Love & War
Love & War is a privately held, boutique brand strategy and design consultancy founded in 2007 that serves enterprise clients across hospitality, technology, finance, media, real estate, and fashion with strategy, identity, communications, and experience services.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Love & War does
Love & War is a privately held boutique consultancy specializing in brand creation and transformation projects. Founded in 2007 and operating as Love & War Associates, LLC, the firm is headquartered in New York with a second office in San Diego, and runs with a small team (11–50 employees) organized around a partner-led model. Its work is organized into four service pillars: Brand Strategy (positioning, architecture, messaging), Brand Identity (naming, verbal identity, logo and visual identity, guidelines), Communications Design (web, advertising and social, packaging and print), and Brand Experience (consumer journey, environments, activations and programming).
Love & War firmographics
Firmographics- Name
- Love & War
- Legal name
- Love & War Associates, LLC
- Website
- https://loveandwar.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Love & War is a privately held, boutique brand strategy and design consultancy founded in 2007 that serves enterprise clients across hospitality, technology, finance, media, real estate, and fashion with strategy, identity, communications, and experience services.
- Ownership category
- akta.pro rank
Love & War industry classification
Industry- Product category
- Brand Strategy and Design Consulting
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Love & War is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Love & War business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Consulting Services: Professional services revenue from brand strategy, identity design, and creative consulting engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Love & War product offering
Product offeringCore offering
Love & War is a boutique consultancy that delivers ambitious brand creation and transformation projects for enterprise clients across hospitality, technology, finance, media, real estate, retail, food and beverage, fashion, and health and wellness. Its offering is organized into four service pillars: Brand Strategy, Brand Identity, Communications Design, and Brand Experience, each sold as bespoke engagements rather than packaged products.
Product overview
Love & War is a boutique consultancy offering comprehensive brand creation and transformation services since 2007. The firm provides four interconnected service pillars: Brand Strategy (Brand Positioning, Brand Architecture, Brand Messaging), Brand Identity (Naming & Verbal Identity, Logo & Visual Identity, Brand Guidelines), Communications Design (Web Design, Advertising & Social, Packaging & Print Design), and Brand Experience (Consumer Journey, Environments, Activations & Programming). They work with clients across diverse sectors including hospitality, technology, media, financial services, real estate, retail, food & beverage, fashion, and health & wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services Strategic consulting including brand positioning, brand architecture, and brand messaging to help businesses define and communicate their identity.
- Brand Identity Services Creative identity development including naming and verbal identity, logo and visual identity, and brand guidelines creation for clients building or refreshing brand identity systems.
- Communications Design Design and production services for web design, advertising and social media, and packaging and print design.
- Brand Experience Services Consumer journey mapping, environmental design, and event activations and programming services that translate brand strategy into physical and experiential touchpoints.
Companies that use Love & War
Customer profileNamed customers60 records
Segments6 records
Ideal customer profiles2 records
Love & War technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Love & War partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Love & War competitors and assessment
Company assessmentDirect peers
- Pentagram: Pentagram is the world's largest independent design consultancy, a partner-led firm that does exactly what Love & War does: brand identity, strategy, and design work for major brands (Sotheby's, Mastercard, MIT Media Lab). It is the closest direct peer given its boutique-but-iconic positioning.
- Collins: Collins is a brand strategy and design consultancy serving tech, hospitality, and consumer clients (Spotify, WeWork, McDonald's). Closely comparable as a modern boutique brand consultancy with interdisciplinary strategy, identity, and experience design services.
- Lippincott: Lippincott is a brand strategy firm working with Fortune 500 companies (Samsung, Starbucks, Coca-Cola) on brand positioning, identity, and experience. Directly comparable as an enterprise-focused boutique brand consultancy.
- Wolff Olins: Wolff Olins is a global brand consultancy (an Omnicom company) that delivers brand strategy and identity for major corporates (Google, Huawei, NYC). Direct competitor in the enterprise brand-transformation category.
- Landor & Fitch: Landor & Fitch is a leading global brand consultancy (WPP-owned) with deep hospitality, travel, and consumer expertise (Marriott, Cathay Pacific). Directly comparable on brand-creation work for premium hospitality and lifestyle clients.
- Mother Design: Mother Design is the branded design arm of Mother, the global creative agency, focused on identity and brand experience work for ambitious clients. Comparable as a creative-led brand design partner.
- Manual: Manual is a creative and brand consultancy serving hospitality and lifestyle clients (Ace Hotel, Inquirer, Stitch Fix). Closely comparable in boutique creative-brand work for travel and hospitality, an area where Love & War has notable strength.
Emerging players
- Koto Studio: Koto is a brand design studio specializing in naming, identity, and verbal identity for tech and consumer brands (OnePlus, Bumble, Just Eat). Comparable on the brand-identity and naming pillar of Love & War's offering.
- Anagrama: Anagrama is a boutique brand and digital design agency with a similar horizontal vertical mix serving hospitality, fintech, and consumer clients. Comparable boutique positioning and service scope.
Regional players
- Mucca: Mucca is an independent Italian brand design studio with strong naming and identity work for major European brands. Comparable as an independent brand design boutique, though primarily EU-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Love & War social profiles
Digital presenceLove & War financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love & War leadership team
Management profileNumber of profiles
Profiles7 records
Love & War funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love & War M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love & War
What does Love & War do?
Love & War is a boutique consultancy that delivers ambitious brand creation and transformation projects for enterprise clients across hospitality, technology, finance, media, real estate, retail, food and beverage, fashion, and health and wellness. Its offering is organized into four service pillars: Brand Strategy, Brand Identity, Communications Design, and Brand Experience, each sold as bespoke engagements rather than packaged products.
Is Love & War a public or private company?
Love & War is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love & War founded?
Love & War was founded in 2007. It employs 11 to 50 people.
Where is Love & War based?
Love & War is headquartered in New York, United States, in the North America region.
How does Love & War make money?
One revenue line is on record: brand Consulting Services.
Who are Love & War's main competitors?
Direct peers on record are Pentagram, Collins, Lippincott, Wolff Olins, Landor & Fitch, Mother Design and Manual. Emerging players are Koto Studio and Anagrama. Mucca is listed as a regional player.
Does Love & War have an API?
No public API is recorded for Love & War.
What industry is Love & War in?
Love & War's product category is Brand Strategy and Design Consulting. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541430 and its SIC code is 7310.