Encore Hospitality Carpet

What Encore Hospitality Carpet does

Encore Hospitality Carpet is a U.S. B2B manufacturer of custom and running-line carpet and hard-surface flooring for the hospitality industry, founded in 1981 as part of the family-owned Brumlow Mills. The company operates a vertically integrated manufacturing campus at 734 South River Street in Calhoun, Georgia, controlling all stages of production from solution dyed nylon yarn (with a minimum of 25% recycled content) to finished broadloom, carpet tile, area rugs, and resilient hard-surface flooring. Its portfolio spans five proprietary manufacturing technologies: Axminster (woven 3-ply 80/20 wool blend, available in broadloom and tile), Infinity (high-speed tufting with variable pile heights and design repeats, positioned as the guest-room standard), Colorpoint (solution dyed nylon with up to 6 colors at full gauge), High Definition Dye Injection at 76 DPI, and Handtufted custom rugs.

Encore serves five vertical segments: Hospitality (primary), Multi-Family, Senior Living, Gaming, and Marine, with a visible enterprise customer base that includes St. Regis Atlanta, Westin Book Cadillac, Hotel Indigo, Wind Creek, Bobby Hotel, Distrikt Hotel, and Cadence at Olney. Pricing is quote-based and project-specific, with minimum order quantities ranging from 150 sq yds (Handtufted) to 500 sq yds (Colorpoint), and contracts typically run multi-year. Go-to-market is sales-led through a regional representative network covering U.S. West, U.S. North, U.S. South, and International markets, supplemented by trade show presence (BDNY), a Design Studio at encorecatalog.com, and an AI-powered visual search tool (AISearch) for designer self-service. Recent product activity includes the PULSE carpet tile collection (2024 ADEX-nominated), fREEForm (Dec 2025), and Speakeasy (Dec 2025, BDNY debut), alongside five philanthropic cause-marketing partnerships tied to specific collections.

Name

Encore Hospitality Carpet

Legal name

Encore Hospitality Carpets

Website

https://encorehospitalitycarpet.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Encore Hospitality Carpet is a family-owned U.S. manufacturer of custom and running-line carpet, carpet tile, and resilient flooring serving Hospitality, Multi-Family, Senior Living, Gaming, and Marine verticals from a vertically integrated plant in Calhoun, Georgia.

Ownership category

akta.pro rank

Product category

Hospitality Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet Tile Manufacturing (Modular) (IMAOAJAB)

akta.pro secondary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Hospitality carpet manufacturing
• Custom woven carpet
• Solution dyed carpet
• Carpet tile flooring
• Resilient hard surface flooring

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Carpet Manufacturing: B2B custom carpet manufacturing for hospitality, multi-family, senior living, gaming, and marine segments. Products include Axminster, Infinity, Colorpoint, HDDI, Handtufted, and Resilient flooring with both custom and running line options.
2. Running Line Products: Standard running line carpet products available for quicker procurement and installation timelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Encore Hospitality Carpet manufactures custom and running line carpet products using multiple proprietary technologies (Infinity, Colorpoint, Injection Dyed, Axminster, Handtufted, MLCP) along with resilient hard surface flooring. Products are produced at the company's vertically integrated facility in Calhoun, Georgia, and sold to the hospitality, multi-family, senior living, gaming, and marine segments via regional sales representatives.

Product overview

Encore Hospitality Carpet offers a comprehensive portfolio of carpet and hard surface flooring products for the hospitality industry. The product portfolio includes Axminster (woven broadloom and tile), Colorpoint (solution dyed nylon), Infinity (guest room carpet), High Definition Dye Injection (HDDI), Handtufted (custom rugs), En-Pointe (Avant and Tableau sub-products), Running Line (standard styles), Resilient (hard surface flooring), MLCP, and Area Rugs. Products are manufactured at the company's vertically integrated facility in Calhoun, Georgia, enabling faster lead times, quality control, and unlimited custom capabilities. The company also provides an AI-powered visual search tool called AISearch for design exploration.

Differentiator

Problem solved

Functional benefit

Brands

• En-Pointe: Product line featuring Avant and Tableau patterns
• Running Line
• PULSE

Products and services

• Axminster Carpet Durable woven carpet solution available in broadloom and tile formats, using a 3-ply 80/20 wool blend with unmatched pattern clarity and unlimited woven-to-plan capabilities. Targeted at upscale hospitality interiors. Minimum 250 sq. yds.
• Colorpoint Carpet Solution dyed nylon carpet creating full gauge density for detailed patterns, using up to 6 colors at full gauge for public space applications. Available in tile formats of 24x24, 18x36, and 12x48 inches with 30 oz pile weight and Mod-Flex or Mod-Aire backing. Minimum 500 sq. yds.
• Infinity Carpet Guest room carpet creating infinite amounts of pile heights and infinite design repeats at extremely fast speeds, allowing quick and competitive service for the guest room market.
• High Definition Dye Injection (HDDI) Carpet 76 DPI dye injection technology providing unlimited color and unmatched clarity capabilities. Fast lead times make it an attractive option for printed carpets.
• Handtufted Carpets and Rugs Custom design rugs with intricate details and carving techniques, with additional accents of silk and viscose. Adds luxury and comfort to exclusive hospitality spaces. Minimum 150 sq. yds., weights of 72oz, 88oz, or 104oz, up to 24 colors.
• En-Pointe Premium Carpet Line Premium carpet product line featuring the Avant and Tableau pattern sub-collections, designed for upscale hospitality applications.
• Running Line Carpet Collection Collection of standard carpet styles available for quicker turnaround compared to fully custom products.
• Resilient Flooring Hard surface flooring options including Floating/Click Lock and Loose Lay formats for hospitality applications.
• MLCP Carpet One of the manufacturing technologies offered by Encore for hospitality carpet production.
• Custom Area Rugs Custom-sized area rugs for hospitality spaces.
• fREEForm Collection New carpet collection launched by Encore Hospitality Carpet, debuted in December 2025 with philanthropic proceeds supporting the Coral Reef Alliance.
• Speakeasy Collection New carpet collection unveiled by Encore Hospitality Carpet at the BDNY trade show in December 2025.
• PULSE Carpet Tile Collection PULSE: Sinuous Spaces carpet tile collection by Encore Hospitality Carpet, nominated for the 2024-25 ADEX Awards for design innovation.

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Coral Reef AllianceminorOthers · 1 January 2025ENCORE's Freeform collection partners with Coral Reef Alliance. For each design purchased within this exclusive collection, ENCORE donates a portion of proceeds to support coral reef conservation. CORAL has worked for nearly 30 years to reduce direct threats to reefs and promote scalable solutions for protection.
• SERRVminorOthers · 1 January 2025ENCORE's Rhapsody collection partners with SERRV. SERRV's mission is to empower global artisans and farmers through long-term trading partnerships, building sustainable employment since 1949. Portion of proceeds from Rhapsody purchases support this organization.
• drawchangeminorOthers · 1 January 2025ENCORE's Montage collection partners with drawchange, a 501(c)(3) non-profit dedicated to empowering impoverished children through art therapy-based programs. The partnership supports children's self-esteem, imagination, and empowerment.
• The Recycling PartnershipminorOthers · 1 January 2025ENCORE's New Life collection partners with The Recycling Partnership which works to build a better recycling system. Supports communities, companies, and policymakers in enacting meaningful environmental change.
• National Association of Latino Arts and Cultures (NALAC)minorOthers · 1 January 2025ENCORE's Picado collection partners with NALAC, the nation's premier nonprofit organization exclusively dedicated to promotion, advancement, development, and cultivation of the Latino arts field since 1989.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Durkan: Mohawk Industries' hospitality-focused flooring brand offering patterned carpet and resilient flooring for hotels, casinos, and senior living. Directly comparable to Encore on customer base (luxury and lifestyle hotel flags), product mix (broadloom, tile, custom design), and go-to-market (designer/specifier channel).
• Atlas Carpet Mills: Commercial carpet manufacturer specializing in hospitality, gaming, and senior living segments with broadloom, carpet tile, and custom Axminster offerings. Closest direct competitor to Encore by segment mix, custom design capability, and customer profile.
• Joy Carpets & Co. Commercial and hospitality carpet manufacturer offering custom and running-line broadloom and tile with design-focused product development. Comparable to Encore on custom manufacturing model and hospitality/senior living end markets.
• Bolyu Contract: Hospitality and commercial broadloom and carpet tile brand with custom design capabilities serving hotels and senior living. Direct competitor to Encore on custom hospitality carpet and running-line product positioning.

Broad incumbents

• Mohawk Industries: Largest U.S. flooring manufacturer with deep commercial carpet, LVT, and ceramic offerings across hospitality, healthcare, and education. Operates the Durkan hospitality brand; overlapping customer base and broader portfolio than Encore but less specialty focus.
• Shaw Industries: Major U.S. carpet and hard-surface manufacturer with broad commercial and hospitality coverage. Competes with Encore in mainstream hospitality soft goods but operates at significantly larger scale and broader product portfolio.
• Interface: Global leader in modular carpet tile and resilient flooring for commercial interiors, including hospitality and gaming. Competes with Encore's tile offering with greater scale and a stronger sustainability narrative, though less focused on custom woven Axminster.
• Mannington Commercial: Commercial division of Mannington Mills producing carpet tile, broadloom, and resilient flooring for hospitality, healthcare, and education. Overlaps with Encore in hospitality soft goods and resilient categories with broader geographic reach.
• Tarkett: Global flooring manufacturer with Tandus Centiva and other commercial brands serving hospitality, corporate, and education. Competes with Encore across both carpet and hard-surface categories at international scale.
• Milliken: Diversified manufacturer with a commercial floor covering business producing modular carpet and entryway products. Adjacent competitor to Encore in commercial carpet with broader materials science capabilities and larger institutional relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/encorehospitality
• Xx.com/encorehcarpet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Hospitality Carpet