What ePlans does

ePlans operates a direct-to-consumer e-commerce marketplace for residential house plans, floor plans, and blueprints, with a catalog of over 60,000 designs spanning styles from farmhouse and craftsman to contemporary-modern, colonial, cottage, ranch, and Victorian. The platform lets individual home builders, professional builders and contractors, and vacation/investment property buyers search and filter plans by bedrooms, bathrooms, square footage, stories, garages, and regional influences. Core products include downloadable house plans, fee-based customization services that modify existing plans to fit specific lot and customer requirements, Cost to Build Reports for budget planning, and accessory structure plans for garages, garage apartments, and decks. The business is supported by a Builder Advantage Program that offers professional builders a 5% discount and exclusive trend reports, plus an Affirm partnership that enables installment financing at checkout.

Underlying the marketplace is a web-based e-commerce platform with a faceted search and filter UI, a content marketing blog (Design Foundations), an email newsletter with regional segmentation across the US, Canada, and Europe, and organic social presences on Facebook, Twitter, and Pinterest. ePlans operates as a business unit of Zonda Media, a Delaware-incorporated conglomerate that also publishes Builder Magazine and operates New Home Source, providing distribution into the building industry trade audience. The revenue model combines one-time plan license sales, fee-based professional customization services, and transaction-fee income routed through Affirm BNPL. The company was founded circa 1964 and is headquartered in Washington, United States, with a headcount in the 11-50 band. No mobile app, public API, or disclosed AI/ML capabilities are present in the available data.

Name

ePlans

Legal name

Zonda Media

Website

https://eplans.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

ePlans is a US-based e-commerce marketplace selling over 60,000 residential house plans, floor plans, and blueprints to individual home builders, professional builders, and vacation property buyers, with customization services and Affirm installment financing, operating as a subsidiary of Zonda Media.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Supply Chain, Personnel, Operations

Revenue model

1. House Plan Sales: One-time purchase of house plans, floor plans, and blueprints. Customers purchase plans directly through the e-commerce platform. Plans range from affordable small designs to luxury mansion floor plans.
2. Plan Customization Services: Fee-based customization services allowing customers to modify existing plans to fit their specific needs. Described as 'second to none in price and quality'.
3. Garage and Deck Plans: Additional project plans including garage building plans, deck plans, and project plans available for separate purchase.
4. Affirm Financing Partnership: Payment financing through Affirm partnership, enabling customers to pay for plans in installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ePlans operates a direct-to-consumer e-commerce marketplace where customers browse, search, and purchase digital house plans, floor plans, and blueprints from a catalog of more than 60,000 designs contributed by a network of independent architects and designers. The core offering is enriched by fee-based plan customization services, cost-to-build reports, and ancillary project plans such as garage and deck plans, with phone-based support for buyers.

Product overview

ePlans is a single unified e-commerce platform for purchasing house plans, floor plans, blueprints, and home designs. The core offering is the House Plans catalog containing over 60,000 plans. This core product is supplemented by customization services that allow buyers to modify plans to fit their needs, cost to build reports for budget planning, and related project plans (garages, decks). The platform organizes plans into various collections by style, size, features, and regional influence, and offers a Builder Advantage Program for professional builders.

Differentiator

Problem solved

Functional benefit

Products and services

• House Plans Digital house plans, floor plans, and blueprints that customers purchase directly to build homes. The catalog spans architectural styles (Farmhouse, Craftsman, Colonial, Cottage, Contemporary-Modern, Ranch, Victorian, and more), sizes (tiny to luxury mansions), and price points, sourced from a network of independent architects and designers.
• Plan Customization Services Service that allows customers to modify almost any house plan in the catalog to meet their exact needs, described as 'second to none in price and quality'. Buyers pay a fee to have plans adjusted to fit specific requirements.
• Cost to Build Reports Reports that provide cost estimates for building a home based on the selected house plan, helping customers budget their construction projects before committing to a design.
• Garage Plans Standalone garage building plans available for separate purchase, including options for 1, 2, and 3 car garages as well as garage apartments with living spaces.
• Deck Plans Project plans for building decks as part of home construction or renovation, sold separately from the main house plan catalog.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Zonda MediacoreStrategic or Co-development PartnerParent company and leading media company in the building industry. ePlans is part of Zonda Media, which also publishes Builder Magazine and Builder Online. This relationship provides industry credibility and cross-promotional opportunities.
• AffirmminorGTM or Marketing PartnerPayment financing partner enabling customers to pay for house plans in installments. Affirm banners are displayed on the website suggesting buy-now-pay-later options.
• LP Building SolutionsminorGTM or Marketing PartnerSponsored content partnership with LP Building Solutions featuring their products alongside house plan recommendations. Displayed as sponsored content on the homepage.
• New Home SourceminorChannel Partner/ Reseller/ DistributorReferral partnership in the Zonda Media network. Listed as a related resource for home builders seeking additional tools and information.
• Builder MagazineminorChannel Partner/ Reseller/ DistributorZonda Media publication partnership. Builder Magazine is a leading trade publication in the building industry with overlapping audience of builders and contractors.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The House Designers: Online retailer of stock house plans from multiple designers, with filtering by style and size and customization options. Targets the same individual home builders and DIY homeowner segment as ePlans.
• Family Home Plans: Online house plan retailer offering a wide selection of designs with modification services. Competes with ePlans on catalog breadth, customization offerings, and direct-to-consumer plan sales.
• Dream Home Source: House plan marketplace with a large catalog of designs searchable by style, square footage, and features. Operates as a direct competitor to ePlans' e-commerce model for pre-designed residential plans.
• Sater Design Collection: Designer-driven house plan seller offering both stock plans and custom design services. Comparable to ePlans in the online plan marketplace space, with stronger emphasis on designer branding.
• Architectural Designs: One of the largest US online house plan marketplaces, offering a searchable catalog of pre-drawn home plans with customization services. Directly competes with ePlans in selling stock plans to homebuilders and individual buyers.
• Donald A. Gardner Architects: Long-established residential design firm selling its own portfolio of stock house plans online. Competes with ePlans for buyers seeking named-designer plans with professional architectural pedigree.
• Cool House Plans: Online house plan marketplace featuring a curated catalog of designer plans with filtering by style and size. Operates in the same DTC plan-sale category as ePlans, targeting individual builders and contractors.
• Home Plans: House plan marketplace offering thousands of designs with search tools and modification services. Directly comparable to ePlans in business model, customer base, and go-to-market approach.

Emerging players

• New Home Source: Zonda Media property connecting buyers with new construction homes and communities; overlaps with ePlans' audience of prospective custom-home builders and provides shared referral traffic within the parent network.

Broad incumbents

• Houzz: Large home design and remodeling platform with house plan content, professional directories, and product marketplace. Overlaps with ePlans in the home-design discovery journey and competes for professional builder mind share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/e_plans
• Facebookfacebook.com/houseblueprints
• Pinterestpinterest.com/houseblueprints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ePlans