Eydent Insurance Services
Eydent Insurance Services is an MGA/MGU subsidiary of IMA Financial Group operating six specialty commercial P&C programs — tree care, habitational, cannabis, tow trucks, energy/mining, and Grand River — distributed through independent agents across all 50 U.S. states.
- Company typePrivate
- Founded2015
- HeadquartersMount Pleasant, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Eydent Insurance Services does
Eydent Insurance Services LLC operates as a Managing General Agent and Underwriter (MGA/MGU) specializing in commercial property-and-casualty alternative-risk solutions for niche industry verticals. The firm was formed in 2015 through the acquisition of General Agency Services, Inc. — a transaction that brought approximately $75 million of annual premium across six specialty programs onto Eydent's platform — and operates as a subsidiary of IMA Financial Group. Its program portfolio covers tree care (ArborMAX), habitational real estate (HabMAX, including the SureProducts California division), specialty agriculture with a focus on cannabis, tow trucks (TowMAX), energy/mining solutions (G.A.S. Energy Solutions), and Grand River Insurance. Programs are underwritten on "A"-rated carrier paper — notably The Hanover for ArborMAX and Fortegra for HabMAX — and benefit from an exclusive Tree Care Industry Association (TCIA) endorsement on the ArborMAX program.
Distribution is built around a national network of independent insurance agents and partner-brokers, supported by producer licensing in all 50 U.S. states. Corporate infrastructure is centered in Mount Pleasant, Michigan, with regional offices in Houston, Texas and Monterey, California — the latter supporting the SureProducts habitational book. The firm works in concert with an ecosystem of carrier capacity providers (Hanover, Fortegra), claims and back-office partners (York Risk Services), and industry associations (TCIA, ISA, UAA, plus Grand River Insurance). The business model is the standard MGA/MGU construct: Eydent binds and services specialty risk, ceding the majority of premium to carrier partners while retaining commission and fee economics; revenue therefore scales with premium volume, commission rates, and any retained services revenue rather than with balance-sheet premium.
Eydent's competitive position depends on three reinforcing assets: industry-specific coverage forms and underwriting expertise built into each program, an exclusive TCIA endorsement funneling tree-care risks, and 50-state licensing that lowers friction for program rollouts. Growth vectors visible in the source material include the cannabis-focused Specialty Agriculture program (a newly legalizing vertical), the Houston office footprint (Southwest and energy-adjacent expansion), and the SureProducts habitational integration extending geographic reach into California.
Eydent Insurance Services firmographics
Firmographics- Name
- Eydent Insurance Services
- Legal name
- Eydent Insurance Services LLC
- Website
- https://eydent.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eydent Insurance Services is an MGA/MGU subsidiary of IMA Financial Group operating six specialty commercial P&C programs — tree care, habitational, cannabis, tow trucks, energy/mining, and Grand River — distributed through independent agents across all 50 U.S. states.
- Ownership category
- akta.pro rank
Eydent Insurance Services industry classification
Industry- Product category
- Specialty Commercial Insurance Programs
- NAICS
- Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Energy & Power Specialty (Onshore/Offshore) (FSAJAGAI), Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Eydent Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Eydent Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Insurance Premium Revenue: Insurance premium-based revenue through multiple specialty niche programs including ArborMAX (tree care), HabMAX (habitational property), Specialty Agriculture (cannabis), TowMAX (tow trucks), and GAS Energy Solutions. Programs total $75,000,000 in annual premiums.
- Program Management Services: Program development services for independent insurance agents including policy issuance, underwriting expertise, risk control services, claims oversight, marketing, carrier alignments, and system support.
- Program Management Services: Comprehensive program management including superior underwriting expertise, program marketing, tailored coverage enhancements, tailored claims administration, loss control services, and policy issuance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | ArborMAX Package - Standard tier |
| Other | Pay-as-you-go | ArborMAX Workers' Compensation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eydent Insurance Services product offering
Product offeringCore offering
Eydent Insurance Services LLC operates as a Managing General Agent/Underwriter (MGA/MGU) providing commercial property and casualty alternative risk solutions through specialty niche insurance programs. The company distributes a portfolio of vertical-specific programs—ArborMAX (tree care), HabMAX (habitational/commercial property), Specialty Agriculture (cannabis), TowMAX (tow trucks), G.A.S. Energy Solutions (energy/mining), and Grand River Insurance—underwritten on A-rated carrier paper and administered through independent insurance agents nationwide.
