Nordic Unique Travels

What Nordic Unique Travels does

Nordic Unique Travels is a privately held destination management company and tour operator headquartered in Rovaniemi, the capital of Finnish Lapland and the official hometown of Santa Claus. Founded in 2017 by a Finnish-Chinese partnership, the company designs and sells Arctic travel experiences to international leisure travelers, with a specific emphasis on Chinese-speaking visitors alongside German, French, Italian, Spanish, and English-speaking markets. Its commercial offering is organized around three pillars: (1) a catalog of more than 65 daily tours and activities — Northern Lights hunts, husky and reindeer safaris, snowmobile, quad and jet ski excursions, Finnish sauna experiences, wildlife encounters, and city sightseeing; (2) pre-configured and tailor-made holiday packages spanning 2–7 days across Winter (Nov-Apr) and Summer/Green & Gold (May-Oct) seasons; and (3) vertically integrated accommodation through the wholly-owned Aito Igloo & Spa Resort on Lake Palojärvi, with 35 rooms including Aurora Treehouse cabins, Aurora Nest floating glass igloos, Standard Rooms, Compact Quad Rooms, Junior Suites, and an Arctic Spa Centre. Ancillary services include Arctic winter clothing rental at €20/day and multilingual guided booking via dedicated sales teams.

The business model is direct-to-consumer and transactional. Individual activities are priced per participant (€99–€179 observed), packages are bundled with transfers and accommodation, and accommodation is sold per room-night. Distribution runs through a six-language self-serve website, WhatsApp, dedicated localized sales email/phone lines, and a TripAdvisor review presence; the company has no disclosed B2B or wholesale channel and operates with 11-50 employees under family-ownership with no reported institutional funding. The underlying technology stack is standard web commerce and content management with no proprietary platform, AI features, or APIs disclosed — differentiation rests on physical inventory (the Aito resort and unique igloo/room formats), a multicultural multilingual team, and curated local knowledge of Lapland rather than on software or data assets.

Name

Nordic Unique Travels

Legal name

Nordic Unique Travels

Website

https://nordictravels.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Unique Travels is a Rovaniemi-based Lapland DMC selling 65+ daily Arctic tours, holiday packages, and the Aito Igloo & Spa Resort to international leisure travelers across six languages.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Travel Services

NAICS

Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Arctic tour operator
• Northern lights tours
• Lapland holiday packages
• Wilderness adventure tours
• Arctic resort accommodations

Headquarters

HQ city

Rovaniemi

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Tour and Activity Bookings: Individual activity bookings including Northern Lights tours, snowmobile excursions, husky sled rides, reindeer safaris, hiking tours, and other Arctic experiences. Customers can book specific activities with pricing per adult/child or solo/twin driving options.
2. Holiday Packages: Pre-configured and custom vacation packages ranging from 2-7 days, including accommodation, airport transfers, and curated activities. Packages are seasonal (Winter Nov-Apr, Summer May-Oct, Green & Gold seasons).
3. Resort Accommodation: The company operates Aito Igloo & Spa Resort with 35 rooms including Aurora Treehouse, Aurora Nest floating igloos, Standard Rooms, Compact Quad Rooms, and Junior Suites, plus Arctic Spa facilities.
4. Arctic Winter Clothing Rental: Rental of thermal winter suits, gloves, and boots for Arctic conditions. Daily or multi-day rental options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Nordic Unique Travels is a Rovaniemi-based travel agency and destination management company (DMC) that sells a catalog of 65+ daily Arctic tours and activities in Finnish Lapland (Northern Lights hunts, husky and reindeer safaris, snowmobile, quad and jet ski tours, Finnish sauna, Santa Claus visits, hiking, food and city sightseeing) alongside pre-designed and tailor-made multi-day holiday packages. The company also directly operates the Aito Igloo & Spa Resort on Lake Palojärvi, offering unique glass-igloo and treehouse accommodations, and rents Arctic winter clothing.

Product overview

Nordic Unique Travels is a travel agency and tour operator based in Rovaniemi, Finnish Lapland, offering a portfolio of over 65 daily tours and activities as well as pre-designed and tailor-made holiday packages. The core offerings span Arctic Summer Experiences, Northern Lights hunting tours, wildlife safaris (husky, reindeer, arctic animals), snowmobile/quad/jet ski adventures, Finnish sauna experiences, Santa Claus activities, food experiences, special experiences, skiing and snowshoeing, and city sightseeing. The company also operates Aito Igloo & Spa Resort, a lakeside hotel offering unique accommodations (Aurora Treehouse, Aurora Nest floating igloo, Standard Rooms, Compact Quad Rooms, Junior Suites) along with an Arctic Spa Centre. Additional services include Arctic Winter Clothing Rental and customized trip planning with multilingual guides.

