JancisRobinson

What JancisRobinson does

JancisRobinson.com is a privately held, UK-domiciled (JancisRobinson.com Limited) subscription wine content platform founded in 2001 by Master of Wine Jancis Robinson. Its core offering is a searchable database of 296,190+ expert wine reviews with scores, tasting notes, and recommended drinking windows, alongside a 16,115+ article editorial library, the digital 5th edition of The Oxford Companion to Wine, and the 230 searchable maps from The World Atlas of Wine. Content is produced by a curated team of 22 international wine experts including 10 Masters of Wine, and the platform operates in three languages (English, Japanese, Chinese).

The technology layer includes the askJancis AI wine assistant (a retrieval-based chatbot over the proprietary corpus) and the Jancis API, which distributes structured wine score and tasting-note data via Liv-ex's LWIN standard to fine-wine merchants for internal use. Revenue is generated through six tiered memberships priced from $9/month (Student) up to $399/month (Business), with a custom Bespoke tier, supplemented by commercial API add-on licensing to trade partners and a merchandise e-commerce storefront selling books, apparel, and the JRxRB wine glassware line. The reported subscriber base is 40,000+ across consumers (enthusiasts, collectors, students) and trade customers (sommeliers, merchants, importers, and wine trade companies), positioning the company as a leading independent authority in the global fine-wine information market.

Name

JancisRobinson

Legal name

JancisRobinson.com Limited

Website

https://jancisrobinson.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

JancisRobinson.com is a UK-based subscription wine content platform founded in 2001 by Master of Wine Jancis Robinson, serving 40,000+ wine enthusiasts and trade professionals globally with 296,000+ expert reviews and reference works.

Ownership category

akta.pro rank

Product category

Wine Media & Reviews

akta.pro primary industry

Humanities & Arts Scholarly Publishing (EDAGAFAE)

Keywords

• Wine ratings reviews
• Wine editorial content
• Wine subscription platform
• Wine reference publishing
• Wine industry news

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Memberships: Multiple tiered subscription plans (Student, Member/Standard, Inner Circle, Professional, Business) providing access to wine reviews, articles, reference works, AI assistant, and commercial use rights. Business plans include API access for an additional fee. Pricing ranges from $9/month (Student) to $399/month (Business).
2. API Licensing (Commercial): Commercial API access sold to trade partners (e.g., Liv-ex) enabling wine score and tasting note integration. Available as an add-on to Business memberships for an additional fee.
3. Merchandise and Books: E-commerce shop selling wine glasses, books, and apparel. Revenue from merchandise sales including the JRxRB glassware collection and publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

JancisRobinson.com operates a subscription-based digital wine media platform providing access to over 296,190 wine reviews, 16,115+ editorial articles, and exclusive digital editions of The Oxford Companion to Wine and The World Atlas of Wine maps. The platform also offers the askJancis AI wine assistant, a commercial Jancis API for trade partners, and a merchandise shop, all curated by a team of 22 international wine experts including 10 Masters of Wine.

Product overview

JancisRobinson.com is a wine ratings, reviews, and editorial platform founded 25 years ago by Master of Wine Jancis Robinson. The platform operates on a tiered membership model offering core access to 296,190 wine reviews, 16,115 articles, and premium content including The Oxford Companion to Wine (5th Edition) and The World Atlas of Wine maps. The product portfolio includes the main membership platform, the askJancis AI wine assistant, the Mission Blind Tasting educational program, the annual Wine Writing Competition, and an API for business integrations. Additional offerings include a community forum, wine learning resources, and event access. The platform supports multilingual access in English, Japanese, and Chinese.

Differentiator

Problem solved

Functional benefit

Brands

• askJancis: AI wine assistant chatbot available to members
• Mission Blind Tasting
• Wine News in 5

