Western Wisconsin Health

What Western Wisconsin Health does

Western Wisconsin Health is a non-profit integrated healthcare delivery network serving the Western Wisconsin region, headquartered at 1100 Bergslien Street in Baldwin, WI with additional clinics in Roberts and Spring Valley. The organization operates across approximately 40 medical specialties including primary care, emergency services, behavioral health, oncology, orthopedics, bariatric surgery, women's health, rehabilitation, and home health, supported by on-site pharmacy, laboratory, imaging, and a fitness center. Patient access is provided through 24/7 phone scheduling, the MyChart portal, walk-in urgent care, telehealth services for behavioral health, and a $5 transport van service for mobility-limited patients.

The organization's revenue model is insurance-based fee-for-service supplemented by community donations, with consumer-facing pricing limited to niche offerings such as $30 WIAA sports physicals and the $5 transport van. It maintains a state-of-the-art facility built with sustainable materials, holds HIPAA and 42 CFR Part 2 compliance certifications, and recently expanded its substance use disorder treatment portfolio through the 'Many Paths to Recovery' program. Customer segments are dominated by the general regional population of St. Croix and Pierce Counties, with secondary niche segments for student athletes and individuals with substance use disorders; go-to-market is direct-to-consumer across three physical locations and digital channels including a podcast ('Redefining Rural Healthcare'), social media, and community events. Leadership rests with CEO Eilidh Pederson, and the organization is independently operated with no parent company or external equity backing.

Name

Western Wisconsin Health

Legal name

Western Wisconsin Health

Website

https://wwhealth.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

251–500 employees

Short description

Western Wisconsin Health is a non-profit integrated healthcare system serving St. Croix and Pierce Counties from a main campus in Baldwin plus satellite clinics in Roberts and Spring Valley, delivering 40+ medical specialties including emergency, surgical, behavioral health, and primary care to the regional community.

Ownership category

akta.pro rank

Product category

Community Hospital and Rural Healthcare Services

NAICS

Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Home Health Care Services (6216), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Outpatient Rehabilitation Clinics (PT/OT/SLP) (HLAFAFAG)

Keywords

• Rural healthcare services
• Primary care clinic
• Emergency medical care
• Behavioral health services
• Surgical and specialty care

Headquarters

HQ city

Baldwin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from comprehensive medical services including primary care, specialty care, emergency services, surgical procedures, and diagnostic imaging. Billed through insurance plans and patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Western Wisconsin Health is a non-profit, community-based healthcare system delivering comprehensive medical services across primary care, specialty care, emergency services, surgical procedures, behavioral health, rehabilitation, and substance use disorder treatment. It operates a main hospital campus in Baldwin, WI with satellite clinics in Roberts and Spring Valley, and supports patients with ancillary services including an on-site pharmacy, fitness center, telehealth, and a transport van service.