Product overview
Eydent Insurance Services LLC is a managing general agent/underwriter providing commercial property and casualty alternative risk solutions for specialty niche programs nationwide. The company operates a portfolio of distinct insurance programs: ArborMAX (tree care industry coverage), HabMAX (commercial property/habitational), Specialty Agriculture (cannabis industry), TowMAX (tow truck), G.A.S. Energy Solutions (energy/mining), and Grand River Insurance (commercial lines). These programs are supported by Program Development and Program Management services that provide policy issuance, underwriting authority, claims oversight, loss control, and risk sharing partnerships, all underwritten on 'A' rated paper.
Differentiator
Problem solved
Functional benefit
Brands
- ArborMAX: Premier insurance program for the tree care industry, providing General Liability, Automobile, Inland Marine, Property, and Umbrella coverages. Endorsed by TCIA.
- HabMAX
- Specialty Agriculture
- TowMAX
- GAS Energy Solutions
- Grand River Insurance
Products and services
- ArborMAX Tree Care Insurance Program Comprehensive commercial insurance program for tree care companies and arborists, providing General Liability, Automobile, Inland Marine, Property, Umbrella, arborist professional liability (errors & omissions), pesticide and herbicide applicator coverage, per project aggregate, and blanket additional insureds. Endorsed by the Tree Care Industry Association (TCIA).
- HabMAX Property Program Comprehensive package or mono-line property insurance for commercial property owners covering apartments, condominiums, HOAs, mixed-use, commercial LRO, mercantile buildings, office buildings, strip shopping centers, warehouses, hospitality, motels, and hotels, including older fully renovated properties.
- Specialty Agriculture / Cannabis Insurance Program Admitted insurance products and risk coverage for cannabis industry businesses including growers, transportation, provisioning, processors, dispensaries, cultivation, and smoke shops. Includes financial and banking solutions and capitalization support for licensing requirements.
- TowMAX Program Commercial insurance program for tow truck operators providing coverage tailored to the towing industry.
- G.A.S. Energy Solutions Insurance program providing coverage solutions for energy and mining sector businesses.
- Grand River Insurance Commercial lines program manager offering a full suite of property and casualty coverages for businesses through select elite independent agencies.
- Program Development Services Service for independent insurance agents to build custom insurance programs, including policy issuance, underwriting expertise, risk control services, claims oversight, marketing, carrier alignments, and system support.
- Program Management Services Comprehensive management of specialty niche programs including superior underwriting expertise, program marketing, tailored coverage enhancements, tailored claims administration, loss control services, and policy issuance; risk sharing partnerships with carriers.
Quantifiable outcome
- Programs totaling $75,000,000 in annual premiums
Companies that use Eydent Insurance Services
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Eydent Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eydent Insurance Services partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tree Care Industry Association (TCIA)coreTCIA is the exclusive endorser of the ArborMAX program, the only tree care insurance program endorsed by TCIA. TCIA representatives provide loss control services to help evaluate potential business risks and develop workplace strategies. The endorsement provides credibility and industry recognition for the ArborMAX program among tree care professionals.
- York Risk Services GroupcoreYork Risk Services administers claim services for the ArborMAX program, providing a high level of industry expertise in claims handling for tree care insurance.
- Fortegra Specialty Insurance CompanycoreFortegra Specialty Insurance Company (rated A-X with AM Best Company) provides the insurance paper for the HabMAX program, offering comprehensive package or mono-line property policies for commercial property owners.
- The Hanover Insurance GroupcoreThe Hanover Insurance Group handles claims for the ArborMAX program. Claims can be reported via email, phone, or fax through The Hanover's claims center.
- SureProductscoreSureProducts, founded in 2004, handles the HabMAX program distribution and operations for Eydent Insurance Services, specializing in habitational, apartments, condominiums, commercial properties in California.
- Grand River InsuranceminorGrand River Insurance is a commercial lines program manager offering a full suite of property and casualty coverages for businesses through select, elite independent agencies.
- International Society of Arboriculture (ISA)minorISA is a worldwide network of professional arborists. Eydent's ArborMAX program is designed for tree care companies that may be members of ISA or similar Green Industry Associations.
