, www.guns4jax.com.
• Florida Premier GunsmithsminorOthersJCTS preferred vendor offering club members a 10% discount on services. Contact: Kelsey Doleo at 904.410.2206 or [email protected].
• Scholastic Clay Target Program (SCTP)coreStrategic or Co-development PartnerJCTS hosts and supports the Jax Clay Target Busters SCTP youth shooting team. The SCTP is a national youth development program introducing students to shotgun sports with emphasis on responsibility, teamwork, and discipline. The SCTP system feeds into over 360 collegiate clay target programs.
• NRA Youth Clay Sports Development GrantminorOthersGrant funding that subsidizes targets and shells for Jax Clay Target Busters participants, making youth shooting participation more affordable.
• Jacksonville UniversitycoreStrategic or Co-development PartnerJCTS is the proud home club for Jacksonville University (JU) Varsity Shooting Teams — a 42-time Division I national championship program competing in NSSA, NSCA, and ATA events. JCTS provides facilities, coaching support, and a pipeline for collegiate shooters.
• Florida Fish and Wildlife Conservation Commission (FWC)minorStrategic or Co-development PartnerFWC conducts Hunter Safety training at JCTS monthly. Registration available at myFWC.com. This partnership provides additional safety education to members and the community.
• National Skeet Shooting Association (NSSA)minorOthersNSSA is the governing body for skeet shooting. JCTS instructors hold NSSA certifications (Level I and Level III), and the club supports NSSA competitive events.
• National Sporting Clays Association (NSCA)minorOthersNSCA is the governing body for sporting clays. JCTS instructors hold NSCA certifications (Level I, Level II, Level III Master), and the club supports NSCA competitive events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• National Sporting Clays Association (NSCA): Governing body for sporting clays, the most architecturally complex discipline at JCTS; its Level I–III instructor certifications (held by JCTS staff including its NSCA Level III Master) are central to JCTS' coaching and competition offerings.
• National Skeet Shooting Association (NSSA): Governing body for skeet shooting in the U.S.; certifications and event infrastructure it provides underpin JCTS' instructor credentials and competitive programming across skeet disciplines.
• Amateur Trapshooting Association (ATA): Governing body for registered trap shooting in the U.S., whose events JCTS supports and whose competitive framework anchors its trap programming and instructor pipelines.
• National Shooting Sports Foundation (NSSF): The firearms industry's trade association representing manufacturers, retailers, and ranges. JCTS participates in its broader ecosystem (NRA grant-backed youth programs, NSSA/NSCA certifications) and is directly affected by NSSF's marketing and range-promotion programs.

Direct peers

• American Shooting Centers: Large multi-discipline commercial shooting facility in Houston, TX offering trap, skeet, sporting clays, 5-stand, and corporate/private events — closely comparable to JCTS' mix of disciplines and event-driven business model.
• Ben Avery Clay Target Center: Arizona's flagship public-access clay target facility operated by Arizona Game & Fish, offering trap, skeet, and sporting clays across multiple courses to walk-in visitors and members — the same use case (multi-discipline public clay target range with instruction and events) as JCTS, just at much larger scale and in a different region.
• Quail Creek Plantation: Florida shooting destination offering sporting clays, trap, skeet, and corporate/private events — very similar multi-discipline Florida-based offering and audience to JCTS.
• Okeechobee Shooting Sports: Florida-based public sporting clays, trap, and skeet range with membership/event offerings; operates in the same regional Florida recreational shooting market as JCTS with comparable disciplines and member tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JaxClaySports
• YouTubevimeo.com/user65367945
• Facebookfacebook.com/jaxclaytargetsports
• Instagraminstagram.com/explore/locations/256525941/jacksonville-clay-target-sports
• LinkedInlinkedin.com/company/jacksonville-clay-target-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jacksonville clay target sports