Mintegral
Mintegral is an AI-powered mobile advertising platform (Mobvista subsidiary) operating a two-sided marketplace that connects mobile app advertisers with publishers. Its modular stack spans user acquisition (AppGrowth), retargeting, monetization, the Mindworks creative studio, and the Playturbo creative automation platform.
- Company typePrivate
- Founded2016
- HeadquartersSan Mateo, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Mintegral does
Mintegral is an AI-powered mobile advertising platform that operates a two-sided programmatic marketplace connecting mobile app advertisers seeking user acquisition with publishers seeking inventory monetization. The company is a subsidiary of Mobvista, a Guangzhou-headquartered mobile marketing technology group, and its 2026-reported website identifies Singapore as a regional headquarters and Beijing/Guangzhou/Wuhan as engineering centers alongside a US office. Mintegral organizes its commercial offerings around three primary verticals — gaming apps (its strongest segment), subscription apps, and e-commerce — and reaches them via a hybrid go-to-market combining self-serve advertiser and publisher sign-up portals with regional inside-sales and direct-sales coverage (including a dedicated Americas account team).
The platform's technology stack centers on AI-based Smart Bidding with real-time bidding and in-app bidding technology, supporting multiple bidding models: CPM, CPI, Target ROAS, Hybrid ROAS, IAP ROAS, and Target CPE. The product portfolio comprises AppGrowth (user acquisition), Retargeting (ML-powered re-engagement using deep linking and DCO), Monetization (publisher-side yield management via a fully open-source SDK and LAT estimation), Mindworks (in-house creative studio for playable and video ads), and Playturbo (AI-assisted creative automation). The SDK is positioned as fully open source for transparency, and the platform maintains certified integrations with the major mediation stacks including AppLovin MAX, TopOn, Gromore, ironSource, DT Fairbid, InMobi, AdMob, Pangle, TradPlus, HyperBid, ToBid, Yandex, and Appodeal, in addition to MMP relationships with AppsFlyer, Tenjin, and Singular.
Mintegral generates revenue primarily through advertising on the platform — charging advertisers for placements on outcome-based or unit-priced models while paying publishers for inventory — supplemented by professional services revenue from Mindworks creative production. The company reports no publicly disclosed pricing, operates with quote-based enterprise contracts and self-serve pay-as-you-go for smaller accounts, and maintains third-party rankings including No. 2 global Android gaming volume and No. 3 global iOS gaming volume on AppsFlyer's Performance Index, Top 3 by ad spend on Tenjin, and Top 5 by ROI on Singular. Security and compliance posture is built on SOC 2 Type 1 (Sept 2020), SOC 2 Type 2 and SOC 3 (renewed April 2025), ISO 27001, GDPR, CCPA, IAB Tech Lab, ePrivacy, and KidSafe Seal certifications.
Mintegral firmographics
Firmographics- Name
- Mintegral
- Legal name
- Mintegral
- Website
- https://mintegral.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mintegral is an AI-powered mobile advertising platform (Mobvista subsidiary) operating a two-sided marketplace that connects mobile app advertisers with publishers. Its modular stack spans user acquisition (AppGrowth), retargeting, monetization, the Mindworks creative studio, and the Playturbo creative automation platform.
- Ownership category
- akta.pro rank
Mintegral industry classification
Industry- Product category
- Mobile Advertising Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)
Keywords
Where Mintegral is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Mintegral business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Advertising Platform Services: Mintegral operates as an AI-powered mobile advertising platform connecting advertisers seeking user acquisition with publishers monetizing their apps. Revenue is generated through advertising spend on the platform, charging advertisers for ad placements while paying publishers for inventory.
- Publisher Monetization SDK: The platform provides monetization SDK to publishers enabling them to earn revenue from banner ads and diverse ad formats. Publishers join 10,000 developers accessing global ad demand through Mintegral's open-source SDK.
- Creative Services (Mindworks): In-house creative studio providing ad creative production services including playable ads, video ads, and AI-driven creative optimization. Services include pre-production, production, and post-production analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Target ROAS bidding for IAA and IAP campaigns |
| Outcome Based/ Performance | Pay-as-you-go | Target CPE for purchase-focused optimization |
| Unit Pricing | Pay-as-you-go | Standard CPM and CPI bidding models |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Mintegral product offering
Product offeringCore offering
Mintegral is an AI-powered mobile advertising platform that connects advertisers seeking user acquisition with publishers monetizing their mobile apps. The platform offers three core products — AppGrowth for user acquisition, Retargeting for re-engagement, and Monetization for publishers — supported by the Mindworks in-house creative studio and Playturbo creative automation platform, all powered by AI/ML bidding technology and an open-source SDK.