Products and services

• JancisRobinson.com Membership Tiered subscription-based access to the wine ratings, reviews, and editorial content platform. Provides access to over 296,190 wine reviews, 16,115 articles, The Oxford Companion to Wine, The World Atlas of Wine maps, and the askJancis AI assistant. Available in Student ($9/month), Member ($15/month or $135/year), Inner Circle ($249/year), Professional ($299/year), Business ($399/month), and Bespoke (custom) tiers.
• Wine Reviews and Tasting Notes Database Searchable database of over 296,190 wine reviews and tasting notes authored by Jancis Robinson and a team of 22 international wine experts including 10 Masters of Wine. Provides scores, tasting notes, and recommended drinking windows for wine discovery, cellar management, and purchasing decisions.
• The Oxford Companion to Wine (5th Edition) Digital Edition Exclusive member-only searchable digital edition of the world's most comprehensive A-Z wine reference, extensively updated by Jancis Robinson, Julia Harding, and Tara Q. Thomas with contributions from 260+ experts. Contains over 4,000 entries, one million words, and audio pronunciation guides for nearly 2,500 terms.
• The World Atlas of Wine Maps Exclusive member access to 230 fully searchable, detailed wine-region maps from the essential reference book by Hugh Johnson and Jancis Robinson. Covers wine regions worldwide.
• askJancis AI Wine Assistant AI-powered wine assistant chatbot accessible to members that answers wine-related questions, provides personalized recommendations, and helps navigate wine information using the platform's database of 296,190 wine reviews.
• Jancis API Commercial API access for business members enabling integration of JancisRobinson.com wine scores and tasting notes into third-party systems. Available as an add-on to Business membership plans for an additional fee. Powers the Liv-ex API integration covering 195,000+ wines.
• Mission Blind Tasting Educational video series and program teaching blind wine tasting techniques, hosted by Samantha Cole-Johnson. Designed for wine enthusiasts studying for professional wine exams (WSET, MW) or wanting to improve their tasting skills and understanding.
• JancisRobinson.com Shop E-commerce storefront selling wine glasses (JRxRB collection with Richard Brendon), books (The World Atlas of Wine, The Oxford Companion to Wine), and branded apparel. Members receive a 20% discount on purchases.

Quantifiable outcome

• 296,190 wine reviews accessible to members
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volcanic Wines International (VWI)coreGTM or Marketing Partner · 26 May 2026JancisRobinson.com serves as the exclusive media partner for the International Volcanic Wines Conference (IVWC) and the Volcanic Wine Awards competition. The partnership includes coverage of award-winning volcanic wines on the JancisRobinson.com platform, with Jancis Robinson's team participating in judging panels and editorial coverage of the events.
• Liv-excoreTechnology or Integration · 5 March 2026Liv-ex, the global marketplace for fine wine, launched a new API integration enabling its members to automatically stream wine critic scores and tasting notes from JancisRobinson.com into their internal systems. The integration uses Liv-ex's LWIN matching technology to standardize wine identification across platforms and covers over 195,000 wines.
• Old Vine Registry (OVR)minorStrategic or Co-development Partner · 26 June 2023OVR is a crowdsourced global database of old vineyards (over 35 years), originally seeded from JancisRobinson.com's spreadsheet. The OVR now holds data on 10,575 vineyards across 42 countries. JancisRobinson.com provides ongoing editorial coverage and the OVR provides a collaborative data platform.
• Octopus Publishing GroupminorImplementation/ SI/ Consulting PartnerPublisher of The World Atlas of Wine and The Oxford Companion to Wine. Copyright for maps from The World Atlas of Wine remains with Octopus Publishing Group.
• Richard BrendonminorGTM or Marketing PartnerPartnership to sell the JRxRB (Jancis Robinson x Richard Brendon) wine glass collection through the JancisRobinson.com shop, with members receiving a 20% discount.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CellarTracker: Wine cellar management and tasting notes platform with community features. Comparable wine data and review functionality serving collectors and enthusiasts.
• Wine Spectator: World's largest wine media brand with tasting notes, ratings, and reviews. Directly comparable subscription media model targeting wine enthusiasts and trade professionals.
• Robert Parker Wine Advocate: Premier wine critic platform with subscription-based reviews, ratings, and editorial content. Direct competitor in the wine critic subscription space.
• Decanter: Major wine media publication with subscription reviews, ratings, and editorial content. Closely comparable audience and content model to JancisRobinson.com.
• Vinous Media: Wine ratings, reviews, and editorial platform founded by Antonio Galloni. Directly competes with JancisRobinson.com in the wine review subscription market.
• Wine Enthusiast: Wine media publication with reviews, ratings, and editorial content. Comparable subscription and content model targeting both enthusiasts and trade.
• Wine Folly: Wine education and content platform with reviews and learning resources. Comparable audience of wine enthusiasts and educational content approach.

Others

• Liv-ex: Global fine wine marketplace and data infrastructure provider. Existing JR API partner; adjacent in wine data infrastructure rather than directly competitive.

Emerging players

• SevenFifty Daily: Wine industry trade publication covering producers, importers, and the on-premise. Comparable editorial content model targeting wine trade professionals.
• GuildSomm: Wine education platform for sommeliers and trade professionals. Comparable educational content focus and credentialed expert team model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jancis.robinson
• Facebookfacebook.com/jancisrobinson
• LinkedInlinkedin.com/company/janice-robinson
• Instagraminstagram.com/jancisrobinson

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JancisRobinson