Differentiator

Problem solved

Functional benefit

Brands

• Aito Igloo & Spa Resort: Arctic resort hotel managed by Nordic Unique Travels, featuring glass igloos, treehouses, and spa facilities on the shores of Lake Palojärvi in Rovaniemi.
• Nordic Unique Travels

Products and services

• Nordic Unique Travels Tours & Activities A portfolio of over 65 daily bookable tours and activities in Rovaniemi and Finnish Lapland, including Northern Lights hunts with professional photographers, husky sled rides, reindeer safaris, snowmobile/quad/jet ski adventures, Arctic wildlife tours, Finnish sauna experiences, Santa Claus Village visits, hiking and nature experiences, skiing and snowshoeing, food experiences, and Rovaniemi city sightseeing. Targeted at international tourists and adventure travelers visiting Finnish Lapland.
• Nordic Unique Travels Holiday Packages Pre-designed multi-day vacation packages (2–7 days) covering Rovaniemi and Finnish Lapland, including seasonal winter packages (November–April) and summer/Green & Gold packages (May–October) that bundle accommodation, airport transfers, and curated Arctic activities. Targeted at international tourists seeking a packaged Lapland holiday.
• Tailor-Made Holidays A customized travel planning service in which Nordic Unique Travels specialists design personalized itineraries covering destinations, activities, accommodation, and transport, with guided tours available in English, French, Italian, Spanish, German, or Mandarin. Targeted at travelers, families, honeymooners, and groups seeking a bespoke Lapland experience.
• Aito Igloo & Spa Resort A company-operated lakeside resort hotel in the Arctic forest of Rovaniemi offering approximately 35 rooms across multiple unique accommodation types (Aurora Treehouse, Aurora Nest floating glass igloo, Standard Rooms, Compact Quad Rooms, Junior Suites), an Arctic Spa Centre, and two restaurants serving traditional Lappish cuisine. Targeted at tourists seeking distinctive Arctic overnight stays and aurora viewing.
• Arctic Winter Clothing Rental Rental of high-quality thermal winter clothing — including thermal overalls, warm gloves, and optional winter boots — designed for extreme Arctic conditions in Rovaniemi, available on a daily or multi-day basis (20 €/day; 50 €/3 days; boots 10 €/pair/day). Targeted at tourists participating in winter Arctic activities.

Quantifiable outcome

• Over 65 daily tour options available for booking
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global tours and activities marketplace with growing inventory of Lapland experiences. Competes for European-sourced demand (German, French, Italian, Spanish) — segments that Nordic Unique Travels specifically targets with its multilingual sales teams.
• Viator (Tripadvisor Experiences): Global OTA aggregating tours and activities including many Rovaniemi and Lapland experiences. Competes on demand aggregation and discoverability for the same activities Nordic Unique Travels sells direct, particularly with non-English-speaking travelers.

Direct peers

• Lapland Safaris: Largest tour operator in Finnish Lapland offering safaris, husky, reindeer, snowmobile and Northern Lights activities out of Rovaniemi with multi-language sales teams. Directly competes with Nordic Unique Travels across nearly the entire activity catalog and customer segments.
• Arctic Holidays Lapland: Rovaniemi-based DMC offering Northern Lights tours, husky and reindeer safaris, snowmobile adventures, and accommodation packages. Competes for the same inbound Chinese and European tourist segments with similar bundled package structure.
• Apukka Resort (Apukka Adventures): Rovaniemi-based resort and adventure operator combining Aurora-style glass-roof accommodation with husky, snowmobile, reindeer and Northern Lights activities. Comparable bundled resort-plus-experiences model targeting the same international family and couple travelers.
• Santa Claus Holiday Village: Resort complex at Santa Claus Village in Rovaniemi offering accommodation plus packaged husky, reindeer and snowmobile activities. Competes for the same family and Santa-themed traveler segment at similar price points.
• Nordic Visitor: Iceland-headquartered Nordic DMC with strong Lapland product line including Rovaniemi, husky, reindeer and Northern Lights self-guided and guided packages. Closest comparable in operating-model (multi-country Nordic DMC, multilingual sales, tailor-made itineraries).
• Safartica: Rovaniemi-based tour operator offering Northern Lights, husky, reindeer and snowmobile safaris in Rovaniemi and Levi. Closely overlapping activity portfolio targeting similar international adventure-traveler demographics.
• Wild about Lapland: Lapland tour operator running small-group Northern Lights, husky, reindeer and snowshoeing tours out of Rovaniemi with personalized guides. Overlaps directly on activity mix and on the small-team, experience-led differentiation thesis.

Regional players

• Arctic TreeHouse Hotel: Rovaniemi unique-lodging property offering panoramic Aurora-view suites with on-site arctic activities. Direct competitor for premium Aurora-stay demand and a partial substitute for Nordic Unique Travels' Aito Resort, though without the same breadth of tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nordic_unique_travels
• Xx.com/nordicunique
• LinkedInlinkedin.com/company/nordic-unique-travels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Unique Travels