Familyhomeplans.com

What Familyhomeplans.com does

Familyhomeplans.com is a direct-to-consumer e-commerce platform that sells pre-designed residential house plans, garage plans, multi-family plans, and DIY/backyard project plans. Operated by The Garlinghouse Company, a privately held firm founded circa 1900 and headquartered in Beaufort, South Carolina, the business maintains a catalog spanning 30+ architectural styles (Farmhouse, Craftsman, Modern, Barndominium, Shouse, New American, Country, Ranch, and others) with thousands of individual plans across house, garage (1-6 car configurations), and multi-family categories (duplex through 8-unit multiplex). Customers purchase plans as one-time licenses in PDF, CAD, or printed paper format, with PDF files typically priced between $236 and $550 and paper sets between $110 and $450.

The underlying technology is a catalog and e-commerce platform with advanced search, filtering (by style, square footage, bedrooms, bathrooms, garage bays), comparison functionality, saved plans, and shopping cart features. Payment processing is handled through Braintree. The company offers add-on services including a plan modification service staffed by design professionals and a cost-to-build estimation tool provided through a partnership with Home-Cost.com. Marketing is conducted primarily through organic SEO, a company blog, email newsletters, social media (TikTok, Pinterest, Facebook), and seasonal promotions such as a 15% Summer sale and bulk purchase discounts.

The business model is straightforward one-time-license e-commerce: revenue is generated from individual plan purchases with average order values in the low hundreds of dollars. The company serves a horizontally segmented customer base including individual homeowners, builders/contractors, architects/home designers, and multi-family property developers across the United States and Canada. The Garlinghouse Company appears to be independently and privately held, with no disclosed funding rounds, parent company, or ownership changes, and operates with a small team of 1-10 employees.

Name

Familyhomeplans.com

Legal name

The Garlinghouse Company

Website

https://familyhomeplans.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Familyhomeplans.com is a direct-to-consumer e-commerce platform selling pre-designed residential house plans, garage plans, and multi-family plans in PDF, CAD, and printed formats, operated by century-old The Garlinghouse Company and serving individual homeowners, builders, architects, and developers across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaufort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. House Plan Sales: One-time purchase of downloadable or printed house plans, garage plans, and multi-family plans. Plans available in PDF, CAD, and paper format. Additional services include materials lists, right reading reverse, and cost-to-build estimates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Familyhomeplans.com operates a direct-to-consumer e-commerce platform that sells pre-designed residential house plans, garage plans, and multi-family plans in PDF, CAD, and printed paper formats across 30+ architectural styles. Plans are sold as one-time purchases with optional add-on services including custom plan modifications handled by an in-house design team and construction cost-to-build estimates delivered through a partnership with Home-Cost.com.

Product overview

Familyhomeplans.com operates as an e-commerce platform selling pre-designed house plans, garage plans, and multi-family plans. The core product is a catalog of residential floor plans available in multiple architectural styles (Farmhouse, Craftsman, Modern, Country, Ranch, Barndominium, and 30+ other styles). Plans are sold as PDF downloads or printed sets with optional add-on services including plan modification/customization and cost-to-build estimates via Home-Cost.com partnership. The company also offers garage plans (1-6 car configurations with various features) and multi-family plans (Duplex through 8-unit Multiplex).

Differentiator

Problem solved

Functional benefit

Products and services

• House Plans

Quantifiable outcome

• 5% price beat guarantee on competitor pricing

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Houseplans.com: Operated by Hanley Wood (now Zonda), Houseplans.com is one of the largest online marketplaces for stock house plans and competes head-on with Familyhomeplans.com in DTC plan sales across residential styles and price points.
• Architectural Designs: Long-running stock plan seller offering tens of thousands of house plans with modification services, directly comparable to Familyhomeplans.com in catalog breadth, e-commerce model, and modification upsell.
• eplans.com: Online house plan marketplace owned by Hansen Worldwide, selling downloadable and printed home plans with a similar DTC e-commerce model and modification services targeting homeowners and builders.
• The House Designers: Stock plan retailer with a curated catalog across multiple architectural styles, offering plan sales and custom modifications — directly overlapping Familyhomeplans.com's value proposition.
• Dream Home Source: Searchable house plan marketplace with thousands of designs from multiple designers, competing directly with Familyhomeplans.com in online plan discovery and purchase.
• Don Gardner Architects: Designer-led stock plan company offering searchable house plans with modification services, comparable to Familyhomeplans.com in customer base (homeowners and builders) and product offering.
• House Plan Shop: Independent house plan retailer with a large catalog of stock plans across multiple styles, mirroring Familyhomeplans.com's model of selling plans to individual homeowners and builders.
• Drummond House Plans: Designer-owned stock plan seller with a strong focus on cottage, country, and farmhouse styles, selling plans online with modification services — overlapping Familyhomeplans.com's customer segments and GTM.
• Sater Design Collection: Designer-founded stock plan retailer offering Mediterranean and luxury house plans via DTC e-commerce, comparable to Familyhomeplans.com in selling plans with modification upsell to homeowners.

Broad incumbents

• Hanley Wood (Zonda) — parent of Houseplans.com: Large residential construction media and data company whose Houseplans.com brand competes with Familyhomeplans.com; broader portfolio (Builder Magazine, Metrostudy data) makes it a well-capitalized incumbent in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@familyhomeplans
• Facebookfacebook.com/familyhomeplans
• Pinterestpinterest.com/familyhomeplans
• TikToktiktok.com/@familyhomeplans
• LinkedInlinkedin.com/company/family-home-plans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Familyhomeplans.com