Safartica

What Safartica does

Safartica Oy is a privately held Finnish destination management company (DMC) that designs, sells, and operates guided Arctic adventure activities and accommodation across four locations in Finnish Lapland: Rovaniemi, Ylläs, Levi, and Saariselkä. The activity portfolio spans husky sled safaris (5–15 km), reindeer rides, snowmobile tours, Northern Lights hunts, ice fishing, snowshoeing, ice floating, and arctic survival, and notably includes the world's first electric snowmobile (eSled) safari launched in 2018 under the Aurora eMotion sub-brand. The accommodation portfolio consists of five properties — Hotel Ylläsrinne, the newly opened Hotel Ylläsrinne Deluxe (December 2024, EU co-funded), Vaattunki Wilderness Resort (undergoing a 2025 transformation), Ounasvaara Lakituvat chalets, and Ylläs Lake Hotel — plus ancillary services such as winter clothing rental, snowmobile rental, and airport transfers.

The business model is direct-to-consumer with a B2B overlay. Safartica sells primarily through its own website (safartica.com) using Bókun for activity bookings and Profitroom for accommodation reservations, supplemented by walk-in offices in each destination, email/phone inquiries, and a dedicated corporate channel ([email protected]) for incentive and group travel. Pricing is unit-based: per-person safari pricing ranges from €78 (Northern Lights Picnic) to €480 (private riverside sauna), snowmobile rental runs €199–€365, and accommodation is bundled with activities into discounted packages. Customers are predominantly individual tourists and families seeking bucket-list Lapland experiences, with a secondary segment of corporate incentive groups; Safartica is positioned as a multi-language operator (English, Finnish, French, German, Italian, Spanish guides) serving an international inbound tourist base. The company is founder-led/closely held with no external equity investors, four physical offices, 51–100 employees, and no disclosed revenue, and is currently investing in capacity expansion via a new hotel and resort upgrades.

Name

Safartica

Legal name

Safartica Oy

Website

https://safartica.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Safartica Oy is a privately held Finnish destination management company operating guided Arctic adventure activities (husky, reindeer, snowmobile, electric eSled, Northern Lights) and owned accommodation across four Lapland destinations — Rovaniemi, Ylläs, Levi, and Saariselkä — selling direct-to-consumer tourists and corporate incentive groups.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Hospitality

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Arctic safari tours
• Lapland adventure tourism
• Guided nature experiences
• Northern lights tours
• Lapland accommodation services

Headquarters

HQ city

Rovaniemi

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Safari Activities: Revenue from guided safari experiences including husky safaris, reindeer safaris, snowmobile tours, Northern Lights tours, ice fishing, and other adventure activities. Activities are priced per person and include guide services, thermal clothing, and equipment.
2. Accommodation Bookings: Revenue from hotel and chalet accommodations including Hotel Ylläsrinne, Hotel Ylläsrinne Deluxe, Vaattunki Wilderness Resort, Ounasvaara Lakituvat chalets, and Ylläs Lake Hotel. Includes breakfast in hotel rates.
3. Package Deals: Combined accommodation and activity packages offered at reduced rates, providing bundled experiences for complete Lapland holidays.
4. Equipment Rentals: Rental of thermal clothing and snowmobiles (Lynx ACE 600) for independent use by tourists.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Safartica is a Finnish destination management company that sells guided Arctic safari experiences (husky, reindeer, snowmobile, electric snowmobile/eSled, Northern Lights, ice fishing, snowshoeing, skiing) and operates hotel, chalet, and wilderness resort accommodation across four Lapland destinations (Rovaniemi, Ylläs, Levi, Saariselkä). The company also offers bundled packages combining activities and lodging, plus ancillary services such as thermal clothing rental and private airport transfers.