- Utility Arborist Association (UAA)minorUAA is the premier organization for individuals and companies providing professional utility arboricultural services. UAA is connected through the International Society of Arboriculture.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eydent Insurance Services competitors and assessment
Company assessmentDirect peers
- Brown & Riding: Brown & Riding is a national wholesale insurance brokerage focused on specialty and E&S lines, structurally similar to Eydent in serving niche commercial risks via independent agents.
- Burns & Wilcox: Burns & Wilcox is a wholesale brokerage and MGU specializing in surplus lines and specialty commercial coverage distributed through independent agents — a near-twin to Eydent's specialty-niche distribution model.
- RPS (Risk Placement Services): RPS is a wholesale broker and MGA/MGU platform operating specialty programs across numerous verticals — directly comparable to Eydent's program-development and program-management model built around independent agents.
- CRC Group: CRC Group is a wholesale insurance distributor placing specialty and excess & surplus lines through independent agents, mirroring Eydent's agent-driven specialty program distribution across the U.S.
Others
- IMA Financial Group: IMA Financial Group is Eydent's parent company and a Top-30 U.S. insurance brokerage — not a competitor, but the strategic anchor that determines Eydent's growth runway and capital allocation.
- Hanover Insurance Group: Hanover is the carrier providing paper and claims administration for Eydent's ArborMAX program — an ecosystem counterparty rather than a competitor, but a critical dependency analogous to a peer in the specialty distribution stack.
- Fortegra Specialty Insurance Company: Fortegra is the A-rated carrier underwriting Eydent's HabMAX habitational program — a downstream carrier partner comparable in role to a peer in the program-administration value chain.
Broad incumbents
- Amwins: Amwins is the largest U.S. specialty wholesale distributor and MGA/MGU, offering a far broader program portfolio than Eydent but operating the same fundamental wholesale/MGU economics.
- Berkley Specialty Underwriting Managers: Berkley operates multiple specialty MGU/Program Manager units (e.g., WRB, Admiral, QBE Specialty) analogous to Eydent's program model, but at materially greater scale and carrier balance-sheet strength.
Emerging players
- NEXT Insurance: NEXT Insurance is a tech-enabled MGA offering small-commercial P&C programs to niche industries (contractors, trades) — an emerging digital analog of Eydent's specialty-program approach with overlapping verticals such as contractors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Eydent Insurance Services social profiles
Digital presenceEydent Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eydent Insurance Services leadership team
Management profileNumber of profiles
Profiles10 records
Eydent Insurance Services subsidiaries and ownership
Company hierarchySubsidiaries2 records
Eydent Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eydent Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eydent Insurance Services
What does Eydent Insurance Services do?
Eydent Insurance Services LLC operates as a Managing General Agent/Underwriter (MGA/MGU) providing commercial property and casualty alternative risk solutions through specialty niche insurance programs. The company distributes a portfolio of vertical-specific programs—ArborMAX (tree care), HabMAX (habitational/commercial property), Specialty Agriculture (cannabis), TowMAX (tow trucks), G.A.S. Energy Solutions (energy/mining), and Grand River Insurance—underwritten on A-rated carrier paper and administered through independent insurance agents nationwide.
Is Eydent Insurance Services a public or private company?
Eydent Insurance Services is a private company. It is classified as corporate owned and is currently operating.
When was Eydent Insurance Services founded?
Eydent Insurance Services was founded in 2015. It employs 1 to 10 people.
Where is Eydent Insurance Services based?
Eydent Insurance Services is headquartered in Mount Pleasant, United States, in the North America region.
How does Eydent Insurance Services make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are program Management Services and program Management Services.
Who are Eydent Insurance Services's main competitors?
Direct peers on record are Brown & Riding, Burns & Wilcox, RPS (Risk Placement Services) and CRC Group. Others are IMA Financial Group, Hanover Insurance Group and Fortegra Specialty Insurance Company. Broad incumbents are Amwins and Berkley Specialty Underwriting Managers. NEXT Insurance is listed as an emerging player.
Does Eydent Insurance Services have an API?
No public API is recorded for Eydent Insurance Services.
What industry is Eydent Insurance Services in?
Eydent Insurance Services's product category is Specialty Commercial Insurance Programs. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 52421 and its SIC code is 6411.