AdView
- Company typePrivate
- Founded2010
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
AdView firmographics
Firmographics- Name
- AdView
- Legal name
- ADVIEW PTE. LTD.
- Website
- https://adview.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AdView industry classification
Industry- Product category
- Mobile Ad Exchange / Programmatic Advertising Technology
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where AdView is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
AdView business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Marketplace Commission: AdView operates as a commission-based marketplace platform, taking a percentage of advertising revenue generated through the exchange between publishers and advertisers/DSPs. The company facilitates real-time bidding auctions where winning bids determine the clearing price for ad impressions.
- Data and Analytics Services: Provides data analysis tools enabling publishers to analyze performance per format, DSP, and app, validate floor prices, and optimize real-time bidding strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Referral Partner Program - Direct Publisher |
| Transaction based/ take rate | Monthly | Referral Partner Program - DSP |
| Transaction based/ take rate | Monthly | Referral Partner Program - Direct Advertiser |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
AdView product offering
Product offeringCore offering
AdView operates a global mobile ad exchange that connects 100,000+ mobile app publishers with 250+ demand-side platforms (DSPs) and direct advertisers through programmatic real-time bidding (RTB) auctions. Its core offering consists of an SSP platform for publishers and a DSP-facing OpenRTB API, processing 6 billion+ daily impressions and reaching 1 billion+ monthly unique users, with supporting technologies including Header Bidding, anti-fraud Quality Control, MRC-accredited viewability measurement, and app-ads.txt support. The company monetizes by taking a commission on programmatic transactions that flow through the exchange.
Product overview
AdView is a global mobile and CTV app monetization platform operating as a mobile ad exchange with a platform-plus-modules architecture. The core offering includes AdView for Publishers (SSP) and AdView for DSPs (DSP), connected through OpenRTB APIs and publisher SDKs. Supporting technologies include Real Time Bidding, Header Bidding, Quality Control, Viewability & Measurement, and app-ads.txt. The platform serves over 100,000 publishers with access to 250+ demand partners, processing 6 billion+ daily impressions reaching 1 billion+ monthly unique users. Ad format portfolio includes Native Ads, Mobile Video Ads, Rich Media Ads, Playable Ads, and Display Ads.
Differentiator
Problem solved
Functional benefit
Products and services
- AdView for Publishers (SSP) Supply-side platform enabling mobile app publishers to monetize in-app inventory through programmatic advertising, with access to 250+ demand partners and tools to maximize fill rates and eCPMs. Targeted at mobile application developers and publishers.
- AdView for DSPs
Quantifiable outcome
- Publishers report multiplied revenues after implementing AdView monetization solutions
- +1 more outcomes
Companies that use AdView
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AdView technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
AdView partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IAB Technology LaboratorycoreActive member of IAB Tech Lab; participates in and complies with policies and technical specifications of IAB Europe Transparency and Consent Framework (IAB TCF). AdView's IAB Europe-assigned identification number is Vendor ID #1022.
- IAB EuropecoreActive member participant governing policies on consumer privacy in the context of internet-based advertising. AdView participates in IAB Europe Transparency and Consent Framework.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AdView competitors and assessment
Company assessmentBroad incumbents
- Google Ad Exchange (AdX): Google AdX is the dominant broad programmatic exchange that competes with AdView on the same RTB auctions and demand-side connections, though as a much larger incumbent within Google's full ad tech stack.
Direct peers
- Vungle (Liftoff): Vungle, now part of Liftoff, is a mobile video-focused ad exchange with SDK-based monetization and in-app bidding mechanics overlapping with AdView's VAST-compliant video and bidding stack.
- Magnite: Magnite is a leading independent SSP and exchange with mobile and CTV header bidding/RTB capabilities that competes with AdView for publisher inventory and global demand budgets.
- PubMatic: PubMatic is a public supply-side platform and exchange operating header bidding and OpenRTB auctions across mobile and CTV, comparable to AdView in mechanism and demand-partner model.
- Unity Ads: Unity Ads is a mobile in-app monetization and ad exchange platform offering programmatic mediation, header bidding-like wrappers, and rich video/playable formats that directly overlap with AdView's publisher-side offering.
- Chartboost (now LoopMe): Chartboost (acquired by LoopMe) ran a mobile ad exchange and mediation platform for app publishers directly comparable to AdView's exchange and SDK-based monetization offering.
- Mintegral (Mobvista): Mintegral is a mobile ad exchange and programmatic platform with a strong APAC/China footprint, offering SDKs, header bidding equivalents, and RTB auctions that compete directly with AdView for both supply and demand.
- ironSource (now part of Digital Turbine): ironSource operated a mobile app ad exchange and mediation platform with similar RTB auctions, SDK integrations, and demand partner ecosystem before merging into Digital Turbine - a direct functional analog to AdView.
- AppLovin (AXON / SparkLabs): AppLovin runs a mobile ad exchange and bidding stack serving app publishers and DSPs globally, competing head-on with AdView on programmatic mobile inventory, header bidding, and AI-driven optimization.
- InMobi (mobile exchange / Glance): InMobi operates a global mobile-first ad exchange and SSP with similar programmatic RTB and header bidding capabilities, serving mobile app publishers and DSPs across emerging markets including China cross-border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AdView social profiles
Digital presenceAdView compliance and trust
Trust signalCompliance5 records
AdView financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdView leadership team
Management profileNumber of profiles
Profiles1 record
AdView funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdView M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdView
What does AdView do?
AdView operates a global mobile ad exchange that connects 100,000+ mobile app publishers with 250+ demand-side platforms (DSPs) and direct advertisers through programmatic real-time bidding (RTB) auctions. Its core offering consists of an SSP platform for publishers and a DSP-facing OpenRTB API, processing 6 billion+ daily impressions and reaching 1 billion+ monthly unique users, with supporting technologies including Header Bidding, anti-fraud Quality Control, MRC-accredited viewability measurement, and app-ads.txt support. The company monetizes by taking a commission on programmatic transactions that flow through the exchange.
Is AdView a public or private company?
AdView is a private company. It is classified as private equity controlled and is currently operating.
When was AdView founded?
AdView was founded in 2010. It employs 101 to 250 people.
Where is AdView based?
AdView is headquartered in Beijing, China, in the Asia region.
How does AdView make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are data and Analytics Services.
Who are AdView's main competitors?
Google Ad Exchange (AdX) is listed as a broad incumbent. Direct peers are Vungle (Liftoff), Magnite, PubMatic, Unity Ads, Chartboost (now LoopMe), Mintegral (Mobvista), ironSource (now part of Digital Turbine), AppLovin (AXON / SparkLabs) and InMobi (mobile exchange / Glance).
Does AdView have an API?
Yes. AdView offers OpenRTB APIs for DSPs enabling programmatic real-time bidding access to their mobile ad exchange. The platform also provides SDKs for Publishers to integrate AdView's ad serving capabilities into their mobile applications. Developer documentation is at doc.adview.com/77fd/13d9/47e3.
What industry is AdView in?
AdView's product category is Mobile Ad Exchange / Programmatic Advertising Technology. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 5418 and its SIC code is 7310.