Product overview

Western Wisconsin Health is a comprehensive healthcare system offering a broad portfolio of medical services across multiple specialties and locations. The organization operates as an integrated healthcare delivery network providing preventive care, primary care, emergency services, specialized treatments, rehabilitation, and wellness programs. Key service locations include the main campus in Baldwin, WI, the Roberts Clinic, and the Spring Valley Clinic. Services range from routine primary care and preventive medicine to specialized areas including bariatric surgery, oncology, orthopedics, behavioral health, and substance use disorder treatment programs like 'Many Paths to Recovery'. Additional offerings include a fitness center, pharmacy, therapeutic pool, and various health education classes and community wellness events.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Clinic General medical care for preventive services, acute illness, and chronic disease management for patients in the Western Wisconsin region.
• Emergency Care 24/7 emergency medical services for urgent and life-threatening health conditions at the main Baldwin campus.
• Urgent Care Walk-in clinic for non-emergency medical issues requiring immediate attention, with evening and weekend hours.
• Surgical Services General and specialized surgical procedures including bariatric surgery, orthopedics, and OB/GYN procedures.
• Behavioral Health Mental health and behavioral health services including psychiatric care, available in person and via telehealth.
• Many Paths to Recovery Holistic, trauma-informed substance use disorder treatment program offering flexible outpatient treatment with group sessions, individual counseling, and coordinated primary care/medication-assisted treatment.
• Birth Center Obstetric care services for childbirth, newborn care, and postnatal support.
• Imaging Diagnostic imaging services including X-ray, MRI, CT scans, and ultrasound.
• Laboratory Services Clinical laboratory testing and diagnostic services supporting patient care and provider decision-making.
• Pharmacy On-site pharmacy providing prescription medications and health products for patients and community members.
• Rehabilitation Services Comprehensive rehabilitation including physical therapy, occupational therapy, and speech therapy to restore mobility and function.
• Orthopedics Bone, joint, and muscle care including orthopedic surgery, sports medicine, and spine care.
• Cardiology Heart and cardiovascular system care services for diagnosis and treatment of cardiac conditions.
• Oncology Cancer diagnosis, treatment, and survivorship care services for patients in the Western Wisconsin region.
• Pediatrics Medical care services for infants, children, and adolescents, including well-child visits and acute care.
• OB/GYN Obstetrics and gynecology services supporting women's reproductive health, pregnancy, and gynecologic care.
• Functional Medicine Patient-centered approach focusing on identifying root causes of disease through therapeutic lifestyle changes.
• Integrative Health Combination of conventional and alternative medicine approaches including acupuncture, massage therapy, and lifestyle medicine.
• Home Health Care Medical care services provided in patients' homes for those requiring care outside of clinical settings.
• Hospice Care End-of-life care services focusing on comfort, dignity, and quality of life for terminally ill patients.
• Diabetes Care Specialized care for the management and treatment of diabetes.
• Roberts Clinic Full-service medical clinic in Roberts, WI offering primary care, functional medicine, behavioral health, and women's health services.
• Spring Valley Clinic Satellite clinic in Spring Valley, WI providing various medical services including individual counseling for substance use disorder treatment.
• Fitness Center Health and wellness facility offering fitness programs and classes for community members and patients.
• Transport Van Service Discounted transportation service offering $5 round-trip rides for patients with clinic or therapy appointments, including wheelchair-accessible options.
• Telehealth Services Remote healthcare consultations via video for behavioral health and other clinical services.
• Sports Physicals WIAA Sports Physicals offered at $30 per exam on designated days for student athletes, available at schools and WWH locations.
• Classes & Events Wellness education programs including childbirth preparation, breastfeeding classes, child car seat clinics, and health screenings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Event Sponsors (Various)minorOthersMultiple local businesses and organizations sponsor the annual Healthy Hustle 5K event, including Marketing & Johnson, Nilssen's, Baldwin Bulletin, Baldwin LightStream, Edward Jones, Shafer Financial Services, St. Croix Garage Doors, TrustPoint, Twin City Tile, Village Pharmacy, Central Diagnostics, Inc., St. Croix Electric Cooperative, Adoray Home Health and Hospice, Baldwin EMS Services, Kwik Trip, Siemens, and WhiteCap Financial Advisors.
• St. Croix and Pierce County Public Health DepartmentscoreStrategic or Co-development PartnerCollaborative partnership for Community Health Needs Assessment (CHNA) development as required under the Affordable Care Act for non-profit hospitals. Collaboration with local public health departments ensures comprehensive community health planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marshfield Clinic Health System: Large non-profit integrated health system serving rural Wisconsin with a multi-specialty group practice model. Comparable to WWH in mission and rural footprint but materially larger in scale and geographic reach.
• HSHS (Hospital Sisters Health System) – Wisconsin: Catholic non-profit health system operating hospitals in western and northeastern Wisconsin. Comparable rural/community-hospital service profile with similar mission-driven operating posture.
• Gundersen Health System: Non-profit integrated health system based in La Crosse with extensive rural hospital and clinic footprint across western Wisconsin, Iowa, and Minnesota. Comparable community-oriented multi-specialty delivery model.
• Mayo Clinic Health System – Eau Claire: Regional hub of Mayo's Western Wisconsin network, providing tertiary and specialty care within driving distance of Baldwin. Represents the main upstream referral destination and competitive threat for higher-acuity cases.

Direct peers

• Amery Hospital & Clinic: Independent rural hospital and clinic in Amery, WI (Polk County) offering a similar full suite of primary, specialty, emergency, and outpatient services. Closest comparable in scale and rural delivery model.
• Hudson Hospital & Clinics (HealthPartners): Critical-access hospital located in Hudson, WI, just east of Baldwin across the St. Croix River, operated by HealthPartners. Most direct geographic competitor with overlapping service lines in primary care, emergency, and specialty outpatient.
• St. Croix Regional Medical Center: Independent rural hospital in St. Croix Falls, WI, serving the same St. Croix County region as WWH. Comparable community-hospital scale, service mix, and rural delivery model.
• River Falls Area Hospital: Non-profit community hospital in River Falls, WI serving Pierce County — the same county WWH covers. Comparable rural critical-access model with similar primary care, emergency, and outpatient specialty offerings.

Others

• Adoray Home Health and Hospice: Western Wisconsin home health and hospice provider, listed as a community partner of WWH. Relevant adjacent peer for the home health and hospice service line WWH also operates.

Regional players

• Aspirus Health: Non-profit rural health system serving northern and central Wisconsin with hospitals and clinics. Comparable community-hospital operating model and rural acute-care service mix, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wwhealth16
• LinkedInlinkedin.com/company/westernwisconsinhealth
• Instagraminstagram.com/western.wisconsin.health
• Xx.com/WWHealth_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Wisconsin Health