Product overview
Mintegral is a comprehensive AI-powered advertising platform offering a modular portfolio of solutions. The core platform consists of three main products: AppGrowth for user acquisition, Retargeting for re-engagement, and Monetization for publishers. Supporting these is Mindworks, an in-house creative studio that provides high-impact playable and video ad creatives, powered by Playturbo - a creative automation tool with AI features. The platform leverages industry-leading AI and machine learning across all products to deliver predictive analytics, recommendation engines, and optimization algorithms. Mintegral serves global developers with premium traffic, connects to major mediation platforms, and maintains open-source SDKs with extensive security certifications.
Differentiator
Problem solved
Functional benefit
Brands
- AppGrowth: AI-powered user acquisition platform for acquiring quality users at scale
- Retargeting
- Monetization
- Mindworks
- Playturbo
Products and services
- AppGrowth AI-powered user acquisition platform that enables advertisers to acquire quality users at scale through premium global mobile traffic, Smart Bidding products (Target ROAS, Target CPE, Hybrid ROAS, IAP ROAS), and high-converting ad creatives. Targets mobile advertisers across gaming, subscription, and e-commerce verticals.
- Retargeting Machine learning-powered re-engagement solution that reconnects with existing users (active, dormant, and lapsed) to maximize ROI, retention, and lifetime value through personalized campaigns using deep linking and dynamic creative optimization (DCO). Serves advertisers seeking to re-engage existing app users.
- Monetization Mobile app monetization platform with open-source SDK and in-app bidding technology that maximizes ad revenue without sacrificing user experience, connecting publishers to 10,000+ developers globally. Provides banner ads and diverse ad formats with LAT estimation capabilities.
- Mindworks Creative Studio In-house creative studio that combines creativity and AI technology to deliver high-performing playable and video ad production, serving as the creative arm of Mintegral's platform for advertisers needing ad creative services across pre-production, production, and post-production analysis.
- Playturbo Creative automation platform that simplifies ad creation with AI-powered ad editors and features, making playable and video ads accessible for all advertisers. Used by advertisers to rapidly iterate creatives and produce high-performing ad assets.
Quantifiable outcome
- 91% D30 ROAS achieved for Township
- +8 more outcomes
Companies that use Mintegral
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles4 records
Mintegral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature8 records
Mintegral partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- MAX (AppLovin)coreIntegration partnership for mediation. Mintegral connects with MAX (AppLovin) as one of the leading mediation platforms, enabling publishers to access Mintegral's ad demand through the MAX mediation network.
- TopOncoreIntegration partnership for mediation. TopOn provides mobile ad aggregation services, integrated with Mintegral's monetization solutions.
- GromorecoreIntegration partnership. Gromore is a mobile ad aggregation platform integrated with Mintegral's ad network.
- ironSourcecoreIntegration partnership for mediation. ironSource (now part of Unity) is integrated with Mintegral's monetization platform.
- DT Fairbid (Digital Turbine)coreIntegration partnership. DT Fairbid provides mobile ad mediation, integrated with Mintegral's ad demand.
- HyperBidcoreIntegration partnership for ad mediation. HyperBid is integrated with Mintegral's publisher monetization solutions.
- InMobicoreIntegration partnership. InMobi is a major mobile advertising platform integrated with Mintegral's network.
- AdMob (Google)coreIntegration partnership. AdMob by Google is integrated with Mintegral's monetization platform, enabling publishers to access Mintegral's ad demand.
- AppodealcoreIntegration partnership for ad mediation. Appodeal is integrated with Mintegral's publisher monetization solutions.
- Pangle (ByteDance)coreIntegration partnership. Pangle by ByteDance is integrated with Mintegral's ad network for publisher monetization.
- ToBidcoreIntegration partnership for ad mediation. ToBid provides mobile ad aggregation services integrated with Mintegral.
- TradPluscoreIntegration partnership. TradPlus is a mobile ad aggregation platform integrated with Mintegral's monetization solutions.
- YandexcoreIntegration partnership. Yandex provides mobile advertising solutions integrated with Mintegral's publisher network.
- AppsFlyercoreMeasurement and analytics partnership. Mintegral ranks No. 2 globally in AppsFlyer's Performance Index for gaming volume, demonstrating strong performance measurement relationship.
- TenjincoreMeasurement partnership. Mintegral ranked Top 3 Ad Network by Ad Spend on Tenjin for both Android & iOS.
- SingularcoreMeasurement partnership. Mintegral ranked Top 5 Global Ad Networks on ROI through Singular's analytics platform.
- MobvistaflagshipParent company relationship. Mobvista is Mintegral's parent company, one of the first mobile marketing companies to obtain SOC 2 Type 1 audit certification. Mobvista provides corporate infrastructure and shared services.
- NativexcoreSister company partnership under Mobvista. Nativex is part of the same corporate ecosystem providing cross-promotion and shared capabilities.
Scale indicators23 records
Recent moves6 records
Expansion highlights7 records
Mintegral competitors and assessment
Company assessmentDirect peers
- AppLovin: Largest pure-play mobile ad network and gaming UA platform with AXON AI bidding and the MAX mediation stack. Directly competes with Mintegral for the same gaming advertiser budgets and publisher inventory on both the demand and supply sides of the marketplace.
- ironSource (Unity): Mobile mediation, UA and ad-monetization platform now part of Unity. Mintegral is integrated into ironSource's mediation as a demand source while also competing head-on with it for publisher monetization and advertiser UA, especially in gaming.
- Moloco: AI/ML-driven programmatic ad platform focused on mobile app UA and monetization, including retail media. Closely comparable to Mintegral in its ML-bidding DNA and mobile-app customer base, serving a similar advertiser profile.
- Liftoff: Mobile user acquisition and retargeting platform with strong gaming focus and an integrated creative studio (Vibe). Competes with Mintegral for gaming-app advertisers across both UA and re-engagement, with similar outcome-based bidding offerings.
- Digital Turbine: Mobile ad mediation and on-device media monetization provider (DT Fairbid). Mintegral is integrated into Digital Turbine's mediation stack and competes with it for publisher inventory and advertiser demand, particularly in gaming.
- InMobi: Global mobile ad network and mediation platform (now including Chartboost). InMobi is both a Mintegral integration partner and a direct competitor for mobile app advertising and gaming UA budgets worldwide.
- Unity Ads: Gaming-focused mobile ad network and monetization stack embedded in the Unity engine. Targets the same gaming-app developers and competes with Mintegral for both UA spend and in-app monetization inventory.
Broad incumbents
- Meta Ads (Facebook/Instagram): Largest digital advertising platform with dominant share of mobile gaming UA budgets. While not a direct network, Meta's walled-garden scale and first-party signal make it the structural ceiling Mintegral competes against for the same advertiser dollars.
- Google AdMob: Google's mobile ad network and mediation layer, integrated across the Android ecosystem. Competes with Mintegral as both an alternative monetization partner for publishers and a demand-side platform for app advertisers, with structural advantages from Android distribution.
- TikTok Ads (Pangle): ByteDance's advertising platforms including Pangle for mobile in-app monetization. Mintegral integrates with Pangle as a partner but TikTok/Pangle increasingly compete for the same mobile-app and gaming advertiser budgets globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mintegral social profiles
Digital presenceMintegral compliance and trust
Trust signalCompliance6 records
Mintegral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mintegral leadership team
Management profileNumber of profiles
Profiles7 records
Mintegral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mintegral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mintegral
What does Mintegral do?
Mintegral is an AI-powered mobile advertising platform that connects advertisers seeking user acquisition with publishers monetizing their mobile apps. The platform offers three core products — AppGrowth for user acquisition, Retargeting for re-engagement, and Monetization for publishers — supported by the Mindworks in-house creative studio and Playturbo creative automation platform, all powered by AI/ML bidding technology and an open-source SDK.
Is Mintegral a public or private company?
Mintegral is a private company. It is classified as corporate owned and is currently operating.
When was Mintegral founded?
Mintegral was founded in 2016. It employs 251 to 500 people.
Where is Mintegral based?
Mintegral is headquartered in San Mateo, United States, in the North America region.
How does Mintegral make money?
Three revenue lines are on record. Advertising Platform Services are the primary driver. The others are publisher Monetization SDK and creative Services (Mindworks).
Who are Mintegral's main competitors?
Direct peers on record are AppLovin, ironSource (Unity), Moloco, Liftoff, Digital Turbine, InMobi and Unity Ads. Broad incumbents are Meta Ads (Facebook/Instagram), Google AdMob and TikTok Ads (Pangle).
Does Mintegral have an API?
No public API is recorded for Mintegral.
What industry is Mintegral in?
Mintegral's product category is Mobile Advertising Platform. Its primary akta.pro industry code is MPAAABAL, Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads). Its NAICS code is 5132 and its SIC code is 7311.