Product overview

Safartica is a destination management company (DMC) offering outdoor adventure activities and accommodation across four locations in Finnish Lapland: Rovaniemi, Ylläs, Levi, and Saariselkä. The core product portfolio consists of guided safari activities including husky sled rides, reindeer safaris, snowmobile tours (including the world's first electric snowmobile safaris), northern lights hunting, ice fishing, and wilderness skiing/snowshoeing, complemented by a portfolio of owned and operated accommodations spanning boutique wilderness resorts (Vaattunki Wilderness Resort), private log chalets (Ounasvaara Lakituvat Chalets), and hotels (Hotel Ylläsrinne Deluxe, Hotel Ylläsrinne, Ylläs Lake Hotel). Activities and accommodations are booked through the company's website using Bókun and Profitroom booking engines, with packages combining multiple activities and stays available.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora eMotion: Electric snowmobile safari program - the world's first electric snowmobile safari offering sustainable Arctic experiences.

Quantifiable outcome

• First company in the world to offer electric snowmobile safaris
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• BókuncoreTechnology or IntegrationExternal booking engine service provider used for managing tour and activity reservations. Integrated into Safartica's website for online booking functionality.
• ProfitroomcoreTechnology or IntegrationAccommodation booking engine provider used for hotel and chalet reservations. Handles inventory and booking management for Safartica's accommodation properties.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Apukka Resort: Rovaniemi-based resort offering glass-roof igloos, aurora cabins and safari packages in the same hometown market as Safartica. Direct competitor for inbound tourists seeking combined accommodation and Arctic activity experiences.
• Lapland Safaris: Finland's largest DMC offering snowmobile, husky, reindeer and Northern Lights safaris across multiple Lapland destinations. Directly comparable to Safartica on product mix (motorized + animal safaris), target customer (international tourists) and B2B/D2C distribution.
• Kakslauttanen Arctic Resort: Iconic Saariselkä-area resort famous for glass igloos plus husky, reindeer and snowmobile safaris. Comparable vertically integrated safari-and-accommodation play targeting the same international bucket-list traveler in Finnish Lapland.
• Harriniva Hotels & Safaris: Family-run Lapland operator combining owned wilderness hotels and chalets with guided safaris (snowmobile, husky, Northern Lights) in the Ylläs/Muonio region. Closely mirrors Safartica's accommodation-plus-activity vertical model in overlapping destinations.
• Arctic SnowHotel & Glass Igloos: Lehtojärvi (Rovaniemi area) property offering snow/ice hotel rooms, glass igloos and bundled winter activities. Competes with Safartica's Vaattunki Wilderness Resort and Ounasvaara chalets for premium aurora-viewing stays near Rovaniemi.
• Aurora Village (Inari): Glass-igloo accommodation plus aurora and snowmobile experiences near Inari/Ivalo. Comparable premium-accommodation-plus-safari proposition for international tourists chasing Northern Lights.

Regional players

• Santa's Hotels (Rovaniemi): Rovaniemi-based hotel group with safari and Santa-themed experiences in the same hometown market. Overlaps on the activity-plus-accommodation model but with a heavier Santa/Christmas positioning.
• Nordic Unique Travels: DMC offering winter safaris and Northern Lights tours in Norwegian (Tromsø) and Swedish Lapland. Comparable product mix (snowmobile, husky, aurora hunts) but operates in neighboring Nordic geographies.

Broad incumbents

• Lapland Hotels: Finland's largest Lapland hotel chain with multiple properties and on-site safari programs across the region. Wider portfolio and brand reach than Safartica, but overlapping on accommodation + activity bundles in Ylläs and Rovaniemi.
• Wilderness Hotels (Lapland): Lapland hospitality group running multiple hotels (Inari, Nellim, Muotka, Nangu) with integrated safari activities. Comparable vertically integrated Lapland resort model at slightly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safartica
• Instagraminstagram.com/safartica
• Pinterestpinterest.com/safartica
• Xx.com/safartica
• LinkedInlinkedin.com/company/safartica-dmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safartica