Anagrama Design
Anagrama Design is a Colombian boutique consultancy that combines anthropology with business design methodology to deliver innovation, customer experience, employee experience, and organizational transformation projects for enterprises and organizations across Latin America and globally.
- Company typePrivate
- Founded2018
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Anagrama Design does
Anagrama Design is a privately held boutique innovation consultancy founded in 2018 and headquartered in Bogotá, Colombia, with operating presence in the United States. The firm helps organizations discover innovation as a business capability, design or improve customer and employee experiences, and drive meaningful transformation through anthropology-informed design thinking. Its core offering is custom consulting engagements that combine anthropological research with business design methodology, addressing three broad client needs: validating and improving customer experiences (CX/UX, personas, journey mapping, service blueprints), building innovation capability (strategic planning, process redesign, prototype and MVP development), and enabling organizational transformation (culture measurement, employee experience, change management, leadership programs).
The firm's underlying technology is a proprietary methodology framework composed of eight structured tools: an Innovation Challenge Definition template, a Research Planning tool, a 2x2 Profiling Matrix, an Insight and Opportunity Formula, a Service Blueprint tool, a Forced Association Matrix, a Prioritization Matrix, and a Prototyping and Validation Plan. These tools are published as free downloadable templates gated by user registration, serving simultaneously as marketing collateral and as standardized components of the firm's consulting workflow. The offering is fully services-based with no API, no software product, and no automation layer.
Anagrama generates revenue exclusively through professional services engagements, where each project is custom-scoped and priced. Go-to-market is sales-led and consultation-driven: prospective clients initiate contact through WhatsApp, email, or a website form, after which the firm develops tailored proposals. The firm reports having completed more than 500 projects across 15+ countries over 7 years, with named clients including Dr. Reddy's (pharmaceutical) and Fundación Leucemia y Linfoma (healthcare nonprofit). Channel mix is direct enterprise sales supplemented by content marketing via LinkedIn, Instagram, Facebook, YouTube, and downloadable tools, with public talks and training programs positioned as adjacent knowledge-sharing products. No external funding, parent company, or M&A activity is disclosed.
Anagrama Design firmographics
Firmographics- Name
- Anagrama Design
- Legal name
- Anagrama Design
- Website
- https://anagramadesign.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anagrama Design is a Colombian boutique consultancy that combines anthropology with business design methodology to deliver innovation, customer experience, employee experience, and organizational transformation projects for enterprises and organizations across Latin America and globally.
- Ownership category
- akta.pro rank
Anagrama Design industry classification
Industry- Product category
- Innovation Consulting
- NAICS
- Other Specialized Design Services (54149)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Organization Design & Restructuring (BPACAJAB)
Keywords
Where Anagrama Design is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Anagrama Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting and Professional Services: Custom consulting engagements focused on innovation strategy, customer experience design, employee experience, service design, and organizational transformation. Each project is unique and developed to respond to specific client needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Anagrama Design product offering
Product offeringCore offering
Anagrama Design is a consulting firm that helps organizations solve strategic challenges by combining anthropology with business design methodology. The company delivers bespoke innovation, customer experience, employee experience, service design, strategic planning, process redesign, and change management projects. Each engagement is custom-scoped; the firm also distributes free downloadable methodology templates and conducts training talks as part of its knowledge-sharing practice.
Product overview
Anagrama Design is a service-based consultancy operating a platform of downloadable methodology tools organized along an innovation workflow: Define (defining the innovation challenge, research planning), Ideate (forced association matrix, prioritization matrix), Validate (prototyping and validation planning), and Implement. These tools are complemented by professional consulting services in customer experience (CX), employee experience (EX), service design, strategic planning, and change management. The company also offers training and talks as knowledge-sharing products. All offerings are grounded in anthropology and business design methodologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation and Business Design Consulting Services
Quantifiable outcome
- 500+ projects completed in 7 years across 15+ countries
Companies that use Anagrama Design
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Anagrama Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Anagrama Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Anagrama Design competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering design and innovation consultancy using human-centered research and prototyping to drive innovation—directly comparable to Anagrama's anthropology + business design methodology and CX/EX service lines.
- Board of Innovation: Global innovation consultancy combining strategy, research, and design to help corporates build innovation capabilities—directly comparable to Anagrama's innovation management and CX/EX practices.
- Smart Design: Strategic design consultancy combining research, brand, and product/service design for enterprise clients—analogous positioning to Anagrama's interdisciplinary design + strategy approach.
- Frog Design (Capgemini Engineering): Global design and innovation firm delivering research-driven design strategy and service design; competes for the same enterprise innovation mandates Anagrama targets.
- Livework: Service design consultancy using ethnographic research and customer journey work to redesign services and experiences—a clear analog for Anagrama's Blueprint, journey mapping, and service design offerings.
- Continuum Innovation (BCG): Design and innovation consultancy focused on human-centered research and customer/employee experience—closely overlaps Anagrama's innovation capability building and experience design offerings.
Broad incumbents
- Fjord (Accenture Song): Accenture's design and innovation arm offering strategy, service design, and experience design at global scale—broader incumbent competing for the same enterprise transformation RFPs.
- McKinsey Design (McKinsey & Company): McKinsey's design function combining research, design, and business strategy at the C-suite level—competes for senior enterprise transformation and innovation work.
- Doblin (Deloitte): Deloitte's innovation practice applying design research and strategy to enterprise innovation challenges—competes with Anagrama on innovation capability building mandates from large corporates.
Emerging players
- Dalberg Design: Design consultancy focused on social impact and emerging markets using human-centered design—shares Anagrama's anthropological, LATAM-rooted approach and similar target clientele profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Anagrama Design social profiles
Digital presenceAnagrama Design compliance and trust
Trust signalCompliance1 record
Anagrama Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anagrama Design leadership team
Management profileNumber of profiles
Profiles1 record
Anagrama Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anagrama Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anagrama Design
What does Anagrama Design do?
Anagrama Design is a consulting firm that helps organizations solve strategic challenges by combining anthropology with business design methodology. The company delivers bespoke innovation, customer experience, employee experience, service design, strategic planning, process redesign, and change management projects. Each engagement is custom-scoped; the firm also distributes free downloadable methodology templates and conducts training talks as part of its knowledge-sharing practice.
Is Anagrama Design a public or private company?
Anagrama Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anagrama Design founded?
Anagrama Design was founded in 2018. It employs 1 to 10 people.
Where is Anagrama Design based?
Anagrama Design is headquartered in Bogotá, Colombia, in the Latin America region.
How does Anagrama Design make money?
One revenue line is on record: consulting and Professional Services.
Who are Anagrama Design's main competitors?
Direct peers on record are IDEO, Board of Innovation, Smart Design, Frog Design (Capgemini Engineering), Livework and Continuum Innovation (BCG). Broad incumbents are Fjord (Accenture Song), McKinsey Design (McKinsey & Company) and Doblin (Deloitte). Dalberg Design is listed as an emerging player.
Does Anagrama Design have an API?
No public API is recorded for Anagrama Design.
What industry is Anagrama Design in?
Anagrama Design's product category is Innovation Consulting. Its primary akta.pro industry code is BPACAJAB, Organization Design & Restructuring. Its NAICS code is 54149 and its SIC code is 8742.