Coral Reef Alliance

Name

Coral Reef Alliance

Legal name

Coral Reef Alliance

Website

https://coral.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Coral reef conservation
• Marine protected areas
• Water quality monitoring
• Sustainable fisheries management
• Ocean conservation programs

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Foundation and Government Grants: Primary revenue stream representing 53% of total revenue ($3,169,212 in 2025). Includes grants from institutions like NOAA, Paul M. Angell Family Foundation, Argus Foundation, and government agencies.
2. Individual and Corporate Contributions: Individual donations, monthly donor program, corporate partnerships, and major gifts. Represents 44% of total revenue ($2,634,110 in 2025). Includes $25,000+ donor tier and workplace giving programs.
3. Donated Merchandise (CORAL Gear): Shop CORAL Gear program selling merchandise through Printful, with proceeds contributing to coral reef conservation.
4. Planned Giving: Legacy giving program partnered with FreeWill for non-will assets and beneficiary designations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Coral Reef Alliance (CORAL) is a 501(c)(3) nonprofit that delivers science-based, community-led conservation programs to protect coral reefs. Its core offerings include the Clean Water for Reefs Program, Sustainable Fisheries Program, Habitat Protection Program, and the Coral Bleaching Response Network (satellite-based bleaching detection in partnership with the Allen Coral Atlas). The organization operates regional hubs in the Hawaiian Islands, Western Caribbean, Coral Triangle, and Eastern Caribbean, partnering with local communities, governments, scientists, and peer NGOs to reduce land-based pollution, establish marine protected areas, and build climate-resilient reef networks.

Product overview

The Coral Reef Alliance (CORAL) is a nonprofit conservation organization, not a traditional product company. Its offerings consist of interconnected conservation programs organized around four core strategies: creating well-managed protected areas, building climate-resilient coral reef networks, reducing land-based pollution, and influencing global conservation. The primary programs include the Clean Water for Reefs Program (wastewater solutions and water quality monitoring), Sustainable Fisheries Program (marine protected areas and fishing regulations), Habitat Protection Program (mooring buoys and reef stewardship), and the Coral Bleaching Response Network (satellite-based bleaching detection). Supporting these are the Global Conservation Science Program (coral adaptation research), Community Engagement Program (citizen science and local partnerships), and Regional Coordination (cross-border reef protection). The organization also participates in the Climate REEFS Initiative in the Coral Triangle and maintains the CORAL Council advisory body. All programs are delivered through partnerships with local communities, governments, scientists, and peer organizations rather than through a software platform or product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean Water for Reefs Program Science-based conservation initiative that monitors water quality, builds sustainable wastewater treatment infrastructure, and educates communities about the detrimental effects of poor water quality on coral reefs and human health.
• Sustainable Fisheries Program Conservation initiative that establishes Marine Protected Areas, promotes sustainable fishing policies, increases compliance with fishing regulations, and addresses social and economic drivers of overfishing through income diversification.
• Habitat Protection Program Initiative that partners with tourism and dive communities, installs mooring buoys, establishes management plans for protected areas, and builds community awareness to protect coral reef ecosystems from habitat destruction.
• Coral Bleaching Response Network Global network developed in partnership with the Allen Coral Atlas that uses satellite imagery and advanced algorithms to detect and ground-truth coral bleaching events in real time, enabling rapid response.
• Global Conservation Science Program Research program that assesses coral adaptive capacity, translates science into tools for practitioners, and influences conservation policy through partnerships with academic institutions and global organizations.
• Climate REEFS Initiative Collaborative climate adaptation initiative in the Philippines and Indonesia that integrates ecological, social science, and genomic research to identify adaptive reefs and enhance socio-economic resilience for coastal communities.
• Hawai'i Wai Ola Citizen Science Program Citizen science program on Hawai'i Island that brings together 11 organizations, volunteer community members, and scientists to monitor water quality with data meeting DOH standards.
• Planned Giving Program Legacy giving program partnered with FreeWill to enable donors to choose beneficiaries for non-will assets and build lasting support for coral reef conservation.
• CORAL Gear (Shop) Shop CORAL Gear e-commerce program selling merchandise through Printful, with proceeds contributing to coral reef conservation.
• Corporate Partnership Program Partnership program for businesses to advance reef conservation mission through cause marketing, donations, and brand collaborations with corporate partners like Hawaiian Airlines, Patagonia, Four Seasons, and Pura Vida Bracelets.
• CORAL Council Advisory council of approximately 23 members providing input on conservation strategies and initiatives, leveraging diverse skills and networks to drive positive conservation impact.

Quantifiable outcome

• 96% reduction in fecal bacteria levels in Western Caribbean through community-led initiatives
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and strategic.

• University of LeedscoreStrategic or Co-development Partner · 10 November 2023Leading the Climate REEFS initiative in Philippines and Indonesia integrating ecological, social science, and genomic research.
• Rutgers UniversitycoreStrategic or Co-development Partner · 19 September 2023Academic research partner leading coral conservation study published in Nature that shows corals can adapt to climate change if given the chance to evolve.
• Allen Coral AtlascoreTechnology or Integration · 8 September 2021Comprehensive map and monitoring system for shallow water coral reefs using advanced algorithms and high-resolution satellite images. CORAL helps ground-truth satellite data with field teams worldwide and uses the tool to address global bleaching threats.
• University of WashingtoncoreStrategic or Co-development PartnerAcademic partner in study on coral adaptation and evolutionary conservation strategies.
• Ocean Sewage AlliancecoreStrategic or Co-development PartnerFounding member of collective working to reduce wastewater pollution in oceans and boost health of humans and nature.
• Arizona State UniversitycoreStrategic or Co-development PartnerLed the Allen Coral Atlas initiative in collaboration with scientists, universities, private entities, and NGOs across the globe.
• RarecoreStrategic or Co-development PartnerClimate REEFS consortium partner focusing on climate change adaptation for coral reefs and coastal communities.
• Pattimura UniversitycoreStrategic or Co-development PartnerClimate REEFS consortium partner in Indonesia for climate adaptation research.
• Hawai'i Wai Ola Citizen Science ProgramcoreStrategic or Co-development Partner11 organizations, volunteer community members, and scientists championing water quality issues on Hawai'i Island. Data meets DOH standards for policy use.
• Kipuka OlowalucoreStrategic or Co-development PartnerWest Maui watershed restoration partnership to restore natural filtration processes and prevent land-based pollution from harming reefs.
• Ka Honua MomonacoreStrategic or Co-development PartnerFishpond restoration partnership on Molokai to revitalize traditional Hawaiian fishponds and strengthen connection between land and sea.
• Healthy Reefs for Healthy PeoplecoreStrategic or Co-development PartnerAGRRA campaign monitoring at 32 sites for reef health assessment.
• Belize Tourism BoardmajorStrategic or Co-development PartnerPartnership to expand coral reef conservation work to Belize City, reduce water pollution, and expand sustainable tourism programs.
• ReefCloudcoreTechnology or IntegrationOpen-access platform using machine learning and advanced analysis to rapidly extract and share data from coral reef images worldwide.
• The Nature ConservancymajorStrategic or Co-development PartnerGlobal conservation organization collaborating on water quality monitoring in Puakō, Hawai'i and other initiatives.
• FreeWillstrategicImplementation/ SI/ Consulting PartnerPartnered to make it easy for donors to choose beneficiaries for non-will assets and build lasting support for reef conservation.
• Bay Islands Conservation AssociationcoreStrategic or Co-development PartnerLocal partner in Roatan, Honduras managing marine areas and water quality testing.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• The Nature Conservancy: One of the world's largest environmental nonprofits, with significant marine and coastal conservation programs. Directly overlaps with CORAL on coral reef protection, water quality, and community-based conservation, but operates at vastly larger scale across all ecosystems.
• Oceana: Largest international advocacy organization focused exclusively on ocean conservation. Operates globally on fisheries policy, marine protected areas, and pollution — overlapping directly with CORAL's sustainable fisheries and habitat protection work.
• Conservation International: Major global environmental NGO with significant marine and coral reef programs, particularly in the Coral Triangle. Overlaps with CORAL on regional coordination, sustainable fisheries, and climate adaptation science.
• World Wildlife Fund (WWF): Global conservation giant with major coral reef programs in the Coral Triangle and Caribbean. Overlaps with CORAL on marine protected areas, sustainable fisheries, and community engagement at much larger scale.

Direct peers

• Reef Check: Reef Check Foundation runs a global coral reef monitoring program using volunteer EcoDivers — directly comparable to CORAL's EcoDiver and citizen science model. Focuses exclusively on coral reef health assessment and community-based monitoring.
• Rare: Global conservation organization partnering with coastal communities on fisheries management, marine protected areas, and climate adaptation. Active co-partner with CORAL in the Climate REEFS initiative and shares the community-led conservation thesis.
• Healthy Reefs for Healthy People: Mesoamerican Reef initiative conducting AGRRA monitoring at 32 reef sites — a direct program partner of CORAL in the Western Caribbean. Comparable scope on reef health assessment and policy influence in the same geography.
• REEF Environmental Education Foundation: Volunteer diver-based marine conservation organization running the Global Reef Tracker citizen science program — directly comparable to CORAL's EcoDiver and citizen science model with shared target audience of recreational divers.

Emerging players

• 50 Reefs: Initiative focused on identifying and protecting the 50 most climate-resilient coral reefs globally — directly comparable to CORAL's climate-resilient reef networks strategy and adaptive capacity science.

Others

• Allen Coral Atlas: Technology partner of CORAL providing satellite-based coral reef monitoring and bleaching detection. Adjacent enabler rather than a competitor; relevant for understanding the science stack CORAL builds upon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coral_org
• YouTubeyoutube.com/c/CoralReefAlliance
• Facebookfacebook.com/coralreefalliance
• LinkedInlinkedin.com/company/coral-reef-alliance
• Instagraminstagram.com/coral_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Coral Reef